Technically Creative by KoobrikLabs

In this episode of Technically Creative, we sit down with Jagger Waters — AI filmmaker, creator, and educator — to talk about what authorship looks like in the age of AI. While much of the conversation around AI filmmaking centers on hype or fear, Jagger is focused on something far more practical: craft. From producing nearly solo short films to blending AI with live action and traditional editing workflows, she represents a new kind of creative — one who understands cinematic language and uses AI as leverage, not replacement. As the lines blur between filmmaker and creator, Jagger is navigating both worlds. She’s building work independently, experimenting publicly, and actively helping higher education institutions understand the realities of the creator economy. Jagger shares lessons from producing AI-driven narrative work, the discipline required to move from “prompting” to directing, and why removing the pressure to monetize every idea might be the key to protecting creative voice. Orlando and Jagger explore: Why AI doesn’t replace craft — it exposes it The difference between generating and directing How filmmakers are being pushed into the creator economy What creators can learn from cinematic storytelling Why building publicly accelerates growth How to balance financial survival with creative independence It’s a grounded, forward-looking conversation about control, identity, and the future of storytelling — in a world where anyone can generate, but not everyone can direct.

In this episode of Technically Creative, we sit down with Ross Richie, founder of BOOM! Studios, to talk about why comics remain one of the most powerful IP engines in modern entertainment. Long before Hollywood fully embraced the franchise era, Ross was building story worlds from the ground up — proving that independent comics could become global film and television properties. Under his leadership, BOOM! Studios became a launchpad for creator-led storytelling and was ultimately acquired by Penguin Random House, marking a major moment for independent publishing. Ross shares lessons from building a creator-first company in a system obsessed with scale, the discipline required to nurture long-term intellectual property, and why comics function as one of the most efficient R&D labs in the entertainment industry. Orlando and Ross explore: Why comics are Hollywood’s most efficient IP incubator How creator ownership changes the quality of story worlds The economics behind adapting comics into film and television What studios look for in adaptable properties How technology is reshaping publishing and IP development Why story always comes before franchise It’s a sharp, strategic conversation about ownership, adaptation, and the future of storytelling in an era where IP is everything — and where the smartest companies know it starts on the page.

Get tickets to the next Artist and the Machine event in NYC on May 14th, you can access Early Bird applications on their site: https://artistandthemachine.com/ 2025 Grimes Keynote: https://www.youtube.com/watch?v=i4LZfOaPifQ In this episode of Technically Creative, Orlando Wood sits down with Dani Van De Sande, founder of Artist and the Machine — one of the most important gatherings anywhere in the world for artists, technologists, and creative leaders working with AI. Artist and the Machine is the leading Summit at the forefront of AI & Creativity. The bi-yearly gathering in LA & NY is known for its elevated, strong curation that fosters inspiration and partnerships across brand innovation leaders, creators, and founders pioneering the future of Human-Machine collaboration. The AI & Creativity Summit returns to NYC on May 14, 2026 to gather 400 handpicked leaders in the space, featuring a Main Stage, bespoke breakout sessions & workshops, and interactive demos. If you’re exploring how AI is transforming creative work - you’ll want to be in this room. Dani has built a rare kind of event: a place where engineers, filmmakers, researchers, and creative directors share a stage and show what they’re actually making right now. Not predictions. Not hype. Real tools, real experiments, and real creative breakthroughs. In this conversation, Dani and Orlando explore the rise of the creative technologist, why artists and engineers need to be in the same room, and how the most interesting work today often couldn’t have existed even a year ago. It’s a thoughtful, optimistic conversation about the people building the future of creativity — and the communities forming around them. 🔍 Highlights include: Why the creative technologist is the defining role of the AI eraHow Artist and the Machine brings artists and engineers togetherThe difference between AI hype and real creative practiceWhy the most interesting work today is happening at the edges of disciplines

