Marketing Therapy

This episode is a behind-the-scenes look at Confident Copy—why I created it, who it’s designed for, and how to decide whether it’s the right next step for you.As we head into our January enrollment, I wanted to record a single place you could go to understand exactly what Confident Copy is (and isn’t).In this episode, I walk through how the program is structured, the kinds of results clinicians see when they go through it, the difference between Confident Copy and Confident Copy Plus, and why this round is the last opportunity to receive live support until later this year. If you’ve been curious, on the fence, or trying to decide if this is the right season to invest in your marketing foundation, this episode will give you clarity.Here’s what you’ll learn in this episode:1️⃣ Why I built Confident Copy as a skill-building framework—not just a website program2️⃣ Who Confident Copy is a great fit for (and who should wait)3️⃣ What you’ll walk away with by the end of the program—from niche clarity to a complete marketing foundation4️⃣ How live support, coaching calls, and feedback work during this January roundResources & Links Mentioned:Enroll in Confident Copy (January enrollment, discounts applied automatically): https://walkerstrategyco.com/ccJoin the Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfcCalculate your ROI: https://walkerstrategyco.com/roiThe Walker Strategy Co website: https://walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating.In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus.This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to.Here’s what you’ll learn in this episode:1️⃣ The four most effective ways to niche—and how to tell which one fits your work best2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement3️⃣ How to talk about your niche differently with clients vs. referral partners4️⃣ What to do if you “like working with everyone” but still need a clear marketing messageResources & Links Mentioned:Join the Confident Copy waitlist (early access + extra discount):https://walkerstrategyco.com/waitlistLearn more about Confident Copy:https://walkerstrategyco.com/ccThe Walker Strategy Co website:https://walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this conversation, I’m sharing my predictions for marketing therapy practices in 2026, grounded in data from our most recent State of the Industry survey and insights from working with thousands of clinicians across the country. This is not a hype-filled “do more” episode. It’s a clear-eyed look at what’s actually changing, what still works, and where therapists need to focus if they want sustainable growth this year.My core belief for 2026 is simple: this won’t be the year of more marketing—it will be the year of clearer marketing. We’re moving out of urgency-driven decision making and into a preference-driven market, where clarity, confidence, and trust matter more than ever.Here’s what you’ll learn in this episode:1️⃣ Why decision friction—not lack of demand—is the real bottleneck in therapy marketing right now2️⃣ How your website is now doing the work urgency used to do—and why weak websites are being exposed3️⃣ What AI will (and won’t) fix in 2026—and why point of view is becoming the biggest differentiator4️⃣ Why the money conversation isn’t about clients paying for therapy, but clinicians trusting their marketingResources & Links Mentioned:Join the Confident Copy waitlist for early access and an additional discount:https://walkerstrategyco.com/waitlistLearn more about Confident Copy:https://walkerstrategyco.com/ccThe Walker Strategy Co website:https://walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time.Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women and anxious moms. We talk honestly about niching, evolving your work as your life changes, letting go of panic-driven marketing, and what it actually looks like when your practice starts to feel calm instead of chaotic.Whether you’re early in your practice, considering a pivot, or wondering if private pay is realistic for you, this conversation offers grounded reassurance and real-world insight—no hype, no shortcuts.Here’s what you’ll learn in this episode:1️⃣ How Gily found (and trusted) a niche that truly fit her—without locking herself into something forever2️⃣ What changed when her website and messaging finally reflected the clients she wanted to serve3️⃣ Why clarity, patience, and relationship-based marketing led to a calmer, more sustainable practiceResources & Links Mentioned:Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlistLearn more about Confident Copy: https://walkerstrategyco.com/ccThe Walker Strategy Co website: https://walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You can be doing a lot in your marketing and still feel stuck. Posting. Tweaking. Learning. Trying. And wondering why none of it seems to add up.In this episode, I’m unpacking why effort alone isn’t what creates results in private practice anymore. Most therapists I work with are already showing up and putting energy into their marketing—but that energy isn’t compounding. Instead, it’s leaking out through unclear direction and high resistance.We’re talking about momentum: what actually creates it, why pushing harder often makes things worse, and how small shifts in direction