The Brand Archive

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the fascinating history and branding strategies of IKEA. They discuss the entrepreneurial journey of Ingvar Kamprad, the revolutionary flat-packed furniture concept, and the evolution of IKEA's branding and logo. The conversation delves into IKEA's brand promise, internal culture, and innovative marketing strategies that have built strong customer loyalty. The hosts also share insights on the lessons learned from IKEA's success and its cultural impact.

Join hosts Ben and Ashton as they explore the fascinating history of Polaroid, from its innovative beginnings to its cultural impact and eventual decline. Discover the stories behind the iconic brand, its competition, and the loyal fanbase that kept the spirit of instant photography alive.

This episode dives into the nostalgic world of Wrigley's gum, exploring its history, marketing strategies, and the evolution of the brand. The hosts discuss personal memories associated with gum, the innovative marketing tactics employed by William Wrigley Jr., and the challenges faced by the gum industry today. They also touch on the acquisition by Mars and the future of gum in a changing market. Key takeaways include the importance of valuable lead magnets and the balance between focus and depth in branding.

In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of Blockbuster, from its magical movie rental experience to its rise as a dominant force in the industry. They discuss the innovative strategies that led to its expansion, the missed opportunities that contributed to its decline, and the lasting cultural impact of the brand. The conversation also delves into the power of branding, marketing strategies, and community engagement initiatives that defined Blockbuster's legacy.

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the nostalgic journey of Nickelodeon, discussing its evolution from a struggling network to a beloved brand for children. They delve into the history of Nickelodeon, its branding strategies, logo changes, and the impact of competition in the children's television market. The conversation highlights key lessons learned from Nickelodeon's journey, emphasizing the importance of understanding the target audience and maintaining a strong brand personality.

In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the colorful and nostalgic world of Lisa Frank, a brand synonymous with vibrant designs and childhood memories. They discuss the origins of Lisa Frank, her rise to fame in the 90s, the challenges she faced, and the current state of the brand. The conversation delves into personal connections with the brand, the significance of branding and personal identity, and the impact of nostalgia on consumer behavior. This conversation delves into the evolution of Lisa Frank's branding, exploring its unique appeal and the challenges it faced due to internal culture issues. The discussion highlights the importance of a strong internal brand and how it can impact public perception. The hosts reflect on lessons learned from Lisa Frank's journey, emphasizing the need for effective business management and marketing strategies in today's digital landscape. They also consider the potential for reviving nostalgic brands and the complexities involved in doing so.

In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of PF Flyers, a brand that has survived on its rich history and cultural significance. They discuss the origins of the brand, its marketing strategies, and the impact of media on its popularity, particularly through the film 'The Sandlot.' The conversation delves into the challenges faced by PF Flyers, including ownership changes and rebranding efforts, as well as the importance of brand consistency and iconography. The hosts conclude with key takeaways and future directions for the brand.

In this episode of the Brand Archive, hosts Ben and Ashton explore the history and evolution of the Marlboro brand, from its origins targeting women to its transformation into a symbol of masculinity with the iconic Marlboro Man. They discuss the brand's innovative marketing strategies, packaging design, and cultural adaptations that have allowed it to maintain relevance in a changing market. The conversation highlights key lessons in branding, the importance of storytelling, and the impact of cultural context on marketing strategies.

In this episode of the Brand Archive, hosts Ben and Ashton explore the rich history and evolution of Nintendo, a company that has significantly impacted the gaming industry since its inception in 1889. They discuss Nintendo's journey from a playing card company to a global gaming giant, highlighting key innovations, iconic games, and branding strategies that have kept the brand relevant. The conversation also touches on Nintendo's failures, lessons learned, and the importance of community engagement and partnerships in maintaining cultural relevance.

In this episode of The Archive, hosts Ben and Ashton explore the fascinating history and evolution of Taco Bell, from its origins as a hot dog stand to becoming a major player in the fast food industry. They discuss the brand's innovative marketing strategies, unique menu items, and distinct personality that sets it apart from competitors. The conversation also touches on challenges faced by Taco Bell, including controversies and lawsuits, as well as the company's commitment to innovation through its Innovation Kitchen. Listeners will gain insights into the lessons that can be learned from Taco Bell's journey and its impact on food culture.

In this episode of the Brand Archive, hosts Ben and Ashton explore the rise and fall of Blu-ray, a technology that aimed to provide superior movie-watching experiences but struggled against the convenience of streaming. They discuss the collaborative effort behind Blu-ray's creation, its competition with HD DVD, and the impact of branding and marketing strategies. The conversation also delves into lessons learned about innovation, market adaptation, and the importance of understanding consumer desires.

This episode of The Brand Archive podcast delves into the legacy of Blackberry, exploring its origins as RIM, the evolution of its branding, and the marketing strategies that propelled it to success. The hosts discuss the impact of the iPhone on Blackberry's market position, the challenges it faced, and its eventual pivot to cybersecurity. Through this journey, they highlight key lessons in branding, target audience engagement, and the importance of innovation in the tech industry.

In this episode, the hosts delve into the brand history and evolution of NASA, exploring its unique position as a government brand that resonates with the public. They discuss the significance of NASA's logo changes, the impact of its legacy on innovation and reputation, and how NASA's technological advancements have influenced everyday life. The conversation highlights the importance of branding beyond just logos and emphasizes NASA's enduring legacy in the face of competition and challenges.

Welcome to The Brand Archive by The Good Kids!In this podcast, hosts Ben Brick and Ashton Hauff take a nostalgic look at brands we grew up with—some that have disappeared, and others that just aren’t what they used to be.Each episode, we’ll dig into what made these brands iconic, what went wrong, and what today’s marketers can learn from them. Think Blockbuster, Lisa Frank, Blackberry, PF Flyers, and more. Whether you’re a marketer, a brand nerd, or just love a good throwback, this podcast is for you.Episodes are short and sweet—perfect for your commute or lunch break. Hit follow and get ready to dive into the archive!