CREATIVE STRENGTHS

What if the modest goals keeping you "safe" are actually holding you back? This episode explores why thinking bigger, in a way that's deeply aligned with your strengths often feels easier and more fulfilling than playing small. Through real stories from creative entrepreneurs who've made the leap, we examine the difference between incremental tweaking and visionary thinking, and why your impossible dream might just be exactly what your business needs   Key Moments: [00:00] The pattern of playing it safe and why "manageable" goals might be limiting your potential [01:31] Jo's pivotal moment: from waiting for £300 consultations to proposing full-day retreats at organic farm venues [05:10] My personal dream I didn't dare share [07:44] Why aiming for 2x growth keeps you optimising the same approach, while 10x thinking forces complete reimagination [10:03] Marta's revelation: "A successful business will not only sustain you financially, but also as a person emotionally" [13:33] What actually happened when I held onto my impossible dream, how it changed every decision and accelerated growth [18:35] The shift: when you're working towards something genuinely fulfilling [19:55] Framing your impossible dream    Notable Quotes: "When you aim for 2x growth, you think in terms of doing more of the same, just slightly better. When you think in terms of 10x, you can't just do more of the same. You have to completely reimagine what's possible."   Resources Mentioned: Read: This Week's Full Journal Post Read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com    Share Your Insights: What's your impossible dream? The one that feels embarrassing to say out loud? Send me a DM on Instagram and let's talk about where this might lead.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.

You're talented. Your clients love your work. So why does business still feel so hard? This episode explores the disconnect many creative entrepreneurs experience between being genuinely skilled at their craft and struggling to build a sustainable business. What I've discovered is that the very abilities that make you brilliant at your creative work are exactly the same skills that make the business element work, you're simply learning to apply them in a different way.   Key Moments: [00:00] The disconnect between your creative work and running the business side [03:48] Why creative and business skills aren't separate abilities [05:58] How understanding what matters translates from creative work to business strategy [09:27] The real reason talented creatives get stuck  [10:47] Practical examples: applying your creative thinking to business growth [17:30] Why business frameworks designed for others don't work for creative minds [18:49] The Difference it makes   Notable Quotes: "The very same abilities you use to create brilliant work translate directly into the business side of what you do, but it's very easy not to necessarily see the connection."   Resources Mentioned: Read: This Week's Full Journal Post Listen to last week's episode: No One Talks About This Free Guide: Becoming Thoughtfully and Confidently Persistent Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com    Share Your Insights: Have you experienced a disconnect between your creative work and the business side of what you do. I'd love to hear how you're beginning to see the connection between your creative abilities and business skills. Send me a DM on Instagram I read and respond to every message.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.

When people ask about growing their creative business, the questions typically centre around online marketing: Which platform, how often to post, what's working right now... But what if the answer isn't about marketing at all? This week, while refining modules for the upcoming six-month programme, I've been thinking about what genuinely accelerates business growth for creative entrepreneurs. It's not complicated, but it is something we often avoid, even though we're naturally brilliant at it.   Key Moments: [05:15] Real life right now: what i've been thinking about [07:57] Why we focus on online marketing when strategic outreach grows businesses faster [09:54] How every major client, from Vogue to Dior to Kensington Palace started with an email I sent from my kitchen table [16:21] Why a talk to 12 people created more opportunities than a newsletter sent to 20,000 [18:31] The skills you already use in your creative work that translate directly to strategic business outreach [20:22] What the difference looks like: posting and hoping versus strategic, direct connection [23:04] The shift from reactive to proactive that changes everything   Notable Quotes: "Direct connection accelerates everything. We get so lost in online marketing that it's easy to forget to simply contact people." "Every major client and project I became known for started from my kitchen table. With me sending an email."   Resources Mentioned: Read: This Week's Full Journal Post Free Guide: Becoming Thoughtfully and Confidently Persistent Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com    Share Your Insights: What strategic conversation could you start this week? Whether it's a potential client, a brand collaboration, a publication to approach, or a podcast to be interviewed on, Who could you contact where there's genuine alignment? I'd love to hear what professional relationship you're considering building. Send me a DM on Instagram.  I read and respond to every message.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new programme offerings  And don't forget to subscribe to The Creative Strengths Podcast on your favourite podcast platform!      

