The Master Your Business Podcast

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--8 Steps to Marketing Momentum That Actually Brings Clients InYou know that feeling when you’re doing all the right marketing things, but nothing seems to stick? You’re posting, showing up on LinkedIn, sending newsletters… and still, radio silence.Yep? Well, that’s normal. What I’ve figured out is that it’s not always marketing itself that’s the problem; sometimes it’s simply a momentum problem.In this episode, I’ll walk you through the 8 steps of the MOMENTUM Method, a neuroscience-backed system to turn scattered marketing into steady growth. You’ll learn how to work with the brain, not against it, so your marketing finally brings clients in without the burnout.We’ll talk mirror neurons, trust loops, and why clarity beats clever every single time.Listen to all 8 phases if you’re ready to stop guessing and start growing, Highlights of this episode(01:14) Why your marketing isn’t broken, it’s just missing momentum(03:47) The secret to mapping your market with empathy, not assumptions(07:15) How to sell transformation instead of time or tactics(11:30) The neuroscience of storytelling and message match(15:09) How to build trust with proof that feels real(18:26) The rhythm of visibility: giving before you get(20:32) Making it stupid-easy for people to say yes(22:58) How to use data to optimise and multiply what worksWhether you’re building your first 6 figures or scaling toward 7, this episode gives you the exact sequence to create marketing that flows, compounds, and converts.No more posting and praying. No more overthinking every move. Just a clear system that helps your business build momentum week after week.👀 Download your free Visibility Authority Engine here:👉https://www.deirdremartin.ie/visibility🎧 Mentioned Episodes:👉Episode 139: What Happens When You Treat Visibility Like a StrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#MarketingMomentum #ServiceBasedBusiness #LinkedInMarketing #SmallBusinessGrowth #BusinessStrategy #VisibilityStrategy #NeuroscienceMarketing #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--How to Scale with Anti-Hustle Entrepreneurshipwith Jeni Weldon & Jennie EbertsWhat if slowing down could actually make your business grow faster?In this episode of The Master Your Business Podcast, I’m joined by the powerhouse duo behind Mastery Circle, Jeni Weldon, the Results Sherpa, and Jennie Eberts, the Get Sh*t Done Coach. Together, they’re rewriting the rules of entrepreneurship, helping coaches and consultants achieve real results without burning out.They’ve built an incredible community that keeps business owners accountable, focused, and free from the toxic hustle culture that’s quietly draining their creativity, confidence, and joy.If you’ve ever found yourself working 80-hour weeks, chasing “one more client,” or confusing being busy with being productive, this episode is your wake-up call.We unpack what it really takes to grow sustainably, stay consistent, and fall back in love with your business again.You’ll learn how to replace chaos with clarity, structure with soul, and guilt with genuine growth.We cover:✔️ How to scale your business without burning out or hustling harder✔️ Why accountability and community beat motivation every time✔️ The EARN framework that kills to-do list overwhelm for good✔️ How to find your flow and still hit your 12-week goals✔️ Why power hours and focused sprints drive real results✔️ How to stop turning your dream business into a soul-sucking job✔️ What “success” really means and why you get to define itTimestamps:[01:28] The yin and yang of coaching, meet the Results Sherpa & Get Sh*t Done Coach[04:29] How Mastery Circle began and why it fills a huge gap for entrepreneurs[10:48] The truth about hustle culture and why it leads to burnout[14:28] How slowing down creates better results[19:44] Why to-do lists are liars (and what to use instead)[30:33] The secret power of “Power Hours” for focus and momentum[36:15] Real client results from the Mastery Circle[42:16] The gap and the gain, how to celebrate your progress[47:39] How to stop your business from becoming your worst boss[57:15] The bigger picture: building a business that feels good👉 Download the EARN Action Filter🔗 Connect with Jeni & Jennie💻 Website: masterycircle.biz 💼 LinkedIn: Jeni Weldon | Jennie Eberts | MasteryCircleAbout Jeni & JennieJeni Weldon, aka The Results Sherpa, helps entrepreneurs climb their own success mountains one aligned step at a time.Jennie Eberts, known as The Get Sh*t Done Coach, brings the tough love and structure every visionary needs to actually follow through.Together, they’re the perfect blend of mindset, momentum, and...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Ways To Reduce Founder Decision Fatigue TodayCut decision fatigue today with three simple moves. Protect focus, shrink choices, and stop context switching so your business can scale with clarity.Chapters(01:37) Why decision quality drops as decision volume rises(02:19) Story from The Westbury, hiring a decision owner(05:39) Four traps, defaults, decoys, anchoring, free(08:04) Architect, Sanctum and digital minimalism(12:55) SaaS fatigue, too many dashboards, too many tabs(13:57) Three Sanctum blocks, how to protect prime brain time(16:17) Compress, Rule of Three shortlist fast, decide faster(18:18) Delegation by Design, transfer decision rights(17:50) Founder Priority Matrix, what earns your attention(19:48) Thrive, micro breaks, close loops, shutdown sequence(21:06) Shutdown sequence, close loops, rest better(23:27) 7-day cadence, quick wins you can seeResources and linksA C T Protocol Decision Dashboard, templates, scorecards, weekly tracker: https://www.deirdremartin.ie/decisiondashboard Mentioned episodes Episode 131. 