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Behind The Design

Author: Camilla Ingall

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Welcome to Behind the Design, a podcast where we unfold the details behind the designs we know and love and explore how each project comes to life.
I’m Camilla Ingall, owner of Unfolded, an interior design and styling studio.

In this podcast series, we dive into the details with our industry experts covering topics such as the creative process, latest design trends and how we, as an industry, work together to meet the brief and overcome challenges.
29 Episodes
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This episode of Behind the Design features Troy Donovan, Principal Facade Designer at Prism Facades, whose work bridges architecture, engineering, and creative storytelling. From sketching in a notebook to leading large-scale projects with firms like Grimshaw Architects, Troy shares how facade design shapes the way we experience buildings, from the Sydney Opera House to the Australian War Memorial. He is based in New Zealand and leads his work from an office in Sydney.In this thoughtful and grounded conversation, Troy opens up about his design process, the importance of collaboration, and how the smallest details can transform both a structure and the emotions it evokes. He reflects on the lessons learned through mistakes, the enduring value of sketching, and what it really takes to bring architectural visions to life.Expect to learn:• How facade design connects creativity, functionality, and craftsmanship• The journey from industrial design to international architecture projects• Why sketching remains a powerful design tool in a digital age• What it takes to preserve heritage while innovating with modern materials• How mistakes and experimentation lead to growth and better design outcomes• Insights into the creative partnerships that shape landmark Australian buildingsWhether you are an architect, designer, or creative problem-solver, this episode will inspire you to see buildings in a new light and appreciate the artistry behind every facade.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:52 – Meet Facade Designer Troy Donovan00:02:32 – From Industrial Design to Architecture00:03:16 – Studying Architecture and Finding Facades00:06:10 – Sketching the Path to Facade Design00:08:11 – What a Facade Designer Does00:10:18 – Collaboration in Architecture and Engineering00:11:04 – The Art and Science of Facades00:12:36 – Experience and Intuition in Design00:14:19 – The Ideal Facade Design Client00:15:14 – Creativity and Teamwork at Prism Facades00:18:07 – Working on Global Architecture Projects00:18:59 – Heritage Buildings and Modern Challenges00:19:39 – Hidden Design and Accessibility00:24:05 – Using Instagram to Share Design Insights00:27:37 – Teaching Facade Design Online00:31:51 – Lessons from Design Mistakes00:33:36 – Turning a Design Error into Success00:36:13 – Why Sharing Mistakes Matters00:38:15 – Relationships and the Future of Prism Facades* facade design* architecture podcast* building envelopes* Sydney architecture* design process* Australian architects* sustainable design* building innovation* architectural detailing* sketching for designers* creative collaboration* design storytelling* design education* design inspiration* Grimshaw Architects* Opera House design* Prism Facades
This episode of Behind the Design features Shona McElroy from Smac Studio, one of Australia’s most exciting emerging interior designers. What began as a side project has evolved into a thriving studio known for its bold use of materials, thoughtful detail, and high-end residential interiors that balance precision with personality.In this honest and grounded conversation, Shona opens up about the realities of building a creative business; from hiring the right people and managing clients to setting boundaries, avoiding burnout, and staying inspired in a fast-moving design industry.Expect to learn:How Smac Studio grew from an “accidental” start-up into a five-person design studioThe secret to scaling without losing your creative identityHow to build client trust and set boundaries that protect your processWhy burnout and imposter syndrome are part of every creative’s journeyThe truth behind design trends like Modern Spanish and Modern MediterraneanWhat it takes to grow a sustainable, fulfilling design businessWhether you're an interior designer, architect, or creative founder, this episode will inspire you to grow with confidence and clarity. And if you're planning to renovate or build from scratch, this podcast is packed with insights to guide your journey.Connect with Smac Studiohttps://www.instagram.com/smac_studiohttps://www.smacstudio.