The Art of Value Whispering Podcast | Meaningful Marketing for Introverts

Welcome to the Art of Value Whispering podcast   Do you think you're bad at sales because you're quiet, thoughtful, or introverted? Think again.  ‍ In this week's episode, I'm spotlighting some of the most powerful insights from past sales experts who've reframed what it means to sell, without the pushy tactics or fake confidence. ‍ If you've been avoiding sales conversations, second-guessing your value, or just not sure how to guide potential clients to a yes… this episode will be a game changer for you.   Join me in this insightful episode to learn why your introverted strengths are actually your sales superpowers, how to guide potential clients to a yes with calm confidence, and what to do when selling feels awkward or unnatural. ‍ 🎯 And if you're ready to go deeper, join me for my live masterclass: How Introverts Can Sell More Tuesday May 27 | 2:00 PM GMT / 3:00 PM CEST ‍ Save your seat here ‍ "You don't have to be pushy to sell — you just need to be present, curious, and confident in your value." - Melitta Campbell In this Week's Episode... ‍ You will discover: ‍‍ Why great sales conversations start with listening, not pitching How a clear framework helps introverts guide clients to the right solution with confidence How women's desire to help gives them a secret sales superpower Why sales done with curiosity and care becomes a powerful act of service How showing up as a trusted guide (not a walking brochure) changes the entire sales experience ‍ How your clients are your best sales team The 80/15/5 rule that makes sales feel natural (and stops you giving it all away) ‍ ‍ "Clarity is king in sales, and action equals results." - Natalie Carthew ‍ If you're ready to take control of your habits and make real progress in your business this year: Check out Melitta's Value Whispering Blueprint Program at valuewhispering.com. Join the conversation in the Dream Clients Club here and share your biggest challenges in taking action! Register here to join the Sales Masterclass on 27 May. ‍ ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: https//valuewhispering.com ‍ ‍ About Melitta Melitta Campbell, also known as The Value Whisperer, is an award-winning business coach, TEDx speaker, best-selling author of 'A Shy Girl's Guide to Networking' and podcast host.  Melitta is passionate about helping introverted experts, and service business owners who prefer meaningful and impactful marketing, over loud and pushy strategies, to confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth: The art of Value Whispering. It's a a quieter, smarter way to market your small business, that weaves your true value through everything you do, so you can naturally stand out, attract your dream clients, and have an impact you feel proud of - without ever feeling fake or pushy.  ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of growing a thriving small business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally, most recently on the TEDx stage. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website         Linkedin         YouTube     Watch my TEDx Talk: An Introvert's Guide to Having Quiet Impact ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... Selling with Noble Purpose - Lisa McLeod Creating Sales, One Conversation at a Time - Anthony Steers ‍How Introverts have the Edge in Sales and Networking - Matthew Pollard Why Introverts are Naturally Great at Sales  (even if you think you're not) The Art of Joyful Selling Why Selling = Service ‍ > More Podcast Episodes ‍

Welcome to the Art of Value Whispering Podcast! ‍ To wrap up 2024 and gear up for the new year, I've created a series of mini-episodes for you, which I've dubbed 'The Planisodes'.  ‍ In each Planisode, I'll provide you with advice, coupled with a straightforward activity for you to complete, to help you prepare your business for success in 2025, and truly make it your best year yet. ‍ To support you in moving through the Planisodes, join the free Dream Clients Club where you can share your plans, get inspired by your peers, and access a custome planning worksheet to support you. www.melittacampbell.com/club ‍ Today, you'll Put Doubts in its Place, So You Can Flow Towards Success in 2025   In this podcast Planisode, you are going to start addressing your fears and doubts. ‍ This two-part exercise will quickly put fear and doubt in its place, leaving you free to dream bigger and create the goals that will move your business forward. "When we take the time to process our fears, we often discover they're far from reality. Facing them allows us to move forward with confidence and focus on what's truly possible." - Melitta Campbell ‍   Get More from the Planisodes in the Dream Clients Club Share your Plans, Access all the Planisodes and Download your free Planning Worksheet in the Dream Clients Club. www.melittacampbell.com/club ‍ >>>  Don't miss Planisode #5 coming Wednesday! ‍ ‍About Melitta Campbell Melitta Campbell is an award-winning business coach and founder of the Value Whispering Blueprint, a 12-week programme that will guide you step-by-step as you learn to Articulate your True Value, Market your Business with Greater Ease and Sell with Integrity.  ‍ Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.  ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, expert speaker, and host of the Art of Value Whispering Entrepreneur podcast.  ‍ In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors. ‍ At AIs 'Influential Business Woman Awards' in 2021, 2022 & 2023, Melitta was awarded:  Most Influential Female Business Coach (Europe)  And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth.  ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters. ‍ If you are a service-based business owner looking to grow your business, book a complementary business assessment call with Melitta to understand your next steps towards enjoying more dream clients, balance and impact. www.melittacampbell.com/call ‍ Connect with Melitta Website                Facebook                Linkedin               Twitter         ‍ ‍ Other Episodes you May Enjoy... Why Smart Women get Stuck with an Expensive Hobby (not a real business) How to Grow your Business with DREAMS Goals ‍A Shy Girl's Guide to Networking Good Planning is Good Business - Candice Bakx-Friesen How to Get Your Niching Right ‍ ‍> More Podcast Episodes ‍ ‍

