Claim OwnershipThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
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© 2026 The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
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Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
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Send Jackie A Message! Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you’re wondering what actually makes a studio stand out anymore. In this episode, Jackie Murphy breaks down exactly how one Pilates studio generated $81,605 in revenue over a single Black Friday weekend—and why it had nothing to do with luck, hustle, or having “better teachers.” ...
Send Jackie A Message! If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Instagram strategy or another tactic). It’s your thinking. In this Yoga Boss Vault episode, Jackie teaches the difference between the primitive brain (the part of you that’s wired for safety, efficiency, and avoiding risk) and the prefrontal cortex (the part of you that thinks li...
Send Jackie A Message! What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio? In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend. Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing dri...
Send Jackie A Message! What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out? In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You’ll learn why industry growth means more competition (and why that’s not a bad thing), how consumers are becoming smarter and more values-driven...
Send Jackie A Message! In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining. Key Takeaways ✔ Profit creates sustainability ✔ Salary is non-negotiable ✔ Revenue funds growth ✔ Monthl...
Send Jackie A Message! AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business. In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explains why AI should be treated like a team member with a specific role, not a replacement for lead...
Send Jackie A Message! In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still can’t scale without stress, this conversation will show you why coaching is the missing skill. You’ll learn how coaching improves leadership, decision-making, nervous system regulation, and team management — and why you can’t out...
Send Jackie A Message! In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation reveals why most yoga studios remain stuck at 1–9% profit — while Pilates studios are far more likely to exceed 20%. You’ll learn the structural differences that drive profitability, why pricing isn’t the real issue, how two new m...
Send Jackie A Message! Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to your own growth. In this episode, we'll break down the "Incomplete Tasks / Bring-Me-Problems" employee pattern and show you exactly how to fix it through better leadership, not harder work. You'll learn: The 3 studio-specific exam...
Send Jackie A Message! You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop. In this episode, Jackie Murphy teaches you how to notice that discomfort and act anyway—the single most important skill for building your business. You'll learn: Why your primitive brain is keeping you stuck (and how to override it)The 3 ways most people handle discom...
Send Jackie A Message! Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit. In this episode, we walk through the exact process I teach my clients for turning their idea of a beautiful, successful yoga or Pilates business into reality. You'll learn: Ho...
Send Jackie A Message! What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out. This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it. You'l...
Send Jackie A Message! Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore. You'll learn: Why more than 50% of Google searches now end without a single clickHow AI Overviews are hiding your website even if you rank on page oneWhat AEO (AI Engine Optimizat...
Send Jackie A Message! If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t. Instead, I'll show you what actually determines your success: whether your intro offer matches your main offer, how you’re converting through connection, and if you’ve tested with enoug...
Send Jackie A Message! Ever feel like someone’s about to “find you out”? In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.” You’ll learn why our brains are wired to doubt ourselves, how to spot the subtle ways imposter syndrome hides in your thou...
Send Jackie A Message! In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles. Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with...
Send Jackie A Message! Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one. In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year. You’ll hear how Mandy: Opened with confidence by setting up systems and processes before day one...
Send Jackie A Message! In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will. You’ll learn: Why leadership, not just strategy, is the multiplier for growth The most common leadership gaps holding studios back What it looks like to shift into the Studio CEO identity How focusing on profit (not just revenue) changes everything Whether you’re teaching 20+ classes a week, hopping between strategies, ...
Send Jackie A Message! What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear. You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift fro...
Send Jackie A Message! Episode Summary: If your emails are only telling people when your next class is… they’re probably not working. Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients. In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested”...
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