Claim OwnershipStop Scrolling, Start Scaling® Podcast
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The go-to podcast for entrepreneurs, founders, and content creators ready to conquer the ever-changing world of digital marketing. Each episode, Emma Tessler, founder of Ninety Five Media, shares real talk on how to stay ahead of platform changes, navigate the all-powerful algorithms and strategize like a pro so you can skillfully apply marketing strategies that actually grow your business. Packed with industry-leading insights, ahead-of-the-curve tools and advice you can implement right now, this podcast is like sitting down with a friend who gets it.
Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.
Grab a coffee and join Emma every Monday and Wednesday to transform your social media marketing from overwhelming to opportunity-packed.
229 Episodes
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In this episode, Emma welcomes Christina Lenkowski, founder of Publicity by Christina. This episode dives into the world of podcast pitching, sharing valuable tips for entrepreneurs looking to expand their reach through podcast appearances. Christina recounts her journey in the PR and marketing world, emphasizing the importance of aligning podcast appearances with business goals. The conversation covers the power of podcasting in building trust, the significance of being authentic, and practical advice on crafting effective pitches with compelling topics. Christina debunks common misconceptions, stresses the value of smaller niche shows, and encourages listeners to overcome mindset challenges associated with rejection and imposter syndrome, highlighting the potential business benefits of strategic podcast guesting. Listen in as we speak about: Pitching: An Art And A Necessity Trust Building Through Podcasting Size Doesn't Matter; Audience Does Breaking Through Fears And much, much, more! Connect with Christina: Website Instagram Podcast Pitch Broker VP Podcast Pitch Day Let's Pitch Workshop Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
In the landscape of digital marketing, video content remains a powerhouse. If you're building a brand and utilizing social media, especially TikTok, this episode is your go-to guide. In 2024, video content on TikTok is the fastest way to connect with your audience and boost brand reach. However, there are several pitfalls to navigate. In this episode, Emma dives into the top mistakes to avoid in order to achieve TikTok success. Listen in as we speak about: Professional Videography Cross-Posting Hashtag Hurdles Neglecting Community Building Ignoring Audience Feedback And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favorable analytics. With a strategic approach delineating phases for success in both organic and paid media, Emma encourages you to consider which avenue you want to take for optimal results in 2024 and beyond. Listen in as we speak about: Organic vs. Paid Media The Pitfalls of Paid Ads Strategically Approaching Organic and Paid Media Looking Ahead to Success And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
In this episode, Emma navigates the intricacies of social media marketing ROI. She emphasizes personalized goal-setting, introducing metrics like Reach and Engagement. This episode challenges the expectation of instant results, urging patience in the organic media process. Emma shares how to troubleshoot strategies, advocating for a data-driven approach and transparent communication within teams. Overall, her insights offer a concise roadmap for businesses aiming to measure and enhance their social media impact. Listen in as we speak about: The Foundation of ROI The 3 Critical Social Media Metrics Realities of Social Media Marketing Troubleshooting When Results Are Not As Expected And much, much, more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call
In the fast-paced world of digital marketing, social media platforms have emerged as powerful tools for businesses to connect with their target audience. In this episode, Emma shares valuable insights on how to leverage social media marketing to 3x your lead pool. With her expertise, she outlines a comprehensive strategy that covers Instagram, LinkedIn, and Pinterest, three platforms that can significantly impact your brand's online presence and conversion rates. Listen in as we speak about: Crafting a Strategic Social Media Plan The Power of Consistency: Executing Your Plan Nurturing Relationships and Generating Leads Platform Specific Strategies: Leveraging Instagram, LinkedIn, and Pinterest And much, much, more! Ready to schedule your content? Use our favorite tools! Later - to schedule content to Instagram, Facebook, LinkedIn, and TikTok Tailwind - to schedule content to Pinterest, plus get 1 month FREE with this link! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In the 50th episode of Stop Scrolling, Start Scaling, Emma celebrates this significant milestone while delving into the intriguing parallels between podcasting and entrepreneurship. She also provides a glimpse into Ninety Five Media's expansion into the podcasting department and discusses the challenges of fostering company culture within a fully remote team. The conversation is centered around the pursuit of fun and fulfillment in entrepreneurship, as Emma encourages you to evaluate your own happiness levels and find ways to reignite your entrepreneurial spark when you feel it's dimmed. Emma's insights offer valuable guidance for entrepreneurs navigating the dynamic landscape of business. Listen in as we speak about: Celebrating Episode 50: A Milestone in Podcasting and Entrepreneurship Pivoting: The Common Thread in a Shifting Landscape The Importance of Self-Reflection and Alignment Navigating Change and Evolving Services Chasing Fun and Fulfillment And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In this episode of Stop Scrolling, Start Scaling, Emma emphasizes the importance of thinking long-term when it comes to digital marketing. While many businesses focus on short-term strategies, it is crucial to plan for the next year, two years, or