There's something so much more important than frameworks, strategies and tactics. You can read every business book, take every business course, study every successful business, but if you don't understand what makes you unique, have clear positioning, and the confidence to keep moving forward when things get tricky... none of that other stuff matters. This week, I'm sharing what happened with my Pinterest experiment in December, why losing four months of momentum became one of my most valuable lessons, and the three things that are helping me turn setbacks into breakthroughs. If you're facing a moment where things haven't gone to plan, this one's for you.   Key Moments: [01:27] Why understanding what makes you unique matters more than any framework or tactic [02:27] Real life: What happened in December [07:34] The moment of choice and what i learned [11:25] The solution: Getting strategic [16:51] Making it fun again [23:09] Why this matters more than tactics [25:03] Being realistic about priorities [34:24] Three thing to go when things get tricky [42:33] Real life right now: Moving forward   Notable Quotes: "Successful people don't avoid setbacks. They know how to turn those setbacks into something positive. That's a skill you can develop. it's about deeply understanding yourself, making decisions from that clarity, and surrounding yourself with people who get it."   Resources Mentioned: Read: This Week's Full Journal Post Join the Pinterest Experiment Follow Along with My Pinterest Experiment  Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com    Share Your Insights: Have you experienced a moment where something didn't go to plan in your business? I'd genuinely love to hear how you handled it, or if you're in that moment right now, maybe i can help. Send me a DM on Instagram. I read every message, and your experience might well help someone else who's going through something similar.   Never Miss an Episode Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive updates on the Pinterest experiment, and first access to new programme details. Every week, I share practical guidance that helps you build a business around what you naturally do best.

Instagram's head just said something that changes everything for creative businesses: the bar has shifted from "can you create?" to "can you make something that only you could create?" With AI-generated content flooding platforms, authenticity isn't just good marketing anymore, it's your competitive advantage. In this explores we explore why being completely yourself might be the most strategic move for creative entrepreneurs right now, plus the four storytelling questions that clarify your entire brand. Your real strengths and authentic approach are what will cut through the noise and help you build something genuinely exceptional.   Key Moments: [01:49] Why authenticity matters more than ever right now [04:23] What Adam Mosseri, Head of Instagram had to say  [06:31] What being yourself in your brand actually means [09:40] Four storytelling questions that bring instant brand clarity [18:18] Your next step: How to make people feel part of something bigger   Notable Quotes: "The bar is shifting from 'can you create?' to 'can you make something that only you could create?'"  Adam Mosseri, Head of Instagram   Resources Mentioned: Read: This Week's  Full Journal Post Link: Podcast Episode 116 Why I Do What I Do Link Podcast Episode 123, A Differnt Kind Of Year Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: What parts of your real self could you bring more fully into your business? I'd love to hear how you're thinking about authenticity in your brand. I would love you to DM me on Instagram so many of our wonderful conversations provide content for future episodes.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical support for building your creative business in ways that feel genuinely yours.

Inspired by a Financial Times article on how creativity thrives with constraints, this episode articulates something I've been thinking about for years, that limiting yourself is actually the very best way to seriously flourish. Discover why doing fewer things better might be the most important focus for your creative business this year. Learn three practical principles for constraint-led business, plus how focusing on just one offer last year transformed my entire approach and how the same discipline could revolutionise your business too.   Key Moments: [01:27] Why creativity thrives with constraints: introducing the Financial Times article that sparked this entire conversation [02:44] The Muppet Christmas Carol story: when the director's artistic vision met commercial reality [04:38] How creative business owners complicate things when given too much freedom  [07:51] Why even brilliant creators need 'editors' [10:36] Three principles for constraint-led business [15:52] My own experience focusing on just one offer last year [19:11] Reflection and questions you can ask yourself this week   Notable Quote: "Constraints aren't limiting your potential. They're focusing your brilliance. When you try to do everything, you dilute what makes you exceptional. When you focus, you amplify it."   Resources Mentioned: Read: This Week's  Full Journal Post Financial Times article: "Creativity thrives with constraints" by Stephen Bush The Muppet Christmas Carol (film example discussed) Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: Where could you perhaps remove something from your business to actually strengthen what remains? Share your thoughts with me over on Instagram I read every message and love hearing your thoughts.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll receive thoughtful reflections on building a creative business that feels genuinely yours, along with practical guidance you can implement straight away.

