The Master Your Business Podcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—Meredith DeSantos on Human Design for BusinessFeeling burnt out, stuck, or secretly wondering why success feels harder than it should? Here’s the thing… it’s probably not your strategy; it’s your wiring. In this episode, Deirdre Martin sits down with Meredith DeSantos, former Hollywood head of development turned Human Design and NLP expert, to unpack why so many high-achieving coaches and consultants burn out building businesses that conflict with their nervous system. You’ll hear how Human Design shapes your marketing, decision-making, and momentum, why imposter syndrome isn’t a mindset flaw, and how tiny aligned actions beat hustle every single time. If you’re ready to build a business that actually fits you and still scales, press play.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/human-design-for-business

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)Think you’re different? You’re not. At least not in the way you think. Every coach, consultant, and service provider swears they “go the extra mile,” “care more,” or have “years of experience.” Great… but none of that makes you unforgettable. In this shorty episode, Deirdre Martin, Neurostrategist and business coach tears apart the myths about your USP, UVP, and Positioning and shows how they actually work in your buyer’s brain. You’ll learn how to stop sounding like everyone else, anchor your brand in neuroscience-backed clarity, and finally own the message that sells without shouting. Hit play it’s time to prove you’re different because you’ve built it that way.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/difference-between-usp-uvp-positioningWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube  | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--The 5 Stages of Burnout High-Performing Entrepreneurs Should Knowwith Claire O’ConnorThink burnout only happens to people who hate their jobs? Think again. It’s actually the driven, disciplined, and high-performing entrepreneurs who are most at risk. The ones too focused on pushing through to notice the crash coming. In this episode, host Deirdre Martin sits down with Claire O’Connor, burnout recovery coach and creator of the “Back to Brilliance” framework, to reveal the five hidden stages of burnout and why your strongest traits; perseverance, passion, and commitment could be sabotaging you. You’ll learn how to spot the early warning signs, stop using your strengths against yourself, and rebuild energy and focus in just one week.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/5-stages-entrepreneur-burnout

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. The Expert Trap: When Growth Kills ScaleSome lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/expert-trap-growth-kills-scaleWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube  | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--7 event strategy moves every expert needs nowwith Kristen WilliamsEver hosted a webinar and thought, “Why did I just pour my soul into that… and nobody bought?” Yeah, we’ve all been there. In this episode, I’m joined by Kristen Williams, event strategist to some of the biggest names in online business like Amy Porterfield, Russell Brunson and Jeff Walker. Kristen’s here to show you how to turn events, big or small, into genuine connection and real sales. We talk about what makes an event actually work in 2025 and into 2026, why you should stop giving tickets away for free, and how to build authority fast (without the cringe). If you’ve been playing small with your offers or your message, this conversation will light a fire under you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:👉 https://deirdremartin.ie/blog/7-event-strategy-moves-experst-need

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Hook Types That Trigger Instant AttentionEver wonder why some posts make you stop mid-scroll while others you ignore? In this episode, neuro-strategist Deirdre Martin gets a teeny bit nerdy on the brain science behind attention, and why the right hook can literally rewire your reader’s focus. You’ll learn the three hook types that trigger instant attention and how to use them to make your content impossible to ignore (without sounding click-baity). If you’re a founder, coach, or consultant who wants people to actually read what you write, this one’s for you.Want to scale your business? ⁠⁠Click here.⁠⁠FFollow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube  | ⁠⁠Millionize

