DiscoverThe Big Swing with Jimmy RobertsS E6: How Five Iron Golf Went from Tailor Shop to a $70M Global Golf Empire
S E6: How Five Iron Golf Went from Tailor Shop to a $70M Global Golf Empire

S E6: How Five Iron Golf Went from Tailor Shop to a $70M Global Golf Empire

Update: 2025-11-19
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Five Iron Golf didn’t invent simulator golf — but they reinvented what it could be.


Co-founder and Chief Development Officer Nora Dunnan joins Jimmy Roberts to break down how a scrappy idea in the back of a tailor shop turned into a 40-location global brand backed by $70M+ in investment.


Nora shares how four non-golfers built one of the most influential companies in modern golf: bold decisions, relentless customer experience, calculated risks, franchising, culture, and the post-pandemic simulator boom.

If you care about entrepreneurship, golf innovation, or building something from nothing — this is a masterclass.


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#FiveIronGolf #NoraDunnan #TheBigSwing #GolfBusiness #JimmyRoberts

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S E6: How Five Iron Golf Went from Tailor Shop to a $70M Global Golf Empire

S E6: How Five Iron Golf Went from Tailor Shop to a $70M Global Golf Empire