Welcome to another Other Ways of Seeing conversation. Other Ways of Seeing is a project to discover the personal art practices of people who work in the creative industries. What they make and why they make it. This second conversation is with directing duo Fitch/Baker otherwise known as Matt Fitch and Chris Baker. Matt is a Creative Director at a popular independent advertising agency called Pablo, Chris is Head of New Business at Park Village, a long established London based film production company. We talk about how they met, bonding over comics, writing comics and falling out of love with comics. We discuss their highly awarded short film Backmask and how much time and money and belief it takes to get films made and out there in the world. We consider how personal projects fit around their paid work and families, and how having kids has actually helped their creative output. We chat about art and the weird stuff they like to do to inspire themselves. We also discuss not directing ads. And creating, simply for the love of it..