5 Happiness Hacks That Actually Make You More Money Episode 119. Think Like a 7 Figure Business Owner Before You Become OneAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#DecisionFatigue #FounderLife #ServiceBasedBusiness #SmallBusiness #Business #Marketing #LinkedInMarketing #Consultant #Productivity #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--How to Use Google Analytics to Find Your Best Clients with Matt LubaroffGoogle Analytics can feel like walking into a data jungle with no map.But what if it could show you exactly who your best clients are, where they’re coming from, and how to get more of them?In this episode of The Master Your Business Podcast, I sit down with marketing strategist and analytics pro Matt Lubaroff to demystify the numbers. We talk about how service providers (yes, even the non-techie ones) can use free tools to track what’s working in their marketing and stop wasting energy on what’s not.Whether you’re a coach, consultant, or creative service business aiming to grow to six or seven figures, this is a must-listen. Because smart marketing doesn’t start with a guess, it starts with the data.We cover:✔️ What marketing metrics actually matter (and which to ignore)✔️ The easiest way to track which channels bring in real clients✔️ Why “more traffic” isn’t always better traffic✔️ How to plug the holes in a leaky marketing funnel✔️ The one Google Analytics number Matt checks above all else✔️ How to make peace with the platform, even if you’re “not a numbers person”✔️ Tools that make Google data easier to read, even if dashboards make your brain melt🕒 Timestamps:[02:40] Why vanity metrics lead you astray[04:01] What top-of-funnel really means (in plain English)[05:57] The danger of toxic traffic and what to do about it[07:11] The 4 questions every business owner should ask monthly[09:58] How to know if your organic content is driving revenue[13:15] Top 3 metrics Matt looks at first (and why bounce rate is outdated)[15:23] Making dashboards that work for you, not against you[21:31] The hidden gems inside your website data [31:30] What to delegate and why "just trusting your gut" isn’t enough[35:21] Free (and smart) ways to teach yourself Google Analytics[37:14] Why Matt’s obsessed with solving marketing mysteriesAbout Matt LubaroffNobody should ever have to wonder if their marketing is actually working. Not knowing? That bothers Matt, a lot.Matt Lubaroff, is a StoryBrand Certified, Google Analytics 4 & HubSpot Certified, certifiable marketing measurement fanatic. Since becoming StoryBrand certified back in 2017, he’s been on a mission to help service-based business owners answer the big question we all want to know:How can I make smarter marketing decisions?Matt blends strategy, clarity, and metrics into a no-fluff, high-value package. He believes creating good stuff and using data to know that it’s working is not only smart, it’s frickin’ fun.When he’s not building custom dashboards or uncovering where your best leads are hiding, you’ll find him helping businesses find their people, eliminate the guesswork, and grow with confidence without the data overwhelm.🔗 Connect with Matt Lubaroff💻 Website: clearinsightmarketing.com📧 Email: matt@mattlubaroff.com💼 LinkedIn: Matt Lubaroff⭐️ Rate, Review & Followa...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Buyers check you out long before they book a call. In this episode, I show you how to build trust fast so your marketing converts faster. You will hear three simple steps that calm the brain’s alarm, prove your credibility, and make your message feel personal. We dig into real brand stories like Dove, Airbnb and Nike, then turn those ideas into moves you can use on your LinkedIn, website and sales pages. You will get a 60-second sentence rewrite that can lift conversions, plus a free resource to make your stories stick. If you are a coach, consultant, or service provider looking for steady clients and shorter sales cycles, you will love this one. Ready to put your words to work?Chapters:[00:58] Power of words and trust[02:38] Step 1, Safety words that quiet the alarm[04:36] Step 2, Specifics that prove credibility[07:23] Step 3, You language that creates connection[10:54] Shrink your buying cycles[12:03] 60 second sentence rewrite challenge[12:26] Get your free DRAMATISE templateResources and links🎁 Free DRAMATISE Story Builder Template: https://www.deirdremartin.ie/dramatisestorybuilder 🎧 Mentioned, Episode 143, How to Engineer Stories That Actually StickPick one sentence on your site or LinkedIn. Add one safe word, one specific number, or a you reframe. Do it now, then share the result with a colleague. Want help? Grab the FREE DRAMATISE™️ template above.#MasterYourBusinessPodcast #ServiceBasedBusiness #LinkedInMarketing #BusinessGrowthStrategy #PositioningStrategy #StandOutOnline #VisibilityStrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified neuro-strategist, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand the best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Most business owners spend their time patching up weaknesses. But what if focusing on weaknesses only ever gets you to average. Strengths are where the magic happens.In this episode of the Master Your Business Podcast, I sit down with Margaret Kennedy from Kennedy Insights, a Gallup-certified strengths coach, to unpack how leaning into your unique strengths can transform the way you run, grow, and scale your business.Margaret shares powerful stories, eye-opening stats (did you know the odds of having the same top five strengths in the same order as someone else is 1 in 33 million?), and practical ways to scrap the “all-rounder” mindset so you can finally stand out, grow with ease, and do the work you were meant for.If you’ve ever felt like you’re stuck in coleslaw-bucket, buried in tasks that drain you, this episode is your permission slip to stop fixing and start scaling.We cover:✔️ Why focusing on weaknesses kills your chances of becoming exceptional✔️ How to identify and use your Gallup Strengths to grow your business✔️ The hidden cost of being an “all-rounder” and why it makes you invisible✔️ How strengths create unfair advantages for entrepreneurs and leaders✔️ Practical ways to leverage your top strengths in marketing, sales, and client work✔️ The mindset shift that turns “I’m not good enough” into “I’m 1 in 33 million”Highlights:[02:39] Why fixing weaknesses holds you back[06:50] The myth of strengths vs. weaknesses[10:55] How Margaret discovered her Maximizer strength[13:23] The 1 in 33 million stat that changes everything[18:14] The coleslaw bucket problem and leadership growth[20:23] Why women struggle most with the all-rounder trap[23:31] What happens when clients own their strengths unapologetically[27:32] The unfair advantage of strengths in business[38:38] The danger of chasing shiny object strategies[42:30] Do your strengths need to be “entrepreneurial”?