Claim OwnershipCraft of Coaching Podcast
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© 2026 Craft of Coaching Podcast
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Learn how to become a life coach with a strong skillset in the craft of coaching through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Courageous Living Coach Certification.
Learn more about our coach training program at https://TeamCLCC.com
105 Episodes
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Okay, you’ve got your life coaching certification and finished life coach school--now what? It’s natural to feel overwhelmed by building your business and figuring out marketing as you step into your new career. What do you really do after your life coach certification? Today we're walking through the post-certification terrain that so many new coaches find overwhelming. You’ve finished training—but you’re not yet full-time. You’re building a business—but you’re unsure how to marke...
As coaches, we’ve all been there—you see what your client needs. You both know the actions that would help them break through. But they’re stuck. They hesitate. They say they want change, but their actions don’t follow. And suddenly, you’re caught between wanting to help… and pushing too hard. In this episode of the Craft of Coaching podcast, we unpack what’s really happening when a client isn’t ready—and why your urgency can’t override their agency. You’ll learn why resistance is often ...
If "clarity" is the main outcome you're selling on your sales pages and in your "getting to know you" calls, it might be time to stop over-focusing there. In this episode of The Craft of Coaching, we explore why selling clarity can create false expectations—and we're talking about what clients actually need instead. While clarity sounds like a powerful promise, it can unintentionally trap clients in a perfectionist loop of waiting for the “right” answer. The truth? Real coaching happens when ...
How do you challenge a client without damaging the coaching relationship? In this episode of The Craft of Coaching, we explore how skilled coaches use challenge—not as confrontation, but as transformation. If you’ve ever held back from asking a hard question or reflecting a client’s pattern because you were afraid they’d walk away, this episode is for you. We break down what it really means to challenge someone in a coaching conversation and how to do it in a way that builds trust, not breaks...
Are you being a supportive coach—or are you just people-pleasing? In this episode of The Craft of Coaching, we take an honest look at what happens when coaches confuse kindness with avoidance, and how to recognize when you're prioritizing being liked over being effective. If you’ve ever hesitated to challenge a client, held back from naming a pattern, or found yourself drained after sessions, this episode is for you. You’ll learn how people-pleasing shows up in subtle coaching behaviors—and h...
How do you support your clients—and yourself—when the world feels like it’s falling apart? In this episode of The Craft of Coaching, we’re talking about what it means to coach through chaos, uncertainty, and grief. When clients bring in overwhelm, despair, or real-world fears, many coaches feel unsure about how to respond. Should you stay “neutral”? Try to uplift them? Hold space without absorbing their pain? We explore how to stay grounded as a coach in messy times, how to support clients wi...
What do you do when your client’s political values are wildly different from yours? In this episode of The Craft of Coaching, we explore how to navigate political differences in coaching without sacrificing your values—or your presence. Whether a client makes a comment that goes against everything you believe in, or you discover deeper ideological gaps over time, the question becomes: Can I still coach this person with integrity? We’ll walk through how to stay grounded in the face of politica...
Feeling overwhelmed by your coaching business goals? You’re not alone—and you’re not doing it wrong. In this episode of The Craft of Coaching, we’re breaking down how to create a business roadmap that actually works for you—not against you. Many coaches fall into the trap of overestimating what they can accomplish in a year—setting massive content creation or revenue goals that quickly lead to burnout and discouragement. We explore why most 12-month plans are destined to collapse, and how to ...
Let’s talk about what it really means to help clients with nervous system regulation. Kim Kimball—a CLCC grad, Doctor of Physical Therapy, and somatic leadership coach—joins us to unpack the difference between true regulation and what’s often just emotional bypassing. We explore how to help clients recognize what’s actually happening in their bodies, work with their capacity instead of against it, and build businesses that feel sustainable rather than depleting. This conversation digs into ho...
What does it really take to go from coach to founder? In this episode, we talk with Megan Hale, MA, founder and CEO of DreamMoney.co, about what it means to evolve from running a coaching practice to building a tech startup. After a decade in the coaching world, Megan made the leap into software development—raising $150K in grants and funding her first platform as a non-technical founder. We unpack the mindset shift that happens when you stop thinking like a solopreneur and start thinking lik...
Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning? In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching: money—and how to shift both your own money beliefs and support your clients in doing the same. Whether you’ve been underpricing your offers, struggling to state your rates with confidence, or tiptoeing around client resistance to financial growth—this episode offers ...
Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, collaboration, and self-trust. Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied, a show born from brave conversations about what wasn’t working anymore. Together, we unpack how to know when it’s time to shift directio...
Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion. Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're still “legit,” or where to even begin. We’re here to dismantle all of that. This episode walks you thro...
We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t ne...
If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story...
Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with grad...
The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify cognitive distortions that hold them back. Coaching + Courage + Community = CLCC. We're a life-changing program, f...
Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about your messaging and how it's received in the world. Coaching + Courage + Community = CLCC. We're a life-chang...
Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to focus on what they can control and start releasing attachment to the things in life that they can't. Coaching + Coura...
Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-...
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