Claim OwnershipThe Savvy Seller with Kristen Doyle
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© 2025 The Savvy Seller with Kristen Doyle
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When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more!
Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.
174 Episodes
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Send us a text! (Your number stays private) A beautiful website can only take you so far. What truly drives results is the strategic website copy behind it. In this episode, I share why your words matter more than your design and how simple messaging shifts can help visitors feel understood and ready to take action. You’ll learn how to refocus your copy on your customer, craft headlines that work harder, and use the problem–agitation–solution framework to make your message clearer and more co...
Send us a text! (Your number stays private) You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also hi...
Send us a text! (Your number stays private) I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instead to actually move the needle. We’ll explore the difference between vanity metrics and meaningful engagement, the handful of numbers I track (surprise: not subscriber count), and how simplifying led me to bett...
Send us a text! (Your number stays private) Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, and social media. You’ll learn my behind-the-scenes workflow, mindset shifts around repurposing, and how I use AI tools like Claude to ethically reformat my own words without losing my voice. By the end, you’ll ...
Send us a text! (Your number stays private) AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to choose the right AI tools, set up “project-based AI” to streamline your workflow, and create a brand voice guide that keeps your content sounding authentically you. Plus, I’m revealing my favorite trick for getting mor...
Send us a text! (Your number stays private) Content batching is supposed to save time, but it often feels overwhelming - until you have a real plan. In this episode, I share the three-part system that helped me go from dreading batching to actually (kind of) enjoying it! You’ll learn how to plan monthly themes, use quick voice memos and AI tools for idea generation, and separate planning from creation to make the process lighter and more productive. Whether you’re new to batching or just want...
Send us a text! (Your number stays private) A sales slump can send any business owner into panic mode - rushing to upload new products, slash prices, or overhaul their marketing, only to regret it later. In this episode, I’m sharing the real cost of those knee-jerk reactions and how to shift from fear-based decisions to a calm, strategic CEO mindset. You’ll learn how to recognize the triggers that spark panic, avoid common mistakes that waste time and money, and create a simple “panic prevent...
Send us a text! (Your number stays private) Have you ever poured your heart into cranking out product after product, only to watch your sales drop instead of soar? I’ve been there, and it turns out, I was stuck in what I call “creator mode.” In this episode, I’m sharing how I learned (the hard way) that sometimes what your business really needs isn’t another new thing to sell, but for you to step up and put on your CEO hat! Trust me, getting out of my comfort zone as a creator and actually le...
Send us a text! (Your number stays private) I've been watching everyone panic about switching email platforms lately - Flodesk ending flat rate pricing, Kit raising prices, Mailerlite making changes. But here's what's making me cringe: almost every post I see is driven by one thing - price. And as someone who's switched platforms 5+ times (embarrassing, I know), I had to share why not the way you should be making this decision. Your email platform is one of the most important pieces of ...
Send us a text! (Your number stays private) This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that truly move your business forward and giving yourself permission to let go of the rest during busy seasons. In this episode, I’m sharing what that looks like in my own business, why I’m taking September off fr...
Send us a text! (Your number stays private) Have you ever said “yes” to a business opportunity when your gut screamed “no”? In this episode, I share real-life stories of ignoring those instincts, from messy collaborations to draining clients, and reveal the costly lessons I’ve learned about protecting your “yes.” We dive into why we override our gut (hello, FOMO and people-pleasing), red flags to watch for, and simple, practical ways to set boundaries and say no without burning bridges. 01:20...
Send us a text! (Your number stays private) Have you ever thought, “Maybe I could write a book someday,” and then immediately shut it down because… where would you even start? Same here. That dream has been in the back of my mind for years, so I brought in someone who could help both you and me finally figure it out. Meet Kate Allyson—book coach, editor, and encourager of aspiring authors. Whether your book idea is business-related or deeply personal, Kate’s here to show you it’s absolutely p...
Send us a text! (Your number stays private) You know that feeling when you open your WordPress dashboard and see a plugin list a mile long—some you don’t even remember installing? I’ve been there too. But after managing a dozen WordPress sites for my own business, I’ve figured out exactly which plugins are worth using and which ones just slow things down. In this episode, I’m sharing the five plugins I always install and why they’re non-negotiable for things like security, SEO, performance, a...
Send us a text! (Your number stays private) If you're only using AI to crank out social media captions or email copy, you're leaving a ton of its power on the table. In this episode, I’m pulling back the curtain on three creative ways to use AI in your business, none of which involve sounding like a robot or churning out cookie-cutter content. These are time-saving strategies that keep your voice and help you stand out in a sea of sameness. I’ll walk you through how I use AI to turn messy voi...
Send us a text! (Your number stays private) AI is everywhere these days, and while it can be an amazing tool, it's also becoming a minefield of costly AI mistakes for business owners. In this episode, I’m pulling back the curtain on some of the most common missteps I’m seeing digital product sellers make when using AI. From letting AI tools write your legal policies (please don’t!) to blindly trusting AI-generated website code, these mistakes might seem small but can lead to big problems with...
Send us a text! (Your number stays private) Social media has never been my favorite part of business. Like many of you, I’ve spent more time than I’d like to admit spiraling over what to post and how it might be received. But this episode with Kate Gilbert flipped my mindset entirely. Kate is a business coach with a unique blend of tough love and grace, and she’s on a mission to help entrepreneurs ditch the pressure and show up online with authenticity. Kate isn’t here for hustle culture or t...
Send us a text! (Your number stays private) I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I’m giving you a peek into what’s working (and what’s still a work in progress). If you’ve been feeling stuck or unsure how to evolve your business, this episode is for you. These strateg...
Send us a text! (Your number stays private) Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my clients, and across the digital space. These shifts could explain why things feel harder right now, and I’ll walk you through how to respond in ways that feel aligned and effective. We’ll talk about why perfectly...
Send us a text! (Your number stays private) Do you view sales funnels as some kind of sleazy marketing trap, or think they’re way too complicated to even attempt? That’s exactly why I recorded this episode. I’m breaking down what nobody tells you about sales funnels: that they can actually be simple, ethical, and—dare I say it—kind of fun to build. If you’ve ever avoided funnels because they felt overwhelming or a little gross, this conversation is going to change your mind. I share how to cr...
Send us a text! (Your number stays private) Feel like your marketing sounds…just like everyone else’s? It might be missing the one thing that truly sets you apart: your story! In this episode, I’m joined by marketing expert, Mary Czarnecki, to explore how storytelling isn’t just fluff - it’s one of the most strategic tools you can use to connect with your audience and drive real results. Mary breaks down how to uncover the everyday moments that resonate, why personal stories can outperform po...
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