Micka on Influence

In this episode of Micka on Influence, host Micka Alexander sits down with Evan Kotton, Digital Media Strategist at Mediology, to explore how influencer marketing continues to evolve in today’s media landscape. With over a decade of experience in digital marketing, Evan shares how his career began in the early days of Facebook advertising and how he has witnessed social media grow from a new communication channel into one of the most powerful tools in brand storytelling. He unpacks the human element behind influencer marketing — the power of authenticity, real connections, and why “people do business with people.” The conversation dives deep into the strategic side of influencer campaigns, from selecting the right creators and building multi-tiered influencer mixes to ensuring paid media amplification turns great content into impactful results. Evan highlights the importance of awareness over vanity metrics and explains how data, creativity, and storytelling come together to drive real business outcomes. He also touches on common misconceptions — such as relying solely on influencer posts without supporting media — and stresses the need for a balanced, ecosystem-driven approach that integrates traditional and digital marketing. Finally, Evan and Micka explore the future of influencer marketing in an AI-driven world. They discuss how digital tools are transforming content creation, what creativity still means in the age of automation, and why authenticity remains the one thing technology can not replicate. Whether you’re a marketer, creator, or brand leader, this episode offers fresh insights into the evolving intersection of media, influence, and human connection.

In this episode of Micka on Influence, host Micka Alexander sits down with Jhene Nel, Sales Director at Nfinity Influencer, to unpack groundbreaking IPA research proving that creators are not just short-term sales drivers — they’re the future of brand building. Jhene shares why this is such a defining moment for the influencer marketing industry and how it validates what many marketers have long observed: creators truly move the needle for brands in measurable, lasting ways. The conversation dives into how marketers can shift from a “performance-only” mindset to a more strategic, brand-building approach, exploring what truly makes creator-led content effective. Jhene breaks down the key differences between peer influencers, influencers and content creators — and why understanding those distinctions matters for campaign success. She also explains the importance of authenticity, humour and long-term partnerships in driving emotional connection and ROI. Finally, Micka and Jhene discuss the professionalisation of the influencer industry in South Africa, the evolution of metrics beyond impressions and engagement, and how Nfinity Influencer and Webfluential are preparing for a more data-driven future. Whether you’re a marketer, creator or brand strategist, this episode offers invaluable insights into how to build sustainable brand impact through creators — not just campaigns.

In this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcelle shares her journey, her philosophy on people-first marketing, and what drives her creative approach. Together, they unpack how influencer marketing has shifted from polished celebrity endorsements to real, relatable storytelling that connects with consumers on a deeper level. Marcelle reflects on the success of campaigns like My Skin My Way with Venus, revealing why authenticity and collaboration remain the most powerful tools in a marketer’s kit. Whether you’re a brand manager, creator, or simply curious about the future of marketing, this conversation offers valuable lessons on how to build trust, inspire emotion, and create campaigns that truly make an impact.

In this episode of Micka on Influence, Micka sits down with Lily Vasic, Brand Manager at RCL Foods and LiveKindly, to explore the evolving landscape of influencer marketing, particularly within the growing plant-based movement. From her early career in traditional marketing to leading innovative, purpose-driven campaigns, Lily shares how her journey has shaped her approach to authentic storytelling and community connection. Together, they unpack what makes influencer partnerships truly impactful, how to balance creative freedom with brand objectives, and why the future of influence lies in collaboration and trust. Tune in for honest insights, practical advice, and a glimpse into the next chapter of influencer marketing.

In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth.   Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow impact and income through structure, consistency, and long-term planning.   Thato Mokhou from MTN shares how digital storytelling and influencer partnerships shape one of Africa’s biggest brands. She highlights the balance between authenticity and sales, with AI and VR as tools to enhance, not replace, creativity.   Bongani Chinkanda emphasizes cultural nuance and authentic stories. He warns against chasing vanity metrics or celebrity fame, reminding us that real influence comes from local connections and relatable content.   Finally, Mbulelo Mashilo underscores authenticity, data-driven decisions, and the power of micro and nano influencers.   Together, these episodes reveal a consistent truth: lasting influence is built on trust, storytelling, and long-term relationships.