Welcome to the Art of Value Whispering podcast   Today, I'm talking about how to market your business on a budget. In our last value session, I spoke about building visibility and confidence. I asked participants about their limiting beliefs around marketing—specifically, what holds them back from reaching their ideal clients. Several mentioned feeling that marketing was too costly or complex.   Having worked in marketing and communications for over three decades, I can assure you that effective marketing doesn't have to break the bank. With the right clarity and strategy, there are many free or low-cost ways to market any business.   In this episode, I'll guide you on how to market your business effectively on a limited budget, time, and experience. Join me to learn practical insights for attracting your ideal clients through effective marketing! ‍ "There's a lot you can do to market any business, in any industry, for free or at very low cost. It all comes down to having clarity and a strategic approach." - Melitta Campbell ‍ In this Week's Episode... You will discover: ‍ The true meaning of Marketing How to master the 7 P's of marketing Budget-friendly marketing tactics for your business Maximising social media as a powerful marketing tool The importance of knowing your purpose and audience How to build an effective marketing strategy on a tight budget Setting clear goals for a successful marketing strategy ‍‍ "Know your purpose and audience—it drives what you do and helps you create solutions that truly resonate with your ideal clients."- Melitta Campbell ‍ Ready to add more meaning and impact to your marketing? To learn more about working with Melitta and her signature Value Whispering Blueprint programme, book a complementary call with Melitta here: www.melittacampbell.com/call   Join the Weekly Live Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community. ‍ You can register for this free online event here > ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.   Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     Visit: TEDx Swansea website ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > Join the Dream Clients Club (free) ‍ You May Also Enjoy... How to Price Fairly and for Profit How to Connect, Engage and Sell with Email The Marketing Mindset Marketing your Business Online with Confidence -Lesley Notton The Power of Belief: How to build your business confidence & naturally attract more clients ‍ > More Podcast Episodes ‍

Today I'm talking about Confident Networking I believe that Networking is ultimately the shortcut to the success of any business. It is how you attract interesting people and opportunities to your business.   Networking is a great test of your value whispering, because you need to express your true value in person often. Talking about your business in a conversation can feel unnatural, particularly if you're shy. But using your value whispering techniques and storytelling can help you do this with ease, comfort and confidence. ‍ If you hold back from networking, you risk limiting yourself, your business, and your access to opportunities beyond your own horizon. So it's essential for business owners to step up and figure out how to make networking work.   Join me in this episode to understand more about how to become a confident networker. I share my transition from a shy girl to a successful business owner, author, public speaker and coach - all through the power of confident networking.  ‍ I also share practical discovery tips that will help you build confidence to have conversations, add value and attract more of your dream clients to your business. ‍ "It is when we show up as our true self that we connect with the right people, and connect with the right opportunities." - Melitta CampbellCLICK TO TWEET ‍ In this Week's Episode... ‍ In this episode filled with valuable insights, you will discover: Why networking is important to your business. The different stages of networking and how you can leverage them How to build your confidence comfortably and achieve your goals with ease. How to master the Art of Networking, even if you feel shy How to approach networking offline and online How to develop and grow your personal brand through networking   "Part of building your personal brand is deciding who you are, how you want to be remembered, and how you're going to show up to ensure that people come away with the right perception of you." - Melitta CampbellCLICK TO TWEET ‍ Bonus: Listen until the end of the episode for a special bonus - the first chapter of my audiobook: A Shy Girl's Guide to Networking. ‍ Join the Weekly Live Marketing Masterclasses : The Value Sessions ‍ Join the Dream Clients Club to access the Value Sessions, along with other business-building resources, challenges and a wonderfully supportive community.   In the Next Value Session we'll be looking at : The Three Stages of Networking for Business Success   Join the Dream Clients Club here (free) > ‍ ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact. ‍ Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle. ‍ Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. ‍ You can learn more about Melitta's story here.   Connect with Melitta Website                Facebook                Linkedin               Twitter                                                     ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > The Dream Clients Club

  Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Tricia Brouk, the international award-winning director, founder of the Big Talk Academy and the executive producer of TEDx Lincoln square. Tricia moved to New York when she was 20 years old to pursue a successful dance career, which took her all over the world. Before she moved into working in film, television and theatre.  When a friend invited her to direct a TEDx talk, she jumped at the experience, and soon found she was able to bring all of her experiences to the 'show'. Since that first event three years ago, Tricia has since placed more than 50 speakers on more than 20 TEDx stages.  Through her podcast, The Big Talk and her newly published book, The Influential Voice, Tricia is on a mission to help others share their story and use their voice to make the world a better place. Don't miss Tricia's advice on how you can be an effective storyteller and use your voice to have a positive impact on your business and beyond.  "There is so much self discovery when you decide to start speaking; it's really powerful." - Tricia Brouk Highlights In this value-packed episode you'll learn: How to generate an inspirational and transformative connection with your audience.  How to find your authentic voice. What it takes to start speaking on stages. Why speaking on stages helps you grow your business. How communicating with dignity and respect makes you an effective communicator. Why understanding your beliefs is central to attracting the right clients.  ...and much more! "When you share your powerful story and your message, you can change and even save other people's lives." - Tricia Brouk About Tricia Brouk Tricia Brouk is an international award-winning director. The International Association of Top Professionals honored her as the Empowered Woman of 2021. She has worked in theater, cinema, and television for over three decades. She brings her particular skills to the art of public speaking.   The Executive Producer of Speakers Who Dare and the previous Executive Producer of TEDxLincolnSquare in New York City. She Cultivate the Speaker Salon in New York City, an incubator and showcase for new speakers, offering speakers the opportunity to get in front of influencers, event organizers, media producers, and TEDx organizers who can place them on major platforms. Connect with Tricia Brouk  Website        LinkedIn         Facebook        Twitter        Instagram Youtube Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!  

