The Big Swing with Jimmy Roberts

Tisha Alyn didn’t reach the heights she once dreamed of as a touring professional golfer.Instead, she built something entirely different.In this episode of The Big Swing with Jimmy Roberts, Tisha shares how she pivoted from chasing a professional golf career to becoming one of the most recognizable personalities in golf’s social media era — with hundreds of thousands of followers, viral moments, major brand partnerships, and now her own apparel line.But this conversation goes far deeper than follower counts.Tisha opens up about:• The reality of trying to “make it” in professional golf• Playing alongside Paige Spiranac — and the roadmap social media created• The viral Topgolf moment that changed everything• The mental toll of being “always on” in the algorithm era• Coming out publicly in golf and the impact on her life and career• Navigating culture, family and identity as the daughter of Filipino immigrants• Why LPGA players must build individual brands• Launching her own clothing line — and the grind behind owning your nameThis is an honest look at the modern golf economy — where entertainment, entrepreneurship, identity, and sport collide.If you care about where the game is headed — on the course and on your phone — this one matters.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Where is golf right now — and where is it going next?In this episode of The Big Swing, Jimmy Roberts speaks with two leaders who sit at the intersection of research, capital, and the future of the game.First, from the floor of the PGA Show, Greg Nathan, President & CEO of the National Golf Foundation, breaks down the latest State of the Industry data:Record rounds at golf courses38 million Americans playing off-course golf20% participation growth since 2019The “stickiness” challenge facing new golfersWhy simulators and social golf are reshaping accessThen, in Studio 1B — welcoming our first in-studio guest — Jeff Holzschuh, Chairman of Institutional Securities at Morgan Stanley, offers a Wall Street perspective on:How investors view the golf industryThe economics of equipment and apparelBall rollback and bifurcationTechnology’s impact on instruction and customizationWhether golf is positioned to withstand economic downturnsTogether, these conversations paint a clear picture of a game that is evolving rapidly — from green grass to simulators, from private clubs to managed networks, from tradition to tech-driven personalization.Is the sky the limit for golf? Or is the next challenge already on deck?🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#GolfBusiness, #NationalGolfFoundation, #MorganStanley, #PGAShow, #GolfIndustry, #GolfEconomy, #GolfData, #FutureOfGolf, #JimmyRoberts, #TheBigSwingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you know golf, you know the voice:“Nobody makes golf clubs the way we do. Period.”But the story behind Bob Parsons is far more complex than bold marketing.In this episode of The Big Swing, Jimmy Roberts sits down with the founder and CEO of PXG to explore a life shaped by failure, war, risk, and reinvention.Bob Parsons failed the fifth grade. He enlisted in the Marine Corps during Vietnam. He was wounded in combat and lived with PTSD for decades. He taught himself computer programming, built a software company from $40,000 into a $64 million exit, then founded GoDaddy, ultimately selling a majority stake for $2.3 billion.Then he did something few expected: he entered the hyper-competitive golf equipment industry and launched PXG — disrupting traditional OEM models with premium pricing, bold branding, and relentless product innovation.In this wide-ranging conversation, Parsons discusses:How the Marines reshaped his life and leadership styleLiving with PTSD and the controversial role of psychedelic therapyNearly shutting down GoDaddy before the dot-com crash changed everythingWhy most companies let accountants dictate innovationHow PXG broke into a “closed shop” golf industryThe risks of pricing higher — and then pivoting during COVIDHis one true regretThe Giving Pledge and philanthropyThis is not just a golf business story — it’s a candid conversation about resilience, obsession, loss, success, and what it really means to take a big swing.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Golf media has changed, and few outlets have reshaped it more than No Laying Up.In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf.Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting traditional media paths. He explains how authenticity, trust with the audience, and long-term thinking helped No Laying Up expand into travel, film, live events, and direct-to-consumer business — all without sacrificing its voice.The conversation covers:How No Laying Up built credibility outside traditional golf mediaThe business model behind modern creator-led brandsWhy independence matters more than scaleThe tension between access, sponsorship, and editorial honestyWhat the future looks like for golf media and storytellingThis episode is a candid look at what it really takes to build a media company in today’s golf ecosystem — and why playing the long game still wins.