The Master Your Business Podcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—Why YouTube-First Content Strategy Is Shockingly Simple for Business GrowthHere’s what smart experts are quietly doing right now. They’re not posting more. They’re building content assets. In this episode, Deirdre Martin sits down with YouTube for Business Strategists Auret Esselen and Jewel Tolentino, co-founders of Essetino Media, to unpack why a YouTube-first content strategy is the simplest path to sustainable business growth. With a channel generating multiple six figures and a portfolio of 7- and 8-figure brands, they reveal how their Anti-Viral Strategy turns one video into a trust-building engine that attracts clients long after you hit publish. You’ll walk away knowing how to choose the right topics, batch your content without burnout, and turn YouTube into a revenue-generating asset instead of another platform demanding your time.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:https://www.deirdremartin.ie/best-youtube-strategy-for-experts-2026

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Feeling fed up with posting on LinkedIn and wondering why the return on effort just isn’t there? You’re not doing it wrong—you’re just missing the decisions that actually make visibility work. In this episode, Deirdre Martin breaks down what came up again and again during her recent LinkedIn Visibility Challenge and explains why posting more is a waste of time if you haven’t decided your goals, your positioning, and the role LinkedIn plays in your business. Drawing on real client stories, her Uncopyable Code, and years of lived experience helping ex-corporate coaches and consultants replace their salaries and scale to six and seven figures, she shows you how clarity beats consistency every time. You’ll walk away knowing exactly what to decide so LinkedIn starts creating demand, trust, and clients, without burning you out.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-positioning-decide-3-thingsWant to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—Tony Banta: Client Success Is Everything (Here’s Why)What if the real reason your business feels harder than it should isn’t because of your marketing or business strategy… but what’s happening after the sale? In this episode, Deirdre Martin sits down with Tony Banta, client success architect and author of Liberating Potential, to unpack why client success is everything and how trust, not tactics, is the true growth lever most founders ignore. They get into what actually builds trust with clients, why referrals are the clearest signal your business is working, and how simplifying the client journey can unlock better results without more effort. If you’re a coach or consultant trying to scale to six or seven figures without burning out or becoming the bottleneck, this conversation will change how you think about growth, metrics, and leadership.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:https://deirdremartin.ie/blog/why-clients-dont-get-results-client-success

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Booked out, exhausted, and still wondering why the money you’re making doesn’t match the effort you’re putting in? You’re business is not broken, you don’t need to go back and get a 9 to 5, your pricing is just lagging behind reality… and this episode shows you how to spot the signals before burnout forces your hand. Drawing on real client stories, behavioural economics, and neuroscience, Deirdre Martin, quadruple-certified, award-winning neurostrategist and international bestselling author, breaks down exactly when it’s time to raise your prices and why waiting “until January” is often the most expensive mistake you can make. You’ll walk away knowing the clear, practical signs that your value has outgrown your rates, how pricing acts as a filter for better clients, and how to increase prices without guilt, guesswork, or blowing up your cash flow.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/when-raise-prices-service-businessWant to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—From Agile Founder to Real CEO: The Shifts You Can’t SkipYour business is growing… but it feels harder, messier, and more difficult to control than it used to. In this episode, Deirdre Martin sits down with Michelle Walshe, founder of Walshe Management Consultants, to unpack what really changes when a founder scales beyond themselves, and why speed without structure creates chaos for teams. You’ll hear practical, insights on cashflow forecasting, delegation, decision fatigue, and the leadership shifts required when your business starts to outgrow you. If you’re a coach, consultant, or service provider moving toward six or seven figures, this conversation will help you scale with clarity instead of firefighting.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:https://deirdremartin.ie/blog/agile-founder-chaos-ceo-scaling-business

