If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math.

In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce.

In this episode, we cover:

✨ A personal catch-up as Elli returns to the podcast after welcoming her baby, including honest conversations about balancing motherhood, business, and support systems
✨ Navigating “mum guilt,” redefining priorities, and setting realistic expectations during major life transitions
✨ Sammy’s latest financial venture and the research behind choosing silver as an investment over shares
✨ Why most marketing fails when it isn’t anchored to clear revenue targets
✨ How to reverse-engineer your income goals into tangible marketing metrics
✨ Calculating how many leads, conversations, and conversions you actually need to hit your numbers
✨ Choosing campaign strategies that align with your business capacity, time, and energy
✨ Why understanding the math before the marketing prevents burnout and inconsistent results

This episode is designed to help you stop throwing marketing at the wall and start building campaigns with intention, clarity, and confidence. When you understand the numbers behind your goals, your marketing becomes more focused, more realistic, and far more profitable.

Stay tuned for the next episode, where we break down how to turn this math into a clear, eight-week campaign strategy you can actually execute.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

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Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
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