[44:34] How to start developing and leveraging your strengths today[53:26] Margaret’s rallying cry on why it’s almost sinful not to know your strengths🔗 Connect with Margaret Kennedy:💼 Website: Kennedy Insights💻 LinkedIn: Margaret KennedyAbout Dr Margaret Kennedy:Margaret Kennedy is the founder of Kennedy Insights and a Gallup-certified strengths coach with a PhD in leadership and culture. She helps leaders, entrepreneurs, and teams unlock their natural talents so they can thrive in business and life. Known for her straight-talking wisdom and practical coaching style, she’s passionate about helping people stop being beige “all-rounders” and start owning what makes them exceptional.Loved This Episode?If you found value in today’s conversation, do us a favour:⭐️ Rate, Review & Follow The Master Your Business Podcast5-star reviews help this podcast reach more experts ready to scale bold, meaningful businesses.💼 Want Deirdre’s help building a business that scales beyond social media?

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How to Use Neuromarketing to Tell Brand Stories That StickMost stories don’t sell. They don’t even get remembered. They vanish. In this episode of the Master Your Business Podcast, I show you how to flip that script and engineer brand stories that actually stick using neuromarketing storytelling.You’ll discover why some content disappears into the noise while others create unforgettable imprints in your client’s mind. We’re talking about harnessing the brain’s chemicals… cortisol to grab attention, oxytocin to build trust, and dopamine to spark anticipation. This is the science behind stories that move people and make them buy.If you’ve been pouring energy into content marketing, LinkedIn posts, or small business visibility strategies and wondering why it’s not landing, this episode is for you.🔥 Highlights of this episode:(00:24) Why forgettable stories are killing your visibility in business(01:03) The hidden link between memory and marketing for service-based businesses(03:51) Step one, disrupt and define… why most brand stories fail at the very first line(05:13) Relate and resonate, how scars (not shiny wins) build trust with your audience(06:55) How to arouse anticipation and build curiosity loops that keep people hooked(09:30) Magnify the moment with sensory storytelling that clients never forget(11:53) Amplify the tension, why stakes sell better than stats(13:51) Trigger surprise and flip what your audience thinks they know(14:53) Illuminate the path, giving your clients the roadmap they crave(16:08) Proof beats promise, why you need social proof baked into your story(18:10) How to embed the memory and create your own rallying cry that lastsWhether you’re a coach, consultant, or professional service provider, this episode will show you exactly how to engineer stories that stick with your audience.If you want more impact, more authority, and more clients without burnout, this is your playbook.👀 Download the free DRAMATISE Story Builder Template here: 👉 https://www.deirdremartin.ie/dramatisestorybuilder🍎Apple 1984 ad🎧 Mentioned Episodes:👉 Episode 121: How to Write a Brand Message That Attracts High-Paying ClientsAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on...

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Most small-business owners tell themselves they’re “too small to hack” or they’ll get to security “later.” But one rushed click, one reused password, or one fake “invoice” email can freeze your accounts, lock your files, and wipe out months of work.In this episode of the Master Your Business Podcast, I sit down with cybersecurity consultant Bryan Altimas to unpack the simplest, lowest-cost moves that block the vast majority of attacks, no tech degree required.Bryan shares jaw-dropping stories (including a CEO who nearly wired £100,000 after a single click), eye-opening realities about phishing and ransomware, and practical ways to protect your business, your clients, and your reputation.If you’ve ever felt overwhelmed by “cyber stuff,” this episode is your permission slip to stop procrastinating and start protecting, without spending a fortune.We cover:✔️ The 3 biggest mistakes owners make (password reuse, no 2FA, no EDR)✔️ Phishing vs. ransomware, what actually happens after one bad click✔️ Passkeys (finally!) and why they beat even long passwords✔️ The Apple vs. Windows myth, why both are targets now✔️ How AI makes scams look real (and a simple safe-word protocol to beat voice clones)✔️ Backups that actually save you and why “the cloud” isn’t oneHighlights[02.26] Why cyber feels intimidating (and why it doesn’t have to)[03.45] The 90s origin story: weak passwords, early breaches, hard lessons[05.40] Who’s attacking whom? Nation-states vs. organised crime[07.08] Case study: a car post → spoofed email → near £100,000 payment[14.39] Mistake #1: Reusing passwords across apps (and how to stop)[15.24] Password managers share access, not passwords[18.50] Mistake #2: No 2FA - why authenticator apps beat SMS[19.28] Passkeys > passwords: say yes when offered[20.57] Phishing mechanics: urgency, fake logins, and browser malware[23.02] Ransomware in plain English: exfiltration + encryption + extortion[24.42] Cyber resilience: updates, policies, culture, and quick wins[31.25] AI scams, deepfakes, and the “safe-word” protocol[41.30] Backups that work (primary cloud + secondary cloud + offline)[42.20] Feeling overwhelmed? Start with this 6-step checklistAbout Bryan AltimasBryan Altimas is a cybersecurity and technology-risk consultant and the Managing Director of Riverside Court Consulting. With decades in cyber and data protection, including senior work in Big Four consulting, Bryan helps founders, leaders, and teams build practical, resilient security that protects what matters most.🔗 Connect with Bryan Altimas💼 Website: Riverside Court Consulting💻 LinkedIn: Bryan Altimas⭐️ Rate, Review & Follow The Master Your Business Podcast5-star reviews help this podcast reach more experts ready to scale bold, meaningful businesses.💼 Want Deirdre’s help building a business that scales beyond social media?

