Marketing Therapy

When you picture your dream private practice—full caseload, stable income, predictable schedule—what do you actually hope to feel? Safety? Confidence? Freedom? In this episode, we dig into the emotional disconnect many therapists experience after reaching their big goals, and why those milestone moments don’t always feel the way you expected.If you've been hustling toward "maintenance season" only to still feel anxious, flat, or unsatisfied, you're not alone. I’m sharing what I’ve learned (in my own business and with thousands of therapists) about why the numbers alone don’t deliver lasting security—and how you can start accessing the feelings of success today, not someday.This conversation will help you reframe what you're really chasing, and give you practical tools to start showing up more grounded, confident, and steady in your practice and your marketing.Here’s what you’ll learn in this episode:1️⃣ Why hitting milestones like a full caseload or revenue goal might not bring the emotional relief you expect2️⃣ The deeper desires that often hide beneath therapists’ goals—and how to start honoring them now3️⃣ Specific practices to help you access confidence, stability, freedom, or contribution—without waiting to “arrive”Resources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comConfident Copy: walkerstrategyco.com/ccMagnetic Niche Method: walkerstrategyco.com/mnmToday’s Full Caseload private podcast: walkerstrategyco.com/tfcConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

The shift into fall offers more than just cooler weather—it brings a unique rhythm for private practice owners. In this episode, I reflect on what I call the “surge season” and how it mirrors the natural cycles of growth, maintenance, and evolution in both our practices and ourselves as clinicians.We’ll walk through the four key seasons I see therapists experience—launch, growth, maintenance, and evolution—and why naming the season you’re in can offer both clarity and permission. If you’re feeling a shift coming on, if the work that once energized you now feels heavy, or if you’re wondering whether it’s time to evolve your niche, this episode is your invitation to pause, reflect, and recalibrate.I also share what 2025 has looked like behind the scenes at Walker Strategy Co.—a scrappy, creative, sometimes exhausting season—and how that has paid off in ways that didn’t always feel obvious in the moment. Spoiler: your consistency will pay off, just not always right away.Here’s what you’ll learn in this episode:1️⃣ How to identify which season of practice you’re in—and what to do with that insight2️⃣ Why returning to a growth phase after reaching maintenance isn’t failure—it’s normal3️⃣ What to consider (practically and emotionally) when you feel a pull to evolve your niche or servicesResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve ever stared at an empty hour on your calendar and felt a wave of anxiety or self-doubt, you’re not alone. In this episode, I’m reframing those open spots—not as evidence that something’s wrong, but as valuable opportunities to support your business, reflect on your work, or even rest (guilt-free!).I’ll share how to stop spinning in indecision when you hit a lull in your schedule and start seeing those gaps for what they really are: a chance to move your practice forward with clarity and intention. Whether you’re in a growth phase or just hit a slow week, you’ll walk away with 10 tangible ways to use that time—no hustle required.Here’s what you’ll learn in this episode:1️⃣ How to reframe calendar gaps so they fuel growth instead of shame2️⃣ Why rest only counts when it’s chosen—and how to know when it’s truly needed3️⃣ A 10-item “gap menu” with concrete tasks (and yes, rest is on the list!) you can draw from anytime your schedule opens upResources & Links Mentioned:PsychToday Success Pack: walkerstrategyco.com/ptsp Magnetic Niche Method: walkerstrategyco.com/mnm Confident Copy: walkerstrategyco.com/cc Today’s Full Caseload (free private podcast): walkerstrategyco.com/tfc The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Just when you were starting to feel comfortable with SEO, here comes AEO—Answer Engine Optimization. If you’ve heard that people are getting found through ChatGPT and started wondering if this is yet another marketing trend you need to master, take a deep breath. In this episode, I’m breaking down exactly what AEO is, how it connects to what you’re already doing with SEO, and why it’s not as overwhelming as it sounds.You’ll learn how therapists are already getting discovered through AI tools (even without doing anything “fancy”), why specificity in your copy matters more than ever, and what small updates you can make to your website to stay ahead. The good news? If you’ve been following the guidance I’ve shared on this podcast or inside my programs, you’re likely already in great shape.Here’s what you’ll learn in this episode:1️⃣ Why AEO isn’t a brand-new marketing mountain to climb—and how it builds on your existing SEO efforts2️⃣ The kind of therapist website copy AI tools are actually looking for (and why general, vague content just won’t cut it)3️⃣ Five simple, no-overwhelm steps to make your site more findable on tools like ChatGPT, Gemini, and PerplexityResources & Links Mentioned:Confident Copy: walkerstrategyco.com/confident-copyThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

