In Episode #8 of the Expanding Local Podcast, host Will Troup interviews Ryan Fenn, CEO of Chirp, a platform revolutionizing lead conversion for home service businesses. Ryan shares his entrepreneurial story—starting as a high school dropout-turned-successful founder—and reveals the core strategies that helped him build a thriving customer engagement system through text messaging, follow-up, and genuine marketing authenticity.

Discover how consistency in communication, combined with real human connection, can transform casual leads into loyal customers. Ryan dives into the essentials of tracking key performance indicators (KPIs), using automation wisely, and balancing advanced technology with personal touch. He also explains how to seed the idea of reviews early, maintain a solid customer list, and keep your business top-of-mind with effective tactics like direct mail and voicemail.

Tune in to learn:

• Why speed to lead is crucial for conversions
• How to find your ideal follow-up frequency without overwhelming prospects
• Ways to achieve authentic engagement and foster lasting customer loyalty
• The evolving role of customer service representatives in an automated world
• Why business mindset and health are pivotal for sustainable business growth
• How tools like Chirp integrate with existing software to streamline your processes

If you’re looking to sharpen your approach to lead conversion, enhance customer relationships, and grow your home service business authentically, don’t miss this insightful conversation with Ryan Fenn.