Technically Creative by KoobrikLabs

🎙️ Meet the Man Shaping Hollywood's Future In this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media. Yves is one of Hollywood’s leading voices in AI — helping the industry understand how technology, data, and culture intersect. But this conversation isn’t just about algorithms or analytics. It’s about stories: the ones that shape audiences, and the ones we tell ourselves. In a remarkably candid exchange, Yves shares how his work mapping creative data has paralleled his own journey of reinvention — from public failure to personal growth. It’s a rare, human look at how the next wave of creativity will be built on both intelligence and empathy. 🎧 Highlights include: ● How USC’s Entertainment Technology Center is redefining AI for Hollywood ● The “Content Fingerprinting Initiative” — using math to protect IP in generative media ● Corto AI and the narrative DNA of storytelling ● Why Gen Z wants a John Hughes-style revival of “people misbehaving” movies ● What Yellowstone and House of Guinness teach us about storytelling as marketing ● Yves’ personal story of failure, forgiveness, and self-discovery ● Why the next Golden Age of creativity will be the most human yet 🔗 Learn more about USC’s Entertainment Technology Center: https://www.etcenter.org 🔗 Explore Corto AI: https://www.corto.ai 🔗 Visit KoobrikLabs: https://www.koobriklabs.com 🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood 📍 Chapters: [00:00] Introducing Yves Bergquist — data, culture, and storytelling [04:00] Inside USC’s AI & Media Project [07:00] The “Content Fingerprinting Initiative” and copyright in the AI era [12:00] Decoding the narrative DNA of stories [17:00] Global storytelling trends and the Gen Z renaissance [25:00] Corto AI and the future of brand storytelling [34:00] How data and emotion drive creativity [44:00] Yves’ candid story of failure and redemption [57:00] Why the future of creativity is deeply human #TechnicallyCreative #YvesBergquist #USC #EntertainmentTechnologyCenter #CortoAI #AIinHollywood #Storytelling #DataScience #CreativeTechnology #Innovation #FilmIndustry #KoobrikLabs #OrlandoWood

Every few years, advertising reinvents itself. This time, it’s happening from the inside out. In this episode of Technically Creative, Orlando Wood sits down with Martin Pagh Ludvigsen, Director of AI and Creative Technology at Goodby Silverstein, one of the most iconic agencies in the world. Martin leads The Labs, a department that lives inside the creative floor (not the IT wing) and prototypes the impossible. His team bridges imagination and production, helping GSP’s creatives turn wild ideas into tangible reality. From the “Ask Dalí” project; where museum visitors could literally talk to Salvador Dalí, to the BMW “Real for Real” campaign that tackled AI Slop head-on, Martin explains how creativity and technology can coexist when AI becomes the subject of the idea, not just the software behind it. Together, Orlando and Martin explore how The Labs operates inside a 40-year-old agency that still acts like a startup, and what happens when creative technologists are trusted as artists, not just engineers. This is a conversation about curiosity, craft, and culture in an age where “trust is the new oil.” Orlando and Martin explore: ● How Goodby Silverstein built a creative R&D department inside its creative floor ● Why “Ask Dalí” became one of the most talked-about AI art experiences in the world ● The making of BMW’s “Real for Real” and the cultural backlash against AI Slop ● Why great creative technology starts with why, not how ● How AI can elevate creativity when it’s part of the idea, not just production ● Why “trust” and “authenticity” will define the next era of advertising

In this episode of Technically Creative, Orlando Wood sits down with Kati Haberstock, Head of Production at Erich & Kallman and Ad Age’s 2024 Small Agency Producer of the Year, for a refreshingly real conversation about what it means to be a modern producer. Kati’s career reads like a masterclass in production: from Smuggler, The Directors Bureau, and Buck to Framestore and now agency-side leadership at Erich & Kallman. She’s seen every angle of the process—live action, post, animation, and business affairs—and she brings that experience to bear on every project. Together, Orlando and Kati explore how producers are evolving from project managers to creative problem-solvers, why curiosity is the secret weapon of good production, and how AI-driven bidding tools are changing workflows. Kati also reveals her “unsiloed” approach to running a lean, high-output agency where everyone moves faster, smarter, and with more freedom. It’s a celebration of production fundamentals that never change—hard work, diligence, creativity—and how they’re being reimagined for 2025. What Orlando and Kati Cover: Why great producers never stop learning (and never say no)The evolution of the producer’s role from last call to first collaboratorHow Erich & Kallman punches above its weight on every projectWhy efficiency and creativity can coexistThe rise of AI-assisted bidding and data-driven operationsBuilding a modern, unsiloed production cultureHow to train the next generation of producers for speed and independenceWhy client trust still matters more than any tool or tech

