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Simon woke up 4 AM sweaty: 'The book needs to change.' 6 hours and 3 coffees later, he rewrote every chapter.

Here's what founders miss about the book editing process—and why the hard part starts AFTER you finish writing.

Sean, Neil, and Simon pull back the curtain on writing their books—from the 10-person friend editor strategy to Simon's pivot with Jay Abraham, audiobook considerations, and the "I wish I had" title framework.

THE EDITING APPROACHES:

Simon's Book 1 (Strategy Sprints, 2022): Publisher editor from Kogan Page Paid editor Cindy on top Reason: First book, not a great writer Two editors during writing phase

Simon's Book 2 (with Jay Abraham): Jay and Simon talk, Claude writes AI as writing partner Still considering book writing coach in Google doc Example: Ali Abdaal's coach Azul with comments/questions/restructuring suggestions

SEAN'S FRIEND EDITOR STRATEGY:

The System: Chose 7-10 trusted people Made individual Google Doc copy for each person Title format: "[Name] - Controlled Copy - [Date]" Gave specific questions for feedback Timeline provided Why Individual Copies: "Remove their access after edits so you have one controlled master copy. Don't leave loose copies out there."

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SIMON SEVERINO

Simon Severino is the CEO of Strategy Sprints. He has created +2B in additional sales for his clients over the last 21 years. As an advisor who became CEO, he had to learn the importance of working ON the business more than IN it. Now, he shares his proven templates with high-ticket entrepreneurs. They reclaim 14 hours per week using the Strategy Sprints™ Method and enjoy sales that soar. Author of "Strategy Sprints", Podcast Host Ranking Top 2,5%, TEDx speaker, Forbes contributor, Triathlete. Has appeared on over 1300 podcasts. When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.