🎙️Embracing the Four Fears of Business Ownership with Mark Franklin | The Art of Value Whispering Podcast (episode 296) Fear has a quiet way of showing up in business. Not as panic or drama, but as hesitation, as waiting until things feel clearer, as telling yourself you need more time, more confidence, or more certainty before you take the next step. For many thoughtful, values-led business owners, fear doesn't feel emotional at all. It feels practical. Sensible. Even responsible. In this episode of The Art of Value Whispering Podcast, I'm joined by Mark Franklin, a business coach, speaker and author to explore why fear is so common for business owners who care deeply about doing things well, and how it often appears right at the point where growth is beginning. Mark is known for his work on the Four Fears of Business Ownership, and in our conversation, he helps gently unpack the fears that tend to shape our behaviour without us realising. Not fear of danger, but fear of not being ready. Fear of not being good enough. Fear of not having enough time. Fear of getting it wrong. What makes these fears particularly powerful is that they rarely announce themselves as fear. They show up as believable stories that sound like facts. "I just need to learn a bit more first." "Now isn't the right moment." "Other people are better at this." Over time, these narratives can quietly keep us playing smaller than we intend, even when our desire to grow is strong. Join me in this episode to uncover why fear isn't a stop sign, but a signal, and how recognising it can help you grow your business with more trust, clarity and ease. 💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why handwritten notes cut through digital and AI noise ⭐ Why fear often disguises itself as logic ⭐ The four fears that quietly drive perfectionism, procrastination, and self-doubt ⭐ How these fears show up for introverts in particular ⭐And how working with fear, instead of trying to get rid of it, can make business feel lighter and more aligned *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************   📍 TIMESTAMPS 00:00 – 03:30 Welcome and introduction to the episode Why this conversation is the perfect way to start the year 03:30 – 08:30 Mark's background in design, communication, and publishing How confidence, not tools, became the real sales challenge 08:30 – 12:30 How the four fears emerged from coaching conversations Why these fears affect everyone, not just salespeople 12:30 – 16:30 The four fears explained in simple language Not ready, not good enough, not enough time, fear of failure 16:30 – 20:30 Fear vs truth How fears masquerade as facts and how to spot them 20:30 – 25:00 Imposter syndrome and "not being good enough" Why evidence matters more than feelings 25:00 – 29:30 Perfectionism, procrastination, and the fear of not being ready Why progress beats perfection every time 29:30 – 33:30 Introversion, energy, and fear How introverts experience and manage fear differently 33:30 – 38:30 The fear of failure as the umbrella fear Reframing failure through facts instead of emotion 38:30 – 42:00 Why fear isn't the enemy How embracing fear can guide better decisions 42:00 – 45:00 Saying no, setting boundaries, and business bravery Mark's final advice and where to find his quiz and book ****************************************************** Higher Voltage Event Invitation:  If this conversation resonated and you're a solopreneur who wants to grow stronger without burning out, I'll be sponsoring the Higher Voltage event in London this January the 22nd. Higher Voltage is a one-day, in-person business growth event created specifically for solopreneurs, focused on clarity, value and sustainable growth. As one of the main sponsors, I'm able to offer you an exclusive 25% discount. Simply use the code WHISPER at checkout.  Find out more and book your spot here: ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success 

Welcome back to The Art of Value Whispering and to Planisode 8 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you.   By now, you've set meaningful goals, reflected on your lessons learned in 2025, created clear priorities and begun shaping your plans for your 2026 business growth. So today, you are going bring all of that together by reflecting on everything you've planned out so far and let your one guiding word for the year emerge. Reviewing, Expanding and Growing Into Your Plan In this final Planisode, you're invited to look at what happens after the plan is created. Because meaningful growth rarely follows a smooth or predictable path. A good plan isn't something you set once and follow rigidly. It's something you return to, review, and expand as you continue to grow throughout the year. This episode explores why not achieving your goals exactly as planned isn't a failure, but often a sign that you're stretching, learning, and evolving. When you're building a business that reflects your true value, things won't unfold in a straight line, and that's not something to fix. It's something to work with. You'll be guided to reframe missed goals and unexpected detours as useful information rather than proof that something has gone wrong. By replacing self-judgement with curiosity, you create space to learn what's really needed for your next level of growth. You'll learn: Why not achieving every goal exactly as planned is often a sign of growth How to replace self-judgement with curiosity and insight What to ask yourself when it's time to adjust, expand, or let go of a goal How to create a plan that continues to support who you're becoming   Download Your Planning Spreadsheet This Planisode is supported by a powerful, reusable planning spreadsheet designed to help you set, track and adjust your goals throughout the year. You'll find it in the show notes for this episode at: 👉 www.melittacampbell.com/planisodes Just search "Planisodes" and it will pop straight up.   If you're enjoying the Planisodes… Please take a moment to subscribe and share the podcast or leave a review. It helps more introverted business owners discover a calmer, smarter way to market their business and grow in a way that feels true to who they are.

Welcome back to The Art of Value Whispering and to Planisode 7 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you.   By now, you've set meaningful goals, reflected on your lessons learned in 2025, created clear priorities and begun shaping your plans for your 2026 business growth. So today, you are going bring all of that together by reflecting on everything you've planned out so far and let your one guiding word for the year emerge. The Habits that will Support your Success in 2026 n this Planisode, we turn our attention to the habits that quietly shape your success. Because your business doesn't grow through occasional big pushes or rare moments of brilliance. It grows in the same direction your habits grow, through the small, consistent actions that influence how you think, work, and show up over time. This episode explores seven simple but powerful habits that support a value-led, aligned business. Habits that help you stay connected to what's working, build confidence through action, and create progress without pressure or burnout. You'll learn: Why your business grows in the same direction your habits grow How simple practices like gratitude, reflection, and curiosity support confidence and clarity Why focusing on just one habit can create meaningful change over time   Download Your Planning Spreadsheet This Planisode is supported by a powerful, reusable planning spreadsheet designed to help you set, track and adjust your goals throughout the year. You'll find it in the show notes for this episode at: 👉 www.melittacampbell.com/planisodes Just search "Planisodes" and it will pop straight up.   If you're enjoying the Planisodes… Please take a moment to subscribe and share the podcast or leave a review. It helps more introverted business owners discover a calmer, smarter way to market their business and grow in a way that feels true to who they are.