In this episode of Technically Creative, Orlando sits down with Erik Weaver, Head of Virtual and Adaptive Production at the Entertainment Technology Center at USC, a studio-funded R&D group founded at the request of George Lucas. Erik explains how ETC bridges Hollywood and Silicon Valley, from drafting the first pass at digital cinema standards to today’s work on studio-grade AI pipelines. The goal is simple, make new tech practical, controllable, and copyrightable for professional storytellers. Erik shares how the team moved from on-set virtual production to AI-first workflows, why control, consistency, and quality matter more than novelty, and how their short The Bends used custom LoRAs, zero-trust cloud, and 32-bit EXR outputs to hit professional finishing standards. He breaks down provenance tracking for copyright, clean model tiers, and why performance will be the next frontier for AI in production. The conversation stays focused on story, culture, and the people on set, technology is a toolbox, not the point. Orlando and Erik explore What ETC at USC is, who funds it, and why it exists for the industryLessons from digital cinema, volumes, and the VAD that still matter in AI pipelinesAI as a professional toolbox, not a shortcut, control, consistency, qualityClean models, provenance, and the current path to copyright for AI worksBuilding secure, on-prem or cloud zero-trust environments for training private LoRAsThe Bends case study, custom blobfish assets, LoRA training at high VRAM, 32-bit EXR deliveryOSVP to AI first, where Blender, Nuke, ShotGrid, and gen tools meetCost, compute, and why practical workflows still need real artists in the loopWhy multimodal will win, and why performance capture and synthesis are the next edgeHow to keep cinema culturally relevant for a generation that wants interactivity

In this episode of Technically Creative, Orlando Wood sits down with Darren O’Kelly, CEO and co-founder of Untold Studios, to explore how one of the most forward-thinking creative companies in the world is reshaping the future of entertainment, VFX, and storytelling. After 15 years leading The Mill, Darren left to build something radically different—a studio built entirely in the cloud, powered by artistry, and born out of independence. From creature design in Mission Impossible and The Crown to developing music shows with Billie Eilish and Imagine Dragons, Untold has quickly become a creative force across film, television, advertising, and music. Darren shares the story behind Untold’s creation, how the fall of Technicolor reshaped the industry, and what it took to onboard 550 VFX shots from Alien Earth within 10 days—all thanks to their cloud-native infrastructure. He also dives into how Untold uses AI not as a replacement for creativity, but as a tool for precision control—from de-aging models to relighting live-action scenes without breaking cinematic integrity. But at its core, this episode is about something deeper: Why human connection, story, and emotion will always outlast any technology. Orlando and Darren explore: How Untold became the world’s first fully cloud-native studioWhat the fall of Technicolor revealed about legacy models in VFXThe role of adversity and adaptability in building new creative culturesWhy “precision control” is non-negotiable for high-end storytellingUntold’s approach to AI—solving real problems, not hype-driven onesThe power of blending music, production, and technology under one creative roof Why art and commerce aren’t enemies—and why culture is Untold’s secret weapon.

In this episode of Technically Creative, Orlando sits down with Benji Rogers, Founder of Lark 42 and Co-President of Surreal AI, for a candid conversation about music, media, and the looming AI revolution. Benji, a “recovering musician” turned entrepreneur, has spent his career helping technology companies understand music — and music companies understand technology. Now, through Surreal AI, he’s building an attribution framework designed to ensure artists are paid fairly when their work trains or inspires AI systems. Together, Orlando and Benji unpack: Why AI could spark a crisis in music rights as seismic as the Napster wars.How attribution chains can safeguard creators — and unlock new business models.The parallels between addiction, algorithms, and daily active users.What the entertainment industry risks if it licenses away its value — again.Why the future may split between infinite AI “slop” and authentic, human work. This is more than a conversation about music tech. It’s a call to rethink how we protect creativity itself in the age of generative AI.

