Claim OwnershipExpanding Local w/ Will Troup
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Expanding Local is your essential podcast for strategies, success stories, and expert advice to help local home service businesses grow. Whether you're in pest control, roofing, electrical, or HVAC, learn proven tactics to boost your marketing, attract more clients, and make your phone ring. Join us each week for insights from industry leaders and actionable tips to elevate your business.
20 Episodes
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In this episode of Expanding Local, I sit down with Laura Kelly, Co-Founder & Chief People Officer at Clover Growth Partners. Laura shares why you should never tolerate toxic talent, how to use the DP Report to hit revenue goals daily, and the Three Promises Framework that keeps teams engaged and loyal. From building cultures that thrive to leveraging executive assistants as true strategic partners, Laura drops actionable systems any home service or small business owner can implement....
In this episode, Caleb White, founder of Dreamlit Creative Company, reveals the secrets to building a powerful, scalable brand for home service businesses. Caleb explains how to move from DIY chaos to a cohesive, repeatable brand system that builds trust and shortens the sales cycle. He covers everything from the impact of reviews and packaging to the future of SEO and AI, sharing actionable tips for standing out in a crowded market and creating memorable customer experiences. Whether y...
Join us for an in-depth conversation with Melissa Hostetler, founder of Blue Collar Business Advisors, as she shares her journey from a small town to helping entrepreneurs and investors buy and sell blue collar businesses. Melissa discusses the importance of membership programs, the realities of due diligence, and why separating your personal brand from your business can maximize your exit. We also dive into common pitfalls, the impact of private equity, and practical advice for scaling, s...
Unlock the truth behind business loans and credit cards in this eye-opening episode, "Insider Secrets: What Lenders & Credit Card Companies Don’t Want You To Know." Join credit and financing expert Paul Childers as he reveals the hidden strategies lenders use, explains how to build business credit, and exposes the pitfalls to avoid when seeking funding. Whether you're a business owner or just want to protect your financial future, this episode is packed with actionable tips on separat...
In this Episode Aaron Weiche, CEO of Leadferno, exposes the shocking truth about lead follow-up: 42% of businesses NEVER respond to form submissions, and those that do take nearly 18 hours on average! Discover how text messaging can transform your conversion rates and why most businesses are missing out on the most effective communication channel. 🔑 KEY POINTS: - The "golden rule" of modern business is making it easy for customers to work with you - 65% of businesses only make ONE a...
In this episode of Expanding Local, Kenneth Quirk, General Manager of Lincoln Heating and Air, shares how his family business grew from a small operation to a successful HVAC company. Kenneth reveals their unique Abraham Lincoln-themed marketing strategy that helps them compete against larger companies with smaller budgets. Learn about effective radio advertising, performance pay implementation for technicians, building honest company culture, and creating systems that support bus...
Tom Decker, CEO of Attic Depot and author of "When Can You Do It?", shares his expertise on revolutionizing home service sales. With over 15,000 in-home estimates and a 90% closing rate, Tom reveals the secrets that transformed his business from $500,000 to $6 million in just one year. 🔑 Key Topics: Building effective sales presentations that convert How to position yourself as an authority in your industry The difference between wants vs. needs in customer psychology Creating unique sel...
Welcome to Episode #11 of Expanding Local, where host Will Troup talks with Greg Schmitt—founder of the hugely successful Huge Handyman in San Diego. After starting his career as an accountant and working an array of odd jobs (including Instacart during COVID), Greg eventually discovered his true passion: building a handyman business from the ground up. In this episode, Greg shares how his diverse background helped him cultivate a solid business mindset, sharpen sales techniques, and embrace ...
Join host Will Troup in Episode #10 of the Expanding Local Podcast as he talks with Brian Burton, General Manager of Benjamin Franklin Plumbing in Phoenix and host of the Waste No Day podcast. Brian shares his evolution from plumber to mentor, highlighting how sales training, mindset shifts, and public speaking propelled him forward in the trades. He also explores the dangers of addictions—including video games—and the importance of transforming that energy into positive focus and personal gr...