with Stephanie Bonnie & Deborah Crompton from Stebbington LtdFeeling buried under spreadsheets and manual tasks that eat your time and energy? It’s time to fix that. In this episode, host Deirdre Martin chats with Debbie Crompton and Stephanie Bonnie, the powerhouse duo behind Stebbington, who help businesses turn messy processes into smooth, scalable systems. They’ll show you how to automate without losing the human touch, choose tools that actually fit your business, and stop duct-taping tech that doesn’t talk to each other. Get ready to build a business that runs with you, not against you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:  https://deirdremartin.ie/blog/automate-without-losing-human-touch

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--8 Steps to Marketing Momentum That Actually Brings Clients InYou know that feeling when you’re doing all the right marketing things, but nothing seems to stick? You’re posting, showing up on LinkedIn, sending newsletters… and still, radio silence.Yep? Well, that’s normal. What I’ve figured out is that it’s not always marketing itself that’s the problem; sometimes it’s simply a momentum problem.In this episode, I’ll walk you through the 8 steps of the MOMENTUM Method, a neuroscience-backed system to turn scattered marketing into steady growth. You’ll learn how to work with the brain, not against it, so your marketing finally brings clients in without the burnout.We’ll talk mirror neurons, trust loops, and why clarity beats clever every single time.Listen to all 8 phases if you’re ready to stop guessing and start growing, Highlights of this episode(01:14) Why your marketing isn’t broken, it’s just missing momentum(03:47) The secret to mapping your market with empathy, not assumptions(07:15) How to sell transformation instead of time or tactics(11:30) The neuroscience of storytelling and message match(15:09) How to build trust with proof that feels real(18:26) The rhythm of visibility: giving before you get(20:32) Making it stupid-easy for people to say yes(22:58) How to use data to optimise and multiply what worksWhether you’re building your first 6 figures or scaling toward 7, this episode gives you the exact sequence to create marketing that flows, compounds, and converts.No more posting and praying. No more overthinking every move. Just a clear system that helps your business build momentum week after week.👀 Download your free Visibility Authority Engine here:👉https://www.deirdremartin.ie/visibility🎧 Mentioned Episodes:👉Episode 139: What Happens When You Treat Visibility Like a StrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#MarketingMomentum #ServiceBasedBusiness #LinkedInMarketing #SmallBusinessGrowth #BusinessStrategy #VisibilityStrategy #NeuroscienceMarketing #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--How to Scale with Anti-Hustle Entrepreneurshipwith Jeni Weldon & Jennie EbertsWhat if slowing down could actually make your business grow faster?In this episode of The Master Your Business Podcast, I’m joined by the powerhouse duo behind Mastery Circle, Jeni Weldon, the Results Sherpa, and Jennie Eberts, the Get Sh*t Done Coach. Together, they’re rewriting the rules of entrepreneurship, helping coaches and consultants achieve real results without burning out.They’ve built an incredible community that keeps business owners accountable, focused, and free from the toxic hustle culture that’s quietly draining their creativity, confidence, and joy.If you’ve ever found yourself working 80-hour weeks, chasing “one more client,” or confusing being busy with being productive, this episode is your wake-up call.We unpack what it really takes to grow sustainably, stay consistent, and fall back in love with your business again.You’ll learn how to replace chaos with clarity, structure with soul, and guilt with genuine growth.We cover:✔️ How to scale your business without burning out or hustling harder✔️ Why accountability and community beat motivation every time✔️ The EARN framework that kills to-do list overwhelm for good✔️ How to find your flow and still hit your 12-week goals✔️ Why power hours and focused sprints drive real results✔️ How to stop turning your dream business into a soul-sucking job✔️ What “success” really means and why you get to define itTimestamps:[01:28] The yin and yang of coaching, meet the Results Sherpa & Get Sh*t Done Coach[04:29] How Mastery Circle began and why it fills a huge gap for entrepreneurs[10:48] The truth about hustle culture and why it leads to burnout[14:28] How slowing down creates better results[19:44] Why to-do lists are liars (and what to use instead)[30:33] The secret power of “Power Hours” for focus and momentum[36:15] Real client results from the Mastery Circle[42:16] The gap and the gain, how to celebrate your progress[47:39] How to stop your business from becoming your worst boss[57:15] The bigger picture: building a business that feels good👉 Download the EARN Action Filter🔗 Connect with Jeni & Jennie💻 Website: masterycircle.biz 💼 LinkedIn: Jeni Weldon | Jennie Eberts | MasteryCircleAbout Jeni & JennieJeni Weldon, aka The Results Sherpa, helps entrepreneurs climb their own success mountains one aligned step at a time.Jennie Eberts, known as The Get Sh*t Done Coach, brings the tough love and structure every visionary needs to actually follow through.Together, they’re the perfect blend of mindset, momentum, and...