🎙️ Meet the Man Shaping Hollywood's Future

In this season finale of Technically Creative, Orlando Wood sits down with Yves Bergquist — Director of the AI & Media Project at USC’s Entertainment Technology Center (where every major studio, from Warner Bros. to Netflix to Sony, collaborates on the future of storytelling), and CEO of Corto AI, a company decoding the narrative DNA of films, ads, and media.

Yves is one of Hollywood’s leading voices in AI — helping the industry understand how technology, data, and culture intersect. But this conversation isn’t just about algorithms or analytics. It’s about stories: the ones that shape audiences, and the ones we tell ourselves.

In a remarkably candid exchange, Yves shares how his work mapping creative data has paralleled his own journey of reinvention — from public failure to personal growth. It’s a rare, human look at how the next wave of creativity will be built on both intelligence and empathy.

🎧 Highlights include:

● How USC’s Entertainment Technology Center is redefining AI for Hollywood

● The “Content Fingerprinting Initiative” — using math to protect IP in generative media

● Corto AI and the narrative DNA of storytelling

● Why Gen Z wants a John Hughes-style revival of “people misbehaving” movies

● What Yellowstone and House of Guinness teach us about storytelling as marketing

● Yves’ personal story of failure, forgiveness, and self-discovery

● Why the next Golden Age of creativity will be the most human yet

🔗 Learn more about USC’s Entertainment Technology Center: https://www.etcenter.org

🔗 Explore Corto AI: https://www.corto.ai

🔗 Visit KoobrikLabs: https://www.koobriklabs.com

🔗 Connect with Orlando: https://www.linkedin.com/in/orlando-wood

📍 Chapters:

[00:00 ] Introducing Yves Bergquist — data, culture, and storytelling

[04:00 ] Inside USC’s AI & Media Project

[07:00 ] The “Content Fingerprinting Initiative” and copyright in the AI era

[12:00 ] Decoding the narrative DNA of stories

[17:00 ] Global storytelling trends and the Gen Z renaissance

[25:00 ] Corto AI and the future of brand storytelling

[34:00 ] How data and emotion drive creativity

[44:00 ] Yves’ candid story of failure and redemption

[57:00 ] Why the future of creativity is deeply human

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