Welcome back to The Art of Value Whispering and to Planisode 6 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you.   By now, you've set meaningful goals, reflected on your lessons learned in 2025, created clear priorities and begun shaping your plans for your 2026 business growth. So today, you are going bring all of that together by reflecting on everything you've planned out so far and let your one guiding word for the year emerge. Choosing Your Word of the Year In today's Planisode, you're invited to choose a single word to guide how you want to show up in your business over the year ahead. Rather than picking a word at random or choosing something that sounds impressive, this episode helps you let a word emerge from the reflection you've already done in the Planisodes so far. A word that reflects how you want to work, lead, be visible, and feel as you grow. You'll learn: Why a single word can anchor your decisions and energy throughout the year How to recognise when a word is truly aligned for you Simple ways to keep your word visible so it supports you when things feel messy or uncertain   Download Your Planning Spreadsheet This Planisode is supported by a powerful, reusable planning spreadsheet designed to help you set, track and adjust your goals throughout the year. You'll find it in the show notes for this episode at: 👉 www.melittacampbell.com/planisodes Just search "Planisodes" and it will pop straight up.   If you're enjoying the Planisodes… Please take a moment to share the podcast or leave a review. It helps more introverted business owners discover a calmer, smarter way to market their business and grow in a way that feels true to who they are.

Welcome back to The Art of Value Whispering and to Planisode 6 — your daily planning companion designed to help you step into the new year with clarity, confidence and a grounded strategy that truly supports you. By now, you've set meaningful goals, reflected on your lessons, created priorities and begun shaping your plans. But even with the best intentions, there's one thing that can stop all progress in its tracks: Overwhelm. In today's Planisode, we look at why overwhelm shows up, how it derails us and — most importantly — the simple ways you can prevent it so you stay focused, calm and in motion. You'll learn: Why overwhelm is rarely about what's happening now, but what you fear might happen next. The first thing to do the moment you feel yourself spiralling. How to build daily habits that make decision-making easier and remove pressure. A simple question that instantly reduces complexity in your business. How progress (not perfection) becomes your greatest source of momentum. Time management techniques that help you stay on track — even when the task feels big. Why taking a break is often the smartest next step, not a sign of failure. These are the same tools I use myself and share with my clients. They help you stay connected to what matters most and move toward your goals in a way that feels grounded, sustainable and aligned. Download Your Planning Spreadsheet This Planisode is supported by a powerful, reusable planning spreadsheet designed to help you set, track and adjust your goals throughout the year. You'll find it in the show notes for this episode at: 👉 www.melittacampbell.com/planisodes Just search "Planisodes" and it will pop straight up. If you're enjoying the Planisodes… Please take a moment to share the podcast or leave a review. It helps more introverted business owners discover a calmer, smarter way to market their business and grow in a way that feels true to who they are.

The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out.  Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming.   Download your Planisode Planning ToolTo support you as you move through the Planisodes, I've created a practical planning spreadsheet you can use alongside the episodes. It gives you space to capture your insights, track your progress, and revisit your plan as you and your business evolve throughout the year. Download it here:  www.melittacampbell.com/Planisodes   This series isn't about having everything figured out from day one. It's about creating clarity through honesty, momentum through alignment, and a plan that grows with you as you step into the year ahead.   Planisodes 4 - Creating your Priority Goals and Actions for 2026 In this Planisode, you are going to start setting your goals and map out your action plans to achieve them (without the overwhelm). These aren't just any goals however. I'll guide you in a preliminary exercise to help you identify the priorities for your business, so you can focus your time and resources where they matter most for you, ensuring you can achieve more of what you want, and have an impact you feel proud of in 2026. ‍ "Setting goals is about defining your own success, not copying others." - Melitta Campbell *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering #planning #goals #goalsetting #goalgetting #goals2026 #marketingplan #businessplan #marketingpodcast #business #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #planning #success 

The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out.  Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming.   Download your Planisode Planning ToolTo support you as you move through the Planisodes, I've created a practical planning spreadsheet you can use alongside the episodes. It gives you space to capture your insights, track your progress, and revisit your plan as you and your business evolve throughout the year. Download it here:  www.melittacampbell.com/Planisodes   This series isn't about having everything figured out from day one. It's about creating clarity through honesty, momentum through alignment, and a plan that grows with you as you step into the year ahead.   Planisodes 3 - Working With Fear and Doubt as You Grow In this Planisode, you'll explore how to work with fear and doubt rather than letting them hold you back as you grow your business. Instead of seeing fear as a problem to eliminate, this episode reframes it as useful information. A sign that you're stretching beyond what's familiar, expanding your identity, and moving toward something that truly matters to you. You'll be guided through a set of reflective questions that help you gently unpack what you're afraid of, what's realistically at stake, and what becomes possible when you choose curiosity over avoidance. You'll also identify one small, courageous step you can take even with fear present. This approach helps you build confidence in a way that feels natural and sustainable, not by forcing yourself to feel brave first, but by taking aligned action and letting confidence grow from there. "Confidence doesn't come first. It comes from taking courageous action, even if it's just a small step." - Melitta Campbell   *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering #planning #goals #goalsetting #goalgetting #goals2026 #marketingplan #businessplan #marketingpodcast #business #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #planning #success 