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Ways To Reduce Founder Decision Fatigue TodayCut decision fatigue today with three simple moves. Protect focus, shrink choices, and stop context switching so your business can scale with clarity.Chapters(01:37) Why decision quality drops as decision volume rises(02:19) Story from The Westbury, hiring a decision owner(05:39) Four traps, defaults, decoys, anchoring, free(08:04) Architect, Sanctum and digital minimalism(12:55) SaaS fatigue, too many dashboards, too many tabs(13:57) Three Sanctum blocks, how to protect prime brain time(16:17) Compress, Rule of Three shortlist fast, decide faster(18:18) Delegation by Design, transfer decision rights(17:50) Founder Priority Matrix, what earns your attention(19:48) Thrive, micro breaks, close loops, shutdown sequence(21:06) Shutdown sequence, close loops, rest better(23:27) 7-day cadence, quick wins you can seeResources and linksA C T Protocol Decision Dashboard, templates, scorecards, weekly tracker: https://www.deirdremartin.ie/decisiondashboard Mentioned episodes Episode 131. 5 Happiness Hacks That Actually Make You More Money Episode 119. Think Like a 7 Figure Business Owner Before You Become OneAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#DecisionFatigue #FounderLife #ServiceBasedBusiness #SmallBusiness #Business #Marketing #LinkedInMarketing #Consultant #Productivity #MasterYourBusinessPodcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--How to Use Google Analytics to Find Your Best Clients with Matt LubaroffGoogle Analytics can feel like walking into a data jungle with no map.But what if it could show you exactly who your best clients are, where they’re coming from, and how to get more of them?In this episode of The Master Your Business Podcast, I sit down with marketing strategist and analytics pro Matt Lubaroff to demystify the numbers. We talk about how service providers (yes, even the non-techie ones) can use free tools to track what’s working in their marketing and stop wasting energy on what’s not.Whether you’re a coach, consultant, or creative service business aiming to grow to six or seven figures, this is a must-listen. Because smart marketing doesn’t start with a guess, it starts with the data.We cover:✔️ What marketing metrics actually matter (and which to ignore)✔️ The easiest way to track which channels bring in real clients✔️ Why “more traffic” isn’t always better traffic✔️ How to plug the holes in a leaky marketing funnel✔️ The one Google Analytics number Matt checks above all else✔️ How to make peace with the platform, even if you’re “not a numbers person”✔️ Tools that make Google data easier to read, even if dashboards make your brain melt🕒 Timestamps:[02:40] Why vanity metrics lead you astray[04:01] What top-of-funnel really means (in plain English)[05:57] The danger of toxic traffic and what to do about it[07:11] The 4 questions every business owner should ask monthly[09:58] How to know if your organic content is driving revenue[13:15] Top 3 metrics Matt looks at first (and why bounce rate is outdated)[15:23] Making dashboards that work for you, not against you[21:31] The hidden gems inside your website data [31:30] What to delegate and why "just trusting your gut" isn’t enough[35:21] Free (and smart) ways to teach yourself Google Analytics[37:14] Why Matt’s obsessed with solving marketing mysteriesAbout Matt LubaroffNobody should ever have to wonder if their marketing is actually working. Not knowing? That bothers Matt, a lot.Matt Lubaroff, is a StoryBrand Certified, Google Analytics 4 & HubSpot Certified, certifiable marketing measurement fanatic. Since becoming StoryBrand certified back in 2017, he’s been on a mission to help service-based business owners answer the big question we all want to know:How can I make smarter marketing decisions?Matt blends strategy, clarity, and metrics into a no-fluff, high-value package. He believes creating good stuff and using data to know that it’s working is not only smart, it’s frickin’ fun.When he’s not building custom dashboards or uncovering where your best leads are hiding, you’ll find him helping businesses find their people, eliminate the guesswork, and grow with confidence without the data overwhelm.