Lead Counsel

In this high-impact episode of the Lead Counsel Podcast, host Tom Tona sits down with Oklahoma City personal injury lawyer Rilee Harrison—also known as "Barred and Bearded" on social media—to unpack the real formula behind modern legal marketing. From growing a loyal online following to generating over 250 cases organically without a single dollar spent on ads, Rilee shares a playbook for young lawyers, firm owners, and rainmakers alike. Together, Tom and Rilee explore how authenticity, values, and consistency are the cornerstones of lasting success in today's competitive legal landscape. You'll hear why Rilee believes you can't afford not to market, how a drunk driving accident shifted his career path, and how his partnership at Cain Law grew from digital influence to community leadership. This episode is a must-listen for lawyers looking to scale impact, align with mission-driven partners, or tap into referral-driven growth through smart personal branding. Key Highlights: Rilee's journey from a bar exam setback to becoming one of the most referred lawyers in Oklahoma. The 3-platform social strategy that generated 250+ cases organically. Why your "why" matters: how life experiences fuel authentic legal marketing. The secret to consistent referral business and rainmaking without ads. How to blend traditional networking with digital visibility for national reach. Advice to young lawyers: master a skill, be indispensable, and don't chase fast success. Community-building wins: backpacks, coat drives, and creating meaningful local impact. Why core values—like "client first"—must be lived out, not posted on walls. The growing influence of private equity in legal, and what it means for young attorneys. Featured Guests: Rilee HarrisonPersonal Injury Trial Attorney at Cain Law Office Website: https://cainlaw-okc.com/ LinkedIn:  Rilee Harrison X:  Barred and Bearded Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerhouse episode of the Lead Counsel Podcast, host Tom Tona, founder and managing attorney of TonaLaw, sits down with nationally recognized settlement planning expert Michelle Fuller, founder of the Michigan Law Center. Michelle unpacks the critical yet often overlooked dangers that law firms face at the end of litigation—when settlement funds are distributed. Known for her expertise in special needs settlement planning, qualified settlement funds (QSFs), and public benefits protection, Michelle reveals how a poorly handled distribution can lead to liability landmines, client dissatisfaction, and even the unraveling of successful verdicts. This conversation is a must-listen for plaintiff attorneys, trial lawyers, and law firm leaders handling catastrophic injury, mass tort, and medical malpractice cases. Key Highlights: What is the "danger zone" post-verdict and why law firms must pay attention How to use Qualified Settlement Funds (QSFs) to protect clients and reduce tax burdens The real risk of placing settlement funds into your firm's IOLTA account How to prevent clients from losing government benefits such as Medicaid, SSI, and Section 8 Strategies to avoid the "lottery effect" where clients mismanage lump sum payouts When and why to involve a settlement planner early in the litigation process How to properly handle Medicare Set-Asides (MSAs) and why they matter more than you think Why family members should not act as trustees in special needs situations The "ticking time bomb" every trial lawyer should know about when handling special needs settlements 🌐 Tools to bulletproof your law firm from future liability This episode arms you with actionable insights to protect both your firm and your clients, helping you scale your practice ethically, efficiently, and with impact. Featured Guests: Michele FullerFounder, Michigan Law Center.   Website: Michigan Law Center, PLLC The Architected Settlement Law Group LinkedIn:  Michelle Fuller Your Host: Tom Tona Founder & Managing Attorney, TonaLaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this power-packed episode of the Lead Counsel Podcast, host Tom Tona sits down with Darren Wurz, certified financial planner, author of The Lawyer Millionaire, and founder of Lawyer Millionaire® Wealth Advisors. Together, they dive deep into financial strategies specifically designed for law firm owners, offering a roadmap to build lasting wealth, exit strategically, and secure long-term freedom. Episode Highlights: Why law firm owners must think like CEOs to truly scale and grow wealth The truth about insurance: risk mitigation vs. wealth-building myths Index funds, tax-loss harvesting, and the mechanics of efficient investing Smart tax planning strategies for law firm owners, including Roth conversions and structured fee arrangements