Claim OwnershipWe Are Selling with Lee Woodward
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© 2026 We Are Selling with Lee Woodward
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We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
214 Episodes
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Send a message directly to Lee ( Include your details ) We talk with Caleb Venneri about why words, tone, and tempo create trust in real estate, and how agents can sharpen their delivery faster than traditional roleplay allows. Caleb shares how he and his brother built an Australian AI roleplay simulator to help teams practise objections on demand and get measurable feedback. • using simple, clear language to help clients understand and trust you • learning words through mentorshi...
Send a message directly to Lee ( Include your details ) We explore why agents feel overwhelmed despite more tech, and map a practical path to higher revenue per employee with an AI operating system that orchestrates work instead of adding noise. Mark Burgess shares a vivid look at a near‑future agency day where humans lead and AI handles orchestration. • the always‑on burden and shrinking margins • why hires, more tools, and harder work fail • revenue per employee as the north star • archite...
Send a message directly to Lee ( Include your details ) Book into the one-day event | AML: Built on the day 🔗 Use The Agency AML Platform These are workshops with 60 people or fewer. You’ll get access to our incredible panel, and you'll walk out knowing this is what we need to do. – We unpack how AML will reshape Australian real estate, why property attracts dirty money, and how to build a simple, workable plan that keeps deals moving while meeting new obligations. Our guests explain th...
Send a message directly to Lee ( Include your details ) We reveal how a ten‑milestone, listed‑to‑settled framework turns chaos into a repeatable, high‑trust sales engine. Samantha Rowland shares the wall‑to‑workflow shift, from colour‑coded accountability to a Trello build that teams actually use. • rebuilding the sales process every two years to match tools, laws and speed • ten milestones from activation to settlement with clear ownership • colour‑coded roles linking essential services, ve...
Send a message directly to Lee ( Include your details ) We chart Valerie Timms’ rise from rookie to #1, through building and selling her brand, and into a new season of coaching and retreats focused on whole-person performance. Seven foundations frame a candid, practical guide to success without losing your life. • knowing your alternative as fuel for grit • daily discipline, structure and staying out of drama • building competitive advantage with service and speed • turning public mistakes ...
Send a message directly to Lee ( Include your details ) We show how destination selling lifts conversion by focusing on where clients are going, not just what they own. We share the exact questions, value actions, and simple tools that turn data into trust and relationships into listings. • redefining VPA as value performance actions • destination selling with suburb stats and timelines • winning on relationships over fees • using advocacy and local partners to reduce risk • asking the motiv...
Send a message directly to Lee ( Include your details ) We dig into the real levers of a high-performing sales culture: personal leadership, structure, and standards that don’t bend under pressure. Angie Dunn shares how to stop being the bottleneck, build resilient teams, and close the confidence gap that holds talent back. • setting weekly operating systems for prospecting and follow-ups • choosing consistency over hacks for stable numbers • building process before hiring and enabling team ...
Send a message directly to Lee ( Include your details ) We unpack the real numbers behind Australian agency performance, from average agent GCI and deals to why non‑selling owners outperform selling principals. We compare franchise and independent profitability, and show how property management scale underwrites resilient profit. • average agent GCI near 430k and 22.85 deals • impact of PAs and EBUs on productivity and cost • fee growth driven by property values not volume • agents vs owners...
Send a message directly to Lee ( Include your details ) We map out how to lead vendors with clarity, align expectations before launch, and manage pricing with facts so campaigns maintain momentum and deliver outcomes. Calm leadership, written reports, and early feedback turn stress into confident decisions. • setting an expectations meeting with a clear agenda • agreeing on a communication plan, owners help design • treating price as a conversation guided by evidence • acting on early feedba...
Send a message directly to Lee ( Include your details ) We share practical ways to keep more of what you earn by choosing the right structure, building cash flow discipline, and planning for profit first. Accountant Mai Harris also maps a clear path into property, super, and teaching money skills to the next generation. • choosing PAYG, sole trader, or company for commission income • setting a base wage and pre-allocating tax, GST, super, and marketing • understanding gross margin, break-eve...
