Claim OwnershipMums With Hustle Podcast
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In 2015, as a new mum, I left my 10-year teaching career to pursue the freedom-filled life my family deserved. With no business experience and this podcast as my starting point, I built a multi-million-dollar online education business, powered by Instagram and content marketing.
The Mums With Hustle podcast is where I share my real journey, lessons, and strategies, alongside stories from the women I’ve coached and guests who inspire. It’s your space to learn, grow, and build a business by design. Enjoy!
518 Episodes
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If your course or membership isn’t selling as well as it should, it’s not your offer - it’s your message. In this episode, Tracy breaks down Donald Miller’s StoryBrand Framework and shows you how to use it to clarify your message, attract the right students or members, and turn more followers into paying clients. You’ll learn: The 7 key parts of the StoryBrand FrameworkHow to make your student or member the hero of your storyThe role you play as the guide who helps them overcome their problem...
In this episode, I share the seven reasons why I'm absolutely loving building my high-ticket programs on Circle. From the elevated energy of the platform to the ability to run seamless sprints and create locked private spaces for advanced clients, you’ll hear how I'm using Circle to deliver transformation, connection, and simplicity at scale. If you’ve ever wondered how to create a premium experience for your clients without overcomplicating your tech stack, this episode will give you a behin...
In this episode, I’m bringing you behind the scenes into a powerful conversation I shared with my 6 and 7 figure mastermind mentees at our recent retreat. The theme? We’re in the business of helping others win. This conversation is about belief, both the belief you hold in yourself and the belief you help cultivate in others. Because here’s the truth: you can’t help others believe in themselves if you don’t believe in you. Inside this session, we’ll unpack: ✨ The deeper reason your business e...
If you’re running (or planning to run) a live webinar to sell your course, membership, or coaching offer - this episode is for you. I’m pulling back the curtain on why I decided to master webinars, what that journey really looked like, and the 7 key numbers you must track to make your next launch your best one yet. You’ll also hear real stories from my business and my mentees - like: ✨ How Elle and Jess added 60 new members in three days with 30% live conversions ✨ How one of my mentees sold ...
What happens when a woman who has never run a live launch steps into a year-long Mastermind committed to her growth? Meet Tess Thompson, one of my Inner Circle Mastermind mentees, who is finishing her first year inside the Mastermind at a completely different level than she started. Tess is the founder of an online Pilates membership designed especially for women over 50 who want to move with ease again. And this year inside the Mastermind, her business has absolutely blossomed. Before joinin...
In this episode, I take you back to 2017, the year everything shifted. I had not hit six figures yet. I was building the business, juggling family, and telling myself I would invest when I felt ready. Then a friend with almost the exact same business told me he was applying for a high-level mastermind I had been quietly watching. We were at the same level. He decided he was ready. I was still waiting for permission. That one DM conversation became my wake-up call. You will hear: The real sto...
What if the thing you’re most afraid of - being “cringe” online - is actually the key to your next level of freedom, confidence, and growth? In this episode, I break down why cringe is the cost of growth and how the fear of judgment is keeping so many incredible women from stepping into their next level of visibility and influence. You’ll discover: ✨ What “cringe” really means (and why it’s not bad at all) ✨ How to know when you’ve hit your “cringe threshold” - and why that’s actually a good ...
If you have ever wondered what separates those who build businesses that last from those who quietly quit, this episode is for you. I am sharing the brutal truths from my early years in business. The decisions I made that most people won’t, the ones that shaped my growth, and why I get results most people never will. Inside this episode you will hear: Why waiting until you have an engaged audience is the worst mistake you can makeThe surprising truth about consistency including what g...
What does it cost you when you stay silent? This episode is about the price of invisibility. You’ve got dreams too big to hide, but still your finger hovers over the “share” button. Why? I’ll reveal three hidden forces that keep ambitious women from speaking up online: The shame of judgment and rejection.The wound of inferiority.The fear of expansion when success arrives. This is about more than social media. It’s about courage, power, and the willingness to be seen. 👉 Listen now, an...
Are you struggling to decide whether to create a course or a membership for your business? In this episode, I break down the differences between the two, helping you confidently choose the best model for you and your audience. You’ll learn: The core difference between courses and memberships (and why it matters).How to decide based on your personality, strengths, and lifestyle goals.What your audience is secretly telling you about which offer they’re ready for.The pros and cons of each model ...