🔗 Connect with Matt Lubaroff💻 Website: clearinsightmarketing.com📧 Email: matt@mattlubaroff.com💼 LinkedIn: Matt Lubaroff⭐️ Rate, Review & Followa...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Buyers check you out long before they book a call. In this episode, I show you how to build trust fast so your marketing converts faster. You will hear three simple steps that calm the brain’s alarm, prove your credibility, and make your message feel personal. We dig into real brand stories like Dove, Airbnb and Nike, then turn those ideas into moves you can use on your LinkedIn, website and sales pages. You will get a 60-second sentence rewrite that can lift conversions, plus a free resource to make your stories stick. If you are a coach, consultant, or service provider looking for steady clients and shorter sales cycles, you will love this one. Ready to put your words to work?Chapters:[00:58] Power of words and trust[02:38] Step 1, Safety words that quiet the alarm[04:36] Step 2, Specifics that prove credibility[07:23] Step 3, You language that creates connection[10:54] Shrink your buying cycles[12:03] 60 second sentence rewrite challenge[12:26] Get your free DRAMATISE templateResources and links🎁 Free DRAMATISE Story Builder Template: https://www.deirdremartin.ie/dramatisestorybuilder 🎧 Mentioned, Episode 143, How to Engineer Stories That Actually StickPick one sentence on your site or LinkedIn. Add one safe word, one specific number, or a you reframe. Do it now, then share the result with a colleague. Want help? Grab the FREE DRAMATISE™️ template above.#MasterYourBusinessPodcast #ServiceBasedBusiness #LinkedInMarketing #BusinessGrowthStrategy #PositioningStrategy #StandOutOnline #VisibilityStrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified neuro-strategist, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand the best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Most business owners spend their time patching up weaknesses. But what if focusing on weaknesses only ever gets you to average. Strengths are where the magic happens.In this episode of the Master Your Business Podcast, I sit down with Margaret Kennedy from Kennedy Insights, a Gallup-certified strengths coach, to unpack how leaning into your unique strengths can transform the way you run, grow, and scale your business.Margaret shares powerful stories, eye-opening stats (did you know the odds of having the same top five strengths in the same order as someone else is 1 in 33 million?), and practical ways to scrap the “all-rounder” mindset so you can finally stand out, grow with ease, and do the work you were meant for.If you’ve ever felt like you’re stuck in coleslaw-bucket, buried in tasks that drain you, this episode is your permission slip to stop fixing and start scaling.We cover:✔️ Why focusing on weaknesses kills your chances of becoming exceptional✔️ How to identify and use your Gallup Strengths to grow your business✔️ The hidden cost of being an “all-rounder” and why it makes you invisible✔️ How strengths create unfair advantages for entrepreneurs and leaders✔️ Practical ways to leverage your top strengths in marketing, sales, and client work✔️ The mindset shift that turns “I’m not good enough” into “I’m 1 in 33 million”Highlights:[02:39] Why fixing weaknesses holds you back[06:50] The myth of strengths vs. weaknesses[10:55] How Margaret discovered her Maximizer strength[13:23] The 1 in 33 million stat that changes everything[18:14] The coleslaw bucket problem and leadership growth[20:23] Why women struggle most with the all-rounder trap[23:31] What happens when clients own their strengths unapologetically[27:32] The unfair advantage of strengths in business[38:38] The danger of chasing shiny object strategies[42:30] Do your strengths need to be “entrepreneurial”?[44:34] How to start developing and leveraging your strengths today[53:26] Margaret’s rallying cry on why it’s almost sinful not to know your strengths🔗 Connect with Margaret Kennedy:💼 Website: Kennedy Insights💻 LinkedIn: Margaret KennedyAbout Dr Margaret Kennedy:Margaret Kennedy is the founder of Kennedy Insights and a Gallup-certified strengths coach with a PhD in leadership and culture. She helps leaders, entrepreneurs, and teams unlock their natural talents so they can thrive in business and life. Known for her straight-talking wisdom and practical coaching style, she’s passionate about helping people stop being beige “all-rounders” and start owning what makes them exceptional.Loved This Episode?If you found value in today’s conversation, do us a favour:⭐️ Rate, Review & Follow The Master Your Business Podcast5-star reviews help this podcast reach more experts ready to scale bold, meaningful businesses.💼 Want Deirdre’s help building a business that scales beyond social media?