🎙️ Meet the People Designing the Biggest Moment in Advertising In this special post–Super Bowl episode of Technically Creative, Orlando Wood sits down with Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, and Chris Bellinger, Chief Creative Officer of PepsiCo Foods USA - two of the creative leaders behind some of the most talked-about Super Bowl advertising of the last decade. The Super Bowl has long been the most concentrated moment of attention in media. But what it means to advertise there has fundamentally changed. What was once a single 30-second TV event has become a multi-week, multi-screen cultural launch shaped as much by social feeds, memes, and war rooms as by what airs during the game itself. Mark and Chris unpack how Super Bowl advertising has evolved in the second-screen era, from the rise of 60-second storytelling to the limits of celebrity-driven ideas, and the strategic decisions brands now face around timing, secrecy, and amplification. They go deep on the creative risks of emotion on the loudest stage in advertising, and how Lay’s “Little Farmer” became an unexpected, last-minute pivot that reshaped the brand’s tone and expectations moving forward. The conversation also pulls back the curtain on game-day realities: war rooms, real-time decision-making, competitor overlap, and the uncomfortable truth that even the biggest ads can’t be fully controlled once culture takes over. What emerges is a rare, honest look at how modern Super Bowl advertising is actually made not as a single moment, but as a system of craft, strategy, intuition, and risk. 🎧 Highlights include: ● How Super Bowl advertising shifted from a one-night event to a multi-screen cultural launch ● Why 60-second spots now outperform 30s on the biggest stage ● The celebrity arms race and when “no celebrity” becomes the real surprise ● The creative risk of emotion in the middle of a football game ● How Lay’s “Little Farmer” came together through late pivots and leadership conviction ● Why sequels are harder than originals in advertising ● What really happens inside Super Bowl war rooms ● Measuring success beyond views: shares, comments, and cultural impact 🔗 Visit KoobrikLabs: https://www.koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood 📍 Chapters: [00:00] Meet Mark Gross and Chris Bellinger [01:13] How Super Bowl advertising has changed over the last 20 years [02:56] Is the Super Bowl still the most valuable media buy? [04:48] Teasers, timing, and pre-game release strategy [06:40] Celebrity saturation and creative risk [10:07] Making emotion work on the biggest stage [12:07] Inside the making of “Little Farmer” [15:15] Media buying and late-stage creative decisions [19:09] Does Super Bowl pressure change the work? [22:26] When an idea only works on game day [24:01] TV winners vs internet winners [25:29] Designing for memes and long-tail culture [26:45] Where agency and brand priorities collide [30:45] Sequels, expectations, and creative pressure [33:37] Holding spots vs releasing early [35:32] Extending campaigns beyond the game [38:50] War rooms and real-time decision-making [42:49] Defining success after the final whistle [44:18] Competitor overlap and creative collisions [48:40] Final reflections and what comes next #TechnicallyCreative #SuperBowlAdvertising #MarkGross #ChrisBellinger #Highdive #PepsiCo #CreativeStrategy #BrandStorytelling #Advertising #CulturalMarketing #KoobrikLabs #OrlandoWood

