Blu-ray — Home Entertainment Marketing Tactics That Revolutionized Media Consumption
Update: 2025-04-30
Description
In this episode of the Brand Archive, hosts Ben and Ashton explore the rise and fall of Blu-ray, a technology that aimed to provide superior movie-watching experiences but struggled against the convenience of streaming. They discuss the collaborative effort behind Blu-ray's creation, its competition with HD DVD, and the impact of branding and marketing strategies. The conversation also delves into lessons learned about innovation, market adaptation, and the importance of understanding consumer desires.
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