Claim OwnershipWe Are Selling with Lee Woodward
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© 2026 We Are Selling with Lee Woodward
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We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
208 Episodes
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Send a message directly to Lee ( Include your details ) We dig into the real levers of a high-performing sales culture: personal leadership, structure, and standards that don’t bend under pressure. Angie Dunn shares how to stop being the bottleneck, build resilient teams, and close the confidence gap that holds talent back. • setting weekly operating systems for prospecting and follow-ups • choosing consistency over hacks for stable numbers • building process before hiring and enabling team ...
Send a message directly to Lee ( Include your details ) We unpack the real numbers behind Australian agency performance, from average agent GCI and deals to why non‑selling owners outperform selling principals. We compare franchise and independent profitability, and show how property management scale underwrites resilient profit. • average agent GCI near 430k and 22.85 deals • impact of PAs and EBUs on productivity and cost • fee growth driven by property values not volume • agents vs owners...
Send a message directly to Lee ( Include your details ) We map out how to lead vendors with clarity, align expectations before launch, and manage pricing with facts so campaigns maintain momentum and deliver outcomes. Calm leadership, written reports, and early feedback turn stress into confident decisions. • setting an expectations meeting with a clear agenda • agreeing on a communication plan, owners help design • treating price as a conversation guided by evidence • acting on early feedba...
Send a message directly to Lee ( Include your details ) We share practical ways to keep more of what you earn by choosing the right structure, building cash flow discipline, and planning for profit first. Accountant Mai Harris also maps a clear path into property, super, and teaching money skills to the next generation. • choosing PAYG, sole trader, or company for commission income • setting a base wage and pre-allocating tax, GST, super, and marketing • understanding gross margin, break-eve...
Send a message directly to Lee ( Include your details ) We chart the rise of a 23-year-old sales agent, Gus Camden, from cadet to market leader, showing how mentors, structure, and a door-to-data plan generated 63 sales and a $1.2m year. Practical scripts, fee defence, and a listing toolkit reveal how to win trust without discounting. • early prospecting habits and tight farm selection • daily structure for connects and appraisals • mentorship from John McGrath on mindset and patterns • less...
Send a message directly to Lee ( Include your details ) We share a practical reverse prospecting play that turns buyer nominations into warm seller conversations and compresses sales timelines. We also show how one word—next—and a default activity with established clients keep your pipeline moving without more hours. • reverse prospecting using buyer nominations • door knock script anchored in real demand • the tag question that reveals next moves • compressing conversations to clear outcome...
Send a message directly to Lee ( Include your details ) Lee Woodward map's out 2026 around guaranteed events, build a practical learning menu, and share a simple reach‑out call that makes you top of mind when sellers act after the holidays. Preparation becomes profit through price improvement, documentation, and a team‑based system. • locking guaranteed events first to shape the year • running short sprints between milestones to keep momentum • setting a focused 2026 learning menu for real g...
Send a message directly to Lee ( Include your details ) We step through the Yearly Controller, a paper-diary system that locks in priorities, reduces chaos, and drives monthly performance reviews. Charles Tarbey shares practical examples for leaders and agents, from saving key staff to aligning objectives with a personal vision. • why analogue writing cements commitment and recall • bookings stay digital, commitments live on paper • pre‑loading the year with recurring reviews and checkpoints...
Send a message directly to Lee ( Include your details ) We unpack a lead generation system that replaces random activity with scheduled, owned, and tracked inputs, turning appraisals into predictable outcomes and lifting market share to dominant levels. Christian Bartley shares how coding the area, segmenting communication, and replacing the lister created freedom and durable growth. • focusing on conversations as the primary input to income • coding the area and cleaning data for precision ...
Send a message directly to Lee ( Include your details ) We walk through a clean, repeatable way to explain pricing to owners by pairing the bank’s algorithmic estimate with the buyer’s emotional premium. Along the way, we connect fees, marketing, and negotiation into one clear plan that builds trust and protects deals. • why system numbers calm price debates • fees one two three explained as three key numbers • team value and 2.9 per cent commission structure • price improvement through repa...