The realities of law firm succession and the danger of owner dependency How to start investing early, even with just $10K or less Personal financial philosophies from both Tom and Darren—practical, humble, and effective Real-life money stories from attorneys and what they can teach you about financial independence Whether you're a solo practitioner just starting out or an established firm owner eyeing succession, this episode will give you actionable insight to enhance your financial life and law practice. Featured Guest: Darren Wurz Founder of Lawyer Millionaire® Wealth Advisors   🌐 Lawyer Millionaire® Wealth Advisors 🔗 Monty Cain on LinkedIn Book: The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence Podcast: The Lawyer Millionaire Podcast Your Host: Tom Tona Founder & Managing Attorney, TonaLaw 🌐 www.tonalaw.com 🔗 Thomas Tona on LinkedIn  X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerhouse episode of Lead Counsel, host Tom Tona, founder and managing attorney at TonaLaw, sits down with Monty Cain, founder of Cain Law Office in Oklahoma, for a deep dive into what it really takes to scale a personal injury law firm in today's hyper-competitive legal landscape. Monty Cain's journey is anything but ordinary. Starting his legal career at age 36 and launching his own firm at 52, Monty has grown Cane Law from a one-assistant outfit to a thriving PI powerhouse with 12 attorneys and over 50 staff across three offices. He shares the pivotal moments and strategies that fueled this meteoric rise — from mastering brain injury litigation to redefining trucking law in Oklahoma through precedent-setting Supreme Court victories. This episode covers: How Monty grew his firm by 600 percent in four years The power of investing in attorney education and sending trial lawyers to national conferences Why mastering brain injury medicine gave his firm a competitive edge The real impact of going to trial versus settling, and why litigation is a growth strategy How embracing EOS/Fireproof systems is helping transition Kane Law into a data-driven, scalable enterprise Why hiring slow is a mistake and how to use data to forecast staffing needs Tips on building client experience systems that scale — from intake to settlement The importance of strategic marketing, SEO accountability, and using brand-first advertising like their new "In Pain, Call Cain" campaign How private equity and hedge funds are reshaping the PI landscape and what smaller firms can do to compete For law firm owners, PI litigators, and legal entrepreneurs, this episode delivers practical, actionable insight on growing a firm with heart, systems, and serious results. Featured Guest: Monty Cain Owner and Managing Attorney, Cain Law 📧 monty@cainlaw-okc.com 🌐 www.cainlaw-okc.com 📞 (405) 759-7400 🔗 Monty Cain on LinkedIn Your Host: Tom Tona Founder & Managing Attorney, TonaLaw 🌐 www.tonalaw.com 🔗 Thomas Tona on LinkedIn  X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this powerful episode of Lead Counsel, host Tom Tona sits down with Atlanta-based personal injury attorney Rachel Green of Rachel Green Injury Law to explore how she's rewriting the rules of modern legal practice—while globe-trotting across 35 countries by the age of 35. From hiking erupting volcanoes to closing cases across continents, Rachel's life and law firm philosophy challenge the outdated norms of what it means to be a lawyer in today's fast-evolving world. You'll hear how Rachel seamlessly integrates travel with her client-centered firm operations using tools like Case Status, maintains a thriving litigation practice, and still finds time for global masterminds, cultural deep dives, and building a lifestyle by design. Her mantra: you don't have to choose between your passion and your profession. Key Highlights: The inspiration behind Rachel's 35-by-35 travel goal and how it impacts her legal perspective Her top five countries for travel, food, and inspiration Building a boutique personal injury practice focused on client experience and communication How masterminds and peer networks accelerated her firm's growth Why modern law firm leadership must include empathy, flexibility, and automation How unlimited vacation and global exposure strengthen team loyalty and client satisfaction The software Rachel uses to keep clients informed 24/7, even while abroad Whether you're a solo attorney, law firm leader, or entrepreneurial spirit, this conversation is packed with insights on scaling a law firm while honoring your personal values and lifestyle goals. Featured Guest: Rachel GreenPersonal Injury Attorney at Rachel Green Injury LawWebsite: Bank on GreenLinkedIn: Rachel Green Instagram: @bankongreen Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you.

