For The 23% The Woman Of Color Business & Entrepreneurship Podcast

What if running your own Facebook ads is easier than you've been led to believe? In this episode, Dielle Charon sits down with ads expert Claire Pells to break down everything coaches and entrepreneurs need to know about running profitable Facebook and Instagram ads. Dielle shares how she went from making over $3 million organically while believing paid ads wouldn't work for her to confidently running her own campaigns, understanding her numbers, and using ads to reach more women of color entrepreneurs. Together, Dielle and Claire tackle the questions business owners are constantly asking: When should you start running ads? Do you need to make $100K organically first? Should you hire an ads manager or learn to do it yourself? And how do you know whether your ads are actually making you money? They break down essential advertising metrics like cost per lead (CPL), customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV), including why cheaper leads don't always mean more profitable campaigns. They also share what they've learned from testing webinars, paid private podcasts, evergreen funnels, and free live challenges—and why getting cold audiences to convert often requires a different approach than selling to people who already know you. If you've been intimidated by Facebook ads, frustrated by expensive leads, or wondering how to scale beyond organic marketing, this conversation will help you understand the numbers, choose a smarter funnel strategy, and build the confidence to take control of your advertising. Timestamps 00:29 Why Dielle wanted to bring her ads coach, Claire Pells, on the podcast 05:07 How Dielle went from $3 million in organic sales to learning paid ads 12:13 When should coaches start running Facebook ads? 19:24 How the Meta ads algorithm works and finds your ideal clients 23:53 Should you hire an ads manager or run your own ads? 33:09 Understanding ROAS, CAC, and cost per lead 46:00 Free vs. paid funnels: What actually converts with cold traffic? 56:55 Why live webinars and challenges outperform evergreen funnels for their clients Claire's website: www.clairepells.com Join the membership: https://forthe23percent.com/everything-sales-main

What if the reason your coaching business isn't growing isn't your marketing—but that you can't prove your clients are getting results? In this episode, Dielle Charon sits down with Ashley Rose of Systems Over Stress, a client results and systems expert, to talk about one of the most overlooked parts of building a successful coaching business: tracking what actually happens after someone pays you. Ashley breaks down why every coaching offer needs a clear, measurable result, how to build a simple client results tracking system, and why collecting testimonials from your most vocal clients isn't enough. Together, Dielle and Ashley explain how to track tangible and intangible transformations, create a culture where clients actually report their wins, and use real data to improve your coaching programs. They also get into the emotional side of client results: the fear of discovering your clients aren't making progress, handling dissatisfied clients without taking everything personally, and building systems that protect both your clients and your confidence as a business owner. Plus, Ashley shares how getting clear on the result she wants to help clients achieve has transformed her own business, and why self-trust doesn't mean making perfect decisions—it means knowing you can figure things out even when something doesn't work. If you're a coach who wants to make more sales, deliver better results, and build a business with real proof behind your promises, this conversation will change how you think about client experience, coaching systems, and long-term growth. Timestamps 00:00 Why client results are the foundation of a successful coaching business 04:36 Why Ashley made client results tracking her biggest business priority 05:49 How to build a simple client results tracking system 07:32 Overcoming the fear of discovering your clients aren't getting results 13:15 How to measure confidence, mindset, and other intangible transformations 20:32 Why tracking client results makes your coaching offer more legitimate 24:33 The systems every coach needs to deliver better client results at scale 39:49 How to trust yourself when making major changes in your business References: Podcast 344: How To Create A Time Based Specific Result In Your Marketing, Even If You Are Scared To Claim A Result Ashley Rose: https://www.instagram.com/systemsoverstress/ Join the membership: https://forthe23percent.com/everything-sales-main

