Claim OwnershipDance Studio Advertising | The Podcast
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© Copyright 2025 Bryce Conlan & Kristian Altuve
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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, readiness to work, and a long-term vision.Whether you’re running on fumes or aiming to scale, Bryce offers practical insights to help you self-assess and make smarter decisions. He also shares real-world case studies—like how Carissa grew from 69 to 455 dancers in four years—so you know what’s truly possible when you commit.This episode is a wake-up call... and a roadmap.Follow + review the show for weekly growth insights!
Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems.You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your business. Learn how your personal mission, values, and culture directly shape your team’s behavior, your customer experience, and your long-term results.If you’re constantly solving team drama, feeling burned out, or stuck in the day-to-day, this episode gives you the mindset and tactical shifts to break free.📞 Book your free studio growth strategy call at dancemotionmarketing.com👉 Follow + review the show for more no-fluff strategies that actually move the needle.
If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze.But here’s the truth: recessions don’t kill studios. Hesitation does.In this episode, Bryce Conlan breaks down the 5 critical moves to recession-proof your dance studio—using strategies forged during the pandemic and proven to drive growth when others pull back. From retention tactics to marketing mindsets, you’ll learn how to position your studio to grow even in uncertain times.Don’t cut the very thing that brings people through your door. Leverage this moment to accelerate, not retreat.Follow + review the show to stay ahead of the curve.
Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad.She sent one text message—and 50 dance moms registered their kids that day.In this episode, you’ll hear exactly how she did it. No fluff. No theory. Just a real studio owner who cracked the code on follow-up and built a system that keeps working while others beg for signups.You’ll discover:The exact mindset shift that turned her studio aroundWhy most “dead leads” aren’t dead at all (you just stopped asking)How to build a culture that enrolls for you—even if you’re not watchingIf you’re tired of guessing and ready for numbers that slap, this one’s your wake-up call.🔔 Follow and review the show—because this kind of clarity doesn’t come often.
Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, then expand. You’ll learn how to separate micro vs. macro forces (so you stop blaming the wrong thing), reset targets, and deploy “maintenance marketing” that protects revenue while positioning you to capture demand rebounds—especially the January bump that can outperform September. Keywords: dance studio marketing 2025, enrollments down, macro trends vs micro trends, preservation marketing, DMM, trade war and costume pricing, inflation and family spending.Follow + review the show to help more studios hear this—and if you want a tailored plan, book a free Studio Growth Strategy Call at Dance Motion Marketing.
Fall 2025 isn’t business as usual—it’s war for loyalty.In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides studios every fall. With enrollments down and parents more selective than ever, your first 90 days with a new family aren’t just important—they’re make-or-break. Bryce unpacks how to choreograph a world-class onboarding experience that builds bulletproof retention before the drop-off ever starts.You’ll learn why moms form long-term judgments in week one, how to build a Ritz-Carlton-level studio experience, and what systems your team must have to keep new families loyal.Don’t just fill your studio—keep it full.Got questions? Get answers at dancemotionmarketing.com/askFollow + review the show to never miss an episode.
At the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead quality, retention pain points to marketing overwhelm, this episode captures the raw concerns dance studio owners are facing right now.You’ll hear candid conversations about:The real ROI of Facebook and Instagram adsWhy free trials aren’t converting—and how to fix itWhat to do when a competitor poaches your dancersLow-cost strategies to boost enrollment fastBryce breaks down what’s working, what’s not, and what to focus on if your marketing feels stuck. If you’ve ever wondered, “Am I the only one dealing with this?”—this episode proves you’re not.🤔 Have a question? Ask it at dancemotionmarketing.com/ask🎧 Follow + review the show if this helped. Share it with a studio owner who needs it.
One wrong hire can quietly derail your entire dance studio.B players — those “good enough” team members who aren’t bad enough to fire — can drain morale, burn out your top talent, and slowly erode your culture.In this episode, I share a real behind-the-scenes story from Dance Motion Marketing about how one B player was creating chaos for our A players… and the hard decision we made to protect our team.You’ll learn:Why fit beats skill every time when hiringHow to spot the early warning signs of a B playerThe immediate steps to protect your A players and your cultureIf you want to keep your best people, this episode is a must-listen.Follow + review the show to never miss a strategy that helps your studio grow with the right team.
What if you could get direct answers to your biggest studio growth questions—fast?In this bonus episode, Bryce shares a major announcement: the launch of the Dance Motion Marketing Hotline. This new tool gives studio owners a simple way to ask questions, get expert input, and unlock resources tailored to their exact needs—whether it’s marketing, retention, finances, or enrollment.You’ll hear the “why” behind this launch, who’s involved, and how it can shortcut your learning curve by tapping into the brain trust behind Dance Motion Marketing. If you've ever had a follow-up question after an episode, this is your next step.🔗 Visit dancemotionmarketing.com/ask to ask your question today.Follow + review the show to stay ahead of the curve.
After one year, thousands of campaigns, and tens of thousands of new dancers enrolled, Bryce Conlan reflects on the 9 deepest lessons Dance Motion Marketing has learned helping studios grow in the last 12 months. This isn’t about flashy wins—it’s about the real, often hard-earned insights that separate struggling studios from thriving ones.You’ll learn why visibility is non-negotiable, why many ads “fail,” and how the most successful studio owners think differently. From summer strategy to enrollment systems and even how AI may be hurting your messaging, this episode connects the dots.Perfect for dance studio owners serious about real growth—and a business that supports your life, not swallows it.🎧 Follow + review the show to never miss a strategy shift.