Sales is never just sales. It is a mirror. In this episode, I share my honest perspective as both a buyer and a seller. I talk about what I love about being sold to, what I dislike, and why I am committed to creating intentional customer journeys that feel alive, valuable, and deeply considered. I introduce The Sales Paradigm Shift, a framework for reimagining how you think about selling through three core relationships: Your relationship with yourself (would you buy your own offer at full ...
What do you do when customers ask for a refund, want special treatment, or question your pricing? In this episode, I walk you through a real coaching moment from inside one of my programs where a woman was navigating those exact challenges. Instead of collapsing into guilt or people-pleasing, she chose to stay present, ask for coaching, and refine her leadership in real time. This is what it means to hold the throne. You’ll learn: How to stay grounded when your boundaries are challen...
Last night in Bali, I watched two kids’ faces go from joy to disappointment in seconds. What looked like a simple plate of fish and chips revealed a powerful business lesson for course and membership owners. In this episode, I share the story and the exact parallels to your business. You’ll discover: Why consistency of value matters more than you thinkHow perceived value can make or break retentionThe hidden cost of over-promising and under-deliveringWhy feedback is your best friend if you wa...
Ever felt a wave of panic when a member messages you outside your platform or boundaries? In this honest and empowering episode, Tracy shares how she used to overserve, reply at all hours, and carry the silent fear that if she didn’t respond right away, she’d lose members. From this place of people-pleasing, she learned to lead with integrity, love, and clear boundaries. Tracy also answers powerful listener questions, including: Did your family and friends support you when you started y...
In this episode, I share the 8 powerful mindset and leadership shifts that helped me build my 7-figure business working fewer hours, with more peace and alignment. You will learn how I make decisions, why I prioritise rest, how fitness fuels my leadership, the power of daily mindset work, and why starting my day with God changed everything. I also share why discernment in relationships is a business growth strategy most women overlook. If you are ready to scale your business without sacrifici...
In this episode, we’re diving into a raw and honest conversation about the invisible gap that keeps so many brilliant women from stepping into their next level. You’ll hear why it’s not just about strategy, tools, or knowing what to do… it’s about how you lead yourself in the moments that matter most. This is for the female founder who knows she was made for more but keeps feeling stuck at the same income ceiling, attracting the same clients, or looping in the same habits. The gap between wha...
You are a smart, capable coach or digital educator, so why do your Instagram Stories sometimes feel like random chit chat? In this episode, I am showing you exactly how to use Instagram Stories to build your email list and make sales, without feeling like you are just showing up for the sake of it. You will learn the four story types I personally use and teach inside my Social Method Society® membership. These are the story types that build connection, prime your audience to buy, and actual...
In this episode, I am calling out the hidden trap so many coaches and course creators fall into. Content that gets likes but not sales. If you have been showing up, posting, building an audience, but still feel like no one is buying your course, workshop, or membership, this is for you. You will learn: The key difference between engagement content and conversion contentWhy your most popular posts are not necessarily your most profitableHow to retrain your audience to see you as a lead...
In this episode, I’m pulling back the curtain on one of the most liberating decisions I’ve made as both a wife, mother, and business owner: I don’t leave my husband “to-do” lists when I’m away. This simple shift has transformed our relationship, our parenting dynamic, and—surprisingly—my business success. Here’s What You’ll Hear Inside: ✅ Why I stopped micromanaging at home and how it created a more empowered partnership. ✅ How releasing control in parenting helps us thrive as a coupl...
In this raw and personal episode, I share a note from 2017. It contained three affirmations written during one of the hardest seasons of my life. I had been diagnosed with severe anxiety and depression. After traditional therapy left me feeling stuck, I turned to kinesiology and began a simple practice that became a turning point in my healing. This is a story about rebuilding trust in yourself, starting with the most basic acts of daily life. It is about choosing your own medicine. It is ab...
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Loved this episode! I just hopped on IG and left a voice message for someone that I haven't seen active in a long time.
A wealth of knowledge!! So many amazing podcasts all with practical, actionable advice for women in business or wanting to start their own. favourite podcast....Sash Deacon of Beau Hudson! massive inspiration even though we are in different industries. thank you Tracey! x
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