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How to Use Neuromarketing to Tell Brand Stories That StickMost stories don’t sell. They don’t even get remembered. They vanish. In this episode of the Master Your Business Podcast, I show you how to flip that script and engineer brand stories that actually stick using neuromarketing storytelling.You’ll discover why some content disappears into the noise while others create unforgettable imprints in your client’s mind. We’re talking about harnessing the brain’s chemicals… cortisol to grab attention, oxytocin to build trust, and dopamine to spark anticipation. This is the science behind stories that move people and make them buy.If you’ve been pouring energy into content marketing, LinkedIn posts, or small business visibility strategies and wondering why it’s not landing, this episode is for you.🔥 Highlights of this episode:(00:24) Why forgettable stories are killing your visibility in business(01:03) The hidden link between memory and marketing for service-based businesses(03:51) Step one, disrupt and define… why most brand stories fail at the very first line(05:13) Relate and resonate, how scars (not shiny wins) build trust with your audience(06:55) How to arouse anticipation and build curiosity loops that keep people hooked(09:30) Magnify the moment with sensory storytelling that clients never forget(11:53) Amplify the tension, why stakes sell better than stats(13:51) Trigger surprise and flip what your audience thinks they know(14:53) Illuminate the path, giving your clients the roadmap they crave(16:08) Proof beats promise, why you need social proof baked into your story(18:10) How to embed the memory and create your own rallying cry that lastsWhether you’re a coach, consultant, or professional service provider, this episode will show you exactly how to engineer stories that stick with your audience.If you want more impact, more authority, and more clients without burnout, this is your playbook.👀 Download the free DRAMATISE Story Builder Template here: 👉 https://www.deirdremartin.ie/dramatisestorybuilder🍎Apple 1984 ad🎧 Mentioned Episodes:👉 Episode 121: How to Write a Brand Message That Attracts High-Paying ClientsAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on...

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Most small-business owners tell themselves they’re “too small to hack” or they’ll get to security “later.” But one rushed click, one reused password, or one fake “invoice” email can freeze your accounts, lock your files, and wipe out months of work.In this episode of the Master Your Business Podcast, I sit down with cybersecurity consultant Bryan Altimas to unpack the simplest, lowest-cost moves that block the vast majority of attacks, no tech degree required.Bryan shares jaw-dropping stories (including a CEO who nearly wired £100,000 after a single click), eye-opening realities about phishing and ransomware, and practical ways to protect your business, your clients, and your reputation.If you’ve ever felt overwhelmed by “cyber stuff,” this episode is your permission slip to stop procrastinating and start protecting, without spending a fortune.We cover:✔️ The 3 biggest mistakes owners make (password reuse, no 2FA, no EDR)✔️ Phishing vs. ransomware, what actually happens after one bad click✔️ Passkeys (finally!) and why they beat even long passwords✔️ The Apple vs. Windows myth, why both are targets now✔️ How AI makes scams look real (and a simple safe-word protocol to beat voice clones)✔️ Backups that actually save you and why “the cloud” isn’t oneHighlights[02.26] Why cyber feels intimidating (and why it doesn’t have to)[03.45] The 90s origin story: weak passwords, early breaches, hard lessons[05.40] Who’s attacking whom? Nation-states vs. organised crime[07.08] Case study: a car post → spoofed email → near £100,000 