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Welcome to Lawn Care Blueprint! This podcast is for lawn and landscape professionals who are ready to grow their business. Whether you're looking to scale from six to seven figures or need actionable steps to grow, this is the right place.
Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a blueprint, offering practical strategies to take your business to the next level.
Tune in now to start learning and gaining valuable insights to grow your business!
Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a blueprint, offering practical strategies to take your business to the next level.
Tune in now to start learning and gaining valuable insights to grow your business!
61 Episodes
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🔎 AI search engines like ChatGPT, Gemini, and Google’s AI Overviews are changing how customers discover lawn and landscape services. In this episode of Lawn Care Blueprint, Ezra explains why your website and reviews matter more than ever, how service pages impact AI visibility, and the practical steps you can take today to prepare your business for the future of search. Stay ahead of the curve with these insights. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🍀 Saying “I want to grow the business” sounds ambitious, but it isn’t a real goal. In this episode, Ezra unpacks why vague ambitions keep lawn and landscape owners stuck, and how setting clear, measurable, and specific targets creates traction. Learn how to define goals that align with your vision, inspire your team, and drive profit—not just revenue—so your business grows with purpose instead of drifting aimlessly. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
The American Dream isn’t dead—it just requires strategy. In this special crossover with John Pajak of Profits with Payjack, Ezra unpacks why marketing matters more than shiny equipment, why hiring is really just another form of marketing, and how learning from the right people can shortcut years of frustration. Discover how lawn care entrepreneurs can still seize opportunities today and turn hard work, planning, and grit into a thriving business. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🎣 Ever felt like you’re working hard but coming up empty? In this episode, Ezra McCarthy shares an unforgettable story that reveals why effort alone isn’t enough to succeed. Discover the surprising role guides play in helping business owners avoid costly mistakes, find clarity, and unlock growth faster than they imagined. If you’ve ever wondered whether you need a mentor, this conversation is for you. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
✈️ Ever wonder why some lawn care businesses explode while others stall out? The answer isn’t luck—it’s compounding. In this episode, Ezra reveals how compounding works in lawn and landscape businesses. From stacking reviews and referrals to building route density, he explains how consistency, quality, and time fuel unstoppable growth. Discover how to keep your momentum going and avoid stalls that kill progress. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🇺🇸 What if financial freedom didn’t come from a massive fleet—but from keeping things simple? In this episode of Lawn Care Blueprint, Ezra sits down with Tony Rudolph to unpack how he went from a Craigslist mower to living mortgage-free. You’ll learn: Why bigger isn’t always better How to trim the fat in your business The path to more profit and more freedom 🔧 Tools to Help You Grow 👨💻 New Website Special – Launch your site for just $1 your first month. Start landing more leads and looking professional online. 📈 SEO for Lawn Care – Get optimized so your customers can actually find you. 🎯 Google Ads – Win more jobs with expert-managed PPC campaigns. 📲 Jobber CRM – The easiest way to run your lawn and landscape business. 🚀 Start Growing Today 👉 Book a Call with Green Frog Web Design 👉 Try Jobber – Best CRM for Lawn Care 👉 Visit the Lawn Care Blueprint Website
🙏 What if your next great hire isn’t hiding on Indeed but already within reach? In this episode of Lawn Care Blueprint, Ezra sits down with Troy from Blue Collar Recruiter to expose why the old “post & pray” method fails and what actually works. From referral goldmines to marketing your business like talent magnets, you’ll learn how to recruit smarter, build stronger crews, and turn hiring into a true competitive edge. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🚓 What happens when lawn care meets mall cop energy on a Segway? This isn’t our usual episode on growth or strategy—it’s a fun sit-down with friend of the pod, Evan Lindman. We swap ridiculous mowing stories, wild customer quirks, and even talk snacks that keep us going. Kick back, laugh a little, and enjoy a lighter side of the Lawn Care Blueprint. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
What if hitting the million-dollar mark wasn’t the dream come true you thought it would be? In this episode, Rob shares how scaling his landscaping business to seven figures nearly cost him everything—profit, peace, and even his passion. But instead of quitting, he rebuilt smarter, not harder. Listen in as Rob unpacks the turning points, lessons, and strategies that saved his business and gave him true freedom. 🔧 Tools to Help You Grow 👨💻 New Website Special – Launch your site for just $1 your first month. Start landing more leads and looking professional online. 📈 SEO for Lawn Care – Get optimized so your customers can actually find you. 🎯 Google Ads – Win more jobs with expert-managed PPC campaigns. 📲 Jobber CRM – The easiest way to run your lawn and landscape business. 🚀 Start Growing Today 👉 Book a Call with Green Frog Web Design 👉 Try Jobber – Best CRM for Lawn Care 👉 Visit the Lawn Care Blueprint Website
🎢 Are you tired of riding the roller coaster of too much work one month and not enough the next? In this episode of The Lawn Care Blueprint, Ezra shares how to break free from the feast-and-famine cycle that plagues so many lawn and landscape businesses. Discover why consistent marketing is the key to steady leads, stable cash flow, and long-term growth—and how to make it a non-negotiable in your business. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
