Welcome to the very first episode of the Creative Strengths podcast. This foundational episode examines something backed by research but often overlooked: how your creative thinking isn't a quirk misplaced in business, it's one of your biggest competitive advantages.

Leading research consistently identifies creativity as the number one factor for future business success. This episode explores what creative thinking actually means in practical business terms, why it matters more than ever, and what becomes possible when you understand your specific creative strengths as genuine competitive advantages.

Key Moments:

• [00:00 ] Introducing Creative strengths 
• [02:33 ] The Research That Changes Everything 
• [05:22 ] What Creative Thinking Actually Means in Business 
• [14:07 ] Your Unique Creative Strengths 
• [17:17 ] Real Life, Right Now and my Experience
• [20:05 ] What Becomes Possible 
• [23:12 ] The Missing Piece & What You Actually Need 
• [26:56 ] What This Podcast Explores

Resources Mentioned:

• Read: This Week's Full Journal Post
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: news@philippacraddock.com 
• Ref: World Economic Forum Future of Jobs report
• Ref: IBM CEO Study on Creativity
• Ref: Linkedin Learning 2024 Workplace Learning
• Ref: Adobe State of Create report
• Ref: McKinsey on Agile Organisations
• Ref: Harvard Business School on Leadership in Uncertainty

Share Your Insights:

What creative strength do you have that feels too easy or obvious to you, but others consistently find remarkable? I'd love to hear what you discover about your own creative thinking. Send me a message on Instagram. I read every message, often these discussions lead to future episodes

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