🎙️ Meet the Woman Helping Film Culture Make Sense of Itself In this episode of Technically Creative, Orlando Wood sits down with Cara Cusumano, Festival Director of the Tribeca Film Festival — one of the three major American film festivals alongside Sundance and SXSW, and still one of the most important gateways to legitimacy for filmmakers worldwide. Film festivals remain the first real hurdle for a film or filmmaker to be taken seriously. The place where work moves from being made to being seen, debated, championed, and absorbed into the cultural bloodstream. And in a moment when more creators than ever are making more content than ever — with near–studio-level tools available from their couch — that curatorial role has never mattered more. Cara oversees one of the most complex and influential selection processes in global filmmaking, sifting through more than 13,000 submissions a year to find what’s audacious rather than merely loud. As the filmmaking system is pressured on all sides — economically, culturally, and technologically — this conversation makes the case that festivals, and the humans who curate them, are more essential than ever. Under Cara’s leadership, Tribeca has also been notably forward-thinking about new tools, including AI. Rather than sidelining creators who experiment, the festival has created intentional frameworks that ask the same timeless questions: Is there a point of view? Is there a voice? Is there something human at the center of the work? What makes this episode especially resonant is Cara herself. When asked whether she actually watches everything, she laughs and admits she lives in fear of missing something great. That moves beyond love and into dedication — a reminder that taste-making isn’t algorithmic. It’s human. 🎧 Highlights include: ● Why film festivals remain the path to legitimacy for filmmakers ● How Tribeca filters signal from noise in an era of infinite content ● The evolving role of curation as the film industry fractures ● Tribeca’s approach to AI, tools, and creative experimentation ● Why taste, restraint, and vision still matter more than polish ● How festivals balance indie discovery with major cultural moments ● “I live in fear of missing something” — dedication as a curator 🔗 Learn more about the Tribeca Film Festival: https://tribecafilm.com 🔗 Visit KoobrikLabs: https://www.koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood 📍 Chapters: [00:00] Introducing Cara Cusumano and Tribeca [04:00] Film festivals as the path to legitimacy [09:00] Signal vs noise in the age of infinite content [15:00] AI, tools, and Tribeca’s forward-thinking stance [23:00] Discovery, innovation, and community [31:00] Programming across film, TV, games, and podcasts [41:00] Shorts, new voices, and emerging formats [52:00] “I live in fear of missing something” [57:00] Why festivals — and curators — matter more than ever #TechnicallyCreative #CaraCusumano #TribecaFilmFestival #FilmFestivals #Curation #Filmmaking #AIinFilm #Storytelling #CreativeTechnology #IndependentFilm #KoobrikLabs #OrlandoWood

In this second bonus episode of Technically Creative, Orlando Wood continues his conversation with one of the most talked-about — and least understood — figures in modern Hollywood: Jon Peters. In Part One, we explored Jon’s unlikely path from beauty school to Barbra Streisand and A Star Is Born. In this episode, we move into the next chapter of his career — the years when Jon steps out as an independent producer, helps bring Caddyshack to life, and forms one of the most influential creative-business partnerships in film history with Peter Guber. This conversation is still loose, funny, messy, reflective — and very “Jon.” We get deeper into how instinct, relationships, gamble-taking, and timing shaped a run of films that defined an era. We explore: • How Caddyshack became Jon’s first big independent producing moment • Why Jon believes producing is really about spotting — and backing — raw creative talent • The origin story of the Guber-Peters partnership • How two unlikely partners built a string of hits together • The road from producing movies to running Sony Pictures • Loyalty, ambition, ego, conflict — and what happens when the stakes get massive • How Jon looks back on all of it now This is Part Two in a multi-episode series examining the real story behind the headlines — the ambition, the chaos, the successes, the fractures, and the emotional truth behind one of the most unusual careers in Hollywood. If you’re interested in how big films really get made — and the personalities it takes to make them — this chapter goes even deeper. More to come.

In this special bonus episode of Technically Creative, Orlando Wood sits down with one of the most mythologized and misunderstood figures in modern Hollywood: Jon Peters. Jon’s life story reads like a Hollywood screenplay — from being pulled out of a troubled childhood and thrust into beauty school, to running a chain of iconic LA salons in the 1970s, to meeting Barbra Streisand and producing A Star Is Born, to orchestrating the Sony Pictures takeover, to holding the rights to Superman for nearly 25 years. His fingerprints are on Batman, Rain Man, Flashdance, The Color Purple, American Werewolf in London and more. This first conversation is wide-ranging, messy, intimate, and completely Jon. We explore: His unlikely path from hairdresser to Hollywood power playerHis time with Barbra Streisand and the origin of their creative partnershipThe chaos and brilliance of his producing yearsHis relationships with Peter Guber and studio heads like Steve RossHis battles with addiction, his recovery, and the love that grounded himWhy his confidence — and instinct — became his superpowers This is part one of a multi-episode series diving into the real story behind the legend, pulling apart what’s myth, what’s true, and what only Jon could possibly describe. If you’re fascinated by Hollywood history, improbable careers, or the personalities behind the films that shaped generations, this is the beginning of a remarkable ride. Stay tuned — the next chapters go even deeper.

