For The 23% The Woman Of Color Business & Entrepreneurship Podcast

In this episode host Dielle welcomes lawyer Autumn Witt Boyd, founder of the AWB Firm. They dive into crucial legal topics relevant to entrepreneurs, including contracts, intellectual property, client disputes, and the role of trademarks. Autumn offers practical advice for navigating legal issues and stresses the importance of understanding the legal landscape in which businesses operate. Tune in to learn how to protect your business, manage client relationships, and make informed decisions about legal matters. Join us for this insightful conversation aimed at empowering women of color in entrepreneurship. 00:00 Introduction to the Podcast 00:24 Meet Autumn Witt Boyd: Legal Expert for Entrepreneurs 03:02 Starting a Business: Legal Essentials 04:28 Contracts: Key Elements and Common Issues 17:34 Handling Client Issues and Refunds 24:20 Navigating Public Criticism and Testimonials 29:31 Marketing Promises and Legal Disclaimers 39:36 Navigating Business Freedom and Challenges 39:53 Understanding Trademarks: When and Why 41:37 Trademark Enforcement and Client Experiences 49:41 Business Entities: LLC, DBA, and S Corp Explained 56:46 The Importance of Business Insurance 01:00:02 AI in Legal Advice: Pros and Cons 01:05:20 Building a Legal Support Team 01:12:47 Conclusion and Free Legal Audit Offer Autumn Witt Boyd Instagram: @awbfirm Website: awbfirm.com Email: awb@awbfirm.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this engaging conversation, Dielle and Jordan Gill explore various aspects of entrepreneurship, including effective selling methods, the importance of pivots, and the role of vulnerability in marketing. They discuss the evolution of Jordan's business during the pandemic, the concept of micro tools, and how to create unique offers that resonate with audiences. The discussion also touches on the significance of community, collaboration, and intentionality in speaking engagements, as well as the unique advantages of being a woman of color entrepreneur. 00:00 Introduction and Connection 03:59 Selling Through DMs: A New Approach 09:23 Business Evolution: Pre and Post-Pandemic 16:16 Navigating Pivots in Business 17:01 Understanding Micro Tools 23:51 Creating Unique Offers in 2025 29:17 Embracing Vulnerability in Marketing 33:24 The Power of Specificity in Messaging 38:12 Navigating Speaking Opportunities 42:08 The Value of Unpaid Speaking Engagements 48:04 Building Relationships Through Speaking 51:32 Intentionality in Event Hosting 53:32 The Challenges of Speaking Engagements 56:37 The Role of Speakers in Events 58:37 Building Relationships in Business 01:00:49 Navigating Community Dynamics 01:03:26 Affiliate Strategies and Collaboration 01:07:42 The Power of Unique Voices 01:10:37 Leveraging Diversity in Business For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode, Dielle introduces the Everything Scaling Mastermind, a 12-month program designed to help women of color entrepreneurs scale their businesses. She discusses the importance of making investments in coaching and provides strategies for quickly recouping those investments. The conversation emphasizes the supportive community and resources available within the mastermind, encouraging participants to think creatively about their business strategies to achieve financial success. 00:00 Introduction to the Everything Scaling Mastermind 02:29 Overview of Six-Figure Liberation Mastermind 05:18 Strategies for Making Your Investment Back 09:24 Creative Ways to Pay Off Your Investment 14:49 Empowerment and Support in the Mastermind For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of "For the 23%", host Dielle dives into the intricacies of launching and scaling a business, particularly for women of color entrepreneurs. She emphasizes the importance of understanding whether issues arise from the offer itself or the launch strategy, sharing insights from her extensive experience with over 200 launches. Dielle provides actionable advice on how to assess the effectiveness of an offer and the launch process, highlighting the need for continuous audience engagement and lead generation between launches to maintain momentum and conversions. 00:00 Introduction to the Podcast and Mastermind 02:21 Understanding Offer vs. Launch Issues 07:25 Creating a Sustainable Launch Strategy 14:44 Planning Ahead for Launch Success 21:45 Maintaining Engagement Between Launches 24:34 Balancing Evergreen and Launch Strategies   For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a comprehensive guide for entrepreneurs looking to scale their businesses in 2026. 