In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities.

00:00 — Introduction

01:01 — The Power of Email Marketing

04:06 — Storytelling in Email Campaigns

08:12 — Specificity and Detail in Copywriting

12:07 — Engaging Different Types of Decision Makers

16:14 — Creative Email Strategies and Experiments

22:35 — Effective Email Segmentation Strategies

28:11 — Personalizing the Selling Experience

32:30 — The Unique Perspective of Women of Color Entrepreneurs

39:34 — Navigating Identity and Representation in Business

Connect With: Eman Ismail

Website:
emancopyco.com

Instagram:
@emancopyco

Email:
eman@emancopyco.com

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website:
forthe23percent.com

Instagram:
@forthe23percent

Membership:
forthe23percent.com/membership