🎙️ Meet the Man Shaping Hollywood's Future In this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media. Yves is one of Hollywood’s leading voices in AI — helping the industry understand how technology, data, and culture intersect. But this conversation isn’t just about algorithms or analytics. It’s about stories: the ones that shape audiences, and the ones we tell ourselves. In a remarkably candid exchange, Yves shares how his work mapping creative data has paralleled his own journey of reinvention — from public failure to personal growth. It’s a rare, human look at how the next wave of creativity will be built on both intelligence and empathy. 🎧 Highlights include: ● How USC’s Entertainment Technology Center is redefining AI for Hollywood ● The “Content Fingerprinting Initiative” — using math to protect IP in generative media ● Corto AI and the narrative DNA of storytelling ● Why Gen Z wants a John Hughes-style revival of “people misbehaving” movies ● What Yellowstone and House of Guinness teach us about storytelling as marketing ● Yves’ personal story of failure, forgiveness, and self-discovery ● Why the next Golden Age of creativity will be the most human yet 🔗 Learn more about USC’s Entertainment Technology Center: https://www.etcenter.org 🔗 Explore Corto AI: https://www.corto.ai 🔗 Visit KoobrikLabs: https://www.koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood 📍 Chapters: [00:00] Introducing Yves Bergquist — data, culture, and storytelling [04:00] Inside USC’s AI & Media Project [07:00] The “Content Fingerprinting Initiative” and copyright in the AI era [12:00] Decoding the narrative DNA of stories [17:00] Global storytelling trends and the Gen Z renaissance [25:00] Corto AI and the future of brand storytelling [34:00] How data and emotion drive creativity [44:00] Yves’ candid story of failure and redemption [57:00] Why the future of creativity is deeply human #TechnicallyCreative #YvesBergquist #USC #EntertainmentTechnologyCenter #CortoAI #AIinHollywood #Storytelling #DataScience #CreativeTechnology #Innovation #FilmIndustry #KoobrikLabs #OrlandoWood

Every few years, advertising reinvents itself. This time, it’s happening from the inside out. In this episode of Technically Creative, Orlando Wood sits down with Martin Pagh Ludvigsen, Director of AI and Creative Technology at Goodby Silverstein, one of the most iconic agencies in the world. Martin leads The Labs, a department that lives inside the creative floor (not the IT wing) and prototypes the impossible. His team bridges imagination and production, helping GSP’s creatives turn wild ideas into tangible reality. From the “Ask Dalí” project; where museum visitors could literally talk to Salvador Dalí, to the BMW “Real for Real” campaign that tackled AI Slop head-on, Martin explains how creativity and technology can coexist when AI becomes the subject of the idea, not just the software behind it. Together, Orlando and Martin explore how The Labs operates inside a 40-year-old agency that still acts like a startup, and what happens when creative technologists are trusted as artists, not just engineers. This is a conversation about curiosity, craft, and culture in an age where “trust is the new oil.” Orlando and Martin explore: ● How Goodby Silverstein built a creative R&D department inside its creative floor ● Why “Ask Dalí” became one of the most talked-about AI art experiences in the world ● The making of BMW’s “Real for Real” and the cultural backlash against AI Slop ● Why great creative technology starts with why, not how ● How AI can elevate creativity when it’s part of the idea, not just production ● Why “trust” and “authenticity” will define the next era of advertising

In this episode of Technically Creative, Orlando Wood sits down with Kati Haberstock, Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year, for a refreshingly real conversation about what it means to be a modern producer. Kati’s career reads like a masterclass in production: from Smuggler, The Directors Bureau, and Buck to Framestore and now agency-side leadership at Erich & Kallman. She’s seen every angle of the process—live action, post, animation, and business affairs—and she brings that experience to bear on every project. Together, Orlando and Kati explore how producers are evolving from project managers to creative problem-solvers, why curiosity is the secret weapon of good production, and how AI-driven bidding tools are changing workflows. Kati also reveals her “unsiloed” approach to running a lean, high-output agency where everyone moves faster, smarter, and with more freedom. It’s a celebration of production fundamentals that never change—hard work, diligence, creativity—and how they’re being reimagined for 2025. What Orlando and Kati Cover: Why great producers never stop learning (and never say no)The evolution of the producer’s role from last call to first collaboratorHow Erich & Kallman punches above its weight on every projectWhy efficiency and creativity can coexistThe rise of AI-assisted bidding and data-driven operationsBuilding a modern, unsiloed production cultureHow to train the next generation of producers for speed and independenceWhy client trust still matters more than any tool or tech

