Claim OwnershipCraft of Coaching Podcast
Subscribed: 59Played: 2,091
Subscribe
© 2025 Craft of Coaching Podcast
Description
Learn how to become a life coach with a strong skillset in the craft of coaching through the Craft of Coaching podcast. The Craft of Coaching is hosted by Kate Swoboda, Director of Training for the ICF-accredited life coach training program, the Courageous Living Coach Certification.
Learn more about our coach training program at https://TeamCLCC.com
96 Episodes
Reverse
Okay, you’ve got your life coaching certification and finished life coach school--now what? It’s natural to feel overwhelmed by building your business and figuring out marketing as you step into your new career. What do you really do after your life coach certification? Today we're walking through the post-certification terrain that so many new coaches find overwhelming. You’ve finished training—but you’re not yet full-time. You’re building a business—but you’re unsure how to marke...
Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning? In this episode of The Craft of Coaching, we tackle one of the biggest mindset challenges in coaching: money—and how to shift both your own money beliefs and support your clients in doing the same. Whether you’ve been underpricing your offers, struggling to state your rates with confidence, or tiptoeing around client resistance to financial growth—this episode offers ...
Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil, we talk about pivoting your coaching business with courage, collaboration, and self-trust. Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied, a show born from brave conversations about what wasn’t working anymore. Together, we unpack how to know when it’s time to shift directio...
Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion. Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're still “legit,” or where to even begin. We’re here to dismantle all of that. This episode walks you thro...
We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen (We The Unruly), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we explore why clarity about who you serve and how matters more than perfect labels, why you don’t ne...
If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC" but we're changing our name to the Certified Life Coach Collective training program. Follow along to hear the story...
Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with grad...
The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify cognitive distortions that hold them back. Coaching + Courage + Community = CLCC. We're a life-changing program, f...
Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about your messaging and how it's received in the world. Coaching + Courage + Community = CLCC. We're a life-chang...
Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to focus on what they can control and start releasing attachment to the things in life that they can't. Coaching + Coura...
Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-...
When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level...
We're introducing a new series as part of the Craft of Coaching Podcast: The skill-drill series, where we offer a short-form episode on a coaching exercise or topic related to the craft of coaching or running your coaching business. Today's skill drill is on how you design your life coach client onboarding experience, thinking through the questions that create a successful onboarding experience for you and your client to pave the way for client growth. Coaching + Courage + Community = CLCC. ...
If you’ve been wondering how to price your coaching offers—or feeling pressure to create a “high ticket” package before you’ve even worked with many clients—this episode is for you. In Episode 88 of The Craft of Coaching, we break down simple, effective pricing strategies for life coaches that prioritize clarity, sustainability, and accessibility. Many new and emerging coaches get stuck trying to develop complex pricing models or feel overwhelmed by industry hype around premium packages. But ...
Have you ever been in a coaching session with a client who was "stuck" and the more you talked about it, the more they just kept saying that they were...stuck? When that happens, you need a way of gaining an entry point to explore not just why the client is stuck, but how to start thinking of their situation differently so that they can get unstuck. Today I'm going over 5 questions to ask clients who are stuck--and I have an additional resource available for you (several of them!). Head to T...
Relationships to others mirror our relationship to ourselves. Today’s Craft of Coaching guest has been a coach for more than 15 years and has a wealth of information to offer on modern dating and relationships. Kira emphasizes the importance of foundational skills in dating, such as setting boundaries, managing expectations, and understanding the nature of healthy relationships—and in particular, she wants her clients to understand how modern dating has fundamentally changed in recent years. ...
Marketing can feel tricky for coaches—you want to do something heart-centered, not “market to people.” Today’s Craft of Coaching guest, Cory Huff, understands how to walk that line in helping artists and creatives (and coaches!) to effectively leverage strategies that make more money and help your business thrive. Coaching + Courage + Community = CLCC. We're a life-changing program, for you to become a life-changing coach. Our Level 1 ICF-Accredited program has worked with graduates from ar...
Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as a coach when you want to change up your business. Michelle Ward (she/her) is a business coachsultant (yup, she mad...
Continuing education and self-coaching for life coaches are critical to advancing your skill-set even after you’ve finished life coach school. Self-coaching is a process of being able to evaluate your own life’s strengths and weaknesses, set new intentions and goals, and start seeing progress--all while addressing the challenges that come up along the way. In this episode, I talk about the essential continuing education and self-coaching resources that will help you advance your coaching skil...
People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics. A few highlights: Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has already made up their mind about “what life coaching is,” they are not likely to shift their opini...
Comments
Download from Google Play
Download from App Store
United States