DiscoverThe Truth About Radio podcast with Dave Sturgeon
The Truth About Radio podcast with Dave Sturgeon
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The Truth About Radio podcast with Dave Sturgeon

Author: DAVE STURGEON

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© 2026 The Truth About Radio podcast with Dave Sturgeon

Description

Based on the book "The Truth About Radio: A Myth-Busting Guide for Today's Media Buyers and Sellers," the Truth About Radio podcast features short, weekly audio clips that set the record straight regarding radio myths circulating in an increasingly fragmented audio media universe.

26 Episodes
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Myth #24: Consumers Need to See Your Brand to Remember it

Myth #24: Consumers Need to See Your Brand to Remember it

2026-03-1701:50

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Myth #23 Saving Money By Not Advertising Makes You Happy

Myth #23 Saving Money By Not Advertising Makes You Happy

2026-03-1101:26

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Myth #22 Radio Must Be Dying - Clients Aren't Buying

Myth #22 Radio Must Be Dying - Clients Aren't Buying

2026-03-0402:07

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Myth #21: Nobody Wants to Advertise Right Now

Myth #21: Nobody Wants to Advertise Right Now

2026-02-2401:53

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WORLD RADIO DAY - 2026

WORLD RADIO DAY - 2026

2026-02-1801:53

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Myth #20: Radio Has Optimized it's Influencer Capabilities

Myth #20: Radio Has Optimized it's Influencer Capabilities

2026-02-1002:27

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Myth #19: Live Radio Endorsements Hurt Programming

Myth #19: Live Radio Endorsements Hurt Programming

2026-02-0201:42

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Myth #18: Loyalty is Dead with Modern Audiences

Myth #18: Loyalty is Dead with Modern Audiences

2026-01-2302:28

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Myth #17: Influencer Marketing is Only Available on Social Media

Myth #17: Influencer Marketing is Only Available on Social Media

2026-01-1402:47

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Myth #16: A Lead is a Lead

Myth #16: A Lead is a Lead

2026-01-0601:43

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Myth #15: Radio Can't Compete With Digital

Myth #15: Radio Can't Compete With Digital

2025-12-1801:37

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Myth #14: Part 2 of It's Either Radio OR Digital

Myth #14: Part 2 of It's Either Radio OR Digital

2025-12-1102:10

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Chapter 4: It's Either Radio OR Digital

Chapter 4: It's Either Radio OR Digital

2025-12-0401:20

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Myth #13: My Business isn't Big Enough for Radio

Myth #13: My Business isn't Big Enough for Radio

2025-11-2601:10

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Myth #12: Radio Doesn't Work for Recruitment

Myth #12: Radio Doesn't Work for Recruitment

2025-11-1901:23

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Myth #11: Radio Only Works for Certain Categories

Myth #11: Radio Only Works for Certain Categories

2025-11-0501:29

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Myth #10: We Tried Radio. It Didn't Work.

Myth #10: We Tried Radio. It Didn't Work.

2025-10-2902:31

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Myth #9: Radio Can't Target a Specific Audience

Myth #9: Radio Can't Target a Specific Audience

2025-10-1801:32

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Myth #8: Nobody Hears Radio Ads

Myth #8: Nobody Hears Radio Ads

2025-10-1601:54

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Myth #7: Radio Doesn't Come with a Dashboard

Myth #7: Radio Doesn't Come with a Dashboard

2025-09-1502:38

Send a text If you’re advertising on broadcast radio, first off, good call. The phone’s ringing, business is growing… but you’re still wondering: How do I measure attribution more effectively? Here’s the truth: There are plenty of tools that help track inbound leads. But your most powerful dashboard? It’s your customers. And accessing that dashboard doesn’t require complex tech or expensive software. It takes thoughtful conversations, right at the moment your customer reaches out. Now, maybe ...
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