even three years in order to ensure long-term success. In this episode, she discusses the need to set up systems that will support the growth and longevity of your brand and highlights the common mistake of jumping ahead to platforms and content without proper planning. Tune in to learn how to develop a social media marketing strategy for long-term growth. Listen in as we speak about: Planning for long-term growth Strategically identifying your ideal client Understanding which platforms to choose How consistent content leads to brand scalability And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In this episode of the Stop Scrolling, Start Scaling Podcast, Emma welcomes guest Hera Zee to the show. Hera is a sales and marketing strategist for online entrepreneurs who want to structure their business for profit, sustainability + growth; minus the hype + fluff we've ALL seen on social media + grown tired of! Emma and Hera dive into the topic of AI, discussing its presence in everyday life, its value as it continues to develop, and how exactly it can help any business owner serve their customers better. Hera shares her expert point of view on whether AI will replace human jobs, or if she feels it is a tool to enhance human intelligence. Tune in to learn more about AI, how it can support you as a business owner, and new capabilities it offers that you may not yet be aware of. Listen in as we speak about: Utilizing AI in your marketing, including chatbots Giving AI the right prompts for optimized output Adapting to AI today to set yourself up for future success And much, much, more! Connect with Hera: Website Instagram Facebook Join Hera's AI Advantage Course - https://ninetyfivemedia.krtra.com/t/1DqV0rFGghlF + save $50 with our exclusive code! CODE: Ai50 Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In this episode, Emma discusses the do's and don'ts of planning a content shoot for social media and marketing assets. With the growing demand for more content, it's crucial to have enough content, AND the right kind of content. Emma shares Ninety Five Media's specific systems and tips for successful content shoot days, applicable to social media managers, founders, content creators, and influencers. Tune in for detailed insights on how to successfully plan and execute a content shoot. Listen in as we speak about: Tips for planning a successful content shoot What to include in a shoot prep document How to plan and outline video shoots And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In this episode, we dive deep into the topic of influencer marketing and how it can impact your business. With the ever-changing landscape of influencers and content consumption, it's important for brands to adapt and collaborate with influencers who are aware of these shifts. We discuss the importance of staying up-to-date and working with influencers who are aligned with your brand's goals. If you're interested in leveraging influencer marketing for increased sales, this episode is a must-listen. Listen in as we speak about: How influencer marketing can increase your sales Choosing influencer partnerships strategically Why authentic collaborations lead to successful partnerships Which data determines a successful partnership And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In this episode of Stop Scrolling, Start Scaling, Emma joins sales expert Meghan Lamle. Meghan shares her journey in the online space, from starting as a social media manager to transitioning into coaching. They discuss the shifts that have occurred in the online business and sales world over the past few years. Meghan's unique approach combines sales, psychology, and behavioral economics to help entrepreneurs scale their businesses and master sales. Tune in to gain valuable insights and strategies for growing your business. Listen in as we speak about: Positioning yourself as a seller How personal connection drives sales Nurturing your audience Being versatile in your branding And much, much, more! Connect with Meghan: Website Instagram Grab Meghan's Free Story Prompts Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management Apply to work with us - Social Media Management
In this episode of Stop Scrolling, Start Scaling, Emma addresses the fear of being unoriginal in content creation and offers reassurance that this is a common concern. She highlights the importance of believing in the content you create and being authentic in your approach. She reminds listeners that no one can create content the way you do, even if you draw inspiration from others. The episode concludes with Emma reassuring you that your unique perspective and content creation methods are valuable and she encourages you to overcome your fear of being unoriginal. Because no one else can ever be YOU! Listen in as we speak about: How to create original content Why originality is all about perspective How to embrace your uniqueness and keep creating And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to work with us - Podcast Management
In this episode, Emma celebrates the one-year anniversary of The Stop Scrolling, Start Scaling Podcast and reflects on her journey of podcasting! Emma shares lessons learned along the way and discusses the unexpected aspects of starting a podcast as a passion project. She also emphasizes the impact that podcasts had on her own entrepreneurial journey and encourages listeners who are considering starting a podcast. Tune in for an insightful and inspiring discussion on the joys and challenges of podcasting. Listen in as we speak about: Why you should view podcasting as a passion project How to plan and prepare for success Different ways podcasting can fuel business growth How podcasting can transform your business And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing Apply to be a client - Podcast Management