The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out.  Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming. Download your Planisode Planning ToolTo support you as you move through the Planisodes, I've created a practical planning spreadsheet you can use alongside the episodes. It gives you space to capture your insights, track your progress, and revisit your plan as you and your business evolve throughout the year. Download it here:  www.melittacampbell.com/Planisodes   This series isn't about having everything figured out from day one. It's about creating clarity through honesty, momentum through alignment, and a plan that grows with you as you step into the year ahead.   Planisodes 2 - Defining What You Truly Want for 2026 In this Planisode, you'll shift your focus from what you think you should want to what genuinely matters to you as you look ahead to 2026. Instead of setting goals that look impressive on paper, this episode invites you to tune into how you want your business and life to feel, the kind of work you want to be doing, and the impact you want to have on your clients and the world around you. Through a series of thoughtful questions and a simple reflective task, you'll begin to identify what energises you, what excites you, and where your true value naturally comes through. This process helps you create clarity that's rooted in honesty and intuition, not pressure or comparison. You'll also be reminded that nothing in your plan is fixed. As you grow and evolve, your plan can flex with you, allowing your business to stay aligned with who you are and what matters most. "Clarity doesn't come from pushing harder. It comes from listening more deeply to what truly matters to you." — Melitta Campbell   *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering #planning #goals #goalsetting #goalgetting #goals2026 #marketingplan #businessplan #marketingpodcast #business #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success 

The Planisodes are Back! This series of mini-podcast episodes has been designed to help you shape your year from the inside out.  Not by chasing trends or forcing goals, but by reconnecting with your true value, listening more closely to what matters to you now, and creating a plan that feels aligned, flexible and sustainable. Each Planisode focuses on one essential part of meaningful growth. In every episode, I'll guide you through a few thoughtful questions and one simple task, so planning becomes something grounding and supportive rather than overwhelming. Download your Planisode Planning ToolTo support you as you move through the Planisodes, I've created a practical planning spreadsheet you can use alongside the episodes. It gives you space to capture your insights, track your progress, and revisit your plan as you and your business evolve throughout the year. Download it here:  www.melittacampbell.com/PlanisodesTool   This series isn't about having everything figured out from day one. It's about creating clarity through honesty, momentum through alignment, and a plan that grows with you as you step into the year ahead.   Planisode 1: Reflecting on Your Year:  Lessons, Alignment and True Value In today's Planisode, I invite you to pause and look back before moving forward. Rather than rushing into goals or strategies, this episode guides you through a thoughtful review of the past year so you can recognise where your true value showed up, how it felt, and the impact it created. Using a simple, reflective approach, you'll uncover what worked, what felt most aligned, and where you were most yourself in your business. This process helps you build confidence, self-trust and clarity as you shape a plan that feels grounded and sustainable. By understanding the lessons, successes and subtle signals from the year behind you, you'll be able to create a stronger, more meaningful path forward, one that supports growth without forcing you to become someone you're not. "The strongest plans don't start from scratch. They start from truth." — Melitta Campbell   *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering #planning #goals #goalsetting #goalgetting #goals2026 #marketingplan #businessplan #marketingpodcast #business #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success 

🎙️When Quiet Gestures Create the Deepest Impact (and Real Connection) with Amy Daughters | The Art of Value Whispering Podcast (episode 287) What if one of the most powerful ways to build trust, loyalty, and connection in your business had nothing to do with algorithms, funnels, or content strategies? And what if you already knew how to do it? In this episode of The Art of Value Whispering Podcast, I'm joined by author and speaker Amy Daughters, whose work is a beautiful reminder that meaningful connection doesn't have to be clever or complex. Sometimes, it's simply human. We explore how a single handwritten letter sparked a chain reaction that changed Amy's life, deepened hundreds of relationships, and quietly demonstrated what sincere marketing really looks like in practice. Amy brings a grounded, deeply human perspective to connection. One that replaces pressure with presence, and performance with sincerity. Rather than asking you to do more, scale faster, or follow the latest tactic, she invites you to slow down and act with intention. Join me in this episode as we explore how small, thoughtful gestures, like a handwritten note, can quietly strengthen relationships, help your clients feel genuinely seen, and support your business in a way that feels calm, meaningful, and completely aligned.   💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why handwritten notes cut through digital and AI noise ⭐ How sincerity matters more than perfect wording ⭐ A simple framework for knowing what to write ⭐ Why handwritten notes benefit the sender as much as the receiver ⭐ How to use handwritten notes in business without it feeling awkward or salesy *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************   📍 TIMESTAMPS 00:00 – 02:30 Podcast intro and framing: meaningful marketing, sincerity, and quiet impact 02:30 – 06:30 Introducing the idea of handwritten notes in a modern, AI-driven world 06:30 – 13:30 Amy's origin story: reconnecting with a childhood friend, Parker's illness, and the first handwritten letters 13:30 – 17:30 Grief, continued letter writing, and the deep connection formed through handwritten correspondence 17:30 – 21:30 The decision to write all 600 Facebook friends and how the process unfolded over 18 months 21:30 – 25:30 Why handwritten notes change relationships and perspectives on humanity and connection 25:30 – 29:30 How to know what to write, overcoming vulnerability, and trusting sincerity over perfection 29:30 – 32:30 Applying handwritten notes in business and client relationships in a natural, aligned way 32:30 – 35:00 Practical tips: paper, brevity, expectations, and making it sustainable 35:00 – 37:00 Book mention, where to connect with Amy, and Melitta's closing reflections and invitation ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ****************************************************** Value Whispering - Download Chapter One of the Brand New Book Value Whispering: The Smarter Way to Market Your Small Business ... which just happens to be brilliant for introverts. https://www.melittacampbell.com/chapter ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success #ai 