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Welcome to Behind the Design00:00:36 – Meet Shona from Smac Studio00:02:01 – How Smac Studio Began00:05:15 – Scaling a Design Business00:06:00 – Delegation and Building a Team00:08:05 – Balancing Growth and Client Demands00:10:12 – Design Trends vs. Timeless Interiors00:13:24 – Creating Trust with Design Clients00:15:13 – Developing a Signature Design Style00:17:33 – Why the Concept Phase Matters00:20:17 – Managing Revisions and Client Feedback00:26:05 – Modern Spanish & Mediterranean Design Trends00:28:50 – Social Media’s Impact on Interiors00:30:29 – DIY vs. Professional Interior Designers00:34:10 – Career Highs, Lows & Lessons Learned00:39:54 – People Pleasing in Creative Business00:43:54 – Dealing with Burnout in Design00:47:40 – Recovering and Regaining Creativity00:51:15 – Building Team Culture & Collaboration00:55:00 – Imposter Syndrome in Design00:58:41 – What’s Next for Smac Studio* Smac Studio* Shona McElroy* Interior design podcast* Creative burnout* Design business tips* Scaling a design studio* Boundaries with clients* Australian interior designer* Modern Mediterranean design* Modern Spanish interiors* Creative entrepreneurship* Managing design clients* Signature design style* Imposter syndrome in design
This episode of Behind the Design features Leon and Victoria Pirrello, the couple behind Vicello. What began in their garage has grown into a thriving joinery and design studio with a team, factory spaces, and a reputation for delivering bespoke interiors across NSW. Their journey is one of courage, collaboration, and saying yes to projects that stretched them well beyond their comfort zone.They share how Vicello was built step by step - balancing marriage, parenting, and business - while carving out a niche in guiding clients through every stage of the joinery process. From technical precision to meaningful collaboration with architects and designers, their approach blends craftsmanship with connection, offering valuable lessons for anyone in design, construction, or business.Expect to learn:How Vicello went from garage projects to full-home fitoutsWhy early collaboration with joiners saves time, money, and mistakesThe creative and technical process behind high-end bespoke joineryHow to lead a family-run business with clear roles, values, and purposeThe importance of emotional intelligence in design and businessIf you're an interior designer, architect, builder, or business owner in the design space - this episode is a must.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Behind the Design Intro00:01:52 – Meet the Guest00:02:00 – How the Business Began00:05:39 – Design Process Overview00:12:04 – Working with Architects00:13:53 – Family Business Dynamics00:16:34 – Compassionate Leadership00:18:05 – Favourite Projects & Growth00:20:08 – Drafting Team’s Role00:22:34 – Ideal Clients & Fit00:25:40 – Relationship-Driven Projects00:29:27 – Portfolio & Client Privacy00:33:54 – Shift to Construction & Joinery00:35:09 – Passion for Collaboration00:39:25 – Seamless Client Experience00:43:18 – Building a Business Together00:44:24 – Advice to Younger Creatives00:47:23 – Emotions in Entrepreneurship00:49:28 – Managing Creative Stress00:49:58 – Quick Fire Questions* bespoke joinery* high-end interiors* family business success* interior design business* designer-builder collaboration* Vicello * scaling creative businesses* behind the scenes interior design* building a business with your spouse* Australian design podcasts* female founders in construction* working with your partner business* custom cabinetry and joinery* emotional intelligence in business* early engagement trades* client experience design industry
This episode is a true reflection of creativity, resilience, and the beauty of turning life’s challenges into meaningful design. In this episode of Behind the Design, we sit down with Jenn Bliss, the visionary behind some of Port Stephens’ most admired homes, including the much-loved Talm Beach House.What began as a love for interiors sparked in childhood has grown into a career that blends design, renovation, and storytelling. Jenn shares her journey from Cape Town to the Australian coast, building a family business in construction and design, and creating spaces that feel deeply personal. She opens up about the juggle of motherhood and business, the realities of living through renovations, managing trades on site as a woman in the industry, and why she believes the rise of AI has only made human creativity and connection more valuable than ever.Expect to hear about:The story behind Talm Beach House and how it became an iconic coastal escapeBalancing motherhood, business, and the messy middle of renovationsThe realities of living in a renovation (and what no one talks about it)Navigating respect and confidence as a woman in the construction industryWhy AI will never replace the power of human creativity and connectionHow Jenn avoids burnout and stays aligned with her “why”If you’re craving inspiration, wondering how to bring more authenticity into your creative projects, or simply need to hear that it’s okay to embrace imperfection, this episode is for you. Tune in to hear Jenn’s honest, warm, and refreshing take on design, resilience, and the power of following your instincts.