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Personal Branding For Service Providers: The 2025 Success PlanSick of watching other service providers get noticed while you feel like the best-kept secret in your industry? In this episode of the Master Your Business Podcast, I show you why your personal brand is the real success plan for 2025… and how to make it work for you.You’ll hear the behind-the-scenes story of how I used personal branding to climb the corporate ladder, land huge promotions, and get headhunted all before I started my own business. Plus, I share how my client “Karen” went from hiding behind a business brand to becoming a sought-after consultant, working three days a week and on track for 300k.Whether you’re a coach, consultant, or any service-based business owner, you already have a personal brand. The problem is, most people leave it to chance. I’ll walk you through five clear, actionable moves that will put you in control, help you stand out on LinkedIn and beyond, and make your market see you as the go-to expert.If you’re tired of competing on price, sounding like everyone else, or wondering why your marketing isn’t landing, this episode will give you the clarity and strategy you’ve been missing.Highlights of this episode:(00:17) Why personal branding is not a vanity project but a business strategy(01:02) Karen’s journey from overworked agency owner to high-earning consultant(03:16) How my corporate career moves were built on intentional personal branding(04:49) Why you must accept you already have a personal brand, like it or not(05:52) The five personal branding moves every service provider needs in 2025(08:36) How to build provable trust and stand out in a saturated market(10:32) Why you should repel as much as you attract(11:38) Making your personal brand a multiplier for your business credibility(12:47) The importance of being consistent across every brand touchpoint(14:15) A simple audit to see if your online presence matches your desired brandWhether you’re ready to stop hiding behind your logo, position yourself as the go-to in your space, or finally get consistent opportunities coming your way, this episode gives you the exact moves to make your personal brand work for you in 2025.👀 Download the free Brand Strategy Checklist here: 👉 https://www.deirdremartin.ie/brandstrategychecklist🎧 Mentioned Episodes: 👉 Episode 135: 6 Stories Every Business Owner Needs to Attract More ClientsAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first 100k or their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show...

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Ready to stop dancing on Instagram for £1.5k offers and start landing £80k contracts instead? This episode’s going to flip your perspective on everything you think you know about getting into corporates.In this episode of the Master Your Business Podcast, I chat with Jessica Lorimer, the UK’s leading B2B sales expert and founder of Selling to Corporate®. Jess has helped thousands of service providers, coaches, consultants, experts ditch the feast-or-famine cycle and build sustainable revenue by working with companies like Amazon, GlaxoSmithKline, and the NHS.If you’re ready to replace your corporate salary without burning out on social media, this conversation is your new Bible.We cover:✔️ Why selling to companies doesn’t actually take forever (and what slows most people down)✔️ How to take your current offer and pitch it to companies without rebuilding everything✔️ The 5-part framework that helps you identify, approach, and close decision-makers✔️ What to never put in a proposal if you want the deal to land✔️ Why corporate buyers care more about commercial results than Canva design✔️ Cold email vs. LinkedIn vs. networking (and which one delivers the highest ROI)✔️ The easiest way to find your first 20 companies to target zero branding neededWhether you’re a coach tired of chasing individual clients or a consultant who wants more leverage, this episode is your permission slip to go bigger and sell smarter.Timestamps:[02:55] Jess’s story: from barista rejection to £1M in sales[03:58] The chronic illness that changed her life and her business model[09:54] The truth about corporate sales timelines (and how fast you can close)[12:47] Why corporate gigs = more income, more impact, less social media[16:12] How workload transforms when you start working with companies[19:33] The myth of saturation and why corporates want small providers[20:12] Cold email vs. LinkedIn what works best in 2025[22:58] How to find decision-makers inside companies[31:49] Why you don’t need a fancy brand or flashy website to win deals[33:49] Do you need a new offer? Or just better language?[36:02] The one proposal mistake that costs people contracts[37:38] Pricing for corporates: what to ask and how to get paid[39:09] How to build trust with decision-makers quickly[44:05] The simple step that turns one contract into repeat business[47:27] The first step to landing your first corporate client today🔗 Connect with Jessica Lorimer:💻 Website: sellingtocorporate.com🎙️ Podcast: Selling to Corporate📧 Join the Expert Services Directory launching September 1stAbout Jessica Lorimer:Jessica Lorimer is a multi-award-winning B2B sales expert and the founder of Selling to Corporate®. Since 2014, she’s helped thousands of coaches, consultants, and service providers land high-value contracts with world-class companies. Known for her no-fluff sales approach and CPD-accredited course The C Suite®, Jessica’s clients experience 96% success rates and consistently replace (or exceed) their corporate salaries with B2B income.Loved This Episode?If this episode gave you clarity, confidence, or just a nudge to stop playing small…📲 Share it with a coach or...