We’re living in a “trust recession.” Skepticism is at an all-time high—not just when it comes to buying shoes online or clicking on an Instagram ad, but also when choosing a therapist. And that deeply affects how potential clients approach finding support.In this episode, I unpack why trust is so low across the board and what that means for your private practice. I’ll show you how to bridge the gap between being visible and actually being trusted, so you can attract the right-fit clients—even in a more cautious, discerning market.We’ll talk about what’s not working anymore (like vague elevator pitches or hoping a listing on Psychology Today is enough), and explore how to strategically cultivate trust through something called "trust transfer." Spoiler: you're probably already doing this—you just need to do it with more intention.Here’s what you’ll learn in this episode:1️⃣ Why being visible isn’t enough anymore—and how to become the therapist who actually earns trust2️⃣ How “trust transfer” works (and why it’s the most powerful tool you’re not fully using yet)3️⃣ Concrete, doable steps to build your referral network without feeling salesy or awkwardResources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been telling yourself, “I’ll start marketing when…”—this episode is your wake-up call. Whether it’s the economy, your confidence, or your calendar, it’s easy to delay the hard stuff. But waiting for the perfect moment to market your practice is one of the costliest decisions you can make.In this episode, I’m unpacking the most common objections I hear from therapists about why they’re holding off on marketing—and offering some grounded reframes to help you move forward. Because just like healing in therapy, growth in your business starts with one brave step.You don’t need to wait until you feel perfectly ready. And you don’t need to do everything at once. But you do need to decide. If you’ve been stuck in indecision, this is your invitation to choose action—imperfect, courageous action—so you can finally start building the practice you want.Here’s what you’ll learn in this episode:1️⃣ Why “waiting until the time is right” keeps your practice stuck—and what to do instead2️⃣ The real cost of putting off your marketing (it’s not just lost clients—it’s lost confidence)3️⃣ How to reframe fears about money, time, and readiness so you can move forward with clarityResources & Links Mentioned:👉 Confident Copy: walkerstrategyco.com/cc 👉 The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

For a limited time, you can listen to the audio of my free workshop, “Clear Website, Full Caseload: The 4 mistakes keeping you from booking premium-fee clients in a saturated, skeptical market” on the podcast!I highly recommend watching the video of the workshop because the visuals, images, and diagrams show you in detail the systems we’re talking about.▶️ Watch the workshop and enroll here!Here’s what you’ll learn in this workshop: 1️⃣ The #1 shift that turns a “nice” website into one that books clients at $200+ 2️⃣ The secret to keeping variety in your caseload and still standing out 3️⃣ How to be seen as the go-to expert in your niche (without sounding arrogant or salesy) 4️⃣ Why outsourcing your copy to AI could be costing you real clients (and what to do instead if you’ve already tried ChatGPT)Resources & Links Mentioned:Confident Copy (price increases permanently 8/27): walkerstrategyco.com/cc Squarespace Templates: walkerstrategyco.com/templates DIY Brand Kit (DBK): walkerstrategyco.com/dbk The Walker Strategy Co website: walkerstrategyco.com Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding generic. These conversations are honest, supportive, and packed with the kinds of breakthroughs that change everything.This coaching call offers a taste of what we do every week inside Confident Copy. If you’re resonating with what you hear, the doors to Confident Copy are officially open! Get the support, feedback, and clarity you need to build a message that feels like you and draws in your best-fit clients.Here’s what you’ll learn in this episode: 1️⃣ How to define your niche when you work with multiple client types or want to keep some variety. 2️⃣ The difference between clinical language and client language—and why that matters for your marketing. 3️⃣ What to do when you feel like your niche sounds too vague, too specific, or just not quite right.Resources & Links Mentioned:Confident Copy: walkerstrategyco.com/confident-copy  (Enrollment is open through August 27th. Pricing increases after this date.)The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been eyeing Confident Copy but still aren’t sure if it’s the right fit, this episode was made for you. I’m pulling back the curtain on exactly what the program is, why I created it, who it’s for—and who it’s not for—so you can make an informed decision before doors open August 19th.We’ll walk through what’s inside Confident Copy, how it helps you write a website that truly sounds like you (and speaks to your dream clients), and what kind of support and results you can expect. I also share everything you need to know about the bonuses, updates, and big changes happening this round—including the final time Confident Copy will be offered at this price.Whether you’re brand new to private practice or looking to refine your marketing with intention, this episode will help you confidently say yes—or no—to this next step.Here’s what you’ll learn in this episode: 1️⃣ The three types of therapists Confident Copy was designed for—and why their results have been so powerful 2️⃣ The exact skills, strategies, and outcomes you’ll walk away with (hint: way more