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:02:04 – Meet Jenn: Designer & Stylist00:03:41 – Childhood Passion for Interiors00:06:19 – Building Tom Beach House00:10:07 – Marketing Tom on Airbnb00:11:40 – Renovating Ambers & Family Homes00:14:44 – Balancing Motherhood & Career00:17:46 – Spotting Burnout in Design00:21:27 – Breaks for Creativity & Health00:22:55 – Women in Construction Respect00:28:06 – Choosing the Right Trades00:29:43 – AI in Design Industry00:30:38 – Human Creativity vs AI00:36:42 – Imposter Syndrome in Design00:43:38 – Interior Design Process00:45:26 – Room-by-Room Mood Boards00:47:11 – Personalizing Spaces with Story00:48:30 – Advice to Younger Self00:51:05 – Jenn’s Journey to Australia00:57:05 – Community & Energy in Design* interior design podcast 2025* Airbnb home styling tips* Tom Beach House Port Stephens design* women in construction challenges* balancing motherhood and career* how to avoid burnout as a creative* AI vs human creativity in design* real life renovation stories* Cape Town to Australia designer journey* coastal home design inspiration
This episode is a true testament to the power of taking risks, following your creative instincts, and the beauty of building a business that reflects your passion. In this episode of Behind the Design, we chat with Laura, the creative mind behind Laura Rees Styling. What began as a leap into freelancing has grown into a thriving interior styling business, bringing unique and personal touches to spaces, from private residences to editorial shoots. Laura shares her journey from the corporate world to the creative chaos of freelancing, balancing motherhood with styling, and highlighting the importance of working with the right people and trades on-site to bring each project to life.Expect to hear about:How stepping away from corporate life led to a creative businessBalancing family life and freelancing with chaos and beauty!The artistry behind styling for the camera and what it takes to get that perfect shotThe value of building authentic relationships with clients, photographers, and suppliersTips for aspiring stylists and creatives who want to take the leap into freelancingThe upcoming workshops Laura’s launching to help others style with intentionIf you’re craving inspiration, wondering how to turn your creative passion into a business, or simply need to hear that it’s okay to embrace the messy middle of any project, this episode is for you. Tune in to hear Laura’s raw, real, and refreshing take on building a creative career on your terms. Plus, get ready to feel motivated to trust your instincts and make bold moves, because life’s too short to play it safe. Don’t forget to subscribe for more creative insights and behind-the-scenes stories from the design world.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Introduction to Laura’s Interior Styling Journey00:01:32 – From Corporate Career to Freelancing in Styling00:05:56 – Support, Risk-Taking & Building a Creative Business00:07:59 – Collaboration & Relationships in the Interior Styling Industry00:10:23 – The Realities, Challenges & Rewards of Styling00:15:19 – McMaster’s Beach Project: Styling a Coastal Home00:17:48 – Styling for the Camera & Creating Perfect Vignettes00:20:51 – Sourcing Unique Pieces & Standing Out as a Stylist00:22:52 – How COVID-19 Impacted the Styling & Art World00:24:01 – Working with Photographers & Navigating Shoot Days00:28:01 – Problem-Solving & Managing On-Set Challenges00:30:11 – Inspiration, Sourcing & Growing Industry Connections00:31:56 – Social Media, Lighting & Trusting Your Creative Vision00:36:34 – Advice & Top Styling Tips for Aspiring Designers00:45:38 – Collaboration, Overcoming Self-Doubt & Client Success00:50:14 – Patience, Persistence & Recharging Your Creativity00:52:46 – Where to Connect with Laura Rees* Interior Styling* Freelance Interior Design* Styling Tips* Creative Career* Interior Design Business* Design Inspiration* Freelance Life* Styling for Photoshoots* Home Styling Ideas* Creative Entrepreneurship* Designing with Purpose* Styling Secrets* Building a Design Brand* Collaboration in Design* Balancing Family and Freelance* Interior Design Process* Personalized Home Design* Styling Inspiration* Women in Design* Interior Design Journey
