Claim OwnershipCraft of Coaching Podcast
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© 2026 Craft of Coaching Podcast
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Learn how to become a life coach with a strong skillset in the craft of coaching through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Credentialed Life Coach Collective.
Learn more about our coach training program at https://TeamCLCC.com
112 Episodes
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Okay, you’ve got your life coaching certification and finished life coach school--now what? It’s natural to feel overwhelmed by building your business and figuring out marketing as you step into your new career. What do you really do after your life coach certification? Today we're walking through the post-certification terrain that so many new coaches find overwhelming. You’ve finished training—but you’re not yet full-time. You’re building a business—but you’re unsure how to marke...
We’ve absorbed a quiet rule in the coaching industry: you’re not legitimate until your calendar is packed. If you’re not fully booked, you’re still “trying.” Still “building.” Still “not quite there.” Let’s challenge that. A fully booked client roster is a business metric — not a measure of your identity. When we tie our legitimacy to calendar saturation, we hand our confidence to algorithms, economic cycles, and comparison. And that’s a fragile place to build from. In this episode, we unpack...
Ever catch yourself scrolling and wondering, Why am I not there yet? You’re not alone. In this episode of the Craft of Coaching, we’re naming the comparison spiral that so many coaches fall into—especially in a world where highlight reels dominate. We break down exactly how comparison derails your intuition, your business decisions, and your confidence—and what experienced coaches do differently to stop it in its tracks. You’ll hear practical, grounded strategies for staying focused on ...
When a client says "my manager is the problem," what do you do with that? In this episode, we're joined by Melody Wilding — executive coach, speaker, and author of Managing Up — to talk about one of the most common and least discussed challenges in coaching: helping clients navigate difficult relationships with the people above them at work. Melody breaks down why coaching clients through workplace conflict starts not with confrontation, but with two deceptively simple conversations: ali...
What does it really take to get honest and face hard things — in your coaching practice, and in your life? In this episode, we're joined by Andrea Owen, author of Live Like You Give a Damn: 25 Bold Moves to Get Honest and Face the Hard Stuff, for a conversation that goes well beyond coaching technique. We’re digging into how the coaching industry has shifted from "good vibes only" toward doing real, deep transformative work — and what that shift has demanded of coaches personally. We explore ...
There’s a line—and every coach needs to know where it is. When a client starts unraveling childhood trauma, asking for advice, or bringing deep grief into the session… are you coaching, mentoring, or sliding into therapy without meaning to? This episode is for the coach who cares deeply—and doesn’t want to cause harm. We’re digging into the ethical gray zones where even experienced coaches can lose footing. What do you say (or not say) when a client wants emotional healing you’re not trained ...
Feeling invisible in a crowded coaching market? You’re not alone. In this episode of the Craft of Coaching podcast, we're giving you the real talk on the state of the coaching industry, including whether the coaching market is too saturated, and talk about what to DO about that. Learn how to shift from trying to stand out in a "crowded"market-- to building trust, resonance, and relationships that lead to sustainable business growth. Coaching + Courage + Community = CLCC.&n...
Ever have a client push back hard on a reflection—not because the reflection was wrong, but because it hit a nerve? That’s "identity threat" in action. In this episode of the Craft of Coaching podcast, we dive into what’s really going on when a client rejects your insight because it challenges the version of themselves they’ve needed to survive. We’ll explore the psychology behind identity defense, how to spot it in session, and what to do when a client becomes emotionally dysregulated or shu...
As coaches, we’ve all been there—you see what your client needs. You both know the actions that would help them break through. But they’re stuck. They hesitate. They say they want change, but their actions don’t follow. And suddenly, you’re caught between wanting to help… and pushing too hard. In this episode of the Craft of Coaching podcast, we unpack what’s really happening when a client isn’t ready—and why your urgency can’t override their agency. You’ll learn why resistance is often ...
If "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can create false expectations—and we're talking about what clients actually need instead. While clarity sounds like a powerful promise, it can unintentionally trap clients in a perfectionist loop of waiting for the “right” answer. The truth? Real coaching happens when ...
How do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation. If you’ve ever held back from asking a hard question or reflecting a client’s pattern because you were afraid they’d walk away, this episode is for you. We break down what it really means to challenge someone in a coaching conversation and how to do it in a way that builds trust, not breaks...
Are you being a supportive coach—or are you just people-pleasing? In this episode of The Craft of Coaching, we take an honest look at what happens when coaches confuse kindness with avoidance, and how to recognize when you're prioritizing being liked over being effective. If you’ve ever hesitated to challenge a client, held back from naming a pattern, or found yourself drained after sessions, this episode is for you. You’ll learn how people-pleasing shows up in subtle coaching behaviors—and h...
How do you support your clients—and yourself—when the world feels like it’s falling apart? In this episode of The Craft of Coaching, we’re talking about what it means to coach through chaos, uncertainty, and grief. When clients bring in overwhelm, despair, or real-world fears, many coaches feel unsure about how to respond. Should you stay “neutral”? Try to uplift them? Hold space without absorbing their pain? We explore how to stay grounded as a coach in messy times, how to support clients wi...
What do you do when your client’s political values are wildly different from yours? In this episode of The Craft of Coaching, we explore how to navigate political differences in coaching without sacrificing your values—or your presence. Whether a client makes a comment that goes against everything you believe in, or you discover deeper ideological gaps over time, the question becomes: Can I still coach this person with integrity? We’ll walk through how to stay grounded in the face of politica...
Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you. Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement. We explore why most 12-month plans are destined to collapse, and how to ...
Let’s talk about what it really means to help clients with nervous system regulation. Kim Kimball—a CLCC grad, Doctor of Physical Therapy, and somatic leadership coach—joins us to unpack the difference between true regulation and what’s often just emotional bypassing. We explore how to help clients recognize what’s actually happening in their bodies, work with their capacity instead of against it, and build businesses that feel sustainable rather than depleting. This conversation digs into ho...
What does it really take to go from coach to founder? In this episode, we talk with Megan Hale, MA, founder and CEO of DreamMoney.co, about what it means to evolve from running a coaching practice to building a tech startup. After a decade in the coaching world, Megan made the leap into software development—raising $150K in grants and funding her first platform as a non-technical founder. We unpack the mindset shift that happens when you stop thinking like a solopreneur and start thinking lik...
Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning? In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching: money—and how to shift both your own money beliefs and support your clients in doing the same. Whether you’ve been underpricing your offers, struggling to state your rates with confidence, or tiptoeing around client resistance to financial growth—this episode offers ...
Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, collaboration, and self-trust. Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied, a show born from brave conversations about what wasn’t working anymore. Together, we unpack how to know when it’s time to shift directio...
Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion. Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're still “legit,” or where to even begin. We’re here to dismantle all of that. This episode walks you thro...
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