In this episode, Elizabeth Ruth, the owner and head writer of ER Marketing Services, joins Emma to discuss the importance of blogging in today's marketing landscape. Despite some businesses feeling that blogging is outdated, Elizabeth and Emma agree that it is still a valuable tool for increasing online brand presence and driving new revenue. They highlight the benefits of blogging, emphasizing its ability to provide valuable content, establish thought leadership, and improve SEO. Tune in to learn more about the power of blogging in today's digital age. Listen in as we speak about: Blogging and its relevance today How repurposing content is critical The rise of user-generated content And much, much, more! Connect with Elizabeth Ruth: Website Instagram Tik Tok Marketing Academy Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing
In this episode, Emma discusses the challenges of coming up with content ideas to market your business. She shares her top four places to find a month's worth of content ideas in just one day, making it easier for brands to create powerful posts that will increase sales. Emma emphasizes the importance of simplifying the content ideation process and provides insights from her experience at Ninety Five Media. Tune in to learn how to make content creation easier and more effective. Listen in as we speak about: Maximizing Social Media Comments for Content Inspiration How to Use Conversations for Content Creation Solving the Content Ideation Dilemma through Client Feedback And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing
If you run a business and engage with your customers on social media, you will inevitably run into negative feedback. What do you do when you get negative comments? Whether the customer is politely stating discontent or making rude and nasty comments, it's incumbent on you as the representative of your company to address them. If you don't, there could be consequences. But instead of dreading negative comments, try to see them as an opportunity to serve your customers better! Join Emma as she shares her 6-step process for handling negative criticism in the online space. Listen in as we speak about: Handling negative comments: Public vs Private Don't be caught off guard - how to develop strategies for mitigation Negative feedback gives opportunity for growth And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing
No matter how compelling your content may be, your marketing strategy will not succeed if you don't have a strong brand to tie it all together for your audience. Although often treated as an after-thought, branding is the key aspect to everything that you put out with your content. Without it, your audience won't know who you are, what you do, and why they should pay attention. In today's episode, we are joined by founder of Felter Unfiltered, Lauren Felter. Lauren prides herself on a no shame, no shade approach to her web design, branding and design education. By democratizing this education, Lauren puts the power of branding into the hands of companies at any level. Listen in as we speak about: Branding guidelines for your specific industry Advice for creating "scroll stopping" content Ways to stand out in your content from a brand standpoint How to approach your brand or rebrand creation And much, much, more! Connect with Lauren: Instagram Website Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing
Like it or not, the future will be filled with AI. It's a subject full of speculation, and that provokes all different kinds of opinions and reactions from the public, and industries impacted by the growing prevalence of AI. Digital Marketing will surely be impacted by AI's growth and integration into society at large. While some of you may have fear surrounding the topic of AI, today we're diving into how AI can actually make our lives easier as marketers. Emma shares her perspective on this ever evolving topic, with full acknowledgement that there may well be future episodes returning to the subject as it continues to evolve. Listen in as we speak about: How AI will impact the Digital Marketing industry. Is AI scary? How AI can make our lives easier. And much, much, more! Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing
Entrepreneurs who manage their own social media marketing often tell us how burnt out they are from constant content creation. If you've ever felt this way too, you're likely scraping the bottom of the content barrel to find new ways to populate your feed week after week. Maybe you're even getting good engagement on the content you're putting out, but struggle to translate that into paying customers (always the end goal!). There's no secret formula, and sales don't just fall from the sky. But in this episode, Emma offers actionable steps to help you begin turning your "likes" into "leads" faster than ever. There are simple fixes you can make, starting today, that will help you increase your conversions. Listen in as we speak about: Why your strategy hasn't been working + how to fix it The burnout felt by entrepreneurs managing their own social media The benefits of building relationships in your DMs 3 Ways to increase engagement and conversions Connect with Ninety Five Media: Website Instagram Join us inside our FREE course, Master Your Marketing
In today's episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs. After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in the classroom; How to get a job. Armed with a vision of her own career, Lizzy was able to carve her own path as a new creative digital wave took her from freelancing, to starting her own boutique agency, White Point Creative. Now, Lizzy helps her own clients as their number one fan, built in hype girl and design expert on a mission to elevate their business making a brand attract and inspire. Tune in as we dive into all things sustainability, from brand to websites – including the core of sustainable design when building your brand, six pillars to creating a full experience for a brand's target audience, and so much more! Connect with Lizzy: White Point Creative Instagram White Point Creative Website Lizzy Colombo LinkedIn What's Holding You Back In Your Business Quiz Free ebook: Build A THRIVING Online BUSINESS Connect with Ninety Five Media: Website Instagram Join us inside Master Your Marketing
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