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood speaks with Max Fleming, founder of Motive LA, who represents standout athletes and creators—exploring how NIL deals, TikTok, and entertainment-first sports are reshaping the trajectory of modern athletic careers. From repping the iconic Savannah Bananas players as they sell out Fenway Park to shaping the brand of creators like the Pointer Brothers, Max is at the crossroads of sports, entertainment, and the creator economy. His mantra (community, consistency, relatability) guides a new model of management built for athletes and creators who are as viral online as they are talented on the field. We dig into how Motive LA helps athletes fight burnout, build long-term careers, and turn fleeting viral moments into sustainable opportunities. Max explains why today’s athletes can’t afford to ignore social media, how NIL is changing the game for college stars, and why entertainment-first teams like the Savannah Bananas may hold the blueprint for the future of sports. Max also shares: How the Savannah Bananas reinvented baseball for the TikTok eraWhy NIL deals make social presence essential for college athletesThe strategy behind building “internet homies” like the Pointer BrothersHow to fight imposter syndrome and burnout in the creator economyWhy brand partnerships must serve the person, not just the algorithmThe difference between being a manager and being a teammateWhy community, consistency, and relatability are the keys to a 30-year career

If you’re a creative company looking to future-proof your business, book a free consultation call at https://koobriklabs.com/contact/ In this episode of Technically Creative, Orlando Wood sits down with Verena Puhm — Head of Studio at Dream Lab LA, the R&D arm of Luma AI, and a writer-producer-director turned AI pioneer. Verena shares how she went from independent filmmaking — a world constrained by gatekeepers, budgets, and slow-moving studios — to helping shape the very AI tools that will define the next era of filmmaking. At Dream Lab LA, she and her team work directly with both creators and major Hollywood studios to test, refine, and reimagine workflows for an AI-first future. With an insider’s view of how studios are cautiously adopting AI and how independent artists are rapidly experimenting with it, Verena explains why this moment is unlike any shift before — and why it represents both an incredible opportunity and a cultural responsibility. She also breaks down: Why AI gives independent creators agency and bypasses Hollywood gatekeepersHow Dream Lab LA partners with studios to design workflows, not just toolsThe real legal and ethical challenges around copyright, and how to navigate themWhy documentation, transparency, and trust are essential for creators using AIHow AI artists and traditional crew roles can collaborate in hybrid productionsWhy this era could finally democratize storytelling — making way for voices far beyond Hollywood Whether you’re an artist trying to understand how to adapt your craft, or an executive looking at the future of studio production, Verena offers a candid, inspiring look at the creative playground AI is opening up. Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Rob Rosenberg, partner at Moses Singer and managing director of MS Strategic Solutions. With a career spanning advertising, entertainment, and more than two decades at Showtime, including most recently as EVP and General Counsel, Rosenberg brings a rare perspective to the frontlines of law, media, and digital transformation. From the rise of streaming to today’s battles over copyright, AI, and deepfakes, Rosenberg has been at the intersection of every major entertainment shift. He now shares his insights in The Technotainment Scorecard, a weekly Substack where he unpacks the industry’s thorniest questions. In this conversation, Rosenberg explains why “asking for forgiveness, not permission” won’t work in the age of generative AI, how Disney’s lawsuit against MidJourney could reset legal precedent, and what kinds of deals studios should be striking right now to protect their crown jewels of IP. He also warns of the risks: from deepfake abuse to AI models threatening job pipelines, and explores whether a federal “compulsory licensing” law might be the only way forward. Orlando and Rob uncover: Why copyright law must serve both protection and inspirationHow the Disney v. MidJourney case could redefine fair useWhy deepfakes represent the next major legal battlefrontHow studios can strike smart AI licensing deals without repeating the Netflix mistakeWhat new contract clauses and union provisions mean for actors and creatorsThe hidden opportunities in cable spinoffs and the coming return of bundles