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#NoLayingUp #ChrisSolomon #GolfMedia #GolfBusiness #CreatorEconomy #IndependentMedia #SportsMedia #BusinessOfGolf #TheBigSwing #JimmyRobertsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world.In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide.Fish explains the inflection points that transformed the event, from Tiger Woods’ iconic hole-in-one on the 16th hole to WM’s decision to turn the tournament into the largest zero-waste sporting event in the world. He breaks down why Hole 16 feels more like a gladiator arena than a golf hole, how younger fans are reshaping expectations around the sport, and why creating a clear identity matters more than tradition in today’s golf landscape.Beyond the tournament, Fish opens up about his leadership philosophy, shaped by a near-death illness early in his career, ride-alongs with frontline workers, and a belief that culture is built by listening in the field — not just making decisions in the boardroom.This episode also includes Powering the Women’s Game, presented by Chevron, spotlighting the continued growth and innovation in women’s golf, including the announcement of a women’s TGL initiative backed by high-profile investors and LPGA stars. Plus, in Making Better Decisions, presented by Aon, Fish reflects on the pivotal choices that have shaped his leadership approach and guided WM’s long-term strategy.This is a wide-ranging conversation about sports business, fan experience, sustainability, leadership, and the future of golf — and why the Waste Management Open has become a model other events are trying to understand, not replicate.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#JimFish #WasteManagementOpen #BusinessOfGolf #TheBigSwing #JimmyRoberts #SportsBusiness #GolfIndustry #SustainabilityInSportsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The PGA Show is where the global golf industry comes together — and The Big Swing with Jimmy Roberts is on the floor in Orlando to find out where the game is headed next.In this special on-location episode, Jimmy Roberts and co-host Mollie Cahillane take viewers inside golf’s biggest trade show, often called the “Davos of Golf,” featuring conversations with two of the most influential executives in the sport.Jimmy sits down with Hoyt McGarity, President & CEO of 8AM Golf, to discuss investing across every corner of the golf ecosystem — from equipment and media to hospitality, entertainment, and experiential concepts like par-three golf, travel, and private clubs.Later, Jimmy is joined by David Abeles, President & CEO of TaylorMade, for a wide-ranging conversation on innovation, pricing, storytelling, performance technology, and what it takes to lead one of golf’s most iconic brands in a hyper-competitive global market.Along the way, Jimmy and Mollie explore the PGA Show floor — highlighting emerging products, new technology, creators, startups, and the ideas shaping golf’s future — while capturing the energy, ambition, and entrepreneurial spirit that define the modern game.This episode is a behind-the-scenes look at how golf really works — the people, the decisions, and the risks that move the industry forward.🔔 Follow for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9amSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you think fairy tales in golf only happen inside the ropes — think again.This week on The Big Swing with Jimmy Roberts, Jimmy sits down with Sam Hahn, Founder of L.A.B. Golf, for one of the most unconventional business stories the game has ever seen.What started as a strange, “ugly” putter with a cult following turned into one of the fastest-growing equipment companies in golf — exploding from roughly $1M to $60M in annual sales in just four years, before being sold at a massive valuation. Sam walks through the moments that nearly broke the company, the tour break that almost ended it, and why not relying on PGA Tour validation became the key to survival.Along the way, Sam breaks down:How a musician and bar owner became a golf equipment disruptorWhy L.A.B. Golf rejected traditional marketing and tour contractsThe risks of scaling too fast — and the break that saved the companyWhat it’s like letting go of a brand you built from nothingWhy belief, obsession, and community mattered more than capitalPlus, we debut Powering the Women’s Game presented by Chevron, a new biweekly segment highlighting the growth, history, and future of women’s golf — beginning at the LPGA’s 75th anniversary and examining why the women’s game is poised for its biggest era yet.If you care about entrepreneurship, innovation, golf business, or building something the hard way — this episode is required listening.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#SamHahn #LABGolf #GolfBusiness #GolfInnovation #FounderStory #GolfPutter #TheBigSwing #JimmyRobertsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sixteen-time major contender. 