Join host Will Troup in Episode #9 of the Expanding Local Podcast as he interviews Mike Blumenthal, a trailblazer in local SEO since 1995. With decades of experience in digital marketing and an insider’s perspective on Google's influence, Mike offers home service businesses practical ways to stand out in increasingly competitive search results. Discover how to optimize your online presence by understanding the customer journey—from initial inquiry to final sale. Mike explains why reviews and ...
In Episode #8 of the Expanding Local Podcast, host Will Troup interviews Ryan Fenn, CEO of Chirp, a platform revolutionizing lead conversion for home service businesses. Ryan shares his entrepreneurial story—starting as a high school dropout-turned-successful founder—and reveals the core strategies that helped him build a thriving customer engagement system through text messaging, follow-up, and genuine marketing authenticity. Discover how consistency in communication, combined with real huma...
Join host Will Troup in this exciting Episode #7 of the Expanding Local Podcast as he interviews Tony Whatley—a successful entrepreneur, business coach, and author known for helping business owners unlock their full potential. In this conversation, Tony shares his perspectives on mindset, personal branding, and accountability, offering valuable strategies for home service businesses seeking growth and profitability. In this episode, Tony and Will discuss the importance of effective time manag...
Join host Will Troup on the Expanding Local Podcast as he interviews Andrew Lee Jenkins, founder of Catalyst RVA Marketing, to explore the ethical challenges faced by home service contractors in the digital marketing world. Andrew shares his experiences with agency pitfalls, reveals best practices for website optimization, and explains how a careful balance of SEO, local search, and backlinks can deliver real results. He also highlights the importance of customer experience, collecting review...
Join host Will Troup in this episode of the Expanding Local Podcast as he welcomes Carson Spitzke, co-founder of Vision Management, to discuss the latest strategies and trends in Home Service Marketing. Carson reveals how Facebook Ads, retargeting, and effective campaign setup can transform your digital advertising efforts—especially when targeting higher-ticket home improvement and premium services. Throughout their conversation, Carson and Will explore the power of Local Services Ads for ge...
Join host Will Troup on the Expanding Local Podcast as he chats with Andrew Napier, founder and CEO of Pursuit of Happiness Marketing. Andrew reveals how he transitioned from the automotive industry to running a successful marketing agency that empowers home service businesses through video sales letters, intent-based marketing, and strategic use of Google Ads and Bing Ads. In this episode, you’ll learn how AI is reshaping the future of customer service and business efficiency in the home ser...
Join host Will Troup on the Expanding Local Podcast as he interviews Lewis Vandervalk, a marketing pro who transformed his background in construction and mechanical engineering into a thriving career in digital marketing for home-service businesses. In this episode, Lewis explains how hands-on experience in the trades can give you a competitive edge when it comes to creating effective SEO strategies, building backlinks, and mastering schema to help you get more local leads. Lewis also breaks ...
Join host Will Troup, founder of LocalSink, in the second episode of the Expanding Local podcast, as he interviews Billy “Door Guy” Cline, founder of Your New Door, about the mindset shifts and practical strategies needed to grow a small home-service business into a scalable model. In this episode, Billy reveals how he transitioned from competitive bass fishing to running a thriving door business by focusing on leadership, rebranding, and embracing fresh marketing approaches. Discover the rol...
This is the first full episode of the Expanding Local Podcast. In this episode, Will Troup, the founder of LocalSink and Jonathan Bannister, the founder of Cornerstone Marketing Solutions discuss specific strategies that can make the phone ring for your home-service business. We cover direct mail, Google Business Profiles, ads, and much, much more.
In this bonus clip of Expanding Local, I sit down with Keigan Carthy to dive deep into the world of Facebook Ads and Google Local Service Ads (LSAs) for local home service businesses. We discuss proven strategies for crafting compelling ad creatives, the importance of tracking and optimizing leads, and how to maximize the effectiveness of your ad spend. Keigan shares his expert insights on the unique challenges and opportunities in different markets, how to overcome common pitfalls, and why r...
In this bonus clip of Expanding Local, we sit down with Ted Budzichowski, the CEO of Wirefox Electric. While Ted is one of the best electricians in Odenton, MD, it wasn't always that way. We sat down to discuss his journey through the challenges of working with digital marketing companies. Ted shares candid stories about past experiences with marketing agencies that overpromised and underdelivered, revealing the red flags every home service business should watch for. From misleading metrics t...
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