This chat felt especially authentic and creatively energising. What began as a passion project has unfolded into a full-bodied creative business: storytelling through space, reimagining nostalgic design moments, building community, and saying "why not?"In this episode of Behind the Design, Camilla sits down with Nina, the creative founder of Paloma Studios and the visionary behind That 70s Bungalow, to unpack how a personal renovation project blossomed into a soulful, full-time design business.From DIY renovations in Newcastle to building an interior design brand rooted in emotion, storytelling, and bold aesthetics - Nina shares her journey of saying yes to creativity, even without the “perfect plan.”We dive into:How a first home reno sparked a design careerTurning passion projects into a profitable businessBalancing motherhood with building a creative brandDesigning with feeling instead of following trendsThe early days of Paloma Studios and growing a recognisable aestheticCollaborating with suppliers and sourcing with intentionDealing with imposter syndrome in the interior design industryTips for renovators, creatives, and women starting from scratchIf you’re dreaming of your own creative pivot, in the messy middle of a project, or simply obsessed with nostalgic interiors and storytelling through design - this episode is your permission slip.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_Follow Paloma Studios:https://www.palomastudios.com.au/https://www.instagram.com/palomastudios_/00:00:00 – Welcome to the Show00:01:28 – Meet Nina of Paloma Studios00:01:46 – From Reno to Design Career00:05:36 – Building Client Trust00:07:33 – ADHD & Creative Workflow00:07:53 – Starting Paloma Studios00:15:26 – Designing by Feel, Not Trends00:15:54 – Playing with Colour & Risk00:16:08 – Solving Design Challenges00:20:45 – Balancing Motherhood & Business00:23:40 – Tackling Imposter Syndrome00:23:57 – Leading with Authenticity00:28:22 – Crafting a Unique Style00:31:03 – Pinterest as Design Tool00:32:30 – Five Minute Blinds Collab00:34:06 – Staying Open in the Process00:35:42 – Strong Supplier Relationships00:40:06 – Inside Client Consultations00:47:22 – Advice for New Designers00:49:01 – Mood Boards that Work* Interior Design* Creative Journey* Home Renovation* Design Podcast* Women In Design* Colorful Interiors* Paloma Studios* Interior design career journey* Paloma Studios founder* Women in design business* Creative entrepreneur story* Bold home interiors* Emotional design over trends* Renovation to design studio* Self-taught interior designer* Designing with color and feeling* Balancing motherhood and creativity
In episode 23 of Behind the Design, we sit down with Dimitri Vargas, the visionary behind a flourishing custom furniture business that specialises in handcrafted, Australian-made pieces. Dimitri shares his inspiring entrepreneurial journey, from starting his career in the design world during the 2020 lockdown to now running a successful furniture company. He dives deep into his creative process, the challenges of managing a growing business, and the importance of local sourcing in the furniture industry.We cover:Dimitri’s beginnings as a commercial interior designer and his pivot into furniture making during the COVID-19 pandemic.How Dimitri's company blends craftsmanship with innovation, pushing the boundaries of what furniture can be.How working with both industry trade professionals and retail customers, bridges the gap between expert, custom designs and everyday living.The journey from building pieces in his garage to managing a team and scaling a creative business.The importance of using Australian-made materials and the challenges that come with high-quality, locally sourced production.Insights into prototyping, custom designs, and the benefits of offering personalised pieces to clients.This episode is a must-listen for aspiring entrepreneurs, customers seeking personalised pieces, design lovers, and anyone curious about growing a business without compromising on creativity or craftsmanship. Dimitri’s journey is full of lessons on perseverance, the importance of community, and the art of building a unique brand.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 – Intro & Origins00:01:27 – Meet Dimitri00:02:57 – Made in Australia: Pros & Cons00:05:26 – Managing Workload & Delegation Strategies00:10:55 – Building Your Team & Outsourcing Tips00:11:59 – Designing Product Lines: Concept to Prototype00:15:54 – Material Selection: Preferences & Insights00:21:11 – Scaling Production: Design to Manufacturing00:22:30 – Avoiding Burnout: Creativity & Work-Life Balance00:27:59 – Prototype Testing & Safety Equipment Essentials00:31:09 – Balancing Business Growth & Personal Passions00:32:23 – Growth Strategies: Scaling vs Maintaining Size00:33:38 – Sales Channels: Retailers vs Designers00:38:13 – Time Management in Prototyping00:38:37 – Future