Ad Infinitum S3E15 - Human Hacks
Description
As a marketer, you have to guess what will make people act. But what if you could just know?
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 15: "Human Hacks."
Host Stew Redwine (Executive Creative Director, Oxford Road) welcomes best-selling behavioral science author Richard Shotton (The Choice Factory, Hacking the Human Mind). They’re looking at some of the most relevant behavioral studies for marketers and applying that lens to top-spending podcast ads from McAfee, AmBev, Tide Pods, and IBM.
Stew and Richard talk Simplicity, Big Ladles, Concrete, and more. Let’s dig in…
“[It’s] always easier to work with human nature than against it.”
- Richard Shotton (Author, Hacking the Human Mind)
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