In this high-impact episode of Lead Counsel, host Tom Tona welcomes digital marketing powerhouse Jason Hennessey, founder of Hennessey Digital. This episode is essential listening for law firm owners, marketers, and legal entrepreneurs navigating the seismic shifts in legal SEO, digital marketing, and AI integration. Jason shares his journey from his first SEO presentation in 2008 to scaling Hennessey Digital into one of the top marketing agencies in the legal space and ultimately selling it to private equity. He and Tom explore the current wave of mergers and acquisitions sweeping the legal industry and what it means for solo practitioners and midsize firms alike. Highlights Include: How the December Google algorithm update disrupted legal SEO The real impact of AI on SEO and why "Search Everywhere Optimization" is the new standard Why character, transparency, and long-term relationships still win in digital marketing Best practices to future-proof your firm's digital presence How to optimize for ChatGPT and Google at the same time What most law firms still get wrong about digital strategy The importance of personal branding for attorneys in 2026 and beyond Behind-the-scenes of Jason's Lamborghini purchase and what it says about values, success, and family Whether you're pulling 50+ cases a month or building your firm from scratch, Jason and Tom break down the critical moves you need to make to stay competitive in today's fast-moving legal marketing environment. Featured Guest: Jason HennesyLinkedIn: Jason Hennessey Website: https://www.jasonhennessey.com/ Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this impactful episode of the Lead Counsel Podcast, host Tom Tona speaks with Elise Buie, founder of the Elise Buie Family Law Group in Washington, and her Client Hospitality Coordinator, Mackenzie Corbin. Together, they unpack how a family law firm can deliver a white-glove, client-first experience in one of the most emotionally challenging legal fields. From Remote Firm to Legal Spa Elise shares her journey of growing a fully remote law firm over the past decade and how she embedded "unreasonable hospitality" into the firm's DNA. Inspired by Will Guidara's book of the same name, Elise discusses how operationalizing care and empathy can be a business advantage—and a human imperative. Creating the Role of Client Hospitality Coordinator Mackenzie Corbin's role is rare and innovative in the legal space. With a background in mental health, probation services, and funeral care, Mackenzie brings deep emotional intelligence to her non-billable role. Her focus? Active listening, rapid client feedback loops, personalized support, and helping clients feel seen and heard throughout their legal journey. Key Takeaways and Highlights: How unreasonable hospitality drives client satisfaction, retention, and referrals. Why Elise operationalized kindness and empathy as key performance indicators (KPIs) at her firm. The measurable impact on business: A drop in accounts receivable from $350k to $40k, increased referrals, and dramatic client satisfaction. The role of empathy and active listening in building law firm culture. How to scale client care through structure, training, and leadership modeling. This episode is a must-listen for firm owners, operations managers, and attorneys who want to move beyond check-the-box client service and deliver transformative legal experiences. Featured Guests from Elise Buie Family Law Group: Elise BuieFounder / Chief Executive Officer (CEO)LinkedIn: Elise Buie Website: Elise Buie Family Law Group Mackenzie CorbinClient Hospitality CoordinatorLinkedIn: Mackenzie Corbin Website: Elise Buie Family Law Group Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

This special popcorn episode of the Lead Counsel Podcast features highlights from two previous powerhouse conversations with Chris Earley, a leading personal injury attorney and founder of the Earley Law Group in Massachusetts. Hosted by Tom Tona, founder and Managing Attorney at TonaLaw, this condensed episode captures the rawest, most inspiring moments from Chris's deeply personal story — one that reveals how trauma, risk-taking, and purposeful leadership can radically reshape your life and your law firm. Chris shares how growing up in a challenging environment gave him what he now considers his greatest asset: resilience. By embracing his past and doing the internal work required to grow, Chris has built not only a thriving law firm but also a healthy culture focused on team-first leadership. He discusses how vision blockers, trauma, and anger can become invisible walls in a legal career — and how to tear them down for good. Key Highlights: Discover how internal transformation drives law firm success Learn why emotional self-awareness is critical for leadership in law Get actionable insights on culture-driven legal practice management Understand the difference between being a lawyer and being a law firm owner Hear how Chris took big risks to build a firm rooted in compassion, clarity, and consistency Perfect for attorneys, legal entrepreneurs, and law firm leaders looking to scale impactfully Whether you're battling burnout, struggling with vision, or just looking for inspiration to run your law firm differently, this episode is packed with golden takeaways. This is a Popcorn Episode, a format we use to surface and spotlight the most potent insights from previous episodes. You'll hear the best moments from our earlier interviews with Chris Earley, now remixed for even deeper impact.   Featured Guest: Chris EarleyWebsite: Boston Personal Injury Attorneys - Earley Law Group Injury AttorneysLinkedIn: Christopher Earley Book: Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fullfillment and Success Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

