Micka on Influence - Lily Vasic
Update: 2025-10-12
Description
In this episode of Micka on Influence, Micka sits down with Lily Vasic, Brand Manager at RCL Foods and LiveKindly, to explore the evolving landscape of influencer marketing, particularly within the growing plant-based movement.
From her early career in traditional marketing to leading innovative, purpose-driven campaigns, Lily shares how her journey has shaped her approach to authentic storytelling and community connection. Together, they unpack what makes influencer partnerships truly impactful, how to balance creative freedom with brand objectives, and why the future of influence lies in collaboration and trust.
Tune in for honest insights, practical advice, and a glimpse into the next chapter of influencer marketing.
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