00:00 Introduction to the Mastermind and Goals 02:49 Understanding Launch Strategies 06:02 Diagnosing Launch Failures 08:56 Key Elements for Successful High Ticket Launches 12:10 The Importance of Messaging and Offers 14:52 Webinars as a Sales Tool in 2026 18:02 Content Strategy for Launches 21:11 Pre-Launch vs. Launch Content 23:58 Conclusion and Next Steps   For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Get Access to Dielle's 5 Day Training that starts on January 19: How To Hit $250k, $500k, and $1M in 2026 In this episode, Ashley, Dielle's Mastermind Client, shares her journey as a mastermind client, discussing the evolution of her offers, mindset, and the importance of having a supportive coach. The conversation delves into the dynamics of the coach-client relationship, the significance of sticking with one coach, and the challenges of offer abandonment. They explore the value of community support, self-trust, and the resources available within the mastermind to help clients achieve their business goals. The episode concludes with insights on the investment in coaching and the transformative power of a dedicated coaching relationship. Chapters 00:00 Introduction to Mastermind Success 02:09 The Coach-Client Dynamic 06:13 Navigating Offer Abandonment 10:01 The Importance of Sticking with One Coach 13:52 The Power of a Supportive Community 18:00 Building Self-Trust and Agency 22:05 The Role of Feedback in Growth 25:53 Resources and Tools for Success 30:08 In-Person Events and Community Building 34:06 Investment and Value of Coaching 37:56 Conclusion and Call to Action Connect With Ashley: https://systemsoverstress.co  Ashley's Youtube Channel: https://www.youtube.com/@systemsoverstress 

In this bonus epsiode, Dielle shares exactly how she learned to never wastes a five figure coaching investment and how to always get a major ROI, especially in a large investment in your business. 

  FREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026  In this episode of 'For the 23%', host Dielle Charon discusses the importance of scaling sales for women of color entrepreneurs. She introduces the Everything Scaling Mastermind, a 12-month program designed to help participants achieve significant income growth. Dielle outlines key strategies for overcoming sales barriers, improving messaging, generating leads, and enhancing sales call conversions. She emphasizes the need for effective webinars, prelaunch strategies, and the importance of having a flexible business model. Additionally, she encourages listeners to embody their role as their ideal client's dream coach and to focus on selling a movement rather than just a product. 00:00 Introduction to the Podcast and Mastermind 02:41 The Everything Scaling Mastermind Overview 04:01 Identifying Sales Barriers 18:08 Lead Generation Strategies 20:24 Improving Sales Call Conversions 24:08 Webinar Effectiveness 28:02 Prelaunch Strategies 32:08 Business Model Flexibility 33:58 Dream Coach Identity 36:39 Selling a Movement For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle and guest Tomasha Suber discusses the importance of presence in sales, the trends in leadership and business decisions, the concept of sabbaticals and rest, and the implications of rebranding in entrepreneurship. The conversation emphasizes the need for authenticity, understanding one's identity, and making informed decisions in business. Looking ahead to 2026, they predict changes in business structures, a focus on client results, and the rise of referral programs and sales calls as essential components of successful business strategies. 00:00 Introduction to the Podcast and Mastermind Program 02:21 The Importance of Presence in Sales 09:04 Trends in Leadership and Business Decisions 17:28 The Concept of Sabbaticals and Rest 23:29 Rebranding: A Solution or a Distraction? 29:37 Understanding Buyer Needs in 2025 33:00 The Shift Towards Simplicity in Offers 34:39 Articulating Value and Offer Structure 40:53 The Resurgence of One-on-One Coaching 45:41 Prioritizing Connection Over Community 48:19 Reassessing Work-Life Balance 51:31 Looking Ahead to 2026: Business Structures and Client Results Connect With: Tomasha Suber Website: tomashasuber.com Instagram: @tomashasuber LinkedIn: linkedin.com/in/tomashasuber Connect with Dielle at For The 23%: Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

FREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026 The episode serves as both a personal diary and a motivational guide for women of color in entrepreneurship. In this episode, Dielle Charon shares her journey of launching a membership program, detailing the emotional ups and downs, fears, and triumphs she experienced along the way. She emphasizes the importance of authenticity, self-belief, and the willingness to document one's journey. Dielle also discusses her goals for the membership, the strategies she is implementing, and the mindset shifts she is making to ensure success. In this conversation, Dielle shares her journey through the launch of her membership program, discussing the anxiety and expectations that come with it. She emphasizes the importance of listening to her anxiety as a guide for business decisions and reflects on the lessons learned from the process. Dielle also celebrates the success of her membership launch, highlighting the growth she has experienced both personally and professionally, and outlines her future goals and strategies for continued success. 00:00 — Introduction to the Podcast and Mastermind Enrollment 02:21 — Behind the Scenes of Membership Launch 05:08 — Documenting the Emotional Journey 17:34 — Reflections on Fear and Identity 18:42 — Updates on Membership Launch Progress 30:11 — Shifting Goals and Celebrating Progress 32:35 — Protecting Excitement and Anticipation for Launch 34:22 — Navigating Launch Anxiety and Expectations 40:55 — Listening to Anxiety for Business Growth 52:39 — Reflections on Membership Success and Future Goals For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', Dielle McMillan shares her top business lessons from 2025, emphasizing the importance of skills over goals, the necessity of taking risks, and the value of making mature business decisions. She discusses how grief can signify growth and introduces the concept that 10X growth is easier than 2X, encouraging listeners to embrace change and focus on long-term success. 00:00 — Introduction to the Podcast and Mastermind Program 02:21 — Top Business Lessons from 2025 03:48 — Skills Over Goals: The Key to Success 11:06 — The Importance of Risk in Business 20:05 — Making Mature Business Decisions 25:17 — Grief as a Sign of Growth 30:57 — 10X is Easier than 2X: A New Perspective For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', Dielle McMillan shares her insights and lessons learned from 2025, focusing on sales strategies and the importance of adapting to changing market conditions. She emphasizes the need for women of color entrepreneurs to embrace in-house learning, prioritize lead generation, and create urgency in their sales offers. Dielle also discusses the significance of human-centered sales experiences and the impact of specific outcome themes in marketing. This episode serves as a guide for entrepreneurs looking to scale their businesses sustainably while maintaining a connection with their audience. 00:00 — Introduction to the Podcast and Mastermind 02:21 — Sales Lessons from 2025 03:16 — Embracing Change in Sales Strategies 05:06 — The Importance of Learning In-House 10:56 — Creating Specific Outcome Themes 15:27 — Prioritizing Lead Generation 20:08 — Creating Urgency in Sales Offers 28:11 — Human-Centered Sales Experiences For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle engages in a deep conversation with Eduek Brooks about the experiences of women of color in entrepreneurship. The discussion covers personal debt stories, the importance of mindfulness in spending, the concept of lifestyle creep, and the necessity of having a financial surplus. The speakers emphasize the need for intentionality in financial decisions and the mindset shifts required to achieve financial abundance. In this conversation, the speakers discuss the mental barriers that prevent individuals from pursuing their financial goals and the importance of financial awareness. 00:00 — Introduction 02:42 — Debt Stories and Financial Mindfulness 05:55 — Lifestyle Creep and Financial Awareness 09:51 — Intentional Spending and Living Within Means 14:50 — Understanding Surplus and Financial Goals 18:08 — Mindset Shifts for Financial Abundance 21:45 — Overcoming Mental Barriers to Success 23:37 — The Importance of Financial Awareness 27:52 — Investing: A Path to Financial Freedom 35:57 — Transitioning from Employment to Entrepreneurship 39:34 — Empowerment as a Woman of Color Business Owner Connect With: Eduek Brooks Website: twosidesofadime.com Instagram: @twosidesofadime Email: eduek@twosidesofadime.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities. 00:00 — Introduction 01:01 — The Power of Email Marketing 04:06 — Storytelling in Email Campaigns 08:12 — Specificity and Detail in Copywriting 12:07 — Engaging Different Types of Decision Makers 16:14 — Creative Email Strategies and Experiments 22:35 — Effective Email Segmentation Strategies 28:11 — Personalizing the Selling Experience 32:30 — The Unique Perspective of Women of Color Entrepreneurs 39:34 — Navigating Identity and Representation in Business Connect With: Eman Ismail Website: emancopyco.com Instagram: @emancopyco Email: eman@emancopyco.