📥 What if just five simple daily actions could take your lawn care business from constant grind to steady growth? In this episode of the Lawn Care Blueprint, Ezra reveals how to identify and commit to your five daily non-negotiables. Drawing on lessons from John Maxwell and Dan Martell, plus real-world landscaping examples, you’ll learn how small, consistent habits compound over time to create lasting success and momentum in your business. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
👷♂️ What makes great employees stay—and give their best every day? In this episode of The Lawn Care Blueprint, Ezra talks with bestselling author Joey Coleman about his proven framework for keeping top talent. From the first day on the job to long-term career growth, Joey reveals the strategies that go far beyond wages to create loyalty, reduce turnover, and build a workplace people love to be part of. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🐮 How do you turn a brand-new customer into someone who can’t imagine working with anyone else? In this episode of The Lawn Care Blueprint, Ezra talks with bestselling author Joey Coleman about the small, deliberate actions that create unforgettable first impressions and long-term loyalty. Joey shares why those early weeks after someone signs on are the most critical in shaping their experience, the hidden reasons customers disappear, and the simple systems that keep them coming back year after year. Whether you’re in lawn care, landscaping, or any service-based business, you’ll walk away with fresh ideas to strengthen relationships, boost retention, and stand out from the competition. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
📙 What does it take to lead two of the most influential publications in the lawn and landscape world? In this episode of The Lawn Care Blueprint, Ezra sits down with Seth Jones, Editor-in-Chief of Landscape Management and Golfdom, to uncover the trends, technology, and strategies shaping the industry’s future. From the rise of electric and robotic equipment to the secrets behind the LM150 list of top companies, Seth shares insider stories, lessons from decades in editorial leadership, and his take on how businesses can thrive in a changing market. Whether you’re aiming for growth, curious about mergers and acquisitions, or just want a fresh perspective on where the industry is headed, this conversation is packed with insights you won’t want to miss. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🥁 The busy season won’t last forever—are you ready for the slowdown? In this episode, we break down how to prepare your lawn or landscape business for a profitable off-season. From service pivots to smart marketing moves and strategic planning, we’ll show you how to avoid the dreaded cashflow crash and make winter work for you. Don’t just survive—thrive when the season winds down! Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🔨 Still wearing every hat in your business? In this episode, Jonathan Pototschnik breaks down why doing it all yourself is the biggest bottleneck to growth—and how to break free from it. He shares how to identify your biggest time drains, hire the right operators, and build a business that runs without you. Whether you're stuck in the field or juggling too many roles, this episode delivers the mindset shift and tactical steps you need to finally step out and scale up. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
✂️ What if cutting services could actually grow your business? In this episode, Jonathan Pototschnik, founder of Service Autopilot and co-founder of CitiTurf, shares how he scaled CitiTurf to first 1,000+ clients by doing less—not more. Learn how simplifying services, narrowing your service area, and hiring the right operational partner unlocked massive growth. If you're feeling stuck wearing every hat, this conversation will challenge your thinking—and reveal a clearer, faster path to building a business that runs without you. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🤫 What’s the real secret behind a lawn business that actually scales? It’s not just marketing or equipment—it’s discipline. In this episode, Caleb from Yellow Hat Mowers shares how daily habits, clean workspaces, and clear expectations helped him grow from solo operator to six full crews. If you’re tired of chaos and ready to build a business that runs smoother, this episode will show you how to lead with systems, not stress. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🎓 What does it take to grow a $500K lawn business before you’ve even graduated high school? In this episode, 18-year-old Jose Yepez shares how he went from borrowing his dad’s mower to running a thriving operation. You’ll hear how Google Ads, online reviews, and pure grit fueled his growth—and how you can follow the same path. If you’re ready to stop making excuses and start scaling, this is your blueprint. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
🦫 Ever wonder why some businesses have raving fans while others struggle to stand out—despite offering the same service? In this episode, we explore the power of brand perception and how small details like clean equipment, clear communication, and consistent presentation shape customer trust. Whether you're a solo operator or building a team, learn how to create an experience that turns first-time clients into loyal advocates—and lets you charge what you're worth. Need help marketing your lawn and landscape business? We offer powerful solutions to help you grow: 👨💻 New Website Offer – Launch your site for just $1 your first month on select plans! Start getting more leads and get found online. 📈 SEO for Lawn Care – We optimize your site so customers can find you fast. 🚨 Google Ads – Win more jobs with expert-managed PPC campaigns. Ready to grow? Let’s talk! Green Frog Web Design 📲 Best CRM for the lawn and landscaping industry: Try Jobber today 🌎 Find our Lawn Care Bueprint Website Here
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