153: The Expert Trap: When Growth Kills Scale
Description
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
The Expert Trap: When Growth Kills Scale
Some lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:
https://deirdremartin.ie/blog/expert-trap-growth-kills-scale
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