can make your marketing feel steadier, lighter, and far more effective this year. If you want 2026 to feel less exhausting and more predictable, this episode will help you see exactly where to focus.Here’s what you’ll learn in this episode:1️⃣ Why doing more isn’t creating results—and how energy “leaks” out of unclear systems2️⃣ How direction and resistance determine whether your marketing compounds or drains you3️⃣ What to prioritize early in the year if you want the rest of 2026 to feel calmer and more predictableResources & Links Mentioned:Join the Confident Copy waitlist for early access and additional savings:https://walkerstrategyco.com/waitlistApply to work with us: walkerstrategyco.com/applyEpisode 45 show notes: Your Intentions Aren’t Enough: What Actually Leads to Practice Growthhttps://walkerstrategyco.com/show-notes/45Episode 43 show notes: The Unsexy Work That Actually Fills a Therapy Caseloadhttps://walkerstrategyco.com/show-notes/43The Walker Strategy Co website:https://walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

It’s easy to set big intentions for the new year—especially as a thoughtful, reflective therapist. But let’s be honest: intentions alone don’t build the practice you want.In this final episode of 2025, I’m sharing the quote that’s been sticking with me lately: “The day you plant the seed is not the day you eat the fruit—but it is the most significant day.” This episode is an invitation to move beyond just dreaming and into doing. I’ll walk you through how to recognize the places where you're stuck in reflection, and how to gently—but firmly—start making progress, even in the face of uncertainty.If you’ve been waiting for confidence or clarity before making a move in your practice… this one’s for you.Here’s what you’ll learn in this episode:1️⃣ The quiet trap of intention-setting—and what most therapists are missing in the middle2️⃣ What ACT therapy can teach you about values-driven marketing and imperfect commitment3️⃣ Why action (not certainty) is the real foundation of confidence and growthResources & Links Mentioned:Join the Confident Copy waitlist for early access and savings: walkerstrategyco.com/waitlistThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Episode SummaryIt’s the final full week of the year—and maybe, like me, you’re feeling both reflective and ready for some real rest. In this more personal episode, I’m sharing how choosing presence over performance has shaped my holiday season, my home, and my business.If you’ve felt pressure to do more in your marketing (especially during the holidays), I invite you to consider a different approach. One that’s rooted in simplicity, intention, and a foundation that actually supports the business—and life—you want to build.You won’t find any complicated strategies here. Just a warm reflection on what it looks like to step back, strip away the extras, and focus on what matters most.Here’s what you’ll learn in this episode:1️⃣ Why more marketing “twinkle lights” won’t fix a practice built on shaky foundations2️⃣ How I created more joy this season by saying no—and what that might look like in your own business3️⃣ The difference between marketing as performance vs. marketing from a place of trust and clarityResources & Links Mentioned:Join the Confident Copy waitlist for early access and an extra discount: walkerstrategyco.com/waitlistTake the 2025 State of the Industry Survey (open through Dec 31): walkerstrategyco.com/surveyThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

As 2025 winds down, it’s natural to reflect on how your practice is doing—and where you want it to go in the year ahead. If you've found yourself tweaking your brand colors (again), posting to Instagram without real direction, or wondering if a new website design will finally bring in clients, this episode is for you.I’m introducing a powerful new metaphor: your private practice is a vehicle, and your marketing is the engine. The brand colors and website design? That’s just the paint job. What really drives client inquiries, consults, and bookings is your client conversion engine. I’ll walk you through what that engine includes, how to know which part might be stalling your progress, and the kind of long-term maintenance that creates a predictable, sustainable flow of right-fit clients.This isn't about doing more—it's about doing the right things in the right order. Let’s get under the hood and make sure your engine is ready for 2026.Here’s what you’ll learn in this episode:1️⃣ Why so many therapists stay stuck chasing “paint job” tasks—and what really needs your attention instead2️⃣ The three essential components of a strong client conversion engine3️⃣ What consistent, aligned visibility looks like in 2026—and how to fuel your marketing without burnout or busyworkResources & Links Mentioned:Episode 41 show notes: The Clues You’re Missing: How Successful Therapists Really Get Clients — walkerstrategyco.com/show-notes/41Join the Confident Copy waitlist for early access and bonuses: walkerstrategyco.com/waitlistThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Feeling stuck with your marketing strategy? You’re not alone—and chances are, it’s not about your website design, your SEO, or how often you post on Instagram. It’s your copy. In this episode, I’m making the case that your