than just website copy) 3️⃣ All the details on pricing, start dates, what’s new this round, and why now’s the time to join if you’ve been on the fenceResources & Links Mentioned:Confident Copy: walkerstrategyco.com/cc DIY Brand Kit (included as a bonus this round): walkerstrategyco.com/dbk ROI Calculator: walkerstrategyco.com/roi Clear Website, Full Caseload Workshop: August 19thEnrollment closes: August 27thKickoff call: September 8thQuestions? DM me on Instagram or email hello@walkerstrategyco.com The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been showing up, doing “all the things,” and still not getting the inquiries or caseload you want, you’re not alone. Lately, I’ve heard so many therapists wondering if clients are even out there anymore—or if no one is willing to pay for therapy at all. I get it. This year’s shifts in the economy, politics, and culture have made clients more discerning, intentional, and cautious. But here’s the truth: they are still looking, and they are still investing in therapy—sometimes at higher rates than you might think.In this episode, we’ll bust the myth that “no one is paying for therapy” and uncover where your ideal clients are actually spending their time—both online and in person. I’ll share creative, specific strategies to help you meet them where they already are and make sure your website is ready to turn their interest into action.Whether you’re ready to try new visibility tactics, refine your website, or finally connect with local referral partners, this conversation will help you see the opportunities you might be overlooking—and give you a concrete step to take this week.Here’s what you’ll learn in this episode: 1️⃣ Why clients are more intentional now—and how that creates more opportunity for the right-fit therapist. 2️⃣ Creative places to connect with potential clients, from Reddit threads to local Facebook groups to unexpected in-person networks. 3️⃣ The make-or-break role your website plays in turning interest into actual bookings (and how to make sure it’s doing its job).Resources & Links Mentioned:Confident Copy waitlist: walkerstrategyco.com/waitlist The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co websiteAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

What does it look like to go all-in on your private practice—without lingering in agency life or taking insurance? In this inspiring conversation, I’m joined by Erin, a second-career therapist who made a bold transition from the world of marketing analytics to a thriving private-pay therapy practice.Erin shares how she filled her caseload within six months of launching, the mindset shifts that helped her stay the course, and the systems that supported her along the way. You’ll hear how she used her business background (and support from Confident Copy!) to build a website that truly speaks to her ideal clients—and how she leans on local Facebook groups to keep her practice visible.If you’re early in your practice, or feeling discouraged by those who don’t “get” your vision, Erin’s story will remind you that it is possible to do this on your terms—and see success.Here’s what you’ll learn in this episode: 1️⃣ How Erin went from new grad to fully booked in six months (without taking insurance) 2️⃣ The quiet mindset shift that helped her ignore the naysayers and stay focused on her goals 3️⃣ Why a clear, client-centered website + local Facebook groups became her go-to marketing strategyResources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comErin's website: https://truenorthtn.net/ Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re showing up. You’ve got a website, an Instagram, maybe even tried networking or Google Ads—but the clients aren’t coming. What gives? In this episode, we’re digging into a quiet culprit behind ineffective marketing: your language.If your copy feels generic, vague, or disconnected from how you actually show up in the room, it’s likely not doing the heavy lifting your marketing needs. I’ll walk you through why even solid strategies fall flat without the right words—and how realigned language can flip the switch from “no traction” to “my clients finally get me.”Whether you’re DIY-ing your copy or considering a full revamp, this episode will help you understand what might be getting lost in translation—and what to do about it.Here’s what you’ll learn in this episode: 1️⃣ Why “doing all the things” might not be the issue—and how to tell if language is your real marketing block 2️⃣ How common strategies like SEO, Google Ads, social media, and networking hinge on your words more than you think 3️⃣ What happens when your copy actually reflects your voice, your values, and your work—and how that changes everythingResources & Links Mentioned:Join the waitlist for Confident Copy (special pricing + bonus): walkerstrategyco.com/waitlistThe Walker Strategy Co website: walkerstrategyco.comNatasha's website: goldenhour-counseling.