331 weeks as World No. 1. Global businessman. Lightning rod.Jimmy Roberts sits down with Greg Norman for one of the most candid conversations of his career — covering golf, power, private equity, and the decisions that reshaped the sport.Norman opens up about his time leading LIV Golf, the criticism he faced, and why he still believes the disruption was necessary. He explains how player free agency, team ownership, and private investment changed the business of golf — and why those forces aren’t going away.Beyond LIV, Norman dives into his global business empire, from course design and apparel to real estate, wine, and tourism development. He shares lessons learned from mentors like Paul Fireman, the biggest business mistake he ever made, and how golf has become a catalyst for economic growth around the world — from Australia to Southeast Asia.This is not a soundbite interview. It’s a wide-ranging look at legacy, leadership, risk, and what the future of golf — and sport — may actually look like.🔔 Subscribe for New Episodes Every Wednesday Morning▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Live on Golf Channel Every Tuesday Morning at 7am & 9am#GregNorman #LIVGolf #BusinessOfGolf #TheBigSwing #JimmyRoberts #GolfIndustry #SportsBusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the past few months, The Big Swing has sat down with some of the most influential voices shaping the business of golf — from CEOs and founders to creators redefining how the game is consumed.In this special 2025 recap episode, Jimmy Roberts is joined by sports journalist and friend of the show Mollie Cahillane to look back at the most impactful conversations, ideas, and themes from recent episodes of The Big Swing.Together, they break down what these conversations reveal about where golf is headed — and what matters most right now across media, retail, leadership, and culture.This episode revisits insights from recent guests including:Executives rethinking long-term growth over short-term pressureRetail leaders navigating brick-and-mortar, e-commerce, and brand loyaltyCreators building massive audiences outside traditional golf mediaBrands winning through customer experience, culture, and authenticityIt’s a curated look at the ideas, decisions, and inflection points that defined the business of golf in 2025 so far — and a roadmap for what’s coming next.Subscribe for new episodesWatch on YouTube | Listen on Apple Podcasts & Spotify#TheBigSwing #GolfBusiness #GolfIndustry #JimmyRoberts #2025RecapSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"How does a $4M sweater-focused business become a modern lifestyle powerhouse with a “customer-first” reputation across golf, office, and everyday life?In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Scott Mahoney, CEO of Peter Millar, to unpack the real story behind one of the most influential brands in golf apparel — and why “looking like a Peter Millar person” might be the ultimate compliment.Scott shares the unconventional path that brought him from industrial gas sales to the apparel world, the lessons he learned at Ralph Lauren, and the moment he saw a hole in the market: premium, tasteful product that could take you from the course to the office to the weekend — without losing authenticity.They get into:The origin of the name “Peter Millar” (and why it’s a great brand name)Turning a sweater brand into a true lifestyle company (shoes, swim, performance, and beyond)Why COVID was a major inflection point — and how Peter Millar became the new “work uniform”The company’s obsession with service (including the legendary “one shirt” story)Culture as a competitive advantage — from a “start with yes” mindset to sending flowers when teams travel overseasWhy Peter Millar leaned into stores (and how they think about omni-channel growth)The small details that build loyalty (yes, including the mint in the box)The new NFL licensing launch — and why it’s a long-term growth engineScott’s “Big Swing Moment” — leaving a great job to bet on a brand, with support from the people closest to himSmart, funny, and packed with real lessons on brand building, retail strategy, and customer experience — this one’s a masterclass for anyone who cares about where golf (and golf style) is headed.🎧 Subscribe for new episodes📺 Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify#PeterMillar #ScottMahoney #TheBigSwing #GolfBusiness #JimmyRoberts"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What do golf gift ideas, holiday shopping trends, and a $14 billion sporting goods empire have in common? This episode.Jimmy Roberts opens with sports business journalist Mollie Cahillane, breaking down the best golf gifts of the season — from wearable tech and simulators to custom balls and bucket-list travel experiences.Then the show shifts to a rare, in-depth conversation with Ed Stack, the longtime CEO and now Executive Chairman of Dick’s Sporting Goods — a company he grew from two stores in Binghamton to more than 800 locations and $14B+ in annual sales.Stack pulls back the curtain on:• Why he told his senior team “we’re breaking up with Wall Street” and stopped chasing quarterly expectations• Nearly losing the company — twice — and the lessons that shaped its turnaround• How Dick’s became the largest golf retailer in America• The battles with manufacturers and the PGA of America when they first entered the golf equipment business• Why golfers shop differently today — and how fittings transformed retail• Concerns about rising equipment costs and the ball rollback debate• The growth of women’s and youth golf• Why culture, customer focus, and “never falling in love with yourself” still guide the company today• His emotional connection to the Dick’s PGA TOUR Champions event in his hometown• The massive Foot Locker acquisition and what’s next for the businessIt’s a masterclass in leadership, reinvention, and the evolution of sports retail — with some of the most honest, self-aware reflections you’ll hear from a Fortune 500 leader.