Claim OwnershipBeauty Industry Leaders
Subscribed: 4Played: 113
Subscribe
© 2026 Beauty Industry Leaders
Description
Welcome to the no-BS podcast for beauty entrepreneurs who are here to lead.
This is for the ones raising the standards - not just in their own business, but for the entire industry.
Not for hobbyists or side hustlers. This is for those who are all in.
Each episode brings together raw, unfiltered conversations with beauty business owners - from service providers and product creators to educators and consultants, plus guest experts who are leading in their field. You’ll hear the real stories behind their success, the mistakes they’ve made, and the lessons that helped them evolve.
Hosted by Sammy Kennedy, a 7-figure entrepreneur, business strategist, and multi-industry disrupter - the Beauty Industry Leaders podcast, a show where legacy and leadership collide to spark industry evolution. With 17 years of hands-on experience in small business (across 8 family-run ventures and 3 of her own), Sammy delivers a fresh, strategic lens on what it actually takes to grow a profitable, scalable, and values-driven business in today’s competitive landscape.
In each weekly episode, you’ll hear real, raw conversations with small business owners, CEOs and guest experts covering everything from:
🔥 Mindset, Imposter Syndrome and your CEO Identity
🔥 Profitable Pricing & Cashflow Clarity
🔥 Leadership, Culture and Team Performance
🔥 Brand Positioning & Social Impact
🔥 Marketing Strategy That Converts
🔥 Sales & Client Conversion
🔥 Client Experience & Retention Strategies
🔥 Smart Systems & Business Efficiency
We shine a light on the silent achievers behind the scenes, the rising stars who are building with purpose, and the leaders at the top redefining what success looks like in the ever-changing beauty industry.
It’s a space to celebrate those doing incredible work behind the scenes, spotlight those who are shaping the future of our industry, and share practical, powerful insights that move us all forward.
Whether you’re leading the way or just finding your stride, you’ll feel at home here.
This podcast pays it forward - for the betterment of you, your business, and the beauty industry as a whole.
Subscribe to the podcast now so you don’t miss a moment and get ahead of the rest of the pack in this competitive industry.
Connect with Sammy and Join the Beauty Industry Leaders movement
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/
94 Episodes
Reverse
Send us Fan Mail Most beauty professionals don’t have an offer problem… they have a clarity problem. In this episode, I’m breaking down one of the biggest mistakes I see when service providers step into education, coaching, or courses, trying to teach everything instead of selling a clear, specific result. If your offer feels hard to explain, difficult to sell, or overwhelming to deliver, this will likely show you why. I introduce my CLEAR Offer Framework, a simple but structured way to build...
Send us Fan Mail The past 72 hours were some of the craziest I’ve had in both life and business. What started with speaking on an International Women’s Day panel in Perth quickly turned into a last-minute trip to Sydney for BitchCon… all sparked by a coaching call, a very specific “green frog” sign, and a decision to just back myself. From there, it was chaos, losing my house keys, calling a locksmith, then finding out they’d been handed in at Crown valet, all before rushing to make my flight...
Send us Fan Mail Brooke Vulinovich joined me back in the Beauty Industry Leaders Podcast studio and this conversation felt extra special. Brooke has been a mentor and supporter through some of the most challenging seasons in my business, including a time when I was navigating near-bankruptcy, so it was incredible to sit down and reflect on how far things have come. We kicked things off with a rapid-fire Q&A where Brooke shared some personal insights, from her favourite travel destinations...
Send us Fan Mail After returning from our Beauty Industry Leaders retreat in Vietnam, I found myself reflecting on something I know so many women in business quietly carry: self-doubt. Even after receiving incredible feedback and seeing the impact the retreat had, I caught myself questioning whether I deserved to be in the room. That experience reminded me that imposter syndrome doesn’t disappear as you grow, in many cases, it actually gets louder the higher you level up. In this episode, I u...
Send us Fan Mail I’m recording the very first episode inside our new Beauty Industry Leaders Podcast studio, and I’m joined by husband-and-wife founders Kiri and Wesley of AMPERNA® - the topical postbiotic, microbiome-friendly skincare brand created for sensitive and reactive skin. Kiri shares the deeply personal journey that led to building the brand, from pustular acne and rosacea to topical steroid withdrawal and the grief of losing her father. Wesley explains how his background in operati...
