67. Organic vs Paid Media: What They Are, Where to Start, and What You Need at Each Stage of Business
Description
In this episode, Emma explores the ongoing debate between organic and paid media in today's digital marketing landscape. Advocating for the foundational strength of organic marketing, Emma touches on its authenticity and brand reflection. She shares crucial warnings for those considering paid ads, highlighting the perpetual commitment and the need for incremental budget increases to sustain favorable analytics. With a strategic approach delineating phases for success in both organic and paid media, Emma encourages you to consider which avenue you want to take for optimal results in 2024 and beyond.
Listen in as we speak about:
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Organic vs. Paid Media
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The Pitfalls of Paid Ads
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Strategically Approaching Organic and Paid Media
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Looking Ahead to Success
And much, much, more!
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