Vision: Business Goals & Roadmap00:42:36 – Advanced Testing & Warehouse Expansion00:44:16 – Highlight Project: Taree Case Study00:46:02 – Innovation in Large-Scale Experiments00:47:02 – Spotlight: Karaoke Dance Floor Design00:48:21 – Closing Thoughts & Contact Details00:48:50 – Outro* Custom Furniture* Furniture Design* Australian Made Furniture* Dimitri Vargas Furniture* Furniture Prototyping* Bespoke Furniture Design* Creative Business Growth* Sustainable Furniture* Australian Furniture Makers* Handcrafted Furniture* Small Business Scaling* Entrepreneurial Journey* Furniture Business Tips* Interior Design and Furniture* Behind the Design Podcast* Furniture Design Innovation* Business Mindset for Creatives* Creative Entrepreneurship* Sourcing Local Materials* Custom Furniture Process* Furniture Industry Insights
In this episode of Behind the Design, Jonathan Tsoupis takes us through his unique entrepreneurial journey, revealing the story behind his success in the tile and design industry. From humble beginnings as a young tiling apprentice to building a thriving business, Jonathan shares insights into the evolution of his company, Studio xOx. He also dives deep into his mindset on business, work ethic, and the importance of local sourcing in today’s competitive landscape.How Jonathan started his journey at a young age, repairing phones and transitioning into tiling.Learn about the transformation from Amalfi Tiles to Studio xOx, including the challenges and triumphs of running a tile business.Jonathan shares his philosophy of putting customers first and how this mindset led to significant business growth.The role his wife and family have played in his journey, offering support and valuable advice throughout the years.The shift towards using Australian-made products and the benefits of sustainable sourcing in the industry.This episode is a must-listen for aspiring entrepreneurs, those in the design and construction industries, or anyone interested in building a business with a focus on quality, customer satisfaction, and sustainable practices. Jonathan’s story is filled with lessons on resilience, growth, and the importance of trust in business relationships.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Episode Introduction00:01:21 - What You’ll Learn00:01:59 - Meet the Guest00:03:32 - Guest’s Success Journey00:13:59 - Amalfi Tiles to Studio xOx00:16:38 - Business Growth & Innovation00:16:55 - In-house Design Services00:20:55 - Sustainable Design Practices00:21:32 - Lighting in Interior Design00:22:51 - Customer-Centric Approach00:24:00 - Motivation & Inspiration00:24:24 - Building Business Connections00:25:22 - Overcoming Business Challenges00:30:10 - Support Systems for Success00:32:14 - Australian Made Products00:34:22 - Future Business Goals00:35:51 - Commercial Project Success00:36:39 - Heritage Building Challenges00:37:36 - Why We Love Australian-Made00:37:54 - Quality Over Profit00:42:09 - Educating Clients on Products00:42:24 - Shifting Customer Preferences00:46:33 - Transparency & Trust in Business00:46:57 - The Power of Word-of-Mouth00:47:13 - Business Motivation & Purpose00:48:04 - Prioritizing Quality Over Profit00:51:25 - Personal Success Habits00:52:09 - Sleep & Performance Routines00:53:39 - Morning Routines for Success00:54:49 - Productive Work Habits00:55:29 - Self-Care & Well-Being01:00:05 - Work-Life Balance Tips01:01:35 - Building Strong Relationships01:03:52 - Key Takeaways01:04:13 - Outro & Stay ConnectedEntrepreneurshipTile IndustryStudio xOxTiling BusinessAustralian-made ProductsDesign and ConstructionSustainability in DesignBuilding Business RelationshipsCustomer-Centric BusinessSmall Business GrowthBehind the Design PodcastHome Renovation TipsDesign TrendsBusiness MindsetBusiness SupportQuality ProductsSmall Business SuccessSustainable SourcingTile Business GrowthEntrepreneurial Journey
In this episode of Behind the Design, I sat down with my producer, Andrew for a candid Q&A session unpacking the real-world process of collaboration in the design and construction industry. From aligning with architects during early-stage planning, working seamlessly with builders to manage schedules and budgets, to guiding clients through joinery decisions - this episode reveals how intentional collaboration and communication transforms design concepts into practical, beautiful spaces. I share my insights on client engagement, communication pitfalls, and the secrets to delivering both functional and aesthetically compelling results.Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_00:00:00 - Introduction00:01:05 - How Interior Designers Collaborate with Architects00:02:36 - Working Effectively with Builders on Design Projects00:04:13 - The Critical Role of Joiners in Custom Interiors00:05:14 - Balancing Functionality with Aesthetic Design00:06:25 - Why Collaboration Is Key in Design and Build00:07:53 - How to Contact Camilla or Collaborate00:08:15 - Final ThoughtsInterior designer architect collaborationBuilding industry podcastWorking with builders and joinersInterior design planning processConstruction design collaborationHome renovation interior designDesign process for new buildsJoinery design tipsPractical vs aesthetic designClient briefing in design projectsBehind the design podcast