🎙️Adding Value with Email Sequences with John McKie | The Art of Value Whispering Podcast (episode 286) Email marketing is often talked about as a growth strategy. But in practice, it's something many business owners quietly avoid. Not because they don't see the value, but because it feels technical, exposing or easy to get wrong. In this episode of The Art of Value Whispering, I'm joined by John McKie, email copywriter and welcome sequence specialist, to demystify one of the most overlooked yet powerful foundations in marketing: the welcome sequence. What emerged was not a conversation about funnels, hacks, or optimisation. Instead, we explored how email can become a steady, human way to build trust, confidence and momentum, especially for business owners who want growth to feel grounded rather than performative. John brings a refreshingly calm and practical perspective to email. One that replaces pressure with clarity, and overwhelm with simple, thoughtful steps. Join me in this episode as we explore how a well-crafted email welcome sequence can quietly support your business, build belief with the right people, and give new subscribers the start they actually deserve.   💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why email is one of the few marketing channels you truly own ⭐ How a simple welcome sequence builds trust before it ever sells ⭐ Why small, engaged email lists often outperform large, unfocused ones ⭐ How to structure a calm, human welcome sequence without overcomplicating it ⭐ Where connection, belief and social proof belong in your emails (and where they don't)  *********************************************  🎧  Prefer to Watch? Visit: https://www.youtube.com/@melittacampbell  ************************************************ 📍 TIMESTAMPS   00:00 – 02:30 Welcome to the episode and why email sequences matter more than most people realise 02:30 – 06:30 John's background: from working in a hospital to becoming an email copywriter 06:30 – 11:30 Why email is not an "add-on" to social media and why owning your audience matters 11:30 – 16:00 List size myths: why small, engaged lists often outperform large ones 16:00 – 20:30 Why email nurtures trust over time and supports better sales timing 20:30 – 24:30 How to attract the right people to your email list with a strong lead magnet 24:30 – 28:30 Why your lead magnet shapes the quality of your audience and future sales 28:30 – 33:30 What a welcome sequence really is and why it's like a virtual handshake 33:30 – 41:00 John's simple 6-email welcome sequence framework (step by step) 41:00 – 44:30 Why social proof belongs later in the sequence, not at the start 44:30 – 47:30 Common mistakes people make with welcome sequences and how to avoid them 47:30 – 50:00 Beginner-friendly email platforms, final advice, and how to get started simply   ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success #emailmarketing 

🎙️You Are The Business: Solopreneur Branding, Gifts and Growth with Christine Gritmon  | The Art of Value Whispering Podcast (episode 285)   Business evolution is often described as a pivot, but more often it's a gradual return to something that has been true all along. In this episode of The Art of Value Whispering, I'm joined by Christine Gritmon personal branding expert, former journalist and founder of Higher Voltage, to explore what it really looks like to evolve your work without losing your credibility, your confidence, or yourself.to explore what it really looks like to evolve your work without losing your credibility, your confidence, or yourself. What emerged was not a conversation about reinvention for reinvention's sake, but about recognising the thread that has always been there and having the courage to follow it. Christine's journey is a powerful reminder that growth often looks less like a sharp turn and more like a widening path. Join me in this episode as we explore how your business can evolve naturally as you deepen your understanding of your own value.   💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why the things that feel easiest to you often hold the most value ⭐ How personal brands grow best when they start from the inside ⭐ The difference between being good at something and wanting to build around it ⭐ Why evolution doesn't mean starting again ⭐ What "stronger, not bigger" can look like in practice ...and much more!   *********************************************  🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify. ************************************************  📍 TIMESTAMPS 00:00 – Welcome & why this conversation matters Why business evolution is rarely a sudden pivot and what this episode will really explore. 03:30 – Christine's journey: from journalism to personal branding How her work evolved through social media, storytelling and personal brand without losing its core. 08:10 – The hidden thread behind every "pivot" Why Christine doesn't see her changes as pivots, but as a consistent expression of her value. 12:45 – Why we underestimate what comes easily to us Competence, value and the danger of equating worth with struggle. 17:50 – When your gifts are wrapped in struggle How lived experience creates perspective, and why many people discount it. 22:40 – Gifts vs skills vs what lights you up Being good at something doesn't mean you should build your business around it. 27:30 – What you can do vs what you want to do How misalignment creeps in and why well-paid work can still lead to burnout. 32:20 – How to identify your real gifts (practical reflection) Looking for patterns in what energises you and what drains you. 36:45 – Why feedback matters (and who to ask) What you learn from people who know you well vs those who barely know you. 40:30 – Inside-out personal branding explained Purpose, passion, presence, personality and reputation, and why brand starts inside. 45:15 – Can you change your personal brand? Why evolving doesn't mean becoming someone else, and why rigidity causes burnout. 49:30 – Creating spaces for solopreneurs: Higher Voltage Why Christine created an event focused on "stronger, not bigger" businesses. 54:10 – Final reflections on growth, courage and experimentation Using discomfort wisely and letting your value guide what comes next. 56:20 – Closing & where to connect next   ************************************************ Higher Voltage Event Invitation:  If this conversation resonated and you're a solopreneur who wants to grow stronger without burning out, I'll be sponsoring the Higher Voltage event in London this January the 22nd. Higher Voltage is a one-day, in-person business growth event created specifically for solopreneurs, focused on clarity, value and sustainable growth. As one of the main sponsors, I'm able to offer you an exclusive 25% discount. Simply use the code WHISPER at checkout. Find out more and book your spot here: ************************************************ About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #solopreneur #growth #success #branding