What if this isn't the year you reinvent yourself? What if this is the year you return to yourself, to your own personal strengths, your genuine values, your natural way of working? This first episode of 2025 challenges the pressure to set aggressive goals and push harder. Through examples of creators who grew significantly in 2025 using completely opposite approaches, we explore why there's no single formula for success, only your formula. I introduce three principles for building a lighter, steadier business: making it truer rather than louder, choosing depth over momentum, and embracing small aligned shifts. If you're tired of forcing yourself into someone else's model, this episode offers a refreshing path forward.   Key Moments: [00:00] The pressure of new year expectations: A gentler alternative approach [01:19] Why traditional business advice doesn't work for creative minds [04:52] Doing things your way: Example - Creators with completely different approaches, both successful [08:52] 3 Principles to anchor you in 2026  [15:15] Personal story: how removing rather than adding transformed my floral business [17:05] Three grounding questions for the year ahead   Notable Quotes: "Your business doesn't need to be louder than everyone else's. It needs to be more authentically yours." "Big transformations almost always come from gentle, repeated adjustments. Small shifts, made consistently, in a direction that aligns with your strengths."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: I'd love to hear what you're focusing on this year. What's the one thing that really matters to you?  I'd love to hear your thoughts on Instagram, Many of our wonderful conversations prompt future episodes.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll receive thoughtful reflections on building a creative business that feels genuinely yours, along with practical guidance you can implement straight away.

We're brilliant at looking forwards. At setting goals. At planning what's next. But taking time to genuinely look back and celebrate what we've achieved? To acknowledge the obstacles we've overcome, the solutions we've created, the progress we've made? That's something we tend to skip right past. And I think that's a real shame. Because that reflection, that celebration, it's not indulgent. It's strategic. It's how we build sustainable success. In this year end episode, we're pausing to do what creative entrepreneurs rarely give themselves permission to do: look back and genuinely acknowledge how far we've come. We'll explore why we skip this crucial step, why it matters more than you might think, and what happens when you give yourself space to reflect on where your exceptional strengths showed up this year.   Key Moments: [01:39] Taking time to celebrate how far you have come [02:53] Why we skip this step: The real power of looking back [08:40] My personal reflection [10:44] The one powerful question to reflect on over the next few days: where did your exceptional strengths show up this year? [13:39] A gentle invitation   Notable Quotes: "When you take time to acknowledge how far you've come, something changes. You start to see your capabilities more clearly. You recognise patterns in what works for you. You build confidence in your ability to solve problems and overcome challenges."   Resources Mentioned: Read: This Week's Full Journal Post Link: Why Taking Time Off Work is The Smartest Productivity Strategy Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: I'd love to hear from you: Where did your exceptional strengths show up this year? What moments felt most like yourself in your work? Send me a DM on Instagram I read and respond to every message.   Never Miss an Episode: Don't forget to subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.

Whether you're a fan of Taylor Swift or not, the strategic thinking behind her Eras Tour offers remarkable lessons for creative entrepreneurs. This episode explores the business operation, leadership decisions, and discipline that made a $2 billion tour possible and what you can apply to your own creative business. From six months of intensive preparation to handwritten letters for her entire team, discover how making excellence look effortless requires extraordinary work behind the scenes. You'll learn about building for long-term trust rather than short-term profit, creating cultures where clients become participants, and maintaining standards that become your reputation.   Key Moments: [00:00] Why Taylor Swift's tour docuseries reveals powerful business lessons for creative entrepreneurs [02:50] The scale and strategic planning behind a $2 billion operation with 149 shows and making it look effortless [10:17] Creating Partisipants not Spectators [12:08] Personal Touches and Continuous Evolution [18:19] What does Taylor Swift's tour have to do with your creative business?   Notable Quotes: "Making something feel effortless requires incredible preparation. The sense of freedom comes from having done so much work that you don't have to think about all the different components anymore." "Building something exceptional is never about luck or talent alone, it's always about the choices you make behind the scenes. The preparation you're willing to do that no one sees. The discipline you maintain when no one's watching."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Link: Episode 090. Why Care And Design Matters In Business Link: Taylor Swift Docuseries:  The Eras Tour Docuseries Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com   Share Your Insights: What stood out most to you from these business lessons? Have you experienced how preparation creates freedom in your own work, or discovered ways to build long-term trust with your clients? I'd love to hear your thoughts, send me a message on Instagram I read every message.   Never Miss an Episode: Don't forget to subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.  

