Jimmy Roberts goes behind the scenes with the power players shaping the 2025 Ryder Cup at Bethpage Black: Guy Kinnings (CEO, Ryder Cup Europe), Jeff Price (Chief Commercial Officer, PGA of America), and Larry Schwartz (General Chairman of the 45th Ryder Cup).

From skyrocketing ticket prices and $200M economic impact to official moonshine and first-tee hype shows, this episode unpacks how the Ryder Cup became the biggest business in golf.

In this episode:

• The origin story of Bethpage landing the Ryder Cup

• How the event went from near collapse to global spectacle

• $750 tickets, 3M sq ft buildouts, and why it’s worth it

• Navigating sponsorship, authenticity, and the LIV Golf tension

• Legacy, logistics, and leaving a mark on Long Island

• Special appearances by John McEnroe, Colin Jost and Michael Strahan

Whether you're in sports, business, or just love the game, this conversation reveals how golf’s past, present, and future collide at the Ryder Cup.

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