🎙️ How Writing a Nonfiction Book Unlocks Impact, Influence, and Freedom with Stacy Ennis  | The Art of Value Whispering Podcast (episode 284) Many business owners and experts have the idea of writing a non-fiction book lingering at the back of their mind. It feels meaningful, but also a little overwhelming. Where do you start? What should you write? And how can you make sure it genuinely supports your reader? In this episode of The Art of Value Whispering podcast, I'm joined by Stacy Ennis – book coach, author, ghostwriter and nonfiction writing mentor who helps entrepreneurs turn their ideas, stories and lived experience into clear, well-structured books. She explains how your book can become a natural extension of your work, a supportive resource for your reader and a long-term asset for your business. Together, we look at the writing journey you can take to turn your expertise into something useful and meaningful. And here's the good news, according to Stacy: You don't need dramatic confidence. You don't need endless time. You don't need to be "more ready" than you are. You simply need a clear path, a supportive plan and a connection to the reader you want to help. This episode offers a grounded, realistic way forward. Join me as we explore a simpler, more centred approach to writing your book — one that helps you shape your ideas with confidence and create something truly valuable for your future readers.   WHAT YOU'LL LEARN IN THIS EPISODE ⭐ Why your personal stories and insights hold the key to a meaningful book ⭐ How planning turns writing from chaotic to completely manageable ⭐ The difference between information and transformation — and why readers need both ⭐ The common trap new authors fall into (and how to avoid overcomplicating your book) ⭐ How a well-crafted book can unlock visibility, speaking opportunities, and long-term authority ...and much more!   *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************   📍 TIMESTAMPS   00:00 – Welcome & context Introduction to the episode and why writing a nonfiction book is one of the most powerful tools for impact and visibility. 02:10 – Stacy's journey into nonfiction How a childhood love of reading led to a global career in writing, editing, and ghostwriting for high-profile leaders. 06:45 – Becoming a nonfiction book mentor From travel writing to magazine editing to ghostwriting — and the surprising path that shaped Stacy's expertise. 10:20 – What makes a nonfiction book successful Why storytelling matters, how memory works, and why facts alone don't create transformation. 14:30 – The craft behind great nonfiction Using narrative arc, emotional pacing, and structure to guide your reader from first page to final insight. 18:15 – Avoiding the "crammed book" trap Why new authors overfill their books — and how simplifying actually strengthens your message. 22:40 – The power of planning Why outlining is essential, how long it should take, and how planning unlocks creativity and flow in the writing phase. 27:55 – The writing process made easier How a strong outline stops editing loops, reduces overwhelm, and makes fragmented writing time productive. 31:10 – Finding the book within you Why your strongest ideas already exist in your lived experience — and how writing brings clarity to your thought leadership. 35:20 – Letting go of perfection Why first drafts are messy by design, and how mindset, self-trust, and lowering the bar help you move forward. 39:40 – Lifestyle design for authors Why discretionary time is essential, how to protect it, and the small habits that create big writing momentum. 43:25 – How a book becomes a business asset Speaking opportunities, lead generation, brand authority, awards — and why books continue creating value for years. 47:50 – Final encouragement Stacy's advice for aspiring authors and why your book can become the catalyst for your biggest dreams. 49:45 – Free guide & next steps Where listeners can access Stacy's ebook and writing resources to begin their author journey.   ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #video #content #success #books

🎙️ Embracing Video  and Curiosity in Business with Rachael Bryant  | The Art of Value Whispering Podcast (episode 283) If you're an introverted business owner, the idea of showing up on video can feel…a lot. Too visible. Too loud. Too exposed. But as Rachael Bryant and I explore in this episode, video isn't about being "camera ready" — it's about being you, in a way that lets your future clients see, hear and feel the value you bring. When you shift the focus from performing to connecting, video becomes far less intimidating and far more effective. And as Rachael explains beautifully, you already have everything you need to start. Join me in this episode to learn how to make video feel natural, grounded and genuinely aligned with how you work best — even if it feels daunting right now.   WHAT YOU'LL LEARN IN THIS EPISODE ⭐ How to start with the story you know best   ⭐ Why you don't need to talk to the camera to begin   ⭐ How one 30-minute conversation can become 50 pieces of content   ⭐ Simple tools that make video easy — not overwhelming   ⭐ Why your lived experiences are your most magnetic content ...and much more!   *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************   TIMESTAMPS 00:00 – Welcome & Introduction Opening the episode and acknowledging why video often feels confronting for introverts — and why it has more upside than most people realise. 01:10 – Rachel's Unexpected Path Into Video Rachel shares her journey from beauty therapist to police officer to business owner, and how an unexpected request during the pandemic opened the door to video production. 03:35 – From Events to Corporate Video Exploring how corporate clients began asking for simple, clear video content, and how that pivot reshaped their business direction. 05:15 – Why Their First Podcast Flopped Rachel explains how starting a podcast led them down the rabbit hole of combining video with audio — and what they learned from a total flop. 06:40 – The Real Power of Video for Connection Discussing why video builds trust more quickly than any other format and why it's especially powerful for introverted business owners. 08:00 – How One Video Becomes 50+ Pieces of Content Rachel breaks down how a single 30-minute conversation can be repurposed into blogs, carousels, reels, newsletters and more — removing the pressure to constantly create. 10:20 – "I'm Too Boring" and Other Myths Unpacking why entrepreneurs underestimate the value of their own stories and how "ordinary" experiences often become the most relatable content. 12:10 – Using Your Lived Experiences as Content Deepening the conversation on why your day-to-day moments, missteps and personal stories make your content richer and more memorable. 14:05 – The Biggest Block: Consistency Exploring the real reason video feels hard — not time, but the belief that you need to create from scratch rather than repurpose strategically. 16:00 – Breaking Down a Conversation Into Content Rachel shares practical examples of turning key takeaways into multiple stand-alone videos, posts and blogs. 17:45 – Creating Content That Positions You as an Expert Discussing how using interview clips and responses can elevate your authority without needing to perform for the camera. 19:40 – The Value of Collaboration in Video How duets, co-presenting and group conversations can help you feel more confident until you're ready for solo videos. 22:00 – Why Hero Origin Stories Matter Rachel explains why your origin story is the easiest content to start with — and why almost no one sees your first videos anyway. 24:05 – "I Don't Think I'm Interesting" Practical advice for shifting your mindset when you worry your story or industry is "too boring" for video. 26:00 – The Power of Simplicity Discussing how simplifying your explanations helps your audience understand you more easily — and why jargon turns people away. 28:10 – Beginner Mistakes and What to Avoid Exploring the editing pitfalls, over-explaining, and setup issues that make video harder than it needs to be. 29:30 – Easy Tools and Tech That Keep Video Simple Rachel shares her favourite beginner-friendly tools, including phone cameras, Boya mics and simple editing software. 32:00 – Creating Measurable Content With Purpose How to track what's working using unique links, QR codes and simple analytics — and why this matters for strategy. 34:20 – Bringing Video Into Live Events Rachel explains how she and her team set up portable podcast studios at conferences to showcase speakers and attendees. 36:35 – The Magic of Real-Time Feedback & Repurposing How event interviews naturally create multi-platform visibility for both the host and the guest. 38:00 – Using AI to Multiply Your Content Rachel shares how she uses transcripts and custom prompts to turn conversations into 50+ ideas across platforms. 40:10 – Seasonal Repurposing & Smart Visibility How to use AI and planning to bring older content back to life during relevant seasons or awareness days. 41:40 – Handling Trolls and Protecting Your Confidence Practical advice for managing negative comments and staying supported as you grow your visibility. 43:00 – Final Advice for Embracing Video Rachel's encouragement to start small, collaborate, simplify — and remember that growth comes from doing, not perfecting.   ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here ******************************************************   #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #video  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #businesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #content #success #contentmarketing 