Behind the Design welcomes the incredibly talented Montana Moore, a Sydney-based self-taught mixed-media artist whose creative journey spans from South Africa to Scotland, and now, the Northern Beaches of Australia.From sculptural pieces to layered painted works, Montana’s art is deeply rooted in emotion, texture, and her profound connection to the natural world. In this episode, we explore her transition from corporate life to a full-time creative career, the transformative power of entering a creative flow state, and the behind-the-scenes realities of a thriving artistic career.We also dive into the dynamic synergy between artists and interior designers, exploring how collaboration can bring a space to life and create a lasting impact for clients.From the glossy highlight reels of social media to the raw truths that push creatives forward, this episode offers an honest and inspiring look at the creative process, creating with purpose, and the realities of building a meaningful career in the art world.Follow Montana:⁠https://montanamooreart.com/⁠⁠https://www.instagram.com/montana_moore_art/⁠Follow Unfolded:⁠https://www.unfolded.com.au/⁠⁠https://www.instagram.com/unfolded_⁠00:00:00 - Introduction00:01:27 - Meet Montana Moore: Self-Taught Artist & Her Process00:03:47 - Creative Flow, Pressure, and Avoiding Burnout00:07:09 - How Personal Life Shapes Artistic Work00:10:57 - Editing, Failure, and Reclaiming Creative Space00:14:07 - Montana’s Journey: From Corporate to Creative00:20:21 - Rediscovering Art and Launching Montanimal00:26:38 - Overcoming Blocks and Honoring Artistic Voice00:30:31 - The Role of Social Media in an Artist’s Life00:33:51 - Exploring Mediums & Creating Cohesive Collections00:39:28 - Art in Interior Design: Placement & Client Work00:45:38 - Managing Client Relationships and Expectations00:52:47 - How to stay fulfilled and Present in Creative Work00:57:05 - What is the weirdest request Montana has had01:04:38 - Final Thoughts and Key Takeaways
In this episode, we sit down with Craig from Artisan Exterior, a leading name in natural stone surfaces for residential and commercial spaces, for a powerful conversation on creative leadership, brand building, and staying visionary in the fast-evolving world of interior design, architecture, and construction.From humble beginnings—two mobile displays on utes and a single container of stock—Craig and his brother Chris carved their niche in the pool and landscaping industry through grit, precision, and an obsession with quality. While Chris has since moved into new ventures, Craig has quietly but powerfully steered Artisan Exteriors into a trusted and influential brand, known for its design-forward thinking, premium products, and standout marketing.We unpack what it takes to scale a design-focused business in a competitive market, why stepping back to forecast and think big is essential for long-term success, and how ego can sabotage even the most talented teams. Craig shares his views on branding for builders and designers, the power of trust and team culture, and how staying humble has helped Artisan Exteriors lead with clarity and purpose.Whether you’re an interior designer, architect, builder, or creative entrepreneur, this episode offers rich insights into growing a brand that lasts—by staying rooted in vision, values, and real connection.00:00:00 – The Hidden Cost of Ego in Creative Business00:01:23 – Meet Craig from Artisan Exteriors: A Vision-Driven Brand in the Built Environment00:02:10 – From Utes to Industry: The Origin Story of Artisan Exteriors00:02:46 – Evolution of the Business: Team Changes and Staying True to Vision00:11:01 – What It Really Means to Be a Creative Business Owner00:11:49 – Managing Stress, Mindset & Mental Health in the Construction Industry00:14:51 – Adapting Through Crisis: COVID-19’s Impact on Supply, Projects & Planning00:31:22 – Industry Trends & Global Influence: What’s Inspiring Local Projects00:33:24 – Why Innovation Matters in Design, Architecture & Materials00:36:00 – Specifying Early: The Key to Custom Projects Running Smoothly00:42:18 – The Hidden Challenge: Stock, Storage & Supply Chain Realities00:44:51 – Why the Construction & Design Industry Is More Complex Than It Looks00:46:51 – Delivering Excellence: Project Completion & Client Satisfaction00:48:25 – Standout Projects: Creative Highlights from the Artisan  Exteriors Journey00:51:45 – Building Trust: The Power of Authentic Industry Relationships00:52:06 – Lessons from the Job Site: Reflecting on Past Projects00:52:34 – Dropping the Ego: The Key to Sustainable Leadership00:59:37 – Empathy in Business: Sharing the Real Stories Behind the Work01:01:41 – Where to Explore Artisan  Exteriors Products & Projects01:02:24 – The Most Chaotic Home Renovation Moments01:02:52 – Managing Project Chaos: What Happens Behind the Scenes01:03:56 – Designing His Own Space: Craig’s Personal Home Journey01:04:50 – Integrating Artisan Products into Everyday Living01:06:01 – How Natural Stone Impacts Function & Feeling in the Home01:06:29 – Future Plans: Dreaming Up the Next Build01:07:15 – Final Thoughts: Leading with Vision in the Built World
In this episode, I sit down with the incredible Natalie from Pony Design Co., a powerhouse in commercial design, including hospitality and retail spaces. As the founder of a women-led business, Natalie shares her journey of carving out a space in the industry and leading with creativity, resilience, and vision.We dive into client relationships, the importance of being on-site, and the hands-on experience that shapes a designer from the ground up. From long hours in the early days to founding and scaling a successful business, we explore the realities of growth, leadership, and navigating burnout—a conversation that so many in the industry can relate to.As Natalie puts it, she’s learned to “choose where to spend your heartbeats”—a powerful reminder to be intentional with our energy, both in business and in life.This is an inspiring chat with a designer I deeply admire for her passion, commitment, and vision. Don’t miss it!🎧 Available now on Apple Podcasts, Spotify, and wherever you listen. #BehindTheDesign #InteriorDesignPodcast #CreativeEntrepreneursCamilla Ingall:Founder of Unfolded Host of Behind The Designhttps://www.instagram.com/unfolded_https://www.instagram.com/camillaingallProduced by:Think loud official / Andrew Cooneyhttps://www.thinkloudoud.com.auhttps://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=Location: https://www.laportespace.com.auFurniture: Totem Roadhttps://www.totemroad.com
Nine years ago, Aidan Anderson was a carpenter with a passion for design. A single Instagram post with just 30 likes sparked what would become The Local Project - now one of the most influential digital design publications, amassing over 3 million followers. Today, he’s expanding the brand internationally, breaking into the New York market, and redefining the design and architecture media landscape.In this episode, we uncover the real story behind The Local Project’s rise, going beyond the curated social media image to explore: • How Aidan built a multi-million-follower brand from scratch • The challenges of scaling a digital publication without a roadmap • Instagram vs reality - balancing brand growth with personal identity • Overcoming any self-doubt and betting on yourself as a founder • The role of mentorship, partnerships, and investment in long-term success • Expanding globally while strengthening the Australian design industry • The future of The Local Project and what’s next for AidanAidan’s story is a masterclass in resilience, intuition, and taking action - even without a clear plan. Whether you’re an entrepreneur, creative, or brand builder, this episode is packed with insights you won’t want to miss.Aidan Anderson:Founder and Editor-in Chief @thelocalprojectFounder and CEO @thelocalproductionhttps://www.instagram.com/aidanandersonhttps://www.instagram.com/thelocalprojecthttps://thelocalproject.com.auCamilla Ingall:Founder of Unfolded Host of Behind The Designhttps://www.instagram.com/unfolded_https://www.instagram.com/camillaingallProduced by:Think loud official / Andrew Cooneyhttps://www.thinkloudoud.com.auhttps://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=Location: https://www.laportespace.com.auFurniture: Totem Roadhttps://www.totemroad.com
In this episode, we sit down with Dominic Biancardi from Podia Development, whose journey from landscape design to property development is as inspiring as it is dynamic. With a rich creative foundation and a fearless drive to learn, Dominic shares how he broke into the industry, the role mentorship played, and the lessons he gained along the way.We delve into the real story behind developers - the challenges, collaborations, and misconceptions - while exploring Podia's unique approach to creating spaces that matter. Dominic also offers insights for aspiring developers, the importance of empowering teams, and balancing the demands of a fast-paced career with family life. Tune in for an authentic, thought-provoking conversation about pushing boundaries and staying true to your vision.