payment[14.39] Mistake #1: Reusing passwords across apps (and how to stop)[15.24] Password managers share access, not passwords[18.50] Mistake #2: No 2FA - why authenticator apps beat SMS[19.28] Passkeys > passwords: say yes when offered[20.57] Phishing mechanics: urgency, fake logins, and browser malware[23.02] Ransomware in plain English: exfiltration + encryption + extortion[24.42] Cyber resilience: updates, policies, culture, and quick wins[31.25] AI scams, deepfakes, and the “safe-word” protocol[41.30] Backups that work (primary cloud + secondary cloud + offline)[42.20] Feeling overwhelmed? Start with this 6-step checklistAbout Bryan AltimasBryan Altimas is a cybersecurity and technology-risk consultant and the Managing Director of Riverside Court Consulting. With decades in cyber and data protection, including senior work in Big Four consulting, Bryan helps founders, leaders, and teams build practical, resilient security that protects what matters most.🔗 Connect with Bryan Altimas💼 Website: Riverside Court Consulting💻 LinkedIn: Bryan Altimas⭐️ Rate, Review & Follow The Master Your Business Podcast5-star reviews help this podcast reach more experts ready to scale bold, meaningful businesses.💼 Want Deirdre’s help building a business that scales beyond social media?

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Personal Branding For Service Providers: The 2025 Success PlanSick of watching other service providers get noticed while you feel like the best-kept secret in your industry? In this episode of the Master Your Business Podcast, I show you why your personal brand is the real success plan for 2025… and how to make it work for you.You’ll hear the behind-the-scenes story of how I used personal branding to climb the corporate ladder, land huge promotions, and get headhunted all before I started my own business. Plus, I share how my client “Karen” went from hiding behind a business brand to becoming a sought-after consultant, working three days a week and on track for 300k.Whether you’re a coach, consultant, or any service-based business owner, you already have a personal brand. The problem is, most people leave it to chance. I’ll walk you through five clear, actionable moves that will put you in control, help you stand out on LinkedIn and beyond, and make your market see you as the go-to expert.If you’re tired of competing on price, sounding like everyone else, or wondering why your marketing isn’t landing, this episode will give you the clarity and strategy you’ve been missing.Highlights of this episode:(00:17) Why personal branding is not a vanity project but a business strategy(01:02) Karen’s journey from overworked agency owner to high-earning consultant(03:16) How my corporate career moves were built on intentional personal branding(04:49) Why you must accept you already have a personal brand, like it or not(05:52) The five personal branding moves every service provider needs in 2025(08:36) How to build provable trust and stand out in a saturated market(10:32) Why you should repel as much as you attract(11:38) Making your personal brand a multiplier for your business credibility(12:47) The importance of being consistent across every brand touchpoint(14:15) A simple audit to see if your online presence matches your desired brandWhether you’re ready to stop hiding behind your logo, position yourself as the go-to in your space, or finally get consistent opportunities coming your way, this episode gives you the exact moves to make your personal brand work for you in 2025.👀 Download the free Brand Strategy Checklist here: 👉 https://www.deirdremartin.ie/brandstrategychecklist🎧 Mentioned Episodes: 👉 Episode 135: 6 Stories Every Business Owner Needs to Attract More ClientsAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first 100k or their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show...