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever wondered what it would be like to go from 30 clients a week, burned out and underpaid, to a thriving private practice built around your values and strengths? In this episode, I chat with Natasha Dean, a clinician in Baltimore, about her incredible three-year journey from group practice overwhelm to confidently charging $200 per session and attracting right-fit clients.Natasha shares the pivotal mindset shifts that helped her trust herself, market authentically, and stop playing small. We talk about how she found her micro niche (therapy for Muslim adult children of immigrants), transitioned off insurance panels, and discovered the joy of brainspotting intensives. She also opens up about how Confident Copy helped her write copy that truly resonates—not just for therapy, but for other creative projects too.Whether you're on the edge of burnout or dreaming of a more aligned practice, this episode will leave you inspired to believe in what's possible.Here’s what you’ll learn in this episode: 1️⃣ Why being a "blank slate" therapist might be burning you out—and what happens when you finally show up as yourself 2️⃣ The power of choosing a micro niche and how specificity actually attracts more of the right clients 3️⃣ How Natasha reframed a "slow market" and leaned into long-term networking that continues to pay offResources & Links Mentioned:Natasha’s practice: goldenhour-counseling.comConfident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comConnect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever feel like marketing advice demands you pick just one niche—but your caseload says otherwise? If you love working with a range of clients and fear that niching down means giving up what you enjoy, this episode is for you.In this special "Ask Anna" edition, I answer a question therapists ask all the time: "How do I market my practice if I don’t want to give up variety?" We dig into the real issue behind that question (spoiler: it's not actually about variety) and explore how to create a clear, compelling message without boxing yourself in.You’ll learn about the "Red Thread" framework I teach inside my programs—a strategy that helps you tie together your range of interests so your marketing feels both focused and freeing.Here’s what you’ll learn in this episode: 1️⃣ Why the fear of picking "wrong" keeps so many therapists stuck between joyless clarity and vague marketing 2️⃣ How the "Red Thread" helps you connect the dots between diverse client types and a cohesive message 3️⃣ The four types of Red Threads (person, problem, outcome, and approach) and how to discover which fits your practice bestResources & Links Mentioned:Confident Copy program: walkerstrategyco.com/cc Join the waitlist for Confident Copy to access exclusive bonuses: walkerstrategyco.com/cc-waitlist The Walker Strategy Co website: walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

In this heartfelt episode, I sit down with Kasryn Kapp, a therapist whose journey into private practice began with necessity—but has since blossomed into something truly sustainable. After leaving a dangerous and unsupportive agency job, Kasryn built a thriving full-fee practice centered on helping clients with insomnia and those learning to prioritize themselves for the first time.Kasryn shares candidly about her early struggles—months without clients, confusion about her niche, and fear around marketing. She also opens up about the powerful mindset shifts that helped her step into a new season of safety, steadiness, and self-trust. Whether you're feeling stuck, scared, or simply unsure how to get traction, Kasryn’s story will remind you that slow growth can still be strong growth—and that marketing doesn’t have to mean spinning your wheels.Here’s what you’ll learn in this episode: 1️⃣ How Kasryn found clarity in her niche—and why that clarity made her easier (and more exciting!) to refer to 2️⃣ The biggest marketing mistake she made early on, and what helped her finally start seeing results 3️⃣ How she shifted her money mindset, left insurance, and built a schedule that supports her life—not the other way aroundResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccKasryn's free workshopProfit First for TherapistsJoin the Confident Copy waitlist: walkerstrategyco.com/waitlistConnect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Ever feel like the marketing strategies that once filled your caseload just aren’t cutting it anymore? You’re not alone. In this episode, I share my personal story from 2025—how I realized my own marketing systems needed a serious refresh and what I did about it. Whether you’re brand new to private practice or a seasoned therapist, staying flexible and connected to your business is non-negotiable right now.We’ll dive into why the market has changed, why your clients’ expectations have evolved, and why that Psychology Today profile or “good enough” website might not be pulling its weight anymore. Most importantly, you’ll hear how getting scrappy—moving faster, testing, tweaking, and not waiting until things feel perfect—can help you regain momentum and confidence in your marketing.Here’s what you’ll learn in this episode: 1️⃣ Why relying on outdated marketing strategies can quietly stall your private practice—and how to spot when it’s happening to you. 2️⃣ What “getting scrappy” really looks like in your marketing (spoiler: it’s not about being sloppy—it’s about staying connected and moving forward). 