In this episode of Technically Creative, Orlando sits down with Erik Weaver, Head of Virtual and Adaptive Production at the Entertainment Technology Center at USC, a studio-funded R&D group founded at the request of George Lucas. Erik explains how ETC bridges Hollywood and Silicon Valley, from drafting the first pass at digital cinema standards to today’s work on studio-grade AI pipelines. The goal is simple, make new tech practical, controllable, and copyrightable for professional storytellers. Erik shares how the team moved from on-set virtual production to AI-first workflows, why control, consistency, and quality matter more than novelty, and how their short The Bends used custom LoRAs, zero-trust cloud, and 32-bit EXR outputs to hit professional finishing standards. He breaks down provenance tracking for copyright, clean model tiers, and why performance will be the next frontier for AI in production. The conversation stays focused on story, culture, and the people on set, technology is a toolbox, not the point. Orlando and Erik explore What ETC at USC is, who funds it, and why it exists for the industryLessons from digital cinema, volumes, and the VAD that still matter in AI pipelinesAI as a professional toolbox, not a shortcut, control, consistency, qualityClean models, provenance, and the current path to copyright for AI worksBuilding secure, on-prem or cloud zero-trust environments for training private LoRAsThe Bends case study, custom blobfish assets, LoRA training at high VRAM, 32-bit EXR deliveryOSVP to AI first, where Blender, Nuke, ShotGrid, and gen tools meetCost, compute, and why practical workflows still need real artists in the loopWhy multimodal will win, and why performance capture and synthesis are the next edgeHow to keep cinema culturally relevant for a generation that wants interactivity

In this episode of Technically Creative, Orlando Wood sits down with Darren O’Kelly, CEO and co-founder of Untold Studios, to explore how one of the most forward-thinking creative companies in the world is reshaping the future of entertainment, VFX, and storytelling. After 15 years leading The Mill, Darren left to build something radically different—a studio built entirely in the cloud, powered by artistry, and born out of independence. From creature design in Mission Impossible and The Crown to developing music shows with Billie Eilish and Imagine Dragons, Untold has quickly become a creative force across film, television, advertising, and music. Darren shares the story behind Untold’s creation, how the fall of Technicolor reshaped the industry, and what it took to onboard 550 VFX shots from Alien Earth within 10 days—all thanks to their cloud-native infrastructure. He also dives into how Untold uses AI not as a replacement for creativity, but as a tool for precision control—from de-aging models to relighting live-action scenes without breaking cinematic integrity. But at its core, this episode is about something deeper: Why human connection, story, and emotion will always outlast any technology. Orlando and Darren explore: How Untold became the world’s first fully cloud-native studioWhat the fall of Technicolor revealed about legacy models in VFXThe role of adversity and adaptability in building new creative culturesWhy “precision control” is non-negotiable for high-end storytellingUntold’s approach to AI—solving real problems, not hype-driven onesThe power of blending music, production, and technology under one creative roof Why art and commerce aren’t enemies—and why culture is Untold’s secret weapon.

In this episode of Technically Creative, Orlando sits down with Benji Rogers, Founder of Lark 42 and Co-President of Surreal AI, for a candid conversation about music, media, and the looming AI revolution. Benji, a “recovering musician” turned entrepreneur, has spent his career helping technology companies understand music — and music companies understand technology. Now, through Surreal AI, he’s building an attribution framework designed to ensure artists are paid fairly when their work trains or inspires AI systems. Together, Orlando and Benji unpack: Why AI could spark a crisis in music rights as seismic as the Napster wars.How attribution chains can safeguard creators — and unlock new business models.The parallels between addiction, algorithms, and daily active users.What the entertainment industry risks if it licenses away its value — again.Why the future may split between infinite AI “slop” and authentic, human work. This is more than a conversation about music tech. It’s a call to rethink how we protect creativity itself in the age of generative AI.

