Myth #15: Radio Can't Compete With Digital

Myth #14: Part 2 of It's Either Radio OR Digital

Chapter 4: It's Either Radio OR Digital

Myth #13: My Business isn't Big Enough for Radio

Myth #12: Radio Doesn't Work for Recruitment

Myth #11: Radio Only Works for Certain Categories

Myth #10: We Tried Radio. It Didn't Work.

Myth #9: Radio Can't Target a Specific Audience

Myth #8: Nobody Hears Radio Ads

Myth #7: Radio Doesn't Come with a Dashboard

Myth #6: You Can't Measure Radio

Myth #5: “Digital music discovery is better because I control everything.”

Myth #4: If It’s Not Shiny and New, It’s Not Viable

Myth # 3: You Get What You Pay For

Myth #2: The Biggest Challenge Facing Radio Managers and Sellers Today is Hitting Budget

Myth #1: Nobody Listens to the Radio Anymore