Join us for a deep dive into the world of interior design and luxury finishes with Adrian Zipevski, co-founder of Surface Gallery. From launching his business at just 17 to becoming a leader in the Australian tile industry, Adrian shares his journey and insights into selecting the perfect materials to elevate any project. In this episode, we explore how the Australian design community is a strong player in the design world, the power of collaboration between suppliers and designers, and the challenges of managing custom designs, lead times, and building trust in our client relationships. Adrian also opens up about the realities of burnout, the importance of self-care in building a sustainable brand, and staying ahead with sustainable and timeless products. Plus, we dive into Adrian’s latest venture, Aldini - his “love child” business that brings bespoke, tailor-made design solutions to the table. Don’t miss this inspiring conversation on how to create beautiful, successful projects while navigating the complexities of the design world.
In this episode of Behind the Design, I’m joined by the warm and expressive Anna Carin of ANNA.CARIN. With many years of experience in the design industry, Anna shares her insights on the do’s and don’ts of running a design business, and we discuss the role of AI in our industry, and the power of building authentic client relationships.She opens up about her personal story - a raw and honest reflection on how life’s challenges have shaped who she is as a designer and as a person.A thoughtful and inspiring conversation on design, trust, and the beauty of showing up as yourself.Keep an eye out for Anna’s latest film, filmed and produced by her partner @lancekelleher  Link to Film
In this episode, we sit down with Justin Hill of JSH Projects, a dynamic builder and developer based on the Central Coast.Our conversation dives deep into the hustle behind the design and the drive that fuels both his business and personal life. Justin’s energy, fast-paced approach, and commitment to fulfillment in his work and family life are inspiring.As a father of three and a go-getter in the building industry, he shares valuable insights on the intersection of design and construction, and the common threads of success that tie builders, developers, and designers together.
In Episode 12 of Behind the Design, we dive into the world of landscape design with Mitch Kushturian, the force behind Exotic Living - a well known landscape design studio on Sydney’s North Shore. Mitch reveals the impact of thoughtful design choices, from planting to final reveal, a process that often unfolds over years. He shares his honest, passionate approach to client expectations and the meticulous details that bring each garden to life. Perfect for renovators, new builds, and anyone who believes in the impact of nature to elevate an exterior or interior space. Tune in for a truly inspiring episode.
Join us as we chat with Lucy Beaumont, owner and founder of Scout Pilates. Lucy’s journey started with a Bachelor of Design, followed by Health Science, and then teacher training, before visiting New York for inspiration and returning to Sydney to establish Scout Pilates & Yoga in St Peters.Lucy is currently working on Scout’s third location, creating another version of their warm, inviting, and community-focused studios. She highlights the crucial role her team plays—how the staff and instructors are integral to the Scout experience.From transforming raw concrete and brick into an inspiring community space, Lucy’s mission is clear. And all this while being a new mum. Lucy shares her journey of opening three studios in just over five years and how building a strong sense of community has always been at the heart of Scout Pilates.
Mia Lake of Mia Lake Interiors shares her journey of balancing success in business, scaling her brand, and navigating motherhood. This episode is something different, as Mia, a fellow interior designer, joins me to explore how we, as designers, each bring our own distinctive approach to the table. We dive into what sets our services apart for clients and share insights on juggling daily demands while wearing all the hats.
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