So many creative entrepreneurs think they need to leave their "serious" professional self behind. That corporate background, that legal career... they see it as separate from who they are now. But that might be costing you your most distinctive positioning. The parts of yourself that feel contradictory? Those might just be your superpower. The creative entrepreneurs I see thriving are the ones who've brought their whole selves forward. That's what creates a business no one else can replicate. In this episode, I share how your previous career isn't something to hide, it's an integral part of what makes you exceptional. From my own journey in executive search to stories from recent Base Notes participants, I explore why integration beats separation every time.   Key Moments: [00:00] Introduction: Why your "serious" background is actually your superpower [03:25] The false choice: Treating previous careers as separate from creative work [04:59] My executive search background and how it shapes everything I do today [09:22] Real transformation: The strategist who blended high-level work with gentle creativity. The lawyer who brought precision thinking into creative copywriting [14:34] The Pattern I keep seeing [18:02] How professional backgrounds create genuinely unique positioning [26:30] The takeaway: Your contradiction is your competitive advantage, bringing your whole self forward   Notable Quotes: "You don't have two separate lives. You have one remarkable journey and a bucket load of brilliant experience, where you've been building an extraordinary and unique skill set. And when you bring all of that forwards, when you integrate rather than separate, that's when you become genuinely unstoppable."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: Have you been treating your professional background as something separate from your creative business? I'd love to hear how this episode landed for you. Send me a DM on Instagram. I read and respond to every message.   Never Miss an Episode: Subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.              

Welcome to the very first episode of the Creative Strengths podcast. This foundational episode examines something backed by research but often overlooked: how your creative thinking isn't a quirk misplaced in business, it's one of your biggest competitive advantages. Leading research consistently identifies creativity as the number one factor for future business success. This episode explores what creative thinking actually means in practical business terms, why it matters more than ever, and what becomes possible when you understand your specific creative strengths as genuine competitive advantages.   Key Moments: [00:00] Introducing Creative strengths  [02:33] The Research That Changes Everything  [05:22] What Creative Thinking Actually Means in Business  [14:07] Your Unique Creative Strengths  [17:17] Real Life, Right Now and my Experience [20:05] What Becomes Possible  [23:12] The Missing Piece & What You Actually Need  [26:56] What This Podcast Explores   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com  Ref: World Economic Forum Future of Jobs report Ref: IBM CEO Study on Creativity Ref: Linkedin Learning 2024 Workplace Learning Ref: Adobe State of Create report Ref: McKinsey on Agile Organisations Ref: Harvard Business School on Leadership in Uncertainty   Share Your Insights: What creative strength do you have that feels too easy or obvious to you, but others consistently find remarkable? I'd love to hear what you discover about your own creative thinking. Send me a message on Instagram. I read every message, often these discussions lead to future episodes   Never Miss an Episode: Subscribe to The Creative Strengths Podcast wherever you listen, and join my weekly newsletter for behind-the-scenes insights, practical guidance, and first access to new content.              