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood speaks with Max Fleming, founder of Motive LA, who represents standout athletes and creators—exploring how NIL deals, TikTok, and entertainment-first sports are reshaping the trajectory of modern athletic careers. From repping the iconic Savannah Bananas players as they sell out Fenway Park to shaping the brand of creators like the Pointer Brothers, Max is at the crossroads of sports, entertainment, and the creator economy. His mantra (community, consistency, relatability) guides a new model of management built for athletes and creators who are as viral online as they are talented on the field. We dig into how Motive LA helps athletes fight burnout, build long-term careers, and turn fleeting viral moments into sustainable opportunities. Max explains why today’s athletes can’t afford to ignore social media, how NIL is changing the game for college stars, and why entertainment-first teams like the Savannah Bananas may hold the blueprint for the future of sports. Max also shares: How the Savannah Bananas reinvented baseball for the TikTok eraWhy NIL deals make social presence essential for college athletesThe strategy behind building “internet homies” like the Pointer BrothersHow to fight imposter syndrome and burnout in the creator economyWhy brand partnerships must serve the person, not just the algorithmThe difference between being a manager and being a teammateWhy community, consistency, and relatability are the keys to a 30-year career

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood sits down with Verena Puhm — Head of Studio at Dream Lab LA, the R&D arm of Luma AI, and a writer-producer-director turned AI pioneer. Verena shares how she went from independent filmmaking — a world constrained by gatekeepers, budgets, and slow-moving studios — to helping shape the very AI tools that will define the next era of filmmaking. At Dream Lab LA, she and her team work directly with both creators and major Hollywood studios to test, refine, and reimagine workflows for an AI-first future. With an insider’s view of how studios are cautiously adopting AI and how independent artists are rapidly experimenting with it, Verena explains why this moment is unlike any shift before — and why it represents both an incredible opportunity and a cultural responsibility. She also breaks down: Why AI gives independent creators agency and bypasses Hollywood gatekeepersHow Dream Lab LA partners with studios to design workflows, not just toolsThe real legal and ethical challenges around copyright, and how to navigate themWhy documentation, transparency, and trust are essential for creators using AIHow AI artists and traditional crew roles can collaborate in hybrid productionsWhy this era could finally democratize storytelling — making way for voices far beyond Hollywood Whether you’re an artist trying to understand how to adapt your craft, or an executive looking at the future of studio production, Verena offers a candid, inspiring look at the creative playground AI is opening up. Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Rob Rosenberg, partner at Moses Singer and managing director of MS Strategic Solutions. With a career spanning advertising, entertainment, and more than two decades at Showtime, including most recently as EVP and General Counsel, Rosenberg brings a rare perspective to the frontlines of law, media, and digital transformation. From the rise of streaming to today’s battles over copyright, AI, and deepfakes, Rosenberg has been at the intersection of every major entertainment shift. He now shares his insights in The Technotainment Scorecard, a weekly Substack where he unpacks the industry’s thorniest questions. In this conversation, Rosenberg explains why “asking for forgiveness, not permission” won’t work in the age of generative AI, how Disney’s lawsuit against MidJourney could reset legal precedent, and what kinds of deals studios should be striking right now to protect their crown jewels of IP. He also warns of the risks: from deepfake abuse to AI models threatening job pipelines, and explores whether a federal “compulsory licensing” law might be the only way forward. Orlando and Rob uncover: Why copyright law must serve both protection and inspirationHow the Disney v. MidJourney case could redefine fair useWhy deepfakes represent the next major legal battlefrontHow studios can strike smart AI licensing deals without repeating the Netflix mistakeWhat new contract clauses and union provisions mean for actors and creatorsThe hidden opportunities in cable spinoffs and the coming return of bundles

