Claim OwnershipDance Studio Advertising | The Podcast
Subscribed: 5Played: 320
Subscribe
© Copyright 2026 Bryce Conlan & Kristian Altuve
Description
Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
84 Episodes
Reverse
What if your biggest enrollment season wasn’t September — but January?In this episode, Angie Craft shares how her studio added 50 students in just a few weeks — even after 19 drops in December. You’ll learn how she turned open houses into high-converting machines, used word-of-mouth as a strategic asset, and created a culture so strong that waitlists became her norm.Angie doesn’t just reveal tactics — she breaks down the mindset and infrastructure needed to handle fast growth without burnout. From retargeting old leads to onboarding 35 new families mid-season, this is the real behind-the-scenes of a modern studio success story.→ Follow + review the show to unlock more real-world growth insights from top-performing studios.
What if the very tools you’re relying on to grow your dance studio… are holding you back?In this episode, we go behind the scenes with key software vendors in the dance studio space. From CRM and point-of-sale systems to scheduling tools and communication platforms — we unpack the decisions that can either streamline your studio’s growth or silently sabotage it.You’ll hear unfiltered insights, tough questions, and honest discussions about what’s working, what’s not, and what studio owners really need to know before signing a contract.If you've ever felt confused by tech options, burned by poor support, or overwhelmed by systems that promised more than they delivered — this episode is for you.Follow + review the show if you’re serious about building a high-performance, low-stress studio that scales.
Studio owners — this episode is a goldmine.Recorded live at SOU in San Diego, Bryce interviews key vendors shaping the future of dance studios — from Jackrabbit’s Amber Smith to the minds behind Enrollio, Ludus, and the new ICDR system.Discover:Why shorter sessions are no longer a trend, but the new normHow to stop leaking leads with better automation (without losing the human touch)The hidden ROI of SMS over emailRevenue secrets inside recital ticketing & event merchandisingWhy child data security is becoming non-negotiable — and how the ICDR is leading the chargeThis isn’t theory — it’s real-world insight from companies serving thousands of studios.→ Follow + review the show to stay ahead of the curve.
What does it really take to grow a studio from 750 to nearly 1,000 students—and sustain it?In this episode, Bryce Conlan sits down with two remarkable studio owners live at SOU to uncover the exact strategies that led to massive growth, resilience, and long-term impact.You’ll hear how Shayna leveraged niche programs and media exposure to grow over 33%, and how Mandy Moore doubled down on culture and staffing to rebuild post-pandemic. This is a rare behind-the-scenes look at what’s actually working in studios today—from toddler programs to team leadership to legacy-building.Whether you’re scaling or just trying to stay afloat, you’ll walk away with fresh clarity and actionable insight.🎧 Follow + review the show to catch future episodes!
Tired of the hard-sell chaos at dance conferences? So are we.In this bold new episode, we're flipping the script at Studio Owner University. No booths. No pitches. Just real conversations with real studio owners—captured live, right outside the general session doors.Instead of pushing products, we're pulling out truth. What’s working? What’s not? What’s keeping studio owners going in today’s landscape?If you or someone you know is attending SOU, this is your invitation to step into the DMM Podcast Lounge and share your story. Because the most powerful lessons don’t come from vendors—they come from peers in the trenches.🎤 This is more than a podcast—it’s a movement.🎧 Follow + review the show to amplify the voices that matter.
What if recital day was your studio’s Super Bowl—not just for performance, but for growth?In this heartfelt and practical episode, Julie Kay joins Bryce to share her game-day mindset, tactical recital systems, and emotional intelligence that transform chaos into magic. They break down why recital isn’t just another event—it’s your biggest marketing opportunity, retention driver, and memory-maker.You’ll learn how to prepare dancers, parents, and staff for success; how to simplify logistics; and why a little glitter (and a lot of intention) can change everything.Whether you’re burned out or fired up, this episode will reset your perspective and reignite your passion. 🎯Follow + review the show to stay ahead of the dance studio marketing game.
Most studio owners obsess over promoting their open houses—yet completely wing the actual event. That’s a costly mistake.In this episode, Bryce Conlan unveils the complete blueprint for turning a one-day trial event into a high-converting enrollment machine. You'll learn how to structure your day with purpose, create irresistible offers, and use strategic FOMO to drive signups on the spot. These insights come straight from Dance Motion Marketing’s internal client mastermind—where studios are enrolling 30, 50, even 60+ dancers in a single day.Whether you run trials, open houses, or demo days, this episode shows you how to stop “hoping” for signups—and start engineering them.Follow + review the show to get ahead of next year’s campaign.
What if your entire year of studio marketing could be mapped in just 25 minutes?In this episode, Bryce Conlan gives you the exact 12-month calendar strategy used by the fastest-growing dance studios. You'll learn how to plan campaigns ahead of the chaos, enroll students in every season—not just fall—and finally feel ahead of the game.Whether you're running short sessions, launching summer camps, or prepping for recital season, this system helps you fill classes without burning out. Simple, repeatable, and proven to work.Follow + review the show to stay one step ahead all year long.
Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset episode, Bryce Conlan walks you through a smarter, saner approach to goal setting that avoids burnout and builds real momentum.You’ll learn why more goals mean more stress, how to define a “season of focus,” and the 3-question test that filters fluff from high-impact growth. Plus, Bryce shares the story of a studio owner who doubled her dancers with one clear priority.If you’re ready to simplify, refocus, and make 2026 your studio’s best year yet, this episode is your starting line.Follow + review the show to stay sharp all year long.
What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself?In this episode, we flip the script on fairness. Most studio owners bend over backwards to be “fair” to their team… while silently tolerating burnout, resentment, and blurred boundaries. But here’s the truth: if your systems are built on self-sacrifice, they will eventually collapse.Inside:Why overaccommodating your team creates long-term dysfunctionThe hidden double standard studio owners rarely seeHow to reset expectations—and build a culture that’s fair to everyoneThis is a must-listen if you’ve ever thought, “I just want to be fair,” but end up feeling taken advantage of. Fairness isn’t about doing more for others—it’s about designing a system that works for you, too.Follow + review the show to get new episodes every week.
Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead.Learn the 3 hidden reasons parents feel overwhelmed, why simplicity is your new superpower, and how to reframe your offers for today’s exhausted buyers. Whether you're seeing higher drop rates, ghosting trials, or resistance to commitment, this episode gives you the clarity and tools to adapt—without lowering your standards.Follow + review the show to stay sharp, strategic, and ahead of the curve.
When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training.Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine.In this episode, Dotty and Bryce unpack:The financial trap most studio owners fall intoWhy charging “just enough” is costing you everythingHow to break free from credit card dependenceAnd what it takes to build a business that funds your futureDotty doesn’t teach theory—she lives this. If you’ve ever felt stressed about money or unsure how to scale your studio with stability, this episode is your next step.🎧 Follow + review the show for more dance studio growth strategies.
In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful.You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactivity into resilience. Backed by science and real studio stories, this episode reveals how focusing on what’s working—even in chaos—creates momentum, leadership clarity, and morale.If you’ve felt stuck, overwhelmed, or on the verge of burnout, this is the mindset reset you didn’t know you needed.Follow + review the show to get more tactical and transformational insights every week.
Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios.You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, why your targeting tactics no longer work, and how to adapt fast using “creative portfolios” and full-lifecycle marketing.This isn’t about panic—it’s about positioning. If you run Facebook ads (or plan to), this episode is your essential roadmap to stay profitable in 2025.Follow + review the show to stay ahead of the curve—and protect your studio’s growth.
What’s more important—beautiful branding or bold results?In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it.You’ll learn why clarity crushes cleverness, how a “bad-looking” ad can outperform a polished one, and the three mindset shifts every serious studio owner must make to scale. Whether you're running Facebook ads or refining your free trial offer, this episode will challenge your assumptions and sharpen your strategy.🎯 This isn’t theory—these insights are drawn from 600+ real-world ad campaigns.Follow + review the show if you’re ready to grow with data, not decoration.
Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow.In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 mindset shifts that separate high-performing owners from the rest, why cutting your ad budget is a silent killer, and how to turn existing students into a 50% revenue boost.If you're serious about growth—even in a slow economy—this episode is your roadmap.Follow + review the show to never miss an episode.
What if one five-week offer could bring in 35 new students—even if you think your schedule is full?In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, and how she generated real revenue and re-enrollments without touching her main programs.You’ll hear how she positioned it as a gift-worthy holiday experience, got grandparents excited to purchase, and how she's rethinking her entire enrollment strategy.If you've ever thought, “I don’t have time, space, or staff for anything extra,” you need this episode.Follow + review the show for more real-world growth strategies.
What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money?In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a business that’s peaceful, profitable, and sustainable—even if you're starting with messy books and zero margins.We cover revenue vs. profit, why budgeting isn’t punishment, and how to pay yourself even if your numbers are scary right now. Whether you’re undercharging, over-discounting, or simply stuck in survival mode—this is your wake-up call.Follow + review the show for more grounded, high-impact conversations like this one.
If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer.In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing on kids under 12 is your ad budget’s best friend, how to run a high-impact “Content Day,” and the small copy tweak that slashed lead costs from $40 to $10.Whether you're DIYing ads or working with an agency, these strategies can dramatically improve ROI and save you thousands in wasted spend.Follow + review the show to keep getting real strategies that help your studio grow 🎧
Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently.You’ll learn the critical difference between templated and templatized ads, the hidden costs of high-volume vendors, and why customized advertising is the only sustainable path to real ROI.If you’ve ever felt like your ads aren’t connecting—or worse, that they look just like every other studio’s—this is your wake-up call.👉 Follow + review the show for more strategy that actually works.
Comments
Download from Google Play
Download from App Store
United States