This popcorn episode is a curated highlight reel from our earlier full-length conversation with Craig Goldenfarb, the founder and CEO of Gold Law and the visionary behind the Seven Figure Attorney Summit. In this rapid-fire format, we revisit Craig's most powerful insights on law firm growth, leadership, marketing, and mindset — condensed for maximum impact. Host Tom Tona of Tonalaw guides listeners through some of the most valuable takeaways from Craig's journey to building an eight-figure legal business. If you're a law firm owner looking to grow, systematize, and lead with purpose, this episode is your blueprint. You'll hear Craig break down: The decision between staying a practitioner or becoming a true CEO Why middle management is a law firm's hidden growth engine Delegation as a strategic imperative, not a luxury The importance of a CEO-focused job description to scale effectively Craig's 10 percent rule for personal growth, inspired by top performers His data-driven approach to digital marketing and client acquisition The five KPIs he considers mission-critical for business decisions Client retention strategies that convert happy clients into referral sources How to push past fear and embrace the next stage of growth Whether you missed the original episode or want a concentrated dose of wisdom, this popcorn edition delivers the goods. Featured Guests: Craig Goldenfarb Website:  GOLDLAW Personal Injury Lawyers Seven Figure Attorney Summit LinkedIn: Craig Goldenfarb Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this high-impact episode of the Lead Counsel Podcast, host Tom Tona sits down with Marco Brown, founder of Brown Family Law, to reveal the unfiltered truth behind expanding a law firm across state lines. From dominating divorce law in Utah to launching a second office in Arizona, Marco shares battle-tested strategies, painful missteps, and the operational secrets that every law firm owner needs to hear before scaling. This episode delivers deep business and legal value, including: Why Arizona was the smart first move for multi-state growth How to reverse-engineer a $75M vision into tactical milestones The critical role of geographic proximity and market selection Marketing failures and how to adjust quickly for high-quality lead gen Regulatory hacks: ABS structures, ethics consults, and advertising pitfalls The true cost of underestimating team building and recruiting Why your paralegal is more important than your attorney at launch Operational structures that support scale (EOS, pods, C-suite hires) What Google doesn't tell you about launching in new states Lessons in culture-setting, leadership travel cadence, and long-term vision Whether you're a firm owner preparing for growth, a managing partner contemplating national presence, or a solo looking to learn from others' mistakes, this episode is your blueprint to multi-state expansion done right. Featured Guests: Marco Brown Website: Marco Brown LinkedIn: Marco Brown Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this deeply moving episode of the Lead Counsel Podcast, host Tom Tona, founder and managing attorney of TonaLaw, sits down with Steven Eichenblatt, personal injury attorney and author of Pretend They are Dead. This powerful conversation explores the raw human experiences of abandonment, childhood trauma, adoption, generational cycles, and emotional healing. Steve shares the inspiration behind his memoir, which chronicles his life growing up in a blended family full of chaos, his abandonment by his biological father, and the shocking, real-life twist that brought him face to face with the man who left him — as the sole witness to a devastating car crash. In recounting these life-altering moments, Steve and Tom uncover how the stories we tell ourselves can define our lives — until we dare to challenge them. From Steve's honest reflections on therapy, parenting, divorce, and emotional survival, to Tom's personal parallels with adoption and breaking generational trauma, this episode resonates with lawyers and non-lawyers alike. It's about vulnerability, truth, and how personal evolution can lead to both professional growth and deeper empathy in the practice of law. Whether you're a family law attorney, personal injury lawyer, or someone who's navigating your own path to healing, this is an essential listen. Episode Highlights: Why Steve wrote Pretend They are Dead and how it helped him confront a lifetime of trauma How personal pain can make you a more compassionate attorney The unique impact of adoption, both from the adopted and adoptive