In this episode of Technically Creative, Orlando talks with Alicia Teltz, the former LinkedIn strategist who left her corporate role, built a personal brand from scratch, and turned her audience into a business. With over 20,000 followers, a thriving WhatsApp community, and a growing list of paid clients, Alicia breaks down what actually works on LinkedIn in 2025. Alicia shares the real story behind the algorithm, explains why LinkedIn prioritizes recent content and real people, and walks us through her now-famous “20-20-20” method. From live product testing in her DMs to monetizing content with no newsletter, Alicia gives a rare look at how to build a creator-led funnel that doesn’t rely on virality. She also explains why AI-generated content is hurting your brand, what most creators are doing wrong, and how to think like a strategist instead of an influencer. This episode is a crash course in building a business on LinkedIn that actually works.

 In this episode of Technically Creative, Orlando sits down with Sergio Lopez, CEO of Omnicom Productions, to explore how one of the world’s largest advertising networks is rethinking production for the future. With over 76 production units unified under a single global structure, Sergio shares how Omnicom is building a scalable model that balances efficiency, brand consistency, and creative excellence. From consolidating fragmented supply chains to embracing data-driven modular content, Lopez explains why production is the new creative frontier. The conversation unpacks: Why production has a seat at the strategy table in a fragmented media landscapeHow Omnicom uses AI, automation, and data to scale personalization without losing creativityThe balance between efficiency and creative freedom when working with global brandsWhy Lopez believes agencies need both creatives and creators to thrive in the futureLessons learned from failure, and why “failing fast” is critical in today’s industry Whether you’re a marketer, creative, or brand leader, this episode is a masterclass in navigating the complexity of modern advertising — and what the next decade of production will look like.

In this episode of Technically Creative, Orlando Wood sits down with Doug Shapiro — former Wall Street analyst, Time Warner strategist, author of the upcoming book Infinite Content, and one of the most respected media futurists in the business. With more than three decades studying disruption across Wall Street, Hollywood, and Silicon Valley, Doug unpacks the tectonic shifts reshaping entertainment today: from the fall of cable bundles and Hollywood studios to the rise of the creator economy, YouTube, and generative AI. Doug reveals why media’s old playbook no longer works, and why the future won’t just be about making movies cheaper with AI, but about inventing entirely new forms of storytelling.  He also breaks down: How digitization and the internet dismantled distribution monopoliesWhy YouTube now dwarfs Hollywood by 20,000x in hours producedThe difference between “creatives” and “creators” — and why bargaining power has shiftedHow Netflix followed Clay Christensen’s disruption curve — and why YouTube + GenAI are the next waveWhy legacy media’s last weapon may be trust in a world drowning in contentThe lessons he learned from his biggest failures — including betting on Adelphia before its infamous collapse Whether you’re a studio executive, a creator, or simply someone trying to understand why Hollywood feels broken, Doug offers a clear-eyed map of where media is headed — and why the next golden age might not come from Los Angeles at all Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando Wood sits down with Bryn Mooser — Oscar-nominated documentary filmmaker, co-founder of Asteria, and partner at Moon Valley — to discuss the creation of the world’s first commercially safe, fully licensed AI model built specifically for filmmakers. From his early days making documentaries on Canon 5Ds with maxed-out credit cards to developing Moon Valley’s groundbreaking “clean” AI visual intelligence model, Bryn has always been driven by a single goal: breaking down the walls that keep new voices out of Hollywood. We talk about how AI is transforming the film industry — from animation and VFX workflows to pre-visualization and custom models for individual projects — while still keeping artists at the center. Bryn explains why copyright compliance is the real battleground for AI in Hollywood, and how his team engineered a model that could pass studio legal tests without sacrificing creative power. Bryn also shares: How a single piece of camera tech democratized documentary filmmakingWhy Moon Valley’s “clean” AI model is a legal and creative breakthroughHow real-time rendering is rewriting film production timelinesWhy small, agile teams could lead the next cinematic revolutionThe risks of AI-generated “slop” — and how to fight itLessons from Hollywood’s past tech disruptions, from sound to streaming