Send a message directly to Lee ( Include your details ) We challenge revenue worship and reframe success around net profit, sustainability, and personal fit. Charles Tarbey shares hard-won lessons on margins, scale, and why the quiet operators often win. • profit vs prophet and why hype misleads • numbers that matter and monthly reviews • small vs mid vs large business trade-offs • turnover, splits, and shrinking margins • learning from different thinkers, not clones • converting conference ...
Send a message directly to Lee ( Include your details ) What if success wasn’t a secret, but a habit you repeat until it becomes your reputation? That’s the thread running through our conversation with Craig Barnett, who moved from banking and the car yard to real estate and built an 18-year career on one idea: show up consistently, with value people can feel. Craig breaks down the simple mechanics that compound over time—hot, warm, and cold tasking rhythms, face-to-face touchpoints that trum...
Send a message directly to Lee ( Include your details ) We share how paying off every toy store lay-by before Christmas reshaped local trust, then pull back the curtain on transparency, pricing evidence, and why negotiation should feel human, not hostile. The launch of Bright Estate Agencies shows how an independent model can support agents while serving the community. • the lay-by initiative and its impact on families • cost-of-living pressures shaping buyer and seller sentiment • community...
Send a message directly to Lee ( Include your details ) We share how Di Calder went from car sales to Port Macquarie luxury real estate, proving that preparation, trust, and empathy compound into market-leading results. From pre-market inspections to solo-agent control, the system eliminates surprises and wins premium outcomes. • dealership lessons in closing and confidence • property development contacts translating to early stock • pre-market building and pest to reduce friction • solo-age...
Send a message directly to Lee ( Include your details ) We test the myth that social media is prospecting and show why turf connection, daily patterns, and service-driven habits create compounding market share. From sign counts to saying no, we map how long-term relationships beat quick wins and build million-a-month rhythm. • digital confusion versus real-world prospecting • sign count as market share truth, not portal data • one call as a future deposit in the emotional bank • long-term vi...
Send a message directly to Lee ( Include your details ) We dismantle the broken listed‑to‑settled process and show how banking‑grade rails rebuild it end to end. Lucas McEntee reveals how RiverStone Partners unifies signing, AML, deposits, supplier payments, commission advances, and PEXA settlement into one secure workflow. • treating property sales as a financial sequence • the shift from SaleFunder to Riverstone Partners • why deposits and settlement must come first • BPAY vs direct debit ...
Send a message directly to Lee ( Include your details ) We break down how to stop chasing dead calls and start working “off the rebound” using Yabbr’s direct-to-voicemail, SMS, MMS, and translation tools. Jamie-Rose from Yabbr joins us to explain compliant setup, smart batching, and practical scripts that turn outreach into real conversations. • why call answer rates are dropping and how to adapt • what direct-to-voicemail is and when to use it • example scripts for open home follow-up and j...
Send a message directly to Lee ( Include your details ) We explore how real estate pros can win with mindset, positioning, and influence in a world dazzled by AI. Chris Helder shares the seven-part Mind Sell model, the equalise then separate tactic, and a practical question flow that holds fees and closes cleanly. • mastering a sales mindset that sees opportunity • service-first thinking and reading people • the seven-part Mind Sell framework • positioning with certainty and simplicity • equ...
Send a message directly to Lee ( Include your details ) We unpack how Team Rash grew from eight deals to a 430+ rolling average in a tight WA market by building a team, training conversations, and using transparent timed sale processes. We share the live-number system, the tech stack, and the mindset that turns scarcity into focus. • why a corporate-trained leader chose The Agency model • moving from lone-wolf to co-listing team structure • live rolling numbers vs quarterly thinking • lead g...
Send a message directly to Lee ( Include your details ) Ever wondered how top agents win listings before they step into the lounge room? We sit down with Queensland powerhouse Josh Sherwood to unpack the system behind 100+ sales a year—and why the secret isn’t louder prospecting, it’s smarter service. From the first lead phone call to the final contract, Josh runs a tight, SEAL‑team structure where every role has a mission: the lead qualifier discovers, the buyer manager nurtures, the co‑agen...
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