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--What Happens When You Treat Visibility Like a StrategyWhat if visibility wasn’t about being seen everywhere, but about being remembered by the right people?In this episode of the Master Your Business Podcast, Deirdre Martin cuts through the noise (literally) and reveals what visibility really means for coaches, consultants, and service-based businesses.Spoiler alert... if your current approach to visibility is burning you out or bringing in the wrong clients, this episode will help you figure out what you need to change to change that.You’ll hear how one client, Bryan, went from scattered LinkedIn posts and slow growth... to landing two of his biggest contracts ever, becoming a go-to voice in cybersecurity, and helping write policy for the UK government, all by shifting how he approached visibility.This isn’t about content hacks. It’s about building authority, owning your positioning, and creating a visibility engine that drives real results.We cover how to:(02:43) Stop posting like a content zombie and start positioning like a leader(08:43) Use LinkedIn marketing for service-based businesses without the burnout(10:03) Build a brand message that cuts through noise and builds trust(11:15) Turn thought leadership into lead generation(15:45) Move from freelancer mindset to business CEO(16:52) Fix your business model so your marketing finally works(17:54) Repurpose pillar content into a visibility engine(18:20) Claim your voice and become the go-to expert in your niche(18:46) Avoid the feast-or-famine cycle and build consistent revenueWhether you're trying to grow your small business, replace your corporate salary, or make your first 100K or million... this episode gives you the roadmap.🎁 Download the Visibility & Authority Roadmap mentioned in this episode at: 👉 www.deirdremartin.ie/visibilityReady to stop shouting into the void and start getting noticed by high-paying clients? Then press play. This one’s for you.🔁 Want to go deeper into your messaging?🎙️ [Episode 121] How to write a brand message that attracts high-paying clientsFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#masteryourbusiness #masteryourbusinesspodcast #deirdremartin #deirdremartinmasteryourbusiness

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Think your niche is too small or too big for a podcast? Think again.In this episode of the Master Your Business Podcast, I sit down with Mike Richards, founder of The Treasury Recruitment Company and host of the Treasury Career Corner. This podcast has grown to nearly 400 episodes and over 200,000 downloads, but also turned Mike into a global speaker, LinkedIn influencer, and event host... all in a niche most people can’t even define or would consider boring.If you've ever said, “Who would listen to me?” or “My industry’s too boring,” this episode will flip that thought on its head.We get into the gritty reality of podcasting and live event hosting, sharing the exact systems Mike used to stay consistent for 7+ years, attract high-profile guests like the global treasurers of PayPal, Amazon, and Porsche, and land speaking gigs at international conferences… even with leaf blowers, chainsaws, and curveballs in the background.Whether you’re a coach, consultant, or creative service provider, this one’s a masterclass in how to build visibility, influence, and client trust using the tools you already have.We Cover:✔️ Why your niche is your superpower, not your limitation✔️ How Mike turned a podcast into live, sponsor-funded events across the globe✔️ The truth about podcasting with purpose (and what to avoid early on)✔️ The systems that keep content rolling without burning out✔️ How to get guests who boost your credibility and how to keep it interesting✔️ Turning listeners into clients, sponsors, and superfans✔️ What it really takes to become known, liked, and trusted in your spaceTimestamps:[02:34] Why podcasting isn’t about being perfect[04:11] What inspired Mike to start his podcast[07:00] Owning your niche and why small is powerful[13:56] How the podcast shifted Mike’s brand and business[20:06] From podcast to live events (and why they work)[21:33] How he funds events without feeling salesy[26:45] Keeping your show fresh with repeatable formats[27:40] Hosting with impact and why it's never about you[39:14] Big podcast mistakes and what to do instead[40:54] When listeners become clients, fans, and followers[47:00] What’s next for Mike and the power of strategic asks🔗 Connect with Mike Richards:🎧 Podcast: TreasuryCareerCorner.com🌐 Website: TreasuryRecruitment.com💼 LinkedIn: Mike RichardsAbout Mike Richards:Mike Richards is the founder of The Treasury Recruitment Company and host of the Treasury Career Corner podcast. With 25+ years in treasury recruitment and nearly 400 podcast interviews with global financial leaders, Mike has built a brand that dominates a niche market, generates high-value leads, and fuels sponsor-backed international events. He’s proof that small can be mighty, and podcasting is a game-changer.💻 Mentioned Tools & Resources👉 Try Descript FREE via my partner link:...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How to Build a Scalable Offer That Won't Burn You OutSales feel hard? It’s probably not your content. Or your consistency. Or even the algorithm.You’ve likely got a shitty offer problem. 😳Not shitty because you don’t care or lack expertise. Shitty because it’s vague, bloated, or trying to please everyone. Which means it converts no one.In this episode, I walk you through the 12 elements that make an offer actually work, so it sells on repeat, attracts aligned clients, and gives you breathing room instead of burnout.This is the exact offer strategy I use with my 6- and 7-figure clients inside Business Accelerator and Millionize Mastermind. It’s clear, it’s simple, and it works, whether you're trying to hit your first 100k or scale past a million.Grab a pen. Or a sticky note. You’re going to want to rewrite some things.In this episode, we cover:(00:34) Why good offers still flop (and what to do instead)(02:32) The client clarity test that most people skip(03:51) How to create a promise that makes people stop scrolling(06:14) Milestones, mechanisms, and messaging that build real trust(11:12) Pricing that reflects your value, not your imposter syndrome(13:10) Why your offer needs urgency, without the BS(15:18) The “without” formula that makes your offer magnetic🎁 Grab the free Messaging Workbook mentionedYour next step to turning a meh offer into a magnetic one - working on how you talk about your offer. Download your free workbook 👉 www.deirdremartin.ie/messagingworkbook🔁 Want to go deeper into talking about your offer?