Therapists are no strangers to the emotional weight of the holiday season—especially when clinical work overlaps with a deep desire for rest, family time, and presence. In this reflective, personal episode, I share the story behind building Walker Strategy Co and the pivotal moment that reframed my understanding of flexibility—not as a bonus, but as a non-negotiable part of a sustainable practice.

Whether you're navigating packed caseloads, struggling to hold scheduling boundaries, or feeling pulled between professional and personal demands, this episode invites you to rethink what flexibility really means for your work and your life. You’ll hear why flexibility isn’t something you earn after hitting certain milestones—it’s something you build into your business from the very beginning.

Here’s what you’ll learn in this episode:

1️⃣ Why flexibility in your private practice is directly tied to your emotional well-being and clinical effectiveness

2️⃣ The hidden culprits—like undercharging and people-pleasing—that can sabotage your schedule and energy

3️⃣ What a truly flexible practice looks like (hint: it’s about more than time off) and how to start building one now

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Five Days of Deals (including 30% off Squarespace templates): walkerstrategyco.com/bf25 
• Squarespace Templates: walkerstrategyco.com/templates

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Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.