This is the very last Passion to Profit episode. After 118 weeks and over two years of conversations, the podcast is evolving into something that better reflects this work and where it's headed. From next week, everything changes. Make sure you are subscribed to see what comes next. Something I've never admitted: I never actually loved the name Passion to Profit! But I didn't wait for perfection. I started with 'good enough', knowing I could evolve. That choice led to 118 weeks of clarity, connection, and understanding what this work really is. True transformation in creative business has never been about turning passion into profit. It's about building from your natural strengths, understanding what comes easily to you that others genuinely struggle with, then structuring everything around that. This episode explores why the name is changing now, what's coming in 2026, and the powerful work being built behind the scenes. If you're a creative entrepreneur who's hit a plateau, this is where everything shifts.   Key Moments: [00:00] Why this is the very last Passion to Profit episode and what's coming next [01:53] The truth about the podcast name I've never really liked but why I started anyway [04:22] Why the podcast name is changing now and what it reflects [09:31] The six-month programme launching next year and how the podcast feeds into it [11:44] Who the podcast and programme are best suited for [21:24] What's ahead in 2026 and why this is just the start   Notable Quotes: "I didn't wait for perfection. I didn't hold myself back trying to find the perfect name, the perfect positioning, the perfect anything. I started with what felt good enough at the time, knowing I could evolve." "True transformation has never been about turning your passion into profit. It's about building a business from your natural strengths. Understanding what comes easily to you that others genuinely struggle with." "You're not missing some secret tactic or strategy. You're stuck because you've been trying to build your business using advice and frameworks that were never designed for how you as a creative actually work."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: This is a significant moment the end of Passion to Profit and the beginning of the next chapter. I'd love to hear what resonates with you about this shift. What does "building from your strengths" mean for your business? Send me a DM on Instagram I read and respond to every message.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into the work I'm building and first access to the new programme launching in 2026. You'll also hear about the interviews coming in the new year with creative entrepreneurs who've built exceptional businesses by working with their strengths.

Somewhere along the way, ambition became associated with things that don't resonate with creative entrepreneurs, hustle culture, sacrificing everything for growth, becoming someone you're not. So when people talk about scaling or being ambitious, many of us instinctively recoil. Not because we don't want success, but because we don't want the version of success being sold to us. In this episode, through real-life examples, we explore what ambition actually looks like for creative businesses: having a sense of purpose, doing work you're proud of, and being fairly rewarded for it. You don't have to choose between them. You can have all three.   Key Moments: [00:00] Why last week's episode on financial independence sparked this conversation about ambition [03:24] Redefining what ambition actually means for creative entrepreneurs and why it's not what you think [04:05] The three elements that make up real ambition: purpose, pride, and fair reward [06:50] What aligned scaling looks like - hint: it's amplification, not multiplication [07:48] Kate's transformation: changing one question that shifted everything for her team [10:28]The interior designer who stopped doing free consultations and created Space Planning Intensives instead [13:48] Why traditional scaling advice feels wrong and the unshakeable foundation that makes ambitious growth possible [17:39] My own journey choosing to scale on my terms and why that was more ambitious, not less [19:43] Three clarity questions that change everything about how you approach growth   Notable Quotes: "Let's fully embrace and celebrate ambition. For most creatives, ambition is having a sense of purpose, doing good work you're proud of, and being fairly rewarded for it." "Ambition isn't the problem. Following someone else's definition of ambition is the problem."   Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 116:  "Why I Do What I Do" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What does ambition look like for you? I'd genuinely love to hear how you define success on your own terms. Please do share your thoughts with me over on Instagram these conversations really matter and often shape future content.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings that support your creative business growth.   And if this episode resonated with you, if you're taking away even one idea or action point for your creative business, would you leave a quick review on the platform you use? It takes less than a minute and makes a massive impact on helping us reach others who'll benefit from these episodes. Thank you.

This episode is a deeply personal one. I'm sharing why the last episode about 'expensive hobbies' was quite difficult for me to create, and why the work that I do matters so much to me. Key Moments: [01:45] Philippa's childhood experiences and understanding of financial independence [03:50] Learning about entrepreneurship through a transformative family in London [09:13] The importance of supportive partnerships and personal financial independence [15:30] Two types of creative entrepreneurs Philippa serves [21:18] Why viability and alignment matter beyond business metrics   Notable Quotes: "Financial independence isn't a luxury. It's not about being ambitious or wanting more. It's about having choices. It's about safety. It's about being able to leave a situation. "When you build something that's genuinely yours, that uses your natural strengths, that creates real value for people, and that rewards you properly for it, that pride in your work transforms how you show up in every part of your life."   Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 115:  "An Expensive Hobby Versus A Viable Business" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What does financial independence mean to you? How has your creative business journey been shaped by your desire for personal and professional freedom? Share your thoughts and experiences through DMs over on Instagram   Never Miss an Episode: Subscribe to my weekly newsletter to receive exclusive insights into what's coming, behind-the-scenes content, and additional support for creative entrepreneurs wherever you are in your business.