🎙️ [Episode 135] 6 Stories Every Business Owner Needs to Attract More ClientsFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Ready to scale without the tech chaos?In this episode of the Master Your Business Podcast, I’m joined by Kajabi expert and Strategic Growth Designer, Lucy O’Reilly. Whether you're stepping out of corporate or levelling up your service-based business, this is your crash course in using Kajabi to build a sleek, scalable online presence that actually converts.Lucy shares her no-fluff insights on what makes Kajabi a powerful platform for coaches, consultants, and experts. And, why it's not just about building a pretty website, but creating a customer journey that delivers results.This episode is for you if: ✔️ You’re tired of duct-taping tech tools together ✔️ You want your website to actually generate leads and sales ✔️ You’re ready to turn your expertise into a digital product or program✅ We cover:The biggest differences between Kajabi and other platforms like GoHighLevel and ThinkificWebsite structure tips that guide users to take actionHow Kajabi’s pipelines and automations can replace hours of manual workWhy strategy, not just tech, needs to come firstWhen DIY Kajabi is smart… and when to get expert helpLittle-known Kajabi features that make scaling easierThe hidden power of Kajabi’s all-in-one dashboard⏱️ Timestamps:[02:39] What Kajabi actually is and how it works[03:52] Why strategy needs to come before tech[08:26] Kajabi vs other platforms (Teachable, Thinkific, GoHighLevel)[12:35] How to structure your Kajabi website for conversion[19:37] Mapping out your pipeline before you build[27:35] Kajabi’s built-in payment options and zero commission perks[30:13] Designing courses and the importance of visuals [35:31] Kajabi memberships, communities, and course access for corporates[38:36] Why Kajabi is expanding and what’s coming next[45:46] What analytics to track and how to optimise🔗 Connect with Lucy O’Reilly:🌐 Website: designsforgrowth.ie📸 Instagram: @designsforgrowth💼 LinkedIn: Lucy O'Reilly 💬 Book a call: designsforgrowth.ie/contact-me-about-your-website💻 Mentioned Tools & Resources👉 Try Kajabi FREE via my partner link: https://app.kajabi.com/r/9S3JQWE3/t/3fraijpu👉 Explore GoHighLevel FREE here: https://www.gohighlevel.com/?fp_ref=deirdre33👤 About Lucy O’ReillyLucy O’Reilly is a Strategic Growth Designer who helps entrepreneurs position themselves as the go-to expert with branding and Kajabi websites designed to scale. From 1:1 work to her 12-week Brand Accelerator, she blends strategy, design, and digital marketing to build powerful online presences that convert. As a single mom she birthed her business from a soggy tent in West Cork, Ireland, and now teaches others how to build with confidence and...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--6 Stories Every Business Owner Needs to Attract More ClientsEver freeze when someone asks,“So, what do you do?”Yeah… I used to too!If your message feels fuzzy, hard to explain, or like it changes every week, this episode will fix that.I’m walking you through six essential stories every coach, consultant, or service-based founder needs to show up with clarity, connect with the right people, and confidently attract premium clients, without second-guessing yourself every time you open your mouth.Most people don’t know there are different types of stories. As a result, sometimes, they share the wrong one at the wrong time, and it costs them trust, traction, and sales.By the end of this episode, you’ll not only know the difference, you’ll know exactly how to use each story with purpose and power.In this episode, you’ll learn:(00:00) Why your story, not your pitch, is your greatest sales tool(01:12) What a “Conversational One-Liner” is and how to use it(05:52) The must-have “I Help” statement that turns heads and builds trust(07:48) The difference between your Founder Story and your Brand Story(12:34) How to craft a Product Story that sells without being salesy(14:09) The Media/Press Story that gets you booked and seen(03:13) Real-life examples of how to use each story in business conversations(05:06) Hollywood pitch formulas to explain what you do more clearly(08:18) Why your message feels hard to articulate and how to fix it(12:57) How to avoid over-posting and underperforming on LinkedIn(15:00) What happens when your stories finally start working for youThis episode is for you if:You’re a coach, consultant, or small business owner trying to explain what you doYou’re growing your business using platforms like LinkedInYou’ve outgrown vague content and need messaging that convertsYou want to replace rollercoaster revenue with consistent client attractionYou’re ready to lead with confidence, not confusionWant to grow your business without burning out?Start with your story.💬 Listen now and master your business messaging.🎁 Grab the free Messaging WorkbookWant to clarify what you do and how to say it so your dream clients get it instantly?Download your free workbook 👉 www.deirdremartin.ie/messagingworkbook🔁 Want to go deeper into brand storytelling?Check out Episode 29: The 7 Wonders of StoryBrand. It breaks down one of the most powerful frameworks I’ve ever used to help clients clarify their message and position themselves as the guide, not the hero.If today’s episode helps you understand what stories to tell, Episode 29 will show you how to tell them in a way that makes your dream clients say, “Finally, someone who gets it.”Follow The Master Your Business PodcastConnect with Deirdre on LinkedIn

