What does it really take to build a brand that breaks through?

 In this episode of Adventurous CMO, Nate and Greg sit down with Jacques Spitzer, CEO and CCO of Raindrop, to unpack what it means to take creative risks that drive real results.

They dig into how creative culture is built inside agencies and client organizations, the overlooked power of humor in brand storytelling and the importance of emotional connection in a world driven by data.

Jacques also unpacks his "brandformance" philosophy: a blueprint for balancing breakthrough creative with real business results.

For CMOs, brand builders and creative leaders navigating rapid growth and shifting attention, this conversation is a guide to making bold ideas work harder and smarter.

If you’ve ever asked yourself whether the creative risk is worth the business reward, this conversation is for you.

Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.

Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.

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