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Ready to stop dancing on Instagram for £1.5k offers and start landing £80k contracts instead? This episode’s going to flip your perspective on everything you think you know about getting into corporates.In this episode of the Master Your Business Podcast, I chat with Jessica Lorimer, the UK’s leading B2B sales expert and founder of Selling to Corporate®. Jess has helped thousands of service providers, coaches, consultants, experts ditch the feast-or-famine cycle and build sustainable revenue by working with companies like Amazon, GlaxoSmithKline, and the NHS.If you’re ready to replace your corporate salary without burning out on social media, this conversation is your new Bible.We cover:✔️ Why selling to companies doesn’t actually take forever (and what slows most people down)✔️ How to take your current offer and pitch it to companies without rebuilding everything✔️ The 5-part framework that helps you identify, approach, and close decision-makers✔️ What to never put in a proposal if you want the deal to land✔️ Why corporate buyers care more about commercial results than Canva design✔️ Cold email vs. LinkedIn vs. networking (and which one delivers the highest ROI)✔️ The easiest way to find your first 20 companies to target zero branding neededWhether you’re a coach tired of chasing individual clients or a consultant who wants more leverage, this episode is your permission slip to go bigger and sell smarter.Timestamps:[02:55] Jess’s story: from barista rejection to £1M in sales[03:58] The chronic illness that changed her life and her business model[09:54] The truth about corporate sales timelines (and how fast you can close)[12:47] Why corporate gigs = more income, more impact, less social media[16:12] How workload transforms when you start working with companies[19:33] The myth of saturation and why corporates want small providers[20:12] Cold email vs. LinkedIn what works best in 2025[22:58] How to find decision-makers inside companies[31:49] Why you don’t need a fancy brand or flashy website to win deals[33:49] Do you need a new offer? Or just better language?[36:02] The one proposal mistake that costs people contracts[37:38] Pricing for corporates: what to ask and how to get paid[39:09] How to build trust with decision-makers quickly[44:05] The simple step that turns one contract into repeat business[47:27] The first step to landing your first corporate client today🔗 Connect with Jessica Lorimer:💻 Website: sellingtocorporate.com🎙️ Podcast: Selling to Corporate📧 Join the Expert Services Directory launching September 1stAbout Jessica Lorimer:Jessica Lorimer is a multi-award-winning B2B sales expert and the founder of Selling to Corporate®. Since 2014, she’s helped thousands of coaches, consultants, and service providers land high-value contracts with world-class companies. Known for her no-fluff sales approach and CPD-accredited course The C Suite®, Jessica’s clients experience 96% success rates and consistently replace (or exceed) their corporate salaries with B2B income.Loved This Episode?If this episode gave you clarity, confidence, or just a nudge to stop playing small…📲 Share it with a coach or...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--What Happens When You Treat Visibility Like a StrategyWhat if visibility wasn’t about being seen everywhere, but about being remembered by the right people?In this episode of the Master Your Business Podcast, Deirdre Martin cuts through the noise (literally) and reveals what visibility really means for coaches, consultants, and service-based businesses.Spoiler alert... if your current approach to visibility is burning you out or bringing in the wrong clients, this episode will help you figure out what you need to change to change that.You’ll hear how one client, Bryan, went from scattered LinkedIn posts and slow growth... to landing two of his biggest contracts ever, becoming a go-to voice in cybersecurity, and helping write policy for the UK government, all by shifting how he approached visibility.This isn’t about content hacks. It’s about building authority, owning your positioning, and creating a visibility engine that drives real results.We cover how to:(02:43) Stop posting like a content zombie and start positioning like a leader(08:43) Use LinkedIn marketing for service-based businesses without the burnout(10:03) Build a brand message that cuts through noise and builds trust(11:15) Turn thought leadership into lead generation(15:45) Move from freelancer mindset to business CEO(16:52) Fix your business model so your marketing finally works(17:54) Repurpose pillar content into a visibility engine(18:20) Claim your voice and become the go-to expert in your niche(18:46) Avoid the feast-or-famine cycle and build consistent revenueWhether you're trying to grow your small business, replace your corporate salary, or make your first 100K or million... this episode gives you the roadmap.🎁 Download the Visibility & Authority Roadmap mentioned in this episode at: 👉 www.deirdremartin.ie/visibilityReady to stop shouting into the void and start getting noticed by high-paying clients? Then press play. This one’s for you.🔁 Want to go deeper into your messaging?🎙️ [Episode 121] How to write a brand message that attracts high-paying clientsFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#masteryourbusiness #masteryourbusinesspodcast #deirdremartin #deirdremartinmasteryourbusiness