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--You can scale your business without scaling your stress.In this episode of the Master Your Business Podcast, I sit down with Maureen Hewitt of Positive Success Group to explore how neuroscience can radically transform the way you lead, grow, and stay sane while doing it.Maureen drops truth bomb after truth bomb on what it really means to be a regulated leader. Spoiler: it’s not about being cool, calm, and collected 24/7. It’s about learning how your nervous system impacts leadership, decision-making, and even your sales.So if you're tired of mindset-only advice and want something more human, grounded, and genuinely transformative... this episode is your sign.We cover:✔️ The truth about why businesses “look good on paper” but still fail to scale✔️ How to build regulation into your leadership without daily meltdowns✔️ What the brain, heart, and gut really have to do with sales and trust✔️ Why traditional business coaching is outdated and what replaces it✔️ The dark side of dopamine addiction for entrepreneurs✔️ A powerful reframe for handling client chaos, launch stress, and content flops✔️ Easy-to-use neuro-effective practices you can start today at your kitchen table⏱️ Timestamps:[02:43] What is a regulated leader in plain English[06:29] Why stability in leadership affects your ability to scale[08:01] When feedback is a wake-up call, not a compliment[15:19] The science behind gut, heart, and head brain alignment[17:21] Chemistry vs. strategy: what clients really buy[24:03] What’s happening in your brain when business gets hard[30:48] Mindset vs. mind wobble (and why the latter matters more)[40:29] The easiest way to self-regulate without a coach (yet)[47:01] Can regulation be learned at any age or stage?[53:28] What to do when you’re “too busy” to regulate🔗 Connect with Maureen Hewitt & Positive Success Group:📸 Instagram: https://www.instagram.com/maureen_hewitt_mastercoach/💻 Website: https://positivesuccessgroup.com/about/🎧 Related Episodes You’ll Love:✅ Episode 99: How Your Business Values Can Drive Explosive Success – Discover how aligning your brand with your values can fuel loyalty, trust, and long-term growth.✅ Episode 122: 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks – Learn how to reprogram your brain for clarity, confidence, and big results with one of the world’s leading mentalists.About Maureen HewittMaureen Hewitt is a globally respected business and leadership coach, founder of Positive Success Group, and creator of the WIN (Wholesystem Integrated with Neuroscience) approach. With over...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Simple Steps to Become the Obvious Choice for Your Dream ClientsReady to stop blending in and finally stand out? In this episode of the Master Your Business Podcast, I’m showing you how to position yourself so clearly and confidently... dream clients say yes before you even pitch.Too many brilliant service providers are stuck tweaking websites, rewriting LinkedIn bios, and launching into the void. If that sounds like you, here’s the truth: it’s not your marketing, it’s not your sales... it’s your positioning. And we’re about to fix that.You’ll learn how to become the obvious choice in your industry without shouting, over-explaining, or sounding like everyone else.So if you’re building your coaching or consulting business, refining your brand message, or trying to make LinkedIn actually bring in leads... this one’s for you.Highlights of this episode:(00:37) The real reason your dream clients aren’t choosing you(02:36) Why “I help” statements and job titles are not enough(03:42) How to apply the Onlyness Method step-by-step(04:28) Examples of powerful positioning that cut through the noise(07:50) The 10-minute clarity test you can try today(08:17) How to explain what you do in a way that clicks(08:45) Why confused clients don’t buy, and what to do instead(09:29) A fast fix for copy that sounds like soup🔁 Mentioned in this episode:🎧 Episode 121: How to Write a Brand Message That Attracts High-Paying Clients🎁 Want help applying this to your business? Grab the free Brand Strategy Checklist and get clear on what makes you the obvious choice.Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Joey Coleman Reveals the 8 Steps to Keep Every ClientWhat if keeping your clients wasn’t a mystery? What if you had a proven roadmap that showed you exactly how to turn a one-time buyer into a long-time advocate?In this high-energy episode of the Master Your Business Podcast, I’m joined by the legendary Joey Coleman, best-selling author of Never Lose a Customer Again, to unpack the 8 phases every client goes through. Spoiler: most businesses skip half of them… and it’s costing them thousands.Whether you’re a coach, consultant or service-based business owner trying to replace that corporate salary or scale to your first million, this episode is pure gold.You’ll learn how to: ✔️ Stop clients from feeling like you’re ghosting them after the sale ✔️ Make onboarding feel like a red carpet moment ✔️ Build lasting client loyalty that leads to referrals ✔️ Turn touchpoints into talking points (hello, word-of-mouth!) ✔️ Use gamification, gifting, and simple systems to WOW clients ✔️ Build customer journeys that drive real business growthIf you're ready to create client experiences so good they can't stop talking about you, this episode will give you the step-by-step.Timestamps:[00:00] The real reason clients vanish after they say yes[06:12] The 8 emotional phases of the client journey[10:48] Why skipping straight to testimonials never works[13:26] How to stop marketing what you want to sell[16:38] The problem with “salesy” coaching programs[27:38] Making your contracts fun and unforgettable[31:19] The Affirm phase and stopping buyer’s remorse[43:26] Creating emotional moments your clients won’t forget[45:19] What makes a gift truly memorable (hint: it’s not the logo)[46:33] Using gamification to create next-level loyalty[50:29] Visual