"My husband has called what I do the most expensive hobby." That comment from a member of our recent live session, followed by a casual "LOL," broke my heart a little bit. Because behind that seemingly lighthearted laugh is something so many creative business owners are sitting with, the uncomfortable question about whether what they're building is actually viable. In this episode, I walk through the very specific difference between an expensive hobby and a viable business and share a straightforward method to help you move from one to the other.   Key Moments [00:00] Introduction: The uncomfortable truth about "expensive hobbies" [08:11] Defining the difference between a hobby and a business [11:23] The three-step framework for moving from hobby to viable business [17:18] Why charging properly is actually more generous [21:16] How to know if you're running a business or funding a hobby [26:09] The work required to shift from hobby to business   Quotes: "If you're feeling guilty about charging, that guilt is actually keeping you from helping and providing to as many people as you can." "When you build something that genuinely works for your life, instead of something your life works around."   Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 107: "Why There's never been a better time to build a creative business" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What stage is your creative business in right now? Are you struggling with seeing it as a viable business over an expensive hobby? Share your thoughts and experiences on Instagram  and let's continue the conversation...   Never Miss an Episode Join our weekly newsletter for behind-the-scenes insights and be the first to hear what is coming next!  

What if the secret to unsticking your business isn't about complex strategies, but about changing a single fundamental question? In this powerful episode, we explore how one simple shift can transform your entire business approach, create more meaningful client connections, and reignite your entrepreneurial excitement.   Key Moments: [01:37] The story of Kate and how changing one business question transformed her entire team's approach [05:30] Why creative entrepreneurs are often measuring the wrong things in their businesses [08:02] The real cost of the wrong questions [13:20] Identifying the questions that might be keeping you stuck in your business [17:36] Practical steps to recognise and shift your business questioning approach   Notable Quotes: "When you focus on 'when did a client call?' you're focused on timing and mechanics. But when you ask 'what is the client getting from this interaction?' you're focused on value, on relationship, on the human element that actually drives creative business forward."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What questions are you currently asking in your business that might be holding you back? Please do DM me on Instagram and share your insights! I'd love to hear how this episode resonates with your creative entrepreneurial journey.   Never Miss an Episode: Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, and weekly guidance to help you turn your creative passion into a thriving, aligned business.

Over the last few weeks, we've explored what makes you a creative business owner, why your creativity is your most valuable asset, what's working right now for creative businesses, why 26 Pinterest visitors matter more than a million views, and ways to generate revenue that feel aligned with how you work best. I've been getting messages from so many of you saying, "This all makes complete sense. I can see how my creativity is valuable. I understand I need to position myself differently, but how do I actually make this shift? How do I go from understanding these ideas to genuinely embodying them?" This episode looks at the foundational work to make this happen...   Key Moments: [00:00] The gap between understanding business concepts and genuinely implementing them [02:05] Why creativity is your greatest business advantage [04:20:] The Missing Piece: Stories of transformation  [07:05:] Building on what we have discussed [09:50] The realistic timeline that actually works  [14:01] Introduction to The Base Notes Experience and its approach [19:02] What this prepares you for and why now [24:15] Understanding to transformation: Justine explains what happens when you finally make this shift   Notable Quotes: "There's a gap between knowing you're valuable, knowing you have so much value to offer others, and actually showing up with that confidence."  "It's not about learning to do these things despite being creative. It's all about celebrating and realising these things work better because you're creative, and thenbuilding your entire business from that foundation."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What's your biggest challenge in truly embodying your creative business identity? Are you struggling to see your unique strengths or feeling stuck between understanding and implementing? I want to hear your story. Send me a direct message on Instagram  your journey matters, and you might just be on the brink of your own transformation!   Never Miss an Episode: Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, behind-the-scenes stories and weekly guidance to help you turn your creative passion into a thriving, aligned business.

