Ep91: How to Rebrand

Ep91: How to Rebrand

Update: 2025-06-03
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If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do?

That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story of what's changing, the ups and downs of a rebrand, and what we're leaning into more than ever.

Coaching + Courage + Community = CLCC.

We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from around the world. The first life you change? It'll be your own. We're the Certified Life Coach Collective, or CLCC, and we're here to give you a powerful coaching skill-set mixed with profound personal and professional growth.


Head to https://TeamCLCC.com to get our catalogue and the free "Become a Coach" video series to learn more about becoming a life coach, choosing a coaching niche, how coaches make money, and more.

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Ep91: How to Rebrand

Ep91: How to Rebrand

Kate Swoboda