words aren’t just one part of your marketing—they are the foundation that everything else is built on.If you’ve ever found yourself spinning your wheels, unsure what to say in your Psychology Today profile, or overwhelmed by networking, this conversation will show you why stepping back to clarify your copy might be the most powerful move you can make. I’ll walk you through what copy really is (hint: it’s not just writing), why it already lives inside you, and how it influences every other marketing strategy you might be considering.Here’s what you’ll learn in this episode:1️⃣ Why “good copy” isn’t about fancy writing—it’s about insight into yourself, your clients, and your work2️⃣ How unclear copy can sabotage even the most beautiful website or well-optimized SEO strategy3️⃣ The four foundational questions every therapist should be able to answer before choosing a single marketing tacticResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccDone-for-you services: walkerstrategyco.com/servicesThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach,

It’s tempting to believe that marketing success requires fancy strategies or following trends—but your next right move is likely hiding in plain sight. In this episode, I walk you through one of the simplest yet most powerful tools you have for better, more effective marketing: your own data.If you’ve ever had a client reach out, you already have valuable insights you can use to make marketing decisions with more clarity and less guesswork. I’m sharing how to collect that data, what to do with it, and how to use it to focus your energy where it really counts. Whether you’re drowning in “shoulds” or just not sure where to go next, this episode will help you find focus—and stop wasting time on things that aren’t working.Here’s what you’ll learn in this episode:1️⃣ The one question you should ask every new client—and how their answer reveals your highest-ROI marketing channels2️⃣ How to track your weekly inquiries in under 5 minutes to uncover rich trends about what’s actually working3️⃣ What last year’s survey showed about the most effective (and least effective) strategies therapists are using todayResources & Links Mentioned:Take the 2025 State of the Industry Survey: walkerstrategyco.com/surveyConfident Copy: walkerstrategyco.com/ccPsychToday Success Pack: walkerstrategyco.com/ptspThe Walker Strategy Co website: walkerstrategyco.comEpisode on rethinking networking: walkerstrategyco.com/show-notes/11 Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Therapists are no strangers to the emotional weight of the holiday season—especially when clinical work overlaps with a deep desire for rest, family time, and presence. In this reflective, personal episode, I share the story behind building Walker Strategy Co and the pivotal moment that reframed my understanding of flexibility—not as a bonus, but as a non-negotiable part of a sustainable practice.Whether you're navigating packed caseloads, struggling to hold scheduling boundaries, or feeling pulled between professional and personal demands, this episode invites you to rethink what flexibility really means for your work and your life. You’ll hear why flexibility isn’t something you earn after hitting certain milestones—it’s something you build into your business from the very beginning.Here’s what you’ll learn in this episode:1️⃣ Why flexibility in your private practice is directly tied to your emotional well-being and clinical effectiveness2️⃣ The hidden culprits—like undercharging and people-pleasing—that can sabotage your schedule and energy3️⃣ What a truly flexible practice looks like (hint: it’s about more than time off) and how to start building one nowResources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comFive Days of Deals (including 30% off Squarespace templates): walkerstrategyco.com/bf25 Squarespace Templates: walkerstrategyco.com/templatesConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Feeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete, therapist-friendly guide to Walker Strategy Co’s Five Days of Deals. Whether you're brand new, growing steadily, or ready to seriously uplevel, there's something here designed for you.Before diving into the offers, I walk you through the three questions that matter most when deciding what to invest in: What’s your primary goal right now? What’s your biggest bottleneck? And what’s your bandwidth? From there, I walk you through each day’s deal—who it’s for, what it includes, and how it can support your private practice without burnout or guesswork.Here’s what you’ll learn in this episode:1️⃣ How to match your current season of practice to the right marketing resource (and avoid wasting time or money)2️⃣ The difference between Confident Copy and The Fill Your Practice Formula—and how to know which one fits your style3️⃣ Why design, niche clarity, or time might be your biggest bottleneck—and what to do about itResources & Links Mentioned:Black Friday Deals Hub: walkerstrategyco.com/bf25 Confident Copy (all tiers): walkerstrategyco.com/ccMagnetic Niche Method: walkerstrategyco.com/mnmSquarespace Templates: walkerstrategyco.com/templatesTherapist DIY Brand Kit: walkerstrategyco.com/dbkDone-for-you services: walkerstrategyco.com/servicesToday’s Full Caseload: walkerstrategyco.com/tfcPsychToday