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Feeling the pressure to “get 2026 right” before the year even starts? You’re not alone. And, you’re also probably setting goals the hard way. In this episode, Deirdre Martin dismantles traditional goal setting and shows why goals are meant to give you direction, not become another stick you beat yourself with. Drawing from real CEO conversations inside Millionize and her work at the intersection of strategy, leadership, and neuroscience, Deirdre introduces SMARTCARE, a more human, sustainable way to set goals that actually stick for you and your team. You’ll walk away with a clearer sense of where you’re running toward in 2026 and why celebrating progress, not end results, is the real CEO move.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/2026-goal-setting-ceoWant to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—How Coaches Can Start and Grow on Substack Before It’s CrowdedYou don’t need another social media platform… you need a better one. Most coaches are exhausted because they’re playing a creator game that was never designed to reward depth, consistency, or sanity. In this episode, Deirdre Martin sits down with Substack strategist Landon Poburan, who’s been building traction on Substack for years while everyone else was busy chasing algorithms and burning out on the other mainstream platforms. They get honest about why Substack feels different, why early adoption actually matters, how to repurpose what you already have instead of creating more, and why detaching from the outcome is the real growth strategy no one’s talking about. If you’re done with hustle porn and want a calmer, smarter way to build authority that compounds over time, this conversation will hit home.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/substack-growth-strategy-coaches-2026

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.—--If LinkedIn feels slow… quiet… or like you’re posting into a black hole, this episode will land with a gut punch, in a good way. In this straight-talking solo episode, Deirdre Martin breaks down why the issue isn’t the algorithm or your content, but a lack of clarity, positioning, and intention, and how that keeps you invisible to the right clients. Drawing from how over 92% of her non-referred clients find her through LinkedIn, Deirdre walks you through the practical shifts that turn LinkedIn from a content platform into a genuine B2B client channel, without cold DMs or salesy tactics. You’ll learn how to fix your profile, focus your content, use conversations properly, and finally make LinkedIn work the way it’s meant to, socially, strategically, and sustainably for awareness, consideration and clients.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-strategy-2026-turning-visibility-into-clientsWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—Meredith DeSantos on Human Design for BusinessFeeling burnt out, stuck, or secretly wondering why success feels harder than it should? Here’s the thing… it’s probably not your strategy; it’s your wiring. In this episode, Deirdre Martin sits down with Meredith DeSantos, former Hollywood head of development turned Human Design and NLP expert, to unpack why so many high-achieving coaches and consultants burn out building businesses that conflict with their nervous system. You’ll hear how Human Design shapes your marketing, decision-making, and momentum, why imposter syndrome isn’t a mindset flaw, and how tiny aligned actions beat hustle every single time. If you’re ready to build a business that actually fits you and still scales, press play.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/human-design-for-business

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)Think you’re different? You’re not. At least not in the way you think. Every coach, consultant, and service provider swears they “go the extra mile,” “care more,” or have “years of experience.” Great… but none of that makes you unforgettable. In this shorty episode, Deirdre Martin, Neurostrategist and business coach tears apart the myths about your USP, UVP, and Positioning and shows how they actually work in your buyer’s brain. You’ll learn how to stop sounding like everyone else, anchor your brand in neuroscience-backed clarity, and finally own the message that sells without shouting. Hit play it’s time to prove you’re different because you’ve built it that way.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/difference-between-usp-uvp-positioningWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube  | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--The 5 Stages of Burnout High-Performing Entrepreneurs Should Knowwith Claire O’ConnorThink burnout only happens to people who hate their jobs? Think again. It’s actually the driven, disciplined, and high-performing entrepreneurs who are most at risk. The ones too focused on pushing through to notice the crash coming. In this episode, host Deirdre Martin sits down with Claire O’Connor, burnout recovery coach and creator of the “Back to Brilliance” framework, to reveal the five hidden stages of burnout and why your strongest traits; perseverance, passion, and commitment could be sabotaging you. You’ll learn how to spot the early warning signs, stop using your strengths against yourself, and rebuild energy and focus in just one week.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/5-stages-entrepreneur-burnout

