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Other Ways Of Seeing

Author: Mel Fong

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Description

A project to uncover art practices within the creative industries, by people that create for money and make art for themselves.


Questions, musings, conversations and observations on what we do artistically, creatively, to complement or counteract our paid work. 


Fascinated by our urge to create Mel Fong talks to artists, filmmakers, musicians and creatives of all types about their (personal) practices.


Mel Fong has worked in the advertising industry for two decades-ish representing film directors, artists and production companies.


To find more information about the project plus supporting images and transcripts of each conversation please head to https://other-ways-of-seeing.com

3 Episodes
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ANTHONY BURRILL

ANTHONY BURRILL

2025-10-0347:50

Welcome to the third Other Ways of Seeing conversation. Other Ways of Seeing is a project to discover the personal or not so personal art practices of people who work in the creative industries. What they make and why they make it. This conversation is with Anthony Burrill. Ant is a super famous graphic artist, most well known for his positive aphorisms, in particular his extremely popular poster ‘Work Hard and Be Nice to People’. We began the conversation talking about his son Jack’s final show for his fine art degree at Camberwell, working solo, collaborating with Oswin Tickler (omg I love his name), keeping on doing what you love, taking commissions, not taking commissions. You & Me & Me & You, the epic piece that’s the size of a building because it’s ON the side of a building! Work that didn’t translate so well, simplifying, trusting your intuition, a wine bar that he sent me pictures of by mistake, unfortunate places your work can end up, and the power of a single image.
FITCH/BAKER

FITCH/BAKER

2025-07-0756:34

Welcome to another Other Ways of Seeing conversation. Other Ways of Seeing is a project to discover the personal art practices of people who work in the creative industries. What they make and why they make it. This second conversation is with directing duo Fitch/Baker otherwise known as Matt Fitch and Chris Baker. Matt is a Creative Director at a popular independent advertising agency called Pablo, Chris is Head of New Business at Park Village, a long established London based film production company. We talk about how they met, bonding over comics, writing comics and falling out of love with comics. We discuss their highly awarded short film Backmask and how much time and money and belief it takes to get films made and out there in the world. We consider how personal projects fit around their paid work and families, and how having kids has actually helped their creative output. We chat about art and the weird stuff they like to do to inspire themselves. We also discuss not directing ads. And creating, simply for the love of it..
SOPHIE EBRARD

SOPHIE EBRARD

2025-05-2042:32

Sophie is a hugely successful and prolific photographer and more recently, film maker. We start at the beginning of her career in advertising as an account handler in ad agency BDDP et Fils in Paris, to Mother in London and then JWT which leads her to jack it all in to become a photographer. We talk about where her projects come from, her influences, motherhood, incredibly brave exhibitions held in her own house, and an awesome piece of advice for herself when she started out…
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