The Big Swing with Jimmy Roberts

USGA CEO Mike Whan joins Jimmy Roberts for a wide-ranging conversation about the decisions that could shape golf for generations.Whan explains why the continued increase in distance at the elite level has become one of the game’s biggest long-term challenges—and why the answer could involve changes to the golf ball, driver standards or different equipment rules for professional and recreational golfers. He also discusses the USGA’s evolving conversations with the PGA TOUR, the possibility of changes before 2030 and why protecting historic golf courses requires the industry to think decades ahead.The conversation also explores the rapid growth of the U.S. National Development Program, the USGA’s $50 million commitment to junior golf, the growing importance of water conservation and what women’s golf still needs to produce its breakthrough moment in America.What you'll hear in this episode:• Why golf’s continued increase in distance could threaten its most historic courses• Whether professionals and recreational golfers should play by different equipment rules• How the USGA is building a national development pipeline for young American golfers• Why water and land use could become major challenges for the golf industry• What women’s golf needs to create its own Caitlin Clark-style breakthrough in AmericaThe episode also features Powering the Women’s Game, presented by Chevron, and Peyton Manning sharing the handwritten letter that became his Big Swing moment.🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every TuesdaySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peyton Manning knows how to turn sports into entertainment—and now he’s bringing that experience to golf.The five-time NFL MVP and founder of Omaha Productions joins Jimmy Roberts to explain why he believes golf is a smart business opportunity, how Omaha is developing new golf content with the PGA TOUR, and what the sport can learn from the NFL’s ability to command attention throughout the entire year.Manning also shares what he has learned from playing alongside Tiger Woods, the story behind his investment in Sweetens Cove, and why golf became an important team-building tool during his NFL career. Plus, he discusses the continued evolution of the ManningCast, Brian Rolapp’s vision for the PGA TOUR, the changing college football landscape, and the possibility of reuniting with the kids from his legendary Saturday Night Live sketch.What you’ll hear in this episode:Why Peyton and Omaha Productions expanded into golfHow the NFL’s year-round media strategy could help grow the PGA TOURWhat Tiger Woods taught Peyton about preparation and competitionThe story behind Sweetens Cove and its unusual business modelHow the ManningCast found an audience beyond traditional football fans🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every TuesdaySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Golf sponsorship is big business—but some of its most important returns can’t be measured on a spreadsheet.Live from East Lake during the Tour Championship, Jimmy Roberts sits down with Coca-Cola President and CFO John Murphy and Southern Company Chairman, President and CEO Chris Womack. They explain how major companies evaluate golf partnerships, balance hard metrics against long-term brand value, and ultimately make the “go or no-go” decision on major investments.The conversation also explores Tom Cousins’ extraordinary transformation of East Lake, what the PGA TOUR’s eventual departure could mean for the community, and why golf’s rapidly growing business must protect the larger ecosystem that helped fuel its success.What you'll hear in this episode:How Tom Cousins helped transform East Lake through golf, housing and educationWhat could happen to East Lake after the Tour Championship moves onHow Coca-Cola and Southern Company measure the value of golf sponsorshipsWhy the economics of a partnership don’t always tell the entire storyLeadership lessons for confronting crises and making difficult decisions quickly🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every TuesdaySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tye Nichols and his family paid $200,000 for 44 acres and an abandoned nine-hole golf course in Chesterville, Maine—with no experience in agronomy, course design or restoration. A year later, Fairway Fields has a working, tech-enabled driving range, support from major golf brands and more than one million followers watching the transformation.Tye joins Jimmy Roberts to explain how his marketing experience at Origin USA and Jocko Fuel helped turn a risky family project into an audience-building case study. He shares the strategy behind opening the driving range first, the mistakes that cost them time and money, and why documenting every step changed the trajectory of the business.What you’ll hear in this episode:Why Tye and his parents bought a course that had been abandoned for more than a decadeHow eight covered Inrange bays became Fairway Fields’ first revenue engineHow John Deere, TaylorMade, Trimax and Takomo became involvedThe $3,000 mistake Tye now considers a “tuition payment”How Fairway Fields grew to more than one million followers across platforms in under a yearAlso in this episode, Seminole Golf Club head professional Matt Cahill takes Jimmy Inside the Shop to discuss what he learned from Bob Ford, the business behind one of golf’s most prestigious shops and the challenge of modernizing a historic club without changing its character.Plus, Powering the Women’s Game presented by Chevron examines the growing commercial opportunity surrounding the Solheim Cup, and The Office star Brian Baumgartner shares his Big Swing Moment. Subscribe for new episodes every Wednesday Watch on YouTube | Listen on Apple Podcasts & Spotify Airing on Golf Channel every TuesdaySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelley Brooke has gone head-to-head with some of golf’s largest management companies—and won—by taking on the financial risk herself and obsessing over every detail of the customer experience.At Montauk Downs, Jimmy Roberts sits down with the LPGA professional and golf-course operator behind facilities including Bethpage, Montauk Downs, Harbor Links and Pine Ridge. Brooke explains how she wins competitive bids, invests millions into public golf facilities and transforms underperforming properties through branding, technology and a distinctly modern approach to hospitality.She also opens up about navigating golf’s old boys’ network, the business mistake that taught her to stay in her lane, the aftermath of the Ryder Cup at Bethpage and why managing her own rapid growth may now be her biggest challenge.What you’ll hear in this episode:How Brooke outworked major golf operators to win her first contractThe financial risk behind her municipal golf business modelHow range technology helped triple gross salesWhy robots, branding and hospitality are attracting younger golfersHer candid perspective on the Ryder Cup fallout at BethpageThe example she hopes to set for the next generation of women in golf🔔 Subscribe for new episodes every Wednesday▶️ Watch on YouTube | 🎙️ Listen on Apple Podcasts & Spotify📺 Airing on Golf Channel every TuesdaySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.