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Think your niche is too small or too big for a podcast? Think again.In this episode of the Master Your Business Podcast, I sit down with Mike Richards, founder of The Treasury Recruitment Company and host of the Treasury Career Corner. This podcast has grown to nearly 400 episodes and over 200,000 downloads, but also turned Mike into a global speaker, LinkedIn influencer, and event host... all in a niche most people can’t even define or would consider boring.If you've ever said, “Who would listen to me?” or “My industry’s too boring,” this episode will flip that thought on its head.We get into the gritty reality of podcasting and live event hosting, sharing the exact systems Mike used to stay consistent for 7+ years, attract high-profile guests like the global treasurers of PayPal, Amazon, and Porsche, and land speaking gigs at international conferences… even with leaf blowers, chainsaws, and curveballs in the background.Whether you’re a coach, consultant, or creative service provider, this one’s a masterclass in how to build visibility, influence, and client trust using the tools you already have.We Cover:✔️ Why your niche is your superpower, not your limitation✔️ How Mike turned a podcast into live, sponsor-funded events across the globe✔️ The truth about podcasting with purpose (and what to avoid early on)✔️ The systems that keep content rolling without burning out✔️ How to get guests who boost your credibility and how to keep it interesting✔️ Turning listeners into clients, sponsors, and superfans✔️ What it really takes to become known, liked, and trusted in your spaceTimestamps:[02:34] Why podcasting isn’t about being perfect[04:11] What inspired Mike to start his podcast[07:00] Owning your niche and why small is powerful[13:56] How the podcast shifted Mike’s brand and business[20:06] From podcast to live events (and why they work)[21:33] How he funds events without feeling salesy[26:45] Keeping your show fresh with repeatable formats[27:40] Hosting with impact and why it's never about you[39:14] Big podcast mistakes and what to do instead[40:54] When listeners become clients, fans, and followers[47:00] What’s next for Mike and the power of strategic asks🔗 Connect with Mike Richards:🎧 Podcast: TreasuryCareerCorner.com🌐 Website: TreasuryRecruitment.com💼 LinkedIn: Mike RichardsAbout Mike Richards:Mike Richards is the founder of The Treasury Recruitment Company and host of the Treasury Career Corner podcast. With 25+ years in treasury recruitment and nearly 400 podcast interviews with global financial leaders, Mike has built a brand that dominates a niche market, generates high-value leads, and fuels sponsor-backed international events. He’s proof that small can be mighty, and podcasting is a game-changer.💻 Mentioned Tools & Resources👉 Try Descript FREE via my partner link:...

Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How to Build a Scalable Offer That Won't Burn You OutSales feel hard? It’s probably not your content. Or your consistency. Or even the algorithm.You’ve likely got a shitty offer problem. 😳Not shitty because you don’t care or lack expertise. Shitty because it’s vague, bloated, or trying to please everyone. Which means it converts no one.In this episode, I walk you through the 12 elements that make an offer actually work, so it sells on repeat, attracts aligned clients, and gives you breathing room instead of burnout.This is the exact offer strategy I use with my 6- and 7-figure clients inside Business Accelerator and Millionize Mastermind. It’s clear, it’s simple, and it works, whether you're trying to hit your first 100k or scale past a million.Grab a pen. Or a sticky note. You’re going to want to rewrite some things.In this episode, we cover:(00:34) Why good offers still flop (and what to do instead)(02:32) The client clarity test that most people skip(03:51) How to create a promise that makes people stop scrolling(06:14) Milestones, mechanisms, and messaging that build real trust(11:12) Pricing that reflects your value, not your imposter syndrome(13:10) Why your offer needs urgency, without the BS(15:18) The “without” formula that makes your offer magnetic🎁 Grab the free Messaging Workbook mentionedYour next step to turning a meh offer into a magnetic one - working on how you talk about your offer. Download your free workbook 👉 www.deirdremartin.ie/messagingworkbook🔁 Want to go deeper into talking about your offer?🎙️ [Episode 135] 6 Stories Every Business Owner Needs to Attract More ClientsFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!