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Media Roundtable

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. 

We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to brand marketers, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include Steven Bartlett (The Diary of a CEO), T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio and creator media, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.


272 Episodes
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Ad Infinitum S4E07: What Are You So Afraid Of? with Bethany Dwyer on Fear & Advertising

Ad Infinitum S4E07: What Are You So Afraid Of? with Bethany Dwyer on Fear & Advertising

2026-10-2801:14:04

How do advertisers use fear—and where does persuasion become manipulation? Find out in a very spooky episode of Ad Infinitum.That’s right: The world’s only podcast solely dedicated to audio ads is back! Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes Bethany Dwyer (comedian, author of Break Free from Fear, owner of Cryptiques Vintage) to talk about big fears, the Red Guardian, audience manipulation, and more. There’s even an Audiolytics breakdown of ads from Cigna Healthcare, Cloaked, 4imprint, and Northwest Registered Agent. Let’s dig in.“ Fear keeps you small. It's designed to do that. It's like a parasite that lives off you, and you're just a host.” -The purpose of radio, according to Rahul Sabnis (President & Chief Creative Officer, iHeartMedia)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ad Overload: How to Reverse the Radioification of Podcasting

Ad Overload: How to Reverse the Radioification of Podcasting

2026-10-2147:11

In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences and brands complaining about high ad load, how can creators make sure they’re not cramming their shows with commercials? In this week’s episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin (EVP, Strategy, Oxford Road) talk about podcasting’s origins, “radioifcation,” and the Oxford Clock. Let’s dive in.“ The sell side is gonna sell everything they can. They're gonna sell host-read ads, as many as they can. They're gonna sell produced ads in breaks, dynamically inserted, until the buyer and the listener scream.” - Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next

Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next

2026-10-1401:04:12

Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and YouTube helping shows reach new audiences, advertisers don’t want to miss out.. So how can creators and brands take advantage of podcasting’s new business landscape? On the latest episode of The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Founder, Sounds Profitable) join the Podcast Academy to discuss monetization, the next big moves, and how podcasters can grow their business.“One of the biggest things that’s changed is that, for a 20-year-old industry, podcasting isn’t just a roll of the dice anymore. It really is a business.” -Bryan Barletta (Founder, Sounds Profitable)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy

"Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy

2026-10-0747:27

Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Founders, One More Time VIP) about how live events fit into the creator economy. From exclusive merch, meet and greets, live episodes and activations, there are many ways brands can unlock new revenue streams for creators. But how will it all pay off in the long run? Ben and Andrew take us backstage for an exclusive look.“Creators are the new rock stars. They have incredibly loyal fan bases. It's not like a musical act, where an album comes out and then something else comes along. In the creator world, it's a constant stream. It's something you become attached to.” -Andrew Tenenbaum (Co-Founder, One More Time VIP)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta

Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta

2026-09-3026:29

The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundtable .Dan Granger (CEO & Founder, Oxford Road) and Bryan Barletta (Partner, Sounds Profitable) join forces for a crossover episode with The Download podcast. They’re covering the industry’s shift away from downloads, the Bumper Score, and how to avoid a repeat of the iOS 17 drama. Let’s dig in.“[Podcasters] build this stage and this venue and they fill it with people, and then they gotta drag it across the desert by themselves. Why don't we put some wheels on this thing?” -Dan Granger (CEO & Founder, Oxford Road)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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