maps, dashboards and tracking client progress[51:58] How to show your best clients they’re your best[1:02:23] The gratitude video technique that will blow them away[1:06:19] Why you should rethink how you reward referrals🔗 Mentioned in the Episode:📘 Grab Joey’s book: Never Lose a Customer Again🌐 Connect with Joey: joeycoleman.comAbout Joey ColemanJoey Coleman is a Wall Street Journal bestselling author and global expert in customer and employee experience. With nearly 20 years spent helping businesses of all sizes, from solo service providers to Fortune 500 giants, Joey is known for transforming retention strategies into customer-love-generating machines.He's the creator of the First 100 Days® methodology, a sought-after keynote speaker, and the author of Never Lose a Customer Again and Never Lose an Employee Again. His work has taken him to 52 countries and every continent (yes, even Antarctica!), and his superpower? Teaching businesses how to turn clients into lifelong fans.Work with DeirdreWant help building a brand experience that keeps clients coming back? Work with me to craft your uncopyable brand, messaging, and experiences that convert.Enjoyed This Episode?Let’s make sure you don’t miss what’s coming up...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Ready to stop grinding your way to burnout and start building a business that actually makes you feel good?In this episode of the Master Your Business Podcast, I reveal 5 happiness hacks that don’t just make life sweeter, they directly drive your income, productivity, and purpose.These aren’t fluffy affirmations or fake-it-till-you-make-it mantras. They’re grounded in real science, like the Oxford University study showing that happy workers are 13% more productive, and infused with my lived experience as a coach, consultant, and business owner.You’ll hear how I stopped giving a crap about FOPO, FOBO, and FOMO (yes, they’re real), bought the sexy car, finally got the tattoos I’d wanted for 30 years, and how these acts of joy have directly made me more magnetic in business.We also explore Martin Seligman's PERMA Model: Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment, and how each one can radically improve your mindset, your marketing, and your money.Whether you’re building your first 100K or scaling to 7 figures, this episode is your permission slip to make your business feel like you again.Highlights of this episode:(00:17) Why happiness is a business growth strategy, not fluff(02:27) How positive emotion boosts your creativity, confidence, and conversions(10:28) What happened when I bought the car, got the tattoos, and ditched FOPO(11:43) The PERMA model explained simply for coaches and consultants(12:39) Three practical tips under each element of PERMA to help you scale(18:14) The burnout trap and how to reconnect to meaning(24:12) The power of micro-wins and creating your own success ritualsMentioned in this episode:🎧 Episode 91: How Self-Care Can Help You Make More Money In Your Business🎧 Episode 99: How You Can Disrupt Your Industry By Using Values To Drive Business Success🧠 Freebie: Brand Strategy ChecklistWant your brand to feel like home, not a marketing mask? Download the checklist and build a brand that makes you happy. www.deirdremartin.ie/brandstrategychecklistFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--You didn’t quit your job to build yourself another one, right?But somewhere between those first few dreamy clients and the endless to-do lists… you’ve become the CEO and the cleaner, the visionary and the VA, the leader and the lifeguard pulling your business out of deep water.All soooo normal. In this episode of the Master Your Business Podcast, I chat with Katie Furey, business operations strategist and founder of the newly launched C-Suite. Katie’s helped businesses scale from £2 million to £200 million, and now she’s lifting the curtain on the invisible trap keeping service-based business owners stuck in chaos.If you’re a coach, consultant, or service provider who’s hit 6 figures but feels like the wheels are wobbling, this one’s your wake-up call.We dive into:✔️ What the owner vs operator mindset really means, and why most business owners get stuck in operator mode✔️ The real reason your systems keep breaking as you scale (hint: it’s your foundations)✔️ How to simplify your business model without losing the magic✔️ Why 90-day sprints and clear scorecards beat fuzzy year-long goals every timeTimestamps:[02:54] What a 6-year-old can teach you about leadership[06:38] The coaching feedback that changed Katie’s leadership forever[11:54] Why you must start with the end in mind[15:21] Stop asking “how” and start asking “who”[21:32] Are you really running a business… or just doing a lot of tasks?[26:36] Katie’s pivot from 1:1 ops work to a scalable model[31:02] How to plan for £100K growth with 90-day sprints[36:32] Why businesses fall apart when foundations are weak[42:11] The one thing you should do this week to escape the chaos🔗 Connect with Katie Furey:💻 Follow C-Suite and join the community  💼 Katie Furey on LinkedInAbout Katie Furey:Katie is a business operator turned visionary. She’s scaled multi-million-pound businesses, built entire ops teams from scratch, and now helps entrepreneurs build businesses that actually run themselves. She’s the founder of C-Suite, a fresh, dynamic community and framework for scaling service-based businesses with clarity and confidence.Loved This Episode?🎯 Want help stepping into your CEO mindset and building a scalable, human-first business? Work with Deirdre to build your uncopyable brand, offers, client experience and strategy.📲 Share this episode with a fellow coach, consultant or small biz friend who’s stuck in the weeds. You’ll help them, and help us grow the show.💛 Leave a ⭐️⭐️⭐️⭐️⭐️ review so more bold business owners can find us!🎧 Subscribe and follow The Master Your Business Podcast on your favorite app so you don’t miss new episodes or bonus drops. 👉 Follow now🔗 Connect with Deirdre on