Success Pack: walkerstrategyco.com/ptspConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or buried in a sea of Psychology Today profiles, it can feel impossible to stand out. In this episode, I unpack why that’s happening—and how to rise above it without becoming someone you’re not.We’ll explore the “sea of sameness” so many therapists get caught in, and I’ll walk you through four places your real voice already lives. This episode isn’t about sounding louder or flashier—it’s about being more you, so the right clients can finally find you.Here’s what you’ll learn in this episode:1️⃣ Why “looking professional” often backfires—and how over-polishing your copy might be hiding your best marketing asset2️⃣ Four specific places your authentic voice already lives (and how to bring them into your website, Psychology Today, and social posts)3️⃣ How to use AI as a collaborator—not a ghostwriter—so your copy sounds like you, not a botResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccDone-for-you services: walkerstrategyco.com/services 5 Days of Deals (Black Friday Sale): walkerstrategyco.com/bf25 Early Bird List for Daily Doorbusters: walkerstrategyco.com/early-bird The Walker Strategy Co website: walkerstrategyco.comOur free Facebook Group: facebook.com/groups/getbookedoutConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help you get unstuck and figure out exactly where to focus your marketing energy. Whether you’re brand new or knee-deep in your business and still feeling overwhelmed, this conversation will help you take a deep breath and take your next right step.We’ll talk through the three stages of your client’s journey—Unaware, Aware, and Sure—and how to reverse-engineer your marketing to support that path. Plus, I’ll share the most effective conversion strategies I see therapists use to consistently attract RightFit, full-fee clients.Here’s what you’ll learn in this episode:1️⃣ Why starting with “making people aware” can backfire—and what to focus on first instead2️⃣ The three client journey stages and how to align your marketing with each one3️⃣ A decision-making framework to help you prioritize what to work on next without the overwhelmResources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comMagnetic Niche Method: walkerstrategyco.com/mnmDIY Brand Kit: walkerstrategyco.com/dbkPsychToday Success Pack: walkerstrategyco.com/ptspConfident Copy: walkerstrategyco.com/ccBlack Friday Deals: walkerstrategyco.com/bf25 Join the Get Booked Out Facebook group: facebook.com/groups/getbookedout Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re ready to raise your fees, step into the next phase of your practice, and be perceived as the skilled, premium therapist you truly are. But how do you look the part—without spinning out over which font feels more “grounded confident” or whether beige or blush sends the right message?In this episode, I’m walking you through how to define your visual identity in a way that feels clear, aligned, and truly representative of your expertise. We’ll talk about why design isn’t just about looking good—it’s about creating emotional safety and trust. And I’ll give you four grounding exercises to help you clarify the feeling you want to evoke and make design decisions that actually reflect your brand, not someone else’s.Whether you’re DIYing your visuals or feeling overwhelmed by the idea, this episode will help you move forward with confidence.Here’s what you’ll learn in this episode:1️⃣ Why design isn’t just decoration—it’s a tool for building trust, safety, and connection2️⃣ Four guided exercises to define the emotional tone and personality of your brand3️⃣ How to spot and stop the spiral of trying to “be everything” visually—and what to do insteadResources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comSignature Brand Intensive (Black Friday offer): walkerstrategyco.com/bf25 Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You know your website should “look good,” but have you ever wondered why that matters—or what your design is actually communicating to potential clients before they even read a word?In this episode, I break down the psychology behind effective design and why pretty isn’t the same as strategic. Whether you’ve got a DIY site or you’re using one of our templates, you’ll walk away with powerful (and doable!) ways to help your website feel like you—and build trust from the very first glance.We’ll cover six core principles of design psychology to help you create a site that feels calm, clear, and aligned with your energy. These principles aren’t just aesthetic—they’re deeply rooted in how your clients perceive safety, trust, and professionalism.Here’s what you’ll learn in this episode:1️⃣ Why “pretty” design isn’t enough—and how to tell if your site is actually effective2️⃣ The six subconscious signals your design is sending (and how to make sure they match your clinical energy)3️⃣ Small design tweaks that make a big impact on client trust and connectionResources & Links Mentioned:Squarespace Templates: walkerstrategyco.com/templatesBlack Friday Sale (starts next month!): walkerstrategyco.com/bf25DIY Brand Kit: walkerstrategyco.com/dbkThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever wonder why some therapists seem to get all the right-fit inquiries—even with less