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. The Expert Trap: When Growth Kills ScaleSome lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/expert-trap-growth-kills-scaleWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube  | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--7 event strategy moves every expert needs nowwith Kristen WilliamsEver hosted a webinar and thought, “Why did I just pour my soul into that… and nobody bought?” Yeah, we’ve all been there. In this episode, I’m joined by Kristen Williams, event strategist to some of the biggest names in online business like Amy Porterfield, Russell Brunson and Jeff Walker. Kristen’s here to show you how to turn events, big or small, into genuine connection and real sales. We talk about what makes an event actually work in 2025 and into 2026, why you should stop giving tickets away for free, and how to build authority fast (without the cringe). If you’ve been playing small with your offers or your message, this conversation will light a fire under you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:👉 https://deirdremartin.ie/blog/7-event-strategy-moves-experst-need

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Hook Types That Trigger Instant AttentionEver wonder why some posts make you stop mid-scroll while others you ignore? In this episode, neuro-strategist Deirdre Martin gets a teeny bit nerdy on the brain science behind attention, and why the right hook can literally rewire your reader’s focus. You’ll learn the three hook types that trigger instant attention and how to use them to make your content impossible to ignore (without sounding click-baity). If you’re a founder, coach, or consultant who wants people to actually read what you write, this one’s for you.Want to scale your business? ⁠⁠Click here.⁠⁠FFollow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube  | ⁠⁠Millionize

with Stephanie Bonnie & Deborah Crompton from Stebbington LtdFeeling buried under spreadsheets and manual tasks that eat your time and energy? It’s time to fix that. In this episode, host Deirdre Martin chats with Debbie Crompton and Stephanie Bonnie, the powerhouse duo behind Stebbington, who help businesses turn messy processes into smooth, scalable systems. They’ll show you how to automate without losing the human touch, choose tools that actually fit your business, and stop duct-taping tech that doesn’t talk to each other. Get ready to build a business that runs with you, not against you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:  https://deirdremartin.ie/blog/automate-without-losing-human-touch