 In this episode of Technically Creative, Orlando Wood sits down with Jeff Jenkins; Founder and President of Jeff Jenkins Productions, and the producer behind The Simple Life, Keeping Up with the Kardashians, Bling Empire, and Hulu’s Secret Lives of Mormon Wives, to unpack the craft of reality TV from the man who helped define it. From creating Paris Hilton and Nicole Richie’s comedic playground to capturing the Kardashian family’s transformation into a billion-dollar brand, Jeff shares the instincts, casting secrets, and creative pivots that have kept him at the top of the game for over two decades. Jeff’s career spans from his early days at Bunim/Murray Productions (the birthplace of The Real World) to running his own company and producing hit shows across Netflix, Hulu, and Peacock. Along the way, he’s witnessed the genre’s evolution; from pure documentary to guided storytelling to a return to vérité and reveals why social media has pushed reality TV back toward raw, unfiltered moments. He also opens up about: How The Simple Life and Keeping Up with the Kardashians changed the definition of fameWhat makes someone “lean in” to the camera — and why not everyone can do itThe art of shaping story without breaking authenticityHow to spot the “anchor” personality in an ensemble castWhy filming outside LA is changing the types of stories we see on screenThe tech upgrades that made reality TV look like cinemaHis philosophy on failure and the $200,000 lesson that shaped his career From Utah mom-fluencers to Missouri cattle ranchers to yacht-based dating shows, Jeff is still proving that the most compelling reality TV comes from putting the right people in the right setting - and letting real life take it from there. Technically Creative by KoobrikLabs explores how technology and creativity collide to shape the future of entertainment.

In this episode of Technically Creative, Orlando sits down with Sue Anderson, VP of Creative at Roblox and former agency veteran, to unpack what happens when the creative lead of one of the most visited platforms on Earth doesn’t make any of the content. With over 98 million daily users and more than 40 million user-generated experiences, Roblox isn’t just a game — it’s a decentralized creative economy. Sue breaks down how her team is building a brand inside a world that was built entirely by its users, and what that means for the future of marketing, creativity, and Gen Z engagement. From leaving ad agencies for Meta and eventually landing at Roblox, Sue explains why the best creative ideas often die at the agency briefing stage — and how being closer to the product unlocked the kind of thinking she once had to hide at the back of a pitch deck. She also shares why Roblox never tests creativity, why legacy brands fail to grasp user-generated content, and what every marketer can learn from a platform where fans earn $1M+ building experiences with their friends. Orlando and Sue explore: Why Roblox doesn’t buy media, but is mediaHow to build a brand when your users create the productWhat creative leadership looks like inside a tech companyWhy agencies are often pitching to the wrong problemThe three audiences Roblox creates for: players, creators, and parentsWhat adland can learn from a platform with 98M daily active usersWhy Gen Z “sniffs out” inauthentic marketing faster than any generation beforeWhat Cannes Lions judging taught Sue about creativity in a post-platform eraHer biggest creative failure — and the email that turned it around

In this episode of Technically Creative, Orlando sits down with filmmaker and technologist Tom Paton, founder of AImation, to explore how AI is already disrupting the entertainment industry — and why the next generation of filmmakers won’t need studios, crews, or even cameras. From releasing the first feature-length AI film Where the Robots Grow to building a closed-beta streaming platform for gamified video-on-demand (GVOD), Tom lays out a radically efficient future for storytelling. A future where two people can make a full film in six weeks, powered by generative tools and creative instinct. He also explains why legacy Hollywood is so unprepared for what’s coming: decentralized creators, genre-bending formats, and a new pipeline where production starts after post. The old model? It’s not just outdated — it’s already being replaced. Orlando and Tom uncover: Why AI filmmaking is like Sundance in the Handycam eraHow Where the Robots Grow was built by 9 people in under 90 daysThe new economics of post-first production and studio-less pipelinesWhat GVOD means for content distribution after the death of subscription modelsHow AImation is positioning as the “AMC Theatres of AI”Why the industry’s obsession with “tools” misses the point of agentic collaboration