family perspectives Why vulnerability is a strength in the legal profession What it means to stop the cycle of generational trauma Behind the scenes: The letter that changed everything between father and son Why Pretend They are Dead is a must-read for family law practitioners Featured Guests: Steven Eichenblatt Book: Pretend they are Dead Website: Steven Scott Eichenblatt Page & Eichenblatt LinkedIn: Steven Eichenblatt Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this episode of the Lead Counsel Podcast, host Tom Tona sits down with Alabama personal injury attorney Hunter Garnett—also known as the "Cowboy Attorney"—for a powerful conversation on law, marketing, and scaling a law firm with integrity. As the founder of a thriving PI practice in Huntsville, Hunter shares the real story behind his rapid growth, client-first philosophy, and how he blends social media, community outreach, and good old-fashioned trial work into a blueprint for modern legal success. Hunter discusses: Why real trial experience is still the best business strategy for personal injury lawyers His transition from associate to law firm owner and the elegance of a succession-based partnership Using TikTok and Facebook to land serious cases and create superfans The power of community-first marketing and how ponies, OB-GYNs, and school visits fuel client referrals The four pillars of sustainable law firm growth: top-of-funnel visibility, client communication, satisfaction, and results A deep dive on trust, authenticity, and how to attract your ideal client (and repel the rest) This conversation is a masterclass in combining legal skill with marketing savvy and operational excellence. If you're building or scaling a law firm—especially in PI—this is a must-listen. Featured Guests: Hunter Garnett Website: Garnett Patterson Injury Lawyers LinkedIn: Hunter Garnett Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this powerful episode of the Lead Counsel Podcast, host Tom Tona of TonaLaw sits down with settlement architect and attorney Michele Fuller to unpack one of the most overlooked risks in personal injury litigation: what happens after the settlement check is cut. Michele, founder of The Architected Settlement Law Group, returns to the show to deliver a masterclass on how proactive planning transforms a settlement from a short-term payout into long-term justice. Whether it's integrating special needs trusts, Medicare Set-Asides (MSAs), or navigating complex lien resolution, Michele shows how trial lawyers can protect their clients — and themselves — from devastating consequences. From catastrophic injury recoveries to the intricacies of Medicaid and Medicare eligibility, Michele shares war stories, essential frameworks, and the "ticking time bombs" that lie hidden in poorly planned settlements. This episode is essential listening for trial attorneys, litigation teams, and any firm that has ever handled a life-altering case. Key Highlights: Why every PI attorney needs a "settlement architect" for large recoveries When MSAs are required and when best practices demand them anyway How special needs trusts preserve government benefits and stretch financial outcomes The IRS pitfalls of large interest payments from long-term appeals — and how to avoid them How qualified settlement funds (QSFs) provide breathing room for lien resolution Why estate planning expertise is non-negotiable in catastrophic injury cases The rise of state-level aggression on Medicaid lien recovery Lessons from the Flint Water Crisis and a $600M mass tort What goes into selecting a professional trustee — and why family is usually a mistake Michelle's unique nonprofit designed to fulfill the promises made in complex settlements Actionable tips to future-proof your client advocacy — and your legal practice Michele and Tom dig into real-life case examples, practical strategies, and what every firm should be doing today to optimize outcomes for clients while reducing post-settlement liability. Featured Guests: Michele Fuller Website: Michigan Law Center, PLLC The Architected Settlement Law Group LinkedIn:  Michelle Fuller Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this transformative episode of the Lead Counsel Podcast, host Tom Tona welcomes immigration attorney, entrepreneur, and visionary law firm founder Elizabeth Garvish of Garvish Immigration Law Group. Tune in as they dive deep into what it really means to run a law firm with love, lead with intention, and build a thriving legal practice while living abroad. Recently relocating her family to Madrid, Elizabeth shares her incredible journey of stepping into the unknown to pursue a lifelong dream—all while continuing to lead her firm remotely. She and Tom explore topics including: The shift from fear to love as a leadership principle in law and life Building a culture-first law firm focused on happiness and authenticity How meditation, mindfulness, and EO (Entrepreneurs' Organization) changed her approach to entrepreneurship The importance of surrender, self-awareness, and energy alignment for business success How she is disrupting the legal industry with her mission to create "The Happiest Law Firm in America" Elizabeth