In this episode of Behind the Design, Jonathan Tsoupis takes us through his unique entrepreneurial journey, revealing the story behind his success in the tile and design industry.

From humble beginnings as a young tiling apprentice to building a thriving business, Jonathan shares insights into the evolution of his company, Studio xOx. He also dives deep into his mindset on business, work ethic, and the importance of local sourcing in today’s competitive landscape.

• How Jonathan started his journey at a young age, repairing phones and transitioning into tiling.
• Learn about the transformation from Amalfi Tiles to Studio xOx, including the challenges and triumphs of running a tile business.
• Jonathan shares his philosophy of putting customers first and how this mindset led to significant business growth.
• The role his wife and family have played in his journey, offering support and valuable advice throughout the years.
• The shift towards using Australian-made products and the benefits of sustainable sourcing in the industry.

This episode is a must-listen for aspiring entrepreneurs, those in the design and construction industries, or anyone interested in building a business with a focus on quality, customer satisfaction, and sustainable practices. Jonathan’s story is filled with lessons on resilience, growth, and the importance of trust in business relationships.

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00:00:00 - Episode Introduction

00:01:21 - What You’ll Learn

00:01:59 - Meet the Guest

00:03:32 - Guest’s Success Journey

00:13:59 - Amalfi Tiles to Studio xOx

00:16:38 - Business Growth & Innovation

00:16:55 - In-house Design Services

00:20:55 - Sustainable Design Practices

00:21:32 - Lighting in Interior Design

00:22:51 - Customer-Centric Approach

00:24:00 - Motivation & Inspiration

00:24:24 - Building Business Connections

00:25:22 - Overcoming Business Challenges

00:30:10 - Support Systems for Success

00:32:14 - Australian Made Products

00:34:22 - Future Business Goals

00:35:51 - Commercial Project Success

00:36:39 - Heritage Building Challenges

00:37:36 - Why We Love Australian-Made

00:37:54 - Quality Over Profit

00:42:09 - Educating Clients on Products

00:42:24 - Shifting Customer Preferences

00:46:33 - Transparency & Trust in Business

00:46:57 - The Power of Word-of-Mouth

00:47:13 - Business Motivation & Purpose

00:48:04 - Prioritizing Quality Over Profit

00:51:25 - Personal Success Habits

00:52:09 - Sleep & Performance Routines

00:53:39 - Morning Routines for Success

00:54:49 - Productive Work Habits

00:55:29 - Self-Care & Well-Being

01:00:05 - Work-Life Balance Tips

01:01:35 - Building Strong Relationships

01:03:52 - Key Takeaways

01:04:13 - Outro & Stay Connected

• Entrepreneurship
• Tile Industry
• Studio xOx
• Tiling Business
• Australian-made Products
• Design and Construction
• Sustainability in Design
• Building Business Relationships
• Customer-Centric Business
• Small Business Growth
• Behind the Design Podcast
• Home Renovation Tips
• Design Trends
• Business Mindset
• Business Support
• Quality Products
• Small Business Success
• Sustainable Sourcing
• Tile Business Growth
• Entrepreneurial Journey