In this episode of Technically Creative, Orlando talks with Alicia Teltz, the former LinkedIn strategist who left her corporate role, built a personal brand from scratch, and turned her audience into a business. With over 20,000 followers, a thriving WhatsApp community, and a growing list of paid clients, Alicia breaks down what actually works on LinkedIn in 2025. Alicia shares the real story behind the algorithm, explains why LinkedIn prioritizes recent content and real people, and walks us through her now-famous “20-20-20” method. From live product testing in her DMs to monetizing content with no newsletter, Alicia gives a rare look at how to build a creator-led funnel that doesn’t rely on virality. She also explains why AI-generated content is hurting your brand, what most creators are doing wrong, and how to think like a strategist instead of an influencer. This episode is a crash course in building a business on LinkedIn that actually works.

 In this episode of Technically Creative, Orlando sits down with Sergio Lopez, CEO of Omnicom Productions, to explore how one of the world’s largest advertising networks is rethinking production for the future. With over 76 production units unified under a single global structure, Sergio shares how Omnicom is building a scalable model that balances efficiency, brand consistency, and creative excellence. From consolidating fragmented supply chains to embracing data-driven modular content, Lopez explains why production is the new creative frontier. The conversation unpacks: Why production has a seat at the strategy table in a fragmented media landscapeHow Omnicom uses AI, automation, and data to scale personalization without losing creativityThe balance between efficiency and creative freedom when working with global brandsWhy Lopez believes agencies need both creatives and creators to thrive in the futureLessons learned from failure, and why “failing fast” is critical in today’s industry Whether you’re a marketer, creative, or brand leader, this episode is a masterclass in navigating the complexity of modern advertising — and what the next decade of production will look like.

In this episode of Technically Creative, Orlando Wood sits down with Doug Shapiro — former Wall Street analyst, Time Warner strategist, author of the upcoming book Infinite Content, and one of the most respected media futurists in the business. With more than three decades studying disruption across Wall Street, Hollywood, and Silicon Valley, Doug unpacks the tectonic shifts reshaping entertainment today: from the fall of cable bundles and Hollywood studios to the rise of the creator economy, YouTube, and generative AI. Doug reveals why media’s old playbook no longer works, and why the future won’t just be about making movies cheaper with AI, but about inventing entirely new forms of storytelling.  He also breaks down: How digitization and the internet dismantled distribution monopoliesWhy YouTube now dwarfs Hollywood by 20,000x in hours producedThe difference between “creatives” and “creators” — and why bargaining power has shiftedHow Netflix followed Clay Christensen’s disruption curve — and why YouTube + GenAI are the next waveWhy legacy media’s last weapon may be trust in a world drowning in contentThe lessons he learned from his biggest failures — including betting on Adelphia before its infamous collapse Whether you’re a studio executive, a creator, or simply someone trying to understand why Hollywood feels broken, Doug offers a clear-eyed map of where media is headed — and why the next golden age might not come from Los Angeles at all Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Bryn Mooser — Oscar-nominated documentary filmmaker, co-founder of Asteria, and partner at Moon Valley — to discuss the creation of the world’s first commercially safe, fully licensed AI model built specifically for filmmakers. From his early days making documentaries on Canon 5Ds with maxed-out credit cards to developing Moon Valley’s groundbreaking “clean” AI visual intelligence model, Bryn has always been driven by a single goal: breaking down the walls that keep new voices out of Hollywood. We talk about how AI is transforming the film industry — from animation and VFX workflows to pre-visualization and custom models for individual projects — while still keeping artists at the center. Bryn explains why copyright compliance is the real battleground for AI in Hollywood, and how his team engineered a model that could pass studio legal tests without sacrificing creative power. Bryn also shares: How a single piece of camera tech democratized documentary filmmakingWhy Moon Valley’s “clean” AI model is a legal and creative breakthroughHow real-time rendering is rewriting film production timelinesWhy small, agile teams could lead the next cinematic revolutionThe risks of AI-generated “slop” — and how to fight itLessons from Hollywood’s past tech disruptions, from sound to streaming