Episode Description What if the biggest lessons about building a million-dollar business have nothing to do with finding a better strategy? In this episode, Dielle Charon sits down with longtime friend and financial coach Gina Knox for an unfiltered conversation about the mistakes, failures, and mindset shifts that come with building a seven-figure business. Gina shares how she went from $525K to nearly $1 million in annual revenue without significantly increasing her expenses or changing her strategy—and why the biggest shift was actually in how she thought about herself and her business. But this conversation isn't just for million-dollar entrepreneurs. Dielle and Gina revisit their early business mistakes, from investing in advanced strategies before mastering sales to comparing themselves to more established entrepreneurs. They explain why developing foundational skills, learning how to receive feedback, and investing time in implementation matter more than chasing the next exciting marketing tactic. They also get into the lessons nobody prepares you for at seven figures: making rookie mistakes even after years of success, taking client feedback personally, people-pleasing at scale, shutting down profitable opportunities that don't feel aligned, and learning that not every dollar is worth pursuing. Whether you're working toward your first $100K, scaling to seven figures, or figuring out what comes after your first million, this episode will challenge how you think about success, failure, money, and the kind of business you actually want to build. Timestamps 00:02:41 The biggest surprise about making seven figures 00:07:00 The mindset shifts that helped Dielle and Gina reach their first $100K 00:12:53 Early business mistakes: investing in advanced strategies before mastering the basics 00:20:07 What entrepreneurs should actually invest in at each stage of business 00:30:30 Why becoming a better learner is essential for business growth 00:39:20 The biggest mistakes Dielle and Gina made after reaching seven figures 00:47:00 People-pleasing, client results, and the hidden challenges of scaling 01:02:02 Beyond $1 million: building a business that works for you Join the membership: https://forthe23percent.com/everything-sales-main Gina Knox: www.ginaknox.co

Episode Description What if getting more clients didn't require you to constantly post, DM, network, and manually chase leads? In this episode, Dielle Charon sits down with ads and funnel strategist Stefanie Julia to break down how to build an automated client attraction system using ads and funnels. Stephanie explains why ads are simply automated visibility, why running ads without a funnel can waste money, and how women of color entrepreneurs can use paid traffic to get their work in front of more of the people who need it. They also unpack the biggest mistake entrepreneurs make when choosing a funnel: copying what works for somebody else instead of looking at how clients are already finding and buying from you. Dielle shares her own journey of testing webinars, private podcasts, paid workshops, and challenges before discovering the funnel that consistently works for her business. If you're ready to generate more leads without adding more manual work to your plate, this conversation will help you understand how to choose the right funnel, what metrics actually matter, and why building a repeatable client attraction system can help you grow without burning out. Timestamps 00:27 Why Instagram Lives create high-intent leads 05:00 From Homeland Security agent to ads + funnel strategist 09:15 Why more women of color need to be running ads 12:20 Why ads are simply automated visibility 19:20 What a funnel actually is—and why you already might have one 22:00 How Dielle tested multiple funnels before finding what worked 27:00 Why you shouldn't copy someone else's successful funnel 48:40 The biggest funnel mistakes—and why a client attraction system keeps you from quitting Stefanie Julia's Scale Prep Formula Masterclass: https://alwaysavip.com/webinar?el=dlpodcast Instagram: https://instagram.com/thestefaniejulia

What if the last few months of the year could change your life, even if the first nine didn't go the way you planned? In this episode, Dielle shares how she made more money in a December launch than she'd ever made before, at a time when most entrepreneurs expect sales to slow down. She also explains why she believes the new year has already started, and why waiting for January could be quietly costing you. If you're tired, burnt out or still carrying this year's disappointments, she has a reframe that might change how you see the next 90 days. Then she lays out the simple three-part plan she's using to end her own year strong, and her goals may surprise you. Grab your notebook, because by the end you'll know exactly what to focus on before the year runs out. Timestamps 00:33 – The episodes listeners keep talking about, and what's coming in this one 02:03 – Why Dielle believes the end of the year can change your life 05:47 – A launch that broke her own record in December, and what happened on Thanksgiving Day 08:22 – Why January is being decided right now 09:57 – Exhausted and ready to coast? Listen to this first 15:11 – The only thing you really need to finish strong (it's not more followers) 17:09 – Dielle's simple three-part plan for ending the year strong 30:18 – What's happening inside the programs this fall