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--8 Steps to Marketing Momentum That Actually Brings Clients InYou know that feeling when you’re doing all the right marketing things, but nothing seems to stick? You’re posting, showing up on LinkedIn, sending newsletters… and still, radio silence.Yep? Well, that’s normal. What I’ve figured out is that it’s not always marketing itself that’s the problem; sometimes it’s simply a momentum problem.In this episode, I’ll walk you through the 8 steps of the MOMENTUM Method, a neuroscience-backed system to turn scattered marketing into steady growth. You’ll learn how to work with the brain, not against it, so your marketing finally brings clients in without the burnout.We’ll talk mirror neurons, trust loops, and why clarity beats clever every single time.Listen to all 8 phases if you’re ready to stop guessing and start growing, Highlights of this episode(01:14) Why your marketing isn’t broken, it’s just missing momentum(03:47) The secret to mapping your market with empathy, not assumptions(07:15) How to sell transformation instead of time or tactics(11:30) The neuroscience of storytelling and message match(15:09) How to build trust with proof that feels real(18:26) The rhythm of visibility: giving before you get(20:32) Making it stupid-easy for people to say yes(22:58) How to use data to optimise and multiply what worksWhether you’re building your first 6 figures or scaling toward 7, this episode gives you the exact sequence to create marketing that flows, compounds, and converts.No more posting and praying. No more overthinking every move. Just a clear system that helps your business build momentum week after week.👀 Download your free Visibility Authority Engine here:👉https://www.deirdremartin.ie/visibility🎧 Mentioned Episodes:👉Episode 139: What Happens When You Treat Visibility Like a StrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#MarketingMomentum #ServiceBasedBusiness #LinkedInMarketing #SmallBusinessGrowth #BusinessStrategy #VisibilityStrategy #NeuroscienceMarketing #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--How to Scale with Anti-Hustle Entrepreneurshipwith Jeni Weldon & Jennie EbertsWhat if slowing down could actually make your business grow faster?In this episode of The Master Your Business Podcast, I’m joined by the powerhouse duo behind Mastery Circle, Jeni Weldon, the Results Sherpa, and Jennie Eberts, the Get Sh*t Done Coach. Together, they’re rewriting the rules of entrepreneurship, helping coaches and consultants achieve real results without burning out.They’ve built an incredible community that keeps business owners accountable, focused, and free from the toxic hustle culture that’s quietly draining their creativity, confidence, and joy.If you’ve ever found yourself working 80-hour weeks, chasing “one more client,” or confusing being busy with being productive, this episode is your wake-up call.We unpack what it really takes to grow sustainably, stay consistent, and fall back in love with your business again.You’ll learn how to replace chaos with clarity, structure with soul, and guilt with genuine growth.We cover:✔️ How to scale your business without burning out or hustling harder✔️ Why accountability and community beat motivation every time✔️ The EARN framework that kills to-do list overwhelm for good✔️ How to find your flow and still hit your 12-week goals✔️ Why power hours and focused sprints drive real results✔️ How to stop turning your dream business into a soul-sucking job✔️ What “success” really means and why you get to define itTimestamps:[01:28] The yin and yang of coaching, meet the Results Sherpa & Get Sh*t Done Coach[04:29] How Mastery Circle began and why it fills a huge gap for entrepreneurs[10:48] The truth about hustle culture and why it leads to burnout[14:28] How slowing down creates better results[19:44] Why to-do lists are liars (and what to use instead)[30:33] The secret power of “Power Hours” for focus and momentum[36:15] Real client results from the Mastery Circle[42:16] The gap and the gain, how to celebrate your progress[47:39] How to stop your business from becoming your worst boss[57:15] The bigger picture: building a business that feels good👉 Download the EARN Action Filter🔗 Connect with Jeni & Jennie💻 Website: masterycircle.biz 💼 LinkedIn: Jeni Weldon | Jennie Eberts | MasteryCircleAbout Jeni & JennieJeni Weldon, aka The Results Sherpa, helps entrepreneurs climb their own success mountains one aligned step at a time.Jennie Eberts, known as The Get Sh*t Done Coach, brings the tough love and structure every visionary needs to actually follow through.Together, they’re the perfect blend of mindset, momentum, and...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Ways To Reduce Founder Decision Fatigue TodayCut decision fatigue today with three simple moves. Protect focus, shrink choices, and stop context switching so your business can scale with clarity.Chapters(01:37) Why decision quality drops as decision volume rises(02:19) Story from The Westbury, hiring a decision owner(05:39) Four traps, defaults, decoys, anchoring, free(08:04) Architect, Sanctum and digital minimalism(12:55) SaaS fatigue, too many dashboards, too many tabs(13:57) Three Sanctum blocks, how to protect prime brain time(16:17) Compress, Rule of Three shortlist fast, decide faster(18:18) Delegation by Design, transfer decision rights(17:50) Founder Priority Matrix, what earns your attention(19:48) Thrive, micro breaks, close loops, shutdown sequence(21:06) Shutdown sequence, close loops, rest better(23:27) 7-day cadence, quick wins you can seeResources and linksA C T Protocol Decision Dashboard, templates, scorecards, weekly tracker: https://www.deirdremartin.ie/decisiondashboard Mentioned episodes Episode 131. 