Today's episode is different. I'm in conversation with Vicky Hagen, founder of Hattie & Vic, a personal styling business that empowers women through beautifully considered clothing. What makes this conversation special is that Vicky participated in The Base Notes first cohort earlier this year, and you'll hear how understanding her exceptional strengths has transformed not just her business clarity and confidence, but how she shows up for her clients every single day.   Key Moments: [02:57] Vicky's origin story: Transforming personal styling to be more accessible and emotionally supportive [08:54] The transformative power of styling: Understanding women's life stages and personal empowerment [19:34] Choosing reflection over fear: Discovering the Base Notes as a method for business realignment [22:36] Finding the permission slip to turn up as you are [32:14] The challenges of running a business before finding a clear method [43:41] The power of finding your own business answers through guided reflection [51:24] Experiencing growth through intentional foundational work [105:55] The podcast as a supportive resource for creative entrepreneurs [112:30] Envisioning the future of Hattie & Vic   Notable Quotes: "The Base Notes is a method, not a formula. It doesn't tell you what the answer should be - that's your decision. It gives you the opportunity to consider all aspects of your business in a comprehensive way." - Vicky Hagen "What makes the Base Notes so powerful is that it allows you to dip back into it in a non-linear fashion. After the initial deep dive, it becomes a resource that shines a spotlight on opportunities to do things differently." - Vicky Hagen   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: news@philippacraddock.com  Hattie & Vic Website: www.hattie&vic.com Hattie & Vic Instagram @hattieandvic   Share Your Insights: Are you feeling the tension between your creative passion and business identity? What holds you back from fully embracing your role as a creative business owner? Share your thoughts with me over on Instagram i read every message   Never Miss an Episode: Join our  weekly newsletter  to receive exclusive insights, behind-the-scenes content, and support for creative entrepreneurs straight to your inbox.  

In the final months of the year, many creative entrepreneurs feel pressure to "finish strong" by launching something new, addind yet another service or completely reinventing what they are doing.. But what if the most straightforward path to additional revenue is already sitting right in your existing work and relationships? In this episode I share five practical approaches specifically designed for creative minds to generate income that aligns with your natural working style.   Key Moments: [00:00] Challenging the pressure to "finish strong"  [04:26] Why traditional business advice often fails creative entrepreneurs [05:37] First approach: Creating simple, focused solution-based services [09:29] Second approach: Authentically reconnecting with existing network [10:56] Third approach: Identifying overlooked opportunities people already ask about [12:06] Fourth approach: Collaborative partnerships that complement your work [14:56] Fifth approach: 30-day commitment to a new communication strategy [15:50] Importance of confidence and clarity in implementing these approaches   Notable Quotes: "Your creative business doesn't need to become something completely different to be more profitable. You need to get better at recognising and valuing what you already do brilliantly."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: What revenue approach resonates most with you? Share a strategy you're excited to explore in your creative business. Send me a DM on Instagram and let me know!   Never Miss an Episode: Join our weekly newsletter for behind-the-scenes resources and exclusive content that will help you build a business that feels authentically yours

After watching Pinterest webinars promising millions of views and instant success, I uncover the game-changing truth about sustainable marketing for creative entrepreneurs. Discover why 26 strategic website visitors matter infinitely more than vanity metrics, and how authentic, strengths-led marketing can transform your business growth.   Key Moments: [02:27] The problem with Pinterest webinars promising instant success [04:43] September's Pinterest metrics: 14,905 impressions, 26 unique website visitors [06:26] Why 26 real people matter more than millions of views [10:30] Creating a simple, 30-minute weekly Pinterest routine [12:48] The importance of having a website that supports visitors [14:34] Building marketing strategies around personal strengths [20:20] October's Pinterest strategy: increasing to 5 pins per week [22:36] The bigger picture: sustainable business growth through authentic marketing   Notable Quotes: "Twenty-six people finding your perfect-for-them website is worth more than a million views that lead nowhere!" "Your creative business doesn't need millions of anything to succeed. It needs the right people to find you, and it needs you to be ready to look after them really well when they do."   Resources Mentioned: Read: This Week's Full Journal Post Pinterest Experiment Guide:  Follow Along with My Pinterest Experiment  Link: The Base Notes Waitlist Link: My Story Page Podcast Episode: 106. My Pinterest Experiment: Month 1 Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com    Share Your Insights: I'd love to hear if you're testing Pinterest in your own business or considering it after hearing about my experiment. What resonated most with your approach to sustainable marketing? Send me an email at news@philippacraddock.com with your discoveries or DM me on Instagram. I'm genuinely curious about what works for others too.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical guidance delivered straight to your inbox, plus monthly Pinterest experiment updates as my six-month journey unfolds.