3️⃣ How cultivating a flexible, evolving relationship with your marketing helps you fill your caseload in today’s more discerning, competitive client market.Resources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comJoin the Confident Copy waitlist: walkerstrategyco.com/waitlistConnect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been circling a decision, second-guessing your copy, or feeling stuck in your practice—not dramatically frozen, but caught in that loop of “I’ll get to it later”—this episode is your lifeline. I’m digging into what it really means to “remember your why,” beyond the usual inspirational fluff. This isn’t about finding a fleeting spark of motivation. It’s about building a compass you can actually use when fear or overthinking try to take the wheel.Together, we’ll unpack the moments therapists most often lose sight of their why—like marketing, networking, or making big investments—and how you can start using yours as a clear, confident filter for every next step. If you’re craving more clarity and less spinout, this is your grounding reset.Here’s what you’ll learn in this episode:1️⃣ Why “remember your why” can feel hollow—and how to turn it into a usable tool instead 2️⃣ The simple filter I use in my business to make aligned decisions (especially when fear shows up) 3️⃣ How to refine your why so it actually supports your marketing, not just your missionResources & Links Mentioned:Confident Copy: walkerstrategyco.com/ccThe Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If marketing your practice feels like throwing spaghetti at the wall—and you’re not sure what’s actually working—you’re not alone. In this episode, I walk you through how to stop relying on vague feelings (like “it’s been quiet lately”) and start making confident, evidence-based decisions about your private practice.We’re talking about measuring success in a way that feels both grounded and empowering—no mega spreadsheets required. You’ll learn how to track what really matters, celebrate small but meaningful wins, and set process-driven goals that create actual momentum—not just pressure to perform. Whether your caseload is full or you’re building from the ground up, this episode will help you step into your role as the CEO of your practice.Here’s what you’ll learn in this episode:1️⃣ Why therapists often track the wrong things—or nothing at all—and how that creates burnout, self-doubt, and marketing confusion2️⃣ The essential metrics that actually tell you whether your marketing is working (hint: it’s not just about getting more clients!)3️⃣ How to set process-based goals that build real momentum—without tying your worth to outcomes you can’t controlResources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comConfident Copy: walkerstrategyco.com/ccPsychToday Success Pack: walkerstrategyco.com/ptspConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve been feeling stuck, spinning your wheels, or disconnected from the heart of your marketing, this episode is an invitation to pause. In a break from the usual training or step-by-step strategy, today I’m guiding you through a powerful visualization to help you reconnect with the real person behind your Psychology Today profile, your website, and every post you create.So often, therapists focus on checklists, templates, and what they “should” say. But the most effective, aligned marketing begins with presence—with truly seeing and feeling connected to the person you are here to help. This visualization helps you sit with a past client who lit you up, the one who reminded you why you do this work.You don’t need to overthink your marketing. You just need to remember that client and speak directly to them. This is a tool you can return to anytime you’re feeling unclear or disconnected in your marketing. It will help you write from a place of real connection, not performance.Here’s what you’ll learn in this episode:1️⃣ How to ground your marketing in real, meaningful client connections—not formulas or checklists.2️⃣ A simple visualization you can revisit to tap into clarity and confidence when writing your copy.3️⃣ The reframe that marketing isn’t separate from your clinical work—it’s an extension of it.Resources & Links Mentioned:The Walker Strategy Co website: walkerstrategyco.comConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com.About Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by me, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you're raising your fees—or thinking about it—there's one piece that often gets overlooked: your brand. Because if you want to charge more, your brand needs to reflect the caliber of the work you do.In this final episode of our Slaying the Summer Slump series, we're rethinking branding from the ground up—not as a design task or a “someday” project, but as a core part of how clients experience your practice. You'll learn what branding really means for therapists, how to bring clarity to the vibe you're putting out there, and how even subtle choices (like your tone or visual consistency) can make or break a potential client’s trust.Whether your brand is DIY, outdated, or just due for a refresh, this conversation will help you finally align how you show up with the value of the work you provide.Here’s what you’ll learn in this episode:1️⃣ Why branding is really about trust and emotional connection—not just color palettes or fonts2️⃣ The subtle but essential distinction between your personal brand and your practice brand3️⃣ Four common branding mistakes therapists make (and how to avoid them) so your marketing actually connects and convertsResources & Links Mentioned:DIY Brand Kit: walkerstrategyco.com/dbkThe Walker Strategy Co website: walkerstrategyco.comPast Episodes to Check Out:Episode 9: This Summer Audit Will Change Your Fall (Summer Slump #1)Episode 10: Why Your Marketing Feels "Off"—And How to Fix It (Summer Slump #2)Episode 11: Networking Isn’t Gross—You’re Just Doing It Wrong (Summer Slump #3)Connect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self‑doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right‑fit, full‑fee clients and grow a practice you feel proud of.