🎧 Subscribe for new episodes📺 Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify#EdStack #DicksSportingGoods #TheBigSwing #GolfBusiness #JimmyRoberts #SportsBusinessSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Five Iron Golf didn’t invent simulator golf — but they reinvented what it could be.Co-founder and Chief Development Officer Nora Dunnan joins Jimmy Roberts to break down how a scrappy idea in the back of a tailor shop turned into a 40-location global brand backed by $70M+ in investment.Nora shares how four non-golfers built one of the most influential companies in modern golf: bold decisions, relentless customer experience, calculated risks, franchising, culture, and the post-pandemic simulator boom.If you care about entrepreneurship, golf innovation, or building something from nothing — this is a masterclass.🎧 Subscribe for new episodes📺 Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify#FiveIronGolf #NoraDunnan #TheBigSwing #GolfBusiness #JimmyRobertsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How did Grant Horvat go from teaching golf on TikTok to building one of the most-watched YouTube golf brands in the world? In this episode, Jimmy Roberts dives deep with the creator-turned-entrepreneur. They talk YouTube strategy, PGA Tour dynamics, business lessons, and what it’s really like to film with Tiger Woods. Plus: why Grant left Good Good, what he learned, and what’s next.In this episode:• Grant Horvat’s YouTube journey — from Good Good to going solo• Filming with Tiger Woods and Scottie Scheffler• The Good Good Golf split and what really happened• YouTube Golf vs. PGA Tour — who’s winning the next generation of fans• Building and growing a golf brand in the creator economy• Betting on yourself and taking creative control• Content strategy + business insights from one of golf’s top creators👍 Like, comment, and subscribe for more behind-the-scenes stories from the business of golf.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emmy Award-winning broadcaster Jimmy Roberts sits down with the most influential names in the business of golf — from CEOs and creators to athletes and insiders — for intimate, insightful conversations about how the game is evolving.In this episode of The Big Swing, Jimmy talks with Garrett Hilbert of Dude Perfect about how five college friends turned trick shots into a $400M brand, what Augusta National taught them about risk, and how golf became central to their content and future plans — including a potential theme park.🎧 Subscribe for new episodes📺 Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify#DudePerfect #GarrettHilbert #TheBigSwing #GolfBusiness #JimmyRobertsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Happy Gilmore 2 to the collapse of Ryder Cup ratings, from LIV Golf’s stalled framework to the Netflix effect, this episode delivers insight, laughs, and serious business lessons — including some fun stories about some of the biggest names in sports and entertainment: Adam Sandler, Michael Jordan, Charles Barkley, Arnold Palmer, Rory McIlroy, Scottie Scheffler, and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).From skyrocketing ticket prices and $200M economic impact to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.In this episode:• The origin story of Bethpage landing the Ryder Cup• How the event went from near collapse to global spectacle• $750 tickets, 3M sq ft buildouts, and why it’s worth it• Navigating sponsorship, authenticity, and the LIV Golf tension• Legacy, logistics, and leaving a mark on Long Island• Special appearances by John McEnroe, Colin Jost and Michael StrahanWhether you're in sports, business, or just love the game, this conversation reveals how golf’s past, present, and future collide at the Ryder Cup.🏌️‍♂️ Subscribe for new episodes every other Thursday🎧 Listen on Spotify • Apple Podcasts • Watch on YouTube#RyderCup #BethpageBlack #GolfBusiness #TheBigSwing #JimmyRoberts #PGATour #RyderCup2025 #GolfMarketing #PGAofAmerica #GolfPodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dick’s Sporting Goods (to say nothing of having a U.S. President wear their gear).From literally shipping orders out of their apartments to reshaping golf culture, Eastside Golf is changing what the game looks like—and who it’s for.In this episode:Going viral after Chris Paul wore their gear on CNNThe Zoom call with Michael Jordan that changed everythingThe power of authentic storytelling in businessWhy giving back to Morehouse College sits at the core of their missionWhether you’re in golf, fashion, or building your own company, this conversation is a blueprint for hustle, vision, and purpose.🏌️‍♂️Subscribe for new episodes every other week 🎧 Listen on Spotify • Apple Podcasts • Watch on YouTube#EastsideGolf #GolfBusiness #TheBigSwing #JimmyRoberts #JordanGolf #GolfCulture #GolfApparel.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.