Dance studios are evolving—and fast. In this episode, Bryce shares his key takeaways from Rhee Gold’s DanceLife Teacher Conference, revealing the real growth levers separating thriving studios from those falling behind.You’ll learn:Why internal miscommunication is silently killing re-enrollmentHow to calculate your marketing ROI (and why most studio owners don’t)The two essential pieces of software every modern studio needsThe hidden danger of staying inside your “studio community bubble”Whether you're overwhelmed by tech or questioning your ad results, this episode gives you clarity and a strategic lens to grow smarter. Don’t get stuck guessing—learn how to see your business clearly and make better decisions.Follow + review the show to stay sharp in a fast-changing industry.
Growth is often sold as the golden ticket for dance studios—more students, more staff, more success. But what if chasing growth is what’s actually holding you back?In this episode, Bryce Conlan challenges the growth-at-all-costs mindset and lays bare the real trade-offs that come with scaling a dance studio. You’ll discover why more dancers doesn’t always mean more freedom (or profit), and how staying small on purpose could be the smartest, most fulfilling move you make.Whether you’re at 80 students or 800, this conversation offers a sharp lens on what growth really costs—and how to choose the right path for your life and studio.🎧 Follow + review the show to never miss an episode.
Overwhelmed, under-supported, and stuck in survival mode? You're not alone. In this episode, Bryce Conlan breaks down the three types of support available to dance studio owners—and why choosing the wrong one can quietly sabotage your growth.Learn the critical difference between community, information, and execution... and how each applies depending on your studio’s current stage. Bryce shares a cautionary tale about “Susan,” a studio owner who chose from desperation instead of intention—and paid the price.This is a must-listen if you’ve ever felt unsure about what kind of help will actually grow your studio.Follow + review the show if you’re serious about sustainable success.
Most dance studios are leaking leads—and revenue—without realizing it. In this tactical episode, Bryce Conlan breaks down the hidden sales funnel failures that sabotage fall enrollment (which often drives 60–70% of your annual revenue). From the critical difference between follow-up and follow-through, to the must-have SMS/email automations, to the exact metrics you need to track weekly—this episode is your summer blueprint to getting ahead. Whether you're manually chasing every lead or relying on memory for your sales process, it’s time to fix the machine before the fall rush hits.→ Follow + review the show to never miss an episode.
Most dance studio owners think they need better tactics. But what if the real breakthrough has nothing to do with strategy—and everything to do with identity?In this episode, Bryce Conlan challenges the “information trap” and reveals the invisible beliefs holding studio owners back. You’ll hear the personal story that rewired his mindset—and how a single conversation shifted everything.If you've ever felt like you're not cut out for business, or like you're faking it while everyone else thrives, this is the episode you need. Discover how the right tribe can transform your beliefs, boost your confidence, and unlock real growth.Follow + review the show to keep sharpening your edge every week.
f you’ve ever been tempted by marketing agencies promising “30 students in 30 days,” this episode is your wake-up call.Bryce Conlan, founder of Dance Motion Marketing, unpacks the truth behind guaranteed results and exposes why these offers fail real studio owners. From economic cycles to staff follow-through, he breaks down the critical variables no agency can control—and why great marketing is a two-player game. You’ll hear why some studios double or triple their enrollment while others stall—and what sets them apart.If you’re ready for real growth (not hype), this episode will sharpen your thinking and protect your studio from costly missteps.Follow + review the show to get the strategies that actually work—no gimmicks, just results.
Your front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust and belief—not just share info. Whether you're battling first-impression drop-offs or unsure how to train your front desk to close more trials, this episode gives you the mindset and method to turn polite conversations into powerful conversions.Follow + review the show if you're ready to build a front desk that actually drives enrollment.
Most dance studios want full classes—but few invest like they mean it. In this data-backed episode, we reveal what the latest industry surveys say about enrollment struggles and why most studio owners are stuck in a cycle of low marketing spend and stagnant growth.You’ll discover the real reason “marketing doesn’t work,” why word of mouth isn’t a strategy, and how courageous choices—not perfect conditions—drive expansion. We also share real-world case studies, including one studio that doubled its students in just 60 days.If enrollment is your biggest challenge, this episode delivers the clarity and roadmap you need to turn things around—fast.🎯 Follow + review the show if you're serious about growth.
Fall enrollment doesn’t start in September—it starts NOW. ❗In this tactical episode of Dance Studio Advertising, we reveal the exact FOUR systems that top-performing studio owners are dialing in TODAY to dominate fall enrollment while others are coasting through summer. Whether you're exhausted from recital season or tempted to “take it easy,” this episode is your blueprint for turning the slow season into a growth engine.✅ Get clarity on your fall offer✅ Master lead capture beyond “word of mouth”✅ Build follow-up systems that convert fast✅ Sell with confidence—even if you hate “selling”PLUS: Learn how to reactivate old leads, avoid the discount trap, and use bonuses instead to fill your classes faster.🔥 This episode is packed with real talk, tested scripts, and no-fluff strategy.👉 LISTEN NOW and transform your “slow season” into the launchpad for your best fall ever.Follow the podcast to get weekly insights that help you scale, simplify, and succeed.
Too many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studio look just like everyone else’s.They expose the most common AI missteps—from soulless ad copy to chatbots that never close—and show you the difference between using AI as a shortcut vs. a smart tool. Real-world case studies, inside-the-industry anecdotes, and a behind-the-scenes look at their own failed AI-powered book project give this episode both teeth and heart.If you're relying on automation to do the heavy lifting without sharpening your own systems first, you may be sabotaging your success. This is your wake-up call.
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