Send us Fan Mail I’m breaking down what actually makes a business sustainable long term and why popularity or fast growth isn’t enough. Drawing from my experience across multiple family ventures, from bowling alleys and arcades to festivals and Wild West Bowling - alongside my own journey in the beauty industry, I share the three important traits I believe every sustainable business must have. In this episode: ✨ Why repeat customers matter more than reach ✨ The difference between revenue and ...
Send us Fan Mail In today’s episode, I’m sharing a personal reflection on how the rooms you sit in shape the life and business you build. At 19, during Miss Universe, I was navigating a cancelled university degree, a scoliosis diagnosis, and the physical strain of running a lash business that was hurting my body. Through a pageant sponsor, I stepped into a contractor role applying protective film to luxury watches, which allowed me to earn more, work fewer hours, and ultimately get into rooms...
Send us Fan Mail In today’s episode, I’m sharing a behind-the-scenes look at a hectic week while preparing for our upcoming Beauty Industry Leaders retreat, and using it to highlight the biggest mistake most business owners make when they want to scale. I talk through everything from last-minute travel prep and investing in new videography equipment, to onboarding calls, creative marketing inspired by Love Island, and designing a seamless attendee experience. I also open up about an unexpecte...
Send us Fan Mail Today I’m sharing some honest reflections - the kind of things I’d tell you if we were sitting down together over a coffee. I start with a personal update on what’s been happening behind the scenes lately, from juggling projects and staying consistent with updates, to the progress of building out a new podcast studio. I also share where things are at with preparations for the upcoming Beauty Industry Leaders retreat in Vietnam and what’s been going into making that experience...
Send us Fan Mail Today I’m talking about how to start investing, even if you don’t have lots of money. I’m sharing a few reflections from my stay at the 1 Hotel in Melbourne, and what stood out to me about their customer experience and sustainable approach. I also give you an update on the Beauty Industry Leaders Business Retreat in Vietnam, including some of the incredible attendees and guest speakers who’ll be joining us. Then I take you through my own investment journey and what I’ve learn...
Send us Fan Mail Today we’re wrapping up the Marketing Series with Part 6 - and this episode brings everything together. I’m breaking down how to structure any piece of content so it not only lands with your audience, but actually drives action and conversion. I also reflect on the lingering challenges coming out of 2025, the delayed setup of my podcast studio, and the wider sense of uncertainty I’ve been hearing in conversations across the beauty industry. Using the transition from the Year ...
Send us Fan Mail Today we dive into Part 5 of the Marketing Series - and this is an important one. I’m breaking down why relying on a single post will never convert your audience, no matter how good it is, and how using multiple content formats strategically is what actually drives results. Different formats exist for different reasons, and understanding how they work together is key to moving your audience from awareness to action. In this episode, I’m covering: ✨ Why having a dedicated stud...
Send us Fan Mail In the first episode of 2026, I’m breaking down how to review the past year in a way that actually creates momentum for the next one. This isn’t about rewriting goals or setting unrealistic expectations - it’s about understanding what worked, what didn’t, and how to design a year that supports both your business and your life. In this episode, I’m covering: ✨ Why most annual reviews fail — and how to review your year so it leads to real change ✨ How to properly do...
Send us Fan Mail If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign. In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward booking - without relying on constant posting or short-term tactics. Rather than chasing visibility, ...
Send us Fan Mail If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math. In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce. In this episode, we cover: ✨ A personal...
Send us Fan Mail If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are. In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying what’s working for someone else - it’s about precision, clarity, and deep audience understandi...
Send us Fan Mail If you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy. Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with: market research. This is the step most entrepreneurs skip… and the reason so many marketing plans fall flat. In this episode, I’m div...
Send us Fan Mail If you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever. Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract. I’m sharing: ✨ The wild growth of this podcast - over 16,000 downloads in 814 cities - and why consistency is...
Send us Fan Mail If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business. Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her uni...
Send us Fan Mail If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy. Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Hea...
Comments
Download from Google Play
Download from App Store
United States