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Adventurous CMO

Author: Nate Spees & Greg Gibson

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Adventurous CMO, presented by Grizzly, is a show about the leaders behind the world’s most Adventurous Brands. Each week, hosts Greg Gibson and Nate Spees explore and make sense of the changing world of marketing, and hold brave conversations with today’s brand leaders.


From rebrands to campaigns and creativity to culture, get a behind-the-scenes look at what it takes to be different, demand attention, and drive growth.


Alongside the world’s most innovative CMOs and creative leaders, we cut through the noise, break down the work behind the work, and help people navigate the best way to build brands that breakthrough in culture.  


Join us on Adventurous CMO as we explore the insights, ideas, and innovation at the heart of the brands and the work you love. 

30 minutes. Every week. Live on LinkedIn. Available everywhere you listen.


Subscribe today on Apple Podcasts, Spotify, and YouTube.

10 Episodes
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What does it really take to build a brand that breaks through? In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results. They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data. Jacques also unpacks his "brandformance" p...
What happens when punk rock roots meet product innovation at scale? Nate and Greg sit down with their longtime friend and creative leader, Dave Brown, Head of Creative at Square. Dave’s journey is anything but typical, from booking indie bands and running a record label, to leading creative at some of the world’s biggest tech companies. They explore what it means to build a meaningful creative career in a world that’s constantly changing and how staying curious, entrepreneurial and grounded i...
This week, our hosts Nate and Greg get real about what authenticity means in a world where AI is shaking up how we create and connect. They dive into the chaos and opportunity of AI-powered marketing but remind us all that behind every tool, there’s a human beating heart driving courage, creativity, and connection. Nate and Greg break down why agencies aren’t just about problem-solving anymore, they’re the champions of bravery and transformation. They talk speed vs. craft, the thrill (and the...
In this episode, Greg Gibson and Nate Spees sit down with longtime collaborator and marketing leader Gleb Brichko, CMO of Harness, who shares his journey from a teenage HTML tinkerer to a demand-driven CMO at some of the fastest-growing tech companies. Gleb’s path has been shaped by a bias toward action, deep collaboration, and an unwavering belief that creativity should always be accountable to performance. You’ll hear what it’s really like to build brands inside high-growth startups, how to...
Jessica Lovell has led global brand transformations, built creative teams from the ground up, and worked across both agency and client-side environments to bring bold ideas to life. In this episode, Greg Gibson and Nate Spees sit down with Jessica to explore what it really takes to lead a high-stakes rebrand. From aligning strategy across global markets to guiding creative teams through pressure and complexity, they unpack the realities of brand leadership today. Together, they share le...
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