In this episode of Micka on Influence, Micka sits down with Tristan Moses, former athlete turned content creator and influencer. Tristan shares his journey from the sports field to the digital stage, unpacking the evolution of influencer marketing and what it takes to build a strong personal brand. From successful campaigns and brand collaborations to the challenges of exclusivity and authenticity, Tristan gives a behind-the-scenes look at navigating partnerships in today’s fast-moving industry. He opens up about balancing a busy schedule, connecting with audiences through engaging content, and leveraging creative platforms for growth. Listeners will also hear his advice for aspiring influencers, insights on unexpected revenue opportunities, and how passions beyond sports continue to shape his career. With the added perspective of running a production company, Tristan highlights the impact of creativity, business acumen, and authenticity in carving out a sustainable career in influence.

In this episode, Micka sits down with Pieter Groenewald, CEO of theSalt, and Denelle Morais, Marketing Manager of Bestmed Medical Scheme, for a deep dive into their unique partnership that blends trust, strategy, and innovation. They unpack the evolution of influencer marketing, the shift toward customer-generated content, and the balancing act between compliance and creativity in the medical aid space. From measuring campaign success to leveraging AI and planning for the future, this conversation offers rich insights into how brands like Bestmed are moving from traditional to authentic influence – with theSalt as a strategic ally. Whether you are in marketing, health, or just curious about how influence is being redefined, this episode is packed with practical lessons and forward-thinking strategies

In this episode, Micka sits down with Millennial Mom and social media sensation Nuri Gallow. Known for her heartwarming and relatable content, Nuri is a powerhouse content creator and skilled video strategist with a flair for authentic storytelling and creative engagement. In the conversation, Nuri shares valuable insights on how to approach and collaborate with brands, what types of content are currently resonating with audiences—and what isn’t. She offers practical advice for both content creators and brands looking to build meaningful partnerships.

In this episode of Micka on Influence, we're joined by the insightful Mbulelo, a marketing strategist with a passion for all things creative and data-driven. We explore his journey into the world of influencer marketing, unpack what makes it unique, and talk through the challenges and game-changing moments he's faced along the way. From the rising power of creator-led brands to the role of AI in shaping the future, Mbulelo offers a sharp, honest look at the trends redefining how brands connect with audiences. Plus, his advice for up-and-coming influencers is not to be missed!

Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audiences. Discover how influencers are becoming key players in the creative process.

In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers.   How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn how digital positioning, content leadership, and cross-platform storytelling create authentic connections that grow brand trust and authority.  

In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial independence. Murray emphasizes the value of curiosity and consistency in content creation, as well as the unique advantages African creators possess in a rapidly evolving digital landscape. The discussion also highlights the significance of authentic brand partnerships and the need for brands to embrace real-time audience feedback.

Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank In this episode we’re in conversation with Lindy-Lou Alexander, Brand and Marketing Head for Consumer and High Net Worth division, Standard Bank. We chat about the power of enlisting experts when you have no idea; her love for the creativity of influencer marketing and its evolution into becoming a staple for Standard Bank because of its efficacy and the ability to measure in-depth results; and how influencer marketing is used over the Black Friday and Cyber Monday period to educate customers on responsible spending and cyber security. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Brent Lindeque. We all know him as The Good Things Guy. He’s proudly South African and regularly featured in the media, spreading good news about South Africa and ordinary South Africans doing extraordinary things in their communities. He shares his story of becoming The Good Things Guy with us and tells us how he turned an idea and a passion into a business. We chat about the power of consistency and the fact that success never happens overnight. We talk about how nothing is real on social media and how influencers should treat their craft as a job. Watch two geriatric millennials discuss BeReal and hear Brent’s thoughts on South Africa’s legislation on influencer marketing. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Farhaanah van Heerden: Head of Social & Influencer at MediaCom. She’s been in digital marketing for the past nine years and sees it as her calling. She loves the fast-paced, ever-changing industry. We chat about what a good tech tool and specialised agency in influencer marketing should have to be beneficial to brands; the solid team behind the scenes that it takes to create and implement successful influencer marketing campaigns; the value of using specialist agencies with big opted-in and vetted influencer databases; why incorporating all tiers of influencers in campaigns works best; and the various ways brands can make use of influencers in addition to creating social media content. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Imbi Evenhuis, PR and Project Manager at Nedbank. Imbi’s an experienced communications manager with a history of working in the financial services industry. Her expertise includes internal and external communications, B2B communications, employee advocacy and public relations. We focus on employee advocacy in this episode. We discuss the benefits of it to companies as well as its employees; how employee advocacy programmes help leaders to stay connected, current and more digitally visible to relevant industry players; we also chat about what these programmes entail; and why it is one of the best word of mouth strategies for companies. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with MJ Khan. He is an award-winning strategist, academic, Bookmarks judge and category vice chair, NextGen Awards Judge, keynote speaker and proud father. He heads up Group Digital Communications at Sasol and is responsible for social media, online and digital campaigns across 22 countries. We chat about the power of communication in all its formats, the evolution of digital communications over the last decade and the complexity thereof these days, we disprove the myth of the short attention span; and discuss Sasol’s most recent campaign in detail. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Hayley Owen; Founder and CEO of Actorvate Cat Carstens; Influencer and PR Account Manager at Actorvate In this episode we’re in conversation with Hayley Owen; Founder and CEO of Actorvate and Cat Carstens; Influencer and PR Account Manager at Actorvate. Hayley made a name for herself acting in the local soapie scene, starrring in The Wild, Generations, Isidingo and High Rollers. In 2012 she decided to diversify her career by leveraging her strong network in the entertainment industry and started Actorvate. While you might still catch her in front of the camera from time to time, she spends most of her energy staying updated on digital trends and making sure her clients are seeing excellent results and exciting content. Cat is a PR and Influencer Management specialist, with over 10 years’ experience working in PR and over the past three years - influencer management. As a content creator herself, she is quite familiar and well versed in what content creators want from brands - and what brands expect from content creators. This episode is for marketers and influencers. We discuss why TikTok is the flavour of the month with brands at the moment, what brands need to consider when they want a presence on the platform, the type of content needed for the algorithm to favour it, why niche content and influencers are the way to go; and what the deal is with longer form content on the TikTok. A big thanks to theSALT the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

In this episode we’re in conversation with Khensani Mkhombo: Brand Manager, Castle Milk Stout. An award-winning marketer, Khensani is a marketing professional driven to elevate the building of brands with a purpose, brands that challenge the status quo and make a real difference in the word. We chat about the importance of shared values when choosing influencers for campaigns; the fact that brands need to see its influencers as part of the marketing team; the benefits of always-on campaigns; how brands with a clear purpose are so much more successful; and the impact consistent marketing efforts have on brands’ bottom line. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence about is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link

Welcome back to Anne On Influence! In this episode we’re in conversation with Lesley-Ann Gallant, Digital Marketing Manager at Sanlam Credit Solutions. She is an incredibly passionate digital marketer, and you will hear this come through in this episode. At Sanlam Lesley-Ann is the strategic lead in planning and executing targeted data-driven acquisition campaigns that convert high intent audiences into product sales. In general, she loves optimising ecommerce businesses and improving their online performance; and seeing their conversion rates go up! We chat about using influencers in the financial industry and why it’s become so popular; the 3 things that influencer marketing have impact on for businesses and brands; the power of shifting financial education to social media for more accessibility; and the big shifts in influencer marketing. Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity. Anne on Influence is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa. band.link