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business. 00:00 Introduction to the Podcast and Host's Journey 00:29 Understanding Client Needs: The New Framework 01:49 Key Questions for Identifying Client Needs 06:18 Exploring Current Challenges and Failures 12:46 Addressing Fears and Providing Hope Connect with Dielle at For The 23%: Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan shares insights on how to create effective sales ideas for women of color entrepreneurs. Drawing from her recent successful summit launch, she outlines four key components of a good sales idea: freshness, urgency, interactivity, and exclusivity. Dielle emphasizes the importance of understanding current market trends and engaging with clients to build trust. She encourages listeners to develop unique sales campaigns and offers practical advice on how to implement these strategies in their own businesses. 00:00 — Introduction to the Podcast and Host's Journey 00:54 — Reflecting on a Successful Launch 02:48 — Key Components of a Good Sales Idea 06:09 — The Importance of Freshness in Sales Ideas 08:52 — Creating Urgency in Sales Strategies 11:47 — Interactive Sales Experiences for Engagement 14:51 — The Power of One-Time Only Offers 17:04 — Conclusion and Call to Action For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle discusses the significance of focusing on the quality of ideas rather than merely executing actions in business. She emphasizes that successful entrepreneurs prioritize creative thinking and innovative concepts to attract and convert clients. Dielle shares personal experiences and strategies for generating strong ideas, encouraging listeners to adopt a creative mindset and allocate time for brainstorming. The episode aims to empower women of color entrepreneurs to build wealth and change the face of entrepreneurship through effective idea generation. 00:00 — Introduction to the Podcast and Its Purpose 00:29 — The Importance of Ideas Over Actions 05:09 — The Power of Quality Ideas in Business 10:38 — Adopting a Creative Mindset for Success For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Jereshia Hawk and Dielle Charon discuss innovative selling strategies, the importance of taking a sabbatical, and how to navigate life changes while adjusting business models. They explore the concept of sustainability in business and how to prepare for motherhood, emphasizing the need for resourcefulness and self-trust in entrepreneurship. 03:22 — The Power of Waitlists in Selling 07:39 — Creating Exclusivity and Personal Connection 13:47 — Understanding Sabbaticals: Purpose and Experience 20:58 — The Importance of Taking Breaks 25:45 — Business Model Evolution: Pre and Post Sabbatical 40:34 — The Journey to Self-Trust in Entrepreneurship 43:49 — Navigating Business Models and Sustainability 45:52 — Understanding Seasonal Sustainability in Business 50:56 — The Importance of Operational Soundness 58:38 — Preparing for Motherhood as a Business Owner Connect with Jereshia: Website: jereshiahawk.com Instagram: @jereshiahawk Podcast: Jereshia Said Podcast Connect with Dielle at For The 23%: Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Dielle and Keenya dig into why live selling converts so well, how to title and structure a livestream, and the mindset it takes to "command the room." Keenya shares the balance between alter ego and authenticity, plus concrete ways to stay consistent without over-polishing. They map out five priorities for TikTok heading into 2025–26, including longer videos, lives, and choosing a clear on-platform persona. The conversation widens to safety, identity, and entrepreneurship for women of color—including financial safety, healthcare, and building a business that supports your nervous system.   Chapters:   02:01 — Why Live Beats Short-Form for Sales: Energy, QVC effect, and seeing purchases roll in during a stream. 04:44 — Titles & Run-of-Show: Writing scroll-stopping live titles, using audience language, and teaching first before Q&A. 05:35 — Commanding the Room: Nerves, mindset, and using an alter ego while staying authentic. 14:37 — Cadence for Growth: Morning vs evening shows, consistency, and multi-platform streaming. 19:41 — TikTok Priorities for 2025–26: Go live (Service Plus for coaches), make 1+ minute videos, stay consistent, choose your persona, and show your "5:01 self." 57:56 — Financial Safety & Healthcare: Entrepreneurship as self-care, options beyond employer insurance, and reducing nervous-system stress through earning power.