Send a message directly to Lee ( Include your details ) We chart the rise of a 23-year-old sales agent, Gus Camden, from cadet to market leader, showing how mentors, structure, and a door-to-data plan generated 63 sales and a $1.2m year. Practical scripts, fee defence, and a listing toolkit reveal how to win trust without discounting. • early prospecting habits and tight farm selection • daily structure for connects and appraisals • mentorship from John McGrath on mindset and patterns • less...
Send a message directly to Lee ( Include your details ) We share a practical reverse prospecting play that turns buyer nominations into warm seller conversations and compresses sales timelines. We also show how one word—next—and a default activity with established clients keep your pipeline moving without more hours. • reverse prospecting using buyer nominations • door knock script anchored in real demand • the tag question that reveals next moves • compressing conversations to clear outcome...
Send a message directly to Lee ( Include your details ) Lee Woodward map's out 2026 around guaranteed events, build a practical learning menu, and share a simple reach‑out call that makes you top of mind when sellers act after the holidays. Preparation becomes profit through price improvement, documentation, and a team‑based system. • locking guaranteed events first to shape the year • running short sprints between milestones to keep momentum • setting a focused 2026 learning menu for real g...
Send a message directly to Lee ( Include your details ) We step through the Yearly Controller, a paper-diary system that locks in priorities, reduces chaos, and drives monthly performance reviews. Charles Tarbey shares practical examples for leaders and agents, from saving key staff to aligning objectives with a personal vision. • why analogue writing cements commitment and recall • bookings stay digital, commitments live on paper • pre‑loading the year with recurring reviews and checkpoints...
Send a message directly to Lee ( Include your details ) We unpack a lead generation system that replaces random activity with scheduled, owned, and tracked inputs, turning appraisals into predictable outcomes and lifting market share to dominant levels. Christian Bartley shares how coding the area, segmenting communication, and replacing the lister created freedom and durable growth. • focusing on conversations as the primary input to income • coding the area and cleaning data for precision ...
Send a message directly to Lee ( Include your details ) We walk through a clean, repeatable way to explain pricing to owners by pairing the bank’s algorithmic estimate with the buyer’s emotional premium. Along the way, we connect fees, marketing, and negotiation into one clear plan that builds trust and protects deals. • why system numbers calm price debates • fees one two three explained as three key numbers • team value and 2.9 per cent commission structure • price improvement through repa...
Send a message directly to Lee ( Include your details ) We challenge revenue worship and reframe success around net profit, sustainability, and personal fit. Charles Tarbey shares hard-won lessons on margins, scale, and why the quiet operators often win. • profit vs prophet and why hype misleads • numbers that matter and monthly reviews • small vs mid vs large business trade-offs • turnover, splits, and shrinking margins • learning from different thinkers, not clones • converting conference ...
Send a message directly to Lee ( Include your details ) What if success wasn’t a secret, but a habit you repeat until it becomes your reputation? That’s the thread running through our conversation with Craig Barnett, who moved from banking and the car yard to real estate and built an 18-year career on one idea: show up consistently, with value people can feel. Craig breaks down the simple mechanics that compound over time—hot, warm, and cold tasking rhythms, face-to-face touchpoints that trum...
Send a message directly to Lee ( Include your details ) We share how paying off every toy store lay-by before Christmas reshaped local trust, then pull back the curtain on transparency, pricing evidence, and why negotiation should feel human, not hostile. The launch of Bright Estate Agencies shows how an independent model can support agents while serving the community. • the lay-by initiative and its impact on families • cost-of-living pressures shaping buyer and seller sentiment • community...
Send a message directly to Lee ( Include your details ) We share how Di Calder went from car sales to Port Macquarie luxury real estate, proving that preparation, trust, and empathy compound into market-leading results. From pre-market inspections to solo-agent control, the system eliminates surprises and wins premium outcomes. • dealership lessons in closing and confidence • property development contacts translating to early stock • pre-market building and pest to reduce friction • solo-age...
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