The Myth of the Right Intro Offer
Description
If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t.
Instead, I'll show you what actually determines your success: whether your intro offer matches your main offer, how you’re converting through connection, and if you’ve tested with enough volume to know what’s really working.
You’ll walk away with a clear framework to stop guessing, stop copying competitors, and start building a system that converts real humans — not just numbers on a spreadsheet.
Key Takeaways
- There’s no “best” intro offer — success comes from strategy, not luck.
- Your intro offer should teach the same behavior as your main offer.
- Conversion happens through connection, not constant tinkering.
If you haven't yet, check out the free workshop using the link below, and learn about the 3 marketing mistakes I see yoga and Pilates teachers and studio owners making all too often (and how you can fix them!).
Work with Jackie Murphy
- Say Hi on Instagram @studioceoofficial
- Level up your Marketing Skills in the Free Marketing Training:
https://www.jackiegmurphy.com/3-marketing-mistakes - Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo
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