opens up about building a team aligned with values, replacing a major corporate client, and embracing the "figure it out" mindset that has guided her through challenges and international transitions. If you're a lawyer, entrepreneur, or leader ready to build a business that reflects your highest self—this episode is your blueprint. Highlights Include: Elizabeth's journey to Madrid and managing an international law firm The emotional and practical shifts in leading with intention and energy Running an immigration practice with purpose in challenging political climates How meditation and Joe Dispenza's teachings shaped her business decisions Creating deep client impact through vibration, presence, and positivity The future of law as a human-centered, high-vibration profession Featured Guests: Elizabeth Garvish Website: Garvish Immigration Law Group, LLC LinkedIn:Elizabeth Garvish Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this high-impact roundtable episode of the Lead Counsel Podcast, host Tom Tona, founder of TonaLaw, is joined by industry experts Ed Alexander, John Hawkins, and Daniel Feiman to tackle the complexities of succession planning for law firms. This is a must-listen for any lawyer, managing partner, or legal entrepreneur considering how to exit their practice, acquire another firm, or prepare for unexpected transitions. This final installment of The New Succession Planning series is a deep dive into the practical, legal, financial, and emotional aspects of transitioning ownership. The panel answers top questions submitted by law firm owners nationwide, including timing, financing, equity structures, tax planning, and how to ensure clients and staff remain onboard during and after a transition. What You'll Learn in This Episode: Why the best time to start succession planning is now—not five years from retirement Strategic use of SBA financing and alternatives like private capital Legal structures for partner buy-ins, equity splits, and minimizing tax risk Disability vs. life insurance and what happens if a key partner is uninsurable How to structure buyout agreements to protect your firm and your family Ethical client communication and PR strategies for law firm sales or successions Avoiding "brain surgery firm" pitfalls where everything relies on one partner Systems vs. relationships: What determines valuation in modern firm acquisitions How to keep your practice scalable, sellable, and valuable True stories of firm transitions gone right—and wrong Whether you're an attorney nearing retirement, a rising leader inside a firm, or a lawyer looking to scale through acquisition, this episode delivers tactical insights and real-world experience from some of the legal industry's most trusted succession experts. Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this powerful episode of the Lead Counsel Podcast, host Tom Tona of TonaLaw sits down with three of the top minds in law firm succession planning: Jonathan Hawkins, Daniel Feiman, and Ed Alexander. Together, they unpack the real-world strategies behind buying, scaling, and successfully exiting law firms. Whether you're a solo practitioner wondering if your firm has value, or a multi-state operator eyeing your next acquisition, this episode dives deep into the hard numbers, proven frameworks, and candid advice that can make or break a succession plan. Key Highlights: The difference between a tactical acquisition (buying a book of business) and a strategic acquisition (buying a footprint, brand, or growth machine) How to value goodwill in a law firm acquisition, and why cash flow is king The truth about SBA financing for firms under $5 million, and how structure affects deal viability Common deal killers: unrealistic expectations, ego, and lack of planning Why every firm owner should plan for succession—even if they're not ready to exit Lessons from real deals, and how successful founders transition out without regret Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

How do you build, value, and sell a law firm for 8 figures? In this episode of Lead Counsel, host Tom Tona, founder of TonaLaw, is joined by succession planning experts John Hawkins, Ed Alexander, and Dan Feiman to dismantle the myths and uncover the reality behind law firm succession, valuation, and exit strategies. This powerful roundtable dives deep into the psychological resistance lawyers face around succession, the common failures of even experienced estate attorneys, and the real stories of law firms that exited for 7 and 8 figures. From internal succession structures to private equity rollups, this episode is a masterclass for attorneys who want to grow or sell their firm without leaving money on the table. Key Highlights: The biggest internal roadblocks preventing attorneys from planning for succession A real-life 8-figure law firm transaction and what made it possible The future of private equity in law and what firm owners need to know How to use alternative business structures (ABS) and multistate entities to facilitate growth or exits Valuation metrics explained: what buyers are looking for and how to prepare The truth about "second bites of the apple" in PE deals How to