experience? Let’s talk about the role your website plays in that (and how to make yours finally pull its weight). In this episode, I’m walking you through the evolution I’ve seen in therapist websites over the past seven years and what today’s clients are really looking for when they land on your homepage.You’ll hear why both copy and design matter (now more than ever), how they work together to build trust, and how to know when something’s not working. Whether you're going the DIY route or ready to hand it off, this episode will help you prioritize what actually matters so your website connects and converts.Here’s what you’ll learn in this episode:1️⃣ Why copy is still king—and how it creates the emotional connection clients need before reaching out2️⃣ How design acts like a first handshake, setting the tone for trust and professionalism3️⃣ The simple shift that turns your website into a clear, welcoming, client-attracting experienceResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccSquarespace Templates: walkerstrategyco.com/templatesDIY Brand Kit (DBK): walkerstrategyco.com/dbkFill Your Practice Formula (part of the bundle): walkerstrategyco.com/fypfDone-for-you website services: walkerstrategyco.com/servicesConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Let’s bust a myth that still lingers in the therapy world: the idea that once your website is live or your caseload is full, your marketing job is done. In this episode, I gently but firmly challenge the “set it and forget it” mindset and show you why staying engaged with your marketing isn’t just necessary—it’s freeing.Marketing your private practice today isn’t about working harder or hustling more. It’s about building a rhythm, fueling your client conversion engine, and choosing actions that make sense for your season, bandwidth, and goals. You’ll walk away with a clearer picture of how to stay visible, connected, and in control of your practice's growth—without burning out.Here’s what you’ll learn in this episode:1️⃣ Why “set it and forget it” marketing no longer works—and how to build a rhythm instead2️⃣ The two non-negotiables every successful private pay practice needs right now3️⃣ Three marketing levers you can pull (visibility, connection, optimization) to keep your client conversion engine runningResources & Links Mentioned:Confident Copy: walkerstrategyco.com/cc Previous Podcoast: Networking Isn’t Gross—You’re Just Doing It Wrong: https://walkerstrategyco.com/show-notes/11 The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve ever caught yourself thinking, “I should be further along by now,” or “I should just figure this out on my own,” you’re not alone—and you’re definitely not broken. In this episode, we’re looking at the quiet, persistent “shoulds” that can show up in your private practice and how they might be holding you back.I’ll walk you through some of the most common shoulds I hear from therapists—like “I should already be full,” “I should be doing more,” or “I should just be grateful”—and offer grounded reframes to help you untangle those thoughts. Whether you’re comparing yourself to other clinicians, feeling frustrated by slow growth, or second-guessing your path, this conversation is here to remind you that your way is valid—and worthy.If you’ve been hard on yourself lately, this one’s for you.Here’s what you’ll learn in this episode:1️⃣ Why the belief that you “should already be full” is often rooted in unrealistic expectations—and what to focus on instead2️⃣ How doing fewer things with intention can actually lead to more growth (and less burnout)3️⃣ The difference between gratitude and guilt when it comes to wanting more or making changes in your practiceResources & Links Mentioned:Confident Copy: walkerstrategyco.com/cc The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

When you picture your dream private practice—full caseload, stable income, predictable schedule—what do you actually hope to feel? Safety? Confidence? Freedom? In this episode, we dig into the emotional disconnect many therapists experience after reaching their big goals, and why those milestone moments don’t always feel the way you expected.If you've been hustling toward "maintenance season" only to still feel anxious, flat, or unsatisfied, you're not alone. I’m sharing what I’ve learned (in my own business and with thousands of therapists) about why the numbers alone don’t deliver lasting security—and how you can start accessing the feelings of success today, not someday.This conversation will help you reframe what you're really chasing, and give you practical tools to start showing up more grounded, confident, and steady in your practice and your marketing.Here’s what you’ll learn in this episode:1️⃣ Why hitting milestones like a full caseload or revenue goal might not bring the emotional relief you expect2️⃣ The deeper desires that often hide beneath therapists’ goals—and how to start honoring them now3️⃣ Specific practices to help you access confidence, stability, freedom, or contribution—without waiting to “arrive”Resources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comConfident Copy: walkerstrategyco.com/ccMagnetic Niche Method: walkerstrategyco.com/mnmToday’s Full Caseload private podcast: walkerstrategyco.com/tfcConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.