5 Happiness Hacks That Actually Make You More Money Episode 119. Think Like a 7 Figure Business Owner Before You Become OneAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#DecisionFatigue #FounderLife #ServiceBasedBusiness #SmallBusiness #Business #Marketing #LinkedInMarketing #Consultant #Productivity #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--How to Use Google Analytics to Find Your Best Clients with Matt LubaroffGoogle Analytics can feel like walking into a data jungle with no map.But what if it could show you exactly who your best clients are, where they’re coming from, and how to get more of them?In this episode of The Master Your Business Podcast, I sit down with marketing strategist and analytics pro Matt Lubaroff to demystify the numbers. We talk about how service providers (yes, even the non-techie ones) can use free tools to track what’s working in their marketing and stop wasting energy on what’s not.Whether you’re a coach, consultant, or creative service business aiming to grow to six or seven figures, this is a must-listen. Because smart marketing doesn’t start with a guess, it starts with the data.We cover:✔️ What marketing metrics actually matter (and which to ignore)✔️ The easiest way to track which channels bring in real clients✔️ Why “more traffic” isn’t always better traffic✔️ How to plug the holes in a leaky marketing funnel✔️ The one Google Analytics number Matt checks above all else✔️ How to make peace with the platform, even if you’re “not a numbers person”✔️ Tools that make Google data easier to read, even if dashboards make your brain melt🕒 Timestamps:[02:40] Why vanity metrics lead you astray[04:01] What top-of-funnel really means (in plain English)[05:57] The danger of toxic traffic and what to do about it[07:11] The 4 questions every business owner should ask monthly[09:58] How to know if your organic content is driving revenue[13:15] Top 3 metrics Matt looks at first (and why bounce rate is outdated)[15:23] Making dashboards that work for you, not against you[21:31] The hidden gems inside your website data [31:30] What to delegate and why "just trusting your gut" isn’t enough[35:21] Free (and smart) ways to teach yourself Google Analytics[37:14] Why Matt’s obsessed with solving marketing mysteriesAbout Matt LubaroffNobody should ever have to wonder if their marketing is actually working. Not knowing? That bothers Matt, a lot.Matt Lubaroff, is a StoryBrand Certified, Google Analytics 4 & HubSpot Certified, certifiable marketing measurement fanatic. Since becoming StoryBrand certified back in 2017, he’s been on a mission to help service-based business owners answer the big question we all want to know:How can I make smarter marketing decisions?Matt blends strategy, clarity, and metrics into a no-fluff, high-value package. He believes creating good stuff and using data to know that it’s working is not only smart, it’s frickin’ fun.When he’s not building custom dashboards or uncovering where your best leads are hiding, you’ll find him helping businesses find their people, eliminate the guesswork, and grow with confidence without the data overwhelm.🔗 Connect with Matt Lubaroff💻 Website: clearinsightmarketing.com📧 Email: matt@mattlubaroff.com💼 LinkedIn: Matt Lubaroff⭐️ Rate, Review & Followa...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Buyers check you out long before they book a call. In this episode, I show you how to build trust fast so your marketing converts faster. You will hear three simple steps that calm the brain’s alarm, prove your credibility, and make your message feel personal. We dig into real brand stories like Dove, Airbnb and Nike, then turn those ideas into moves you can use on your LinkedIn, website and sales pages. You will get a 60-second sentence rewrite that can lift conversions, plus a free resource to make your stories stick. If you are a coach, consultant, or service provider looking for steady clients and shorter sales cycles, you will love this one. Ready to put your words to work?Chapters:[00:58] Power of words and trust[02:38] Step 1, Safety words that quiet the alarm[04:36] Step 2, Specifics that prove credibility[07:23] Step 3, You language that creates connection[10:54] Shrink your buying cycles[12:03] 60 second sentence rewrite challenge[12:26] Get your free DRAMATISE templateResources and links🎁 Free DRAMATISE Story Builder Template: https://www.deirdremartin.ie/dramatisestorybuilder 🎧 Mentioned, Episode 143, How to Engineer Stories That Actually StickPick one sentence on your site or LinkedIn. Add one safe word, one specific number, or a you reframe. Do it now, then share the result with a colleague. Want help? Grab the FREE DRAMATISE™️ template above.#MasterYourBusinessPodcast #ServiceBasedBusiness #LinkedInMarketing #BusinessGrowthStrategy #PositioningStrategy #StandOutOnline #VisibilityStrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified neuro-strategist, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand the best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”