🎙️When Marketing Feels Hard, You Might Have the Wrong Strategy for You Here's how to know and what to di to change it if it is ... The Art of Value Whispering Podcast (episode 282) with Melitta Campbell    Lately, I've been noticing something in the conversations I'm having with business owners. More and more people are quietly admitting that the way they're currently marketing doesn't feel good anymore. It feels forced, complicated, or heavier than it should be. And instead of creating momentum, it's draining their energy. For many of us — especially those who are introverted or thoughtful by nature — success doesn't come from being everywhere or pushing ourselves into strategies that feel unnatural. It comes from choosing approaches that honour how we work, think and communicate. In this episode of The Art of Value Whispering podcast, I share what I see most often when someone's marketing feels "off," why it happens, and how you can rebuild a strategy that fits you far better and attracts more of the right clients. I'll walk you through the signs of misalignment and the practical steps you can take to create visibility that feels lighter, clearer and much more sustainable.   💡 WHAT YOU'LL LEARN IN THIS EPISODE ⭐ The three clear signs your marketing strategy is misaligned   ⭐ Why "doing more" won't fix the problem — and what will   ⭐ How misalignment quietly creates resistance, inconsistency and self-doubt   ⭐ Why choosing fewer, better-aligned tactics leads to stronger and more sustainable visibility   ⭐ How to rebuild your approach so it supports your actual life, energy and season   ...and much more!   *********************************************   🎧  Prefer to Listen? Visit: www.melittacampbell.com/podcast   Or subscribe to the 'Art of Value Whispering Podcast' on Apple Podcasts or Spotify.   ************************************************   📍 TIMESTAMPS   00:00 – Introduction Introducing the episode and explaining why marketing often feels heavy or confusing — usually a sign of misalignment, not a personal flaw. 01:15 – Why Strategy Fit Matters Sharing why copying someone else's marketing rarely works and how a tactic only succeeds when it matches your energy and personality. 02:40 – When Your Life Doesn't Match the Strategy Highlighting examples of strategies that fail simply because they don't suit your lifestyle, pace or capacity. 03:20 – Sign #1: Avoiding Marketing Describing the first sign of misalignment: procrastinating, resisting or dreading your marketing tasks. 04:05 – Sign #2: Feeling Overwhelmed Explaining how doing many disconnected tactics creates confusion and why overwhelm usually comes from lack of clarity, not lack of effort. 05:20 – Sign #3: Messaging That Isn't You Sharing how messaging can feel flat, forced or unlike your natural voice when the strategy isn't aligned. 06:15 – Returning to Your Value Sweetspot Introducing the Value Sweetspot and showing how reconnecting with your strengths makes your marketing feel more natural and grounded. 07:15 – Choosing Fewer, Better-Fit Tactics Encouraging you to focus on one aligned channel instead of spreading yourself thin across multiple platforms. 08:05 – Marketing That Works With Your Life Discussing the importance of creating a strategy that fits your real schedule, energy and season of life. 09:10 – Reflection and Invitation Inviting you to reflect on what resonated most and to join the next Pod Club or connect with me on LinkedIn. 09:55 – Support and Closing Sharing how to book a call for aligned strategy support and closing with my reminder that it's not about who shouts loudest, but who resonates deepest.   ****************************************************** About Your Host, Melitta Campbell Melitta Campbell is an award-winning business coach, TEDx speaker, author of A Shy Girl's Guide to Networking and founder of The Value Whispering Circle. ‍ Through her Value WhisperingTM Blueprint, she helps introverted female entrepreneurs build quietly impactful businesses that grow through clarity, trust, and alignment. ‍ Learn more about working with Melitta here   ****************************************************** #podcast #businessgrowth #authenticbusiness #valuewhispering  #marketingpodcast #business #sales  #entrepreneurialsuccess #entrepreneurship #introvertedentrepreneur #introverted  #mindset #marketing #smallbusiness #smallbusinessmarketing #busnesscoach #switzerland #business #businesssuccess #momentum #leadership #businessstrategy #success