In the Season 2 premiere of Technically Creative, we sit down with André Vargas, Chief Data Officer at CAA, to talk about why data (and the people behind it) matter more than ever in the entertainment industry. From redefining AI as “augmented intuition” to building CAA Intell, a machine learning platform designed for artist representation, André breaks down what it really takes to integrate technology into one of the most human industries in the world. Hint: it starts with trust, ethics, and a relentless focus on the client. Vargas shares stories from the frontlines of negotiating with streamers, the art of measuring black holes with proxy data, and why generative AI is both powerful and perilous. Most importantly, he makes a compelling case for what data should be: not a shortcut, but a supercharger for creative success. Orlando and André explore: Why client-centricity is the only real AI strategy in entertainmentWhat happens when a Chief Data Officer thinks like an artist, not just a technologistHow CAA Intell closes the negotiation gap with actionable insightsThe real risks of generative AI—and how CAA is staying ethical in a hype-driven industryThe power of feedback loops and co-design with agentsWhat it means to say “the AI is guilty until proven innocent”

In the SEASON FINALE of Technically Creative, we close out with a true legend. Orlando Wood sits down with director Rob Minkoff, the visionary behind The Lion King, Stuart Little, and The Forbidden Kingdom — for a wide-ranging conversation about legacy, authorship, AI, and the future of animation. With decades of experience across both animated and live-action storytelling, Rob reflects on how creative risk shaped his career, why emotional structure is central to great animation, and how emerging technologies like AI are reshaping what it means to tell stories. It’s an insightful & heartfelt conversation to close out the season, and one you don’t want to miss! 🔍 Highlights include: How The Lion King nearly didn’t happen — and why it didThe narrative timing of animation vs. live actionMentorship, creative resilience, and staying inspired AI’s growing role in the future of animation and storytelling.

In this episode of Technically Creative by KoobrikLabs, Orlando Wood sits down with Mike Day, CEO of Palma Pictures, to unpack what it really takes to run one of Europe’s top production service companies. Mike shares the story behind Palma Pictures’ growth from its roots in Mallorca to a major player across Spain and Portugal – helping studios, production houses, and brands bring complex creative visions to life. From doubling Spain as every country under the sun for The Crown to pioneering the production logistics behind reality juggernauts like Love Island, Mike offers a masterclass in creative problem-solving at scale. The conversation explores the evolving role of service companies, the hidden logistics behind seamless shoots, and how production ecosystems survive – and even thrive – through crises like the 2008 crash and COVID. Mike also reflects on the balancing act of building a business with ‘four engines’ – scripted, unscripted, commercial, and digital content – and why the best briefs are the ones that make you a little scared. Whether you’re a producer, a creative, or just fascinated by what it takes to keep the wheels turning behind the scenes, this episode is a deep dive into the unglamorous, indispensable world of production logistics – with a view from paradise. Orlando and Mike discuss: How Palma Pictures grew into one of Europe’s leading production service companiesWhy Spain’s versatility makes it a global production magnetThe hidden complexity behind shows like The Crown and Love IslandLessons in resilience: surviving the 2008 crash, COVID, and industry strikesWhat production service teams see before the rest of the industry does

In this episode of Technically Creative by KoobrikLabs, Orlando speaks with Pamala Buzick Kim – creative producer, entrepreneur, and community organizer – about her work championing inclusion behind the camera and fighting to keep production jobs in Los Angeles. Pamala reflects on her career journey from repping top-tier directors to launching tech platforms for creative talent, and how her role as a “bridge between art and commerce” has taken her from ad agencies to advocacy. She shares how Free the Bid evolved into Free the Work, why representation in production still lags behind, and what it takes to shift the needle at scale. The conversation dives deep into her latest work as a co-founder of Stay in LA, a grassroots coalition tackling outdated permitting, red tape, and dwindling tax incentives that threaten LA’s status as a production hub. Pamala lays bare the human cost of a shrinking creative economy – from job losses to neighbourhood impacts – and argues for a federal approach to supporting U.S. creative labor in the age of globalization and AI. We also get a preview of mavenverse, her new platform aimed at professionalizing communities and fandoms for authentic brand engagement. And in a raw, honest moment, Pamala shares how perfectionism held her back from launching – and what finally pushed her to hit go. Orlando and Pamala explore: Why representation behind the camera still isn’t where it needs to beHow Free the Work helped open doors for underrepresented creativesWhat Stay in LA is doing to cut red tape and protect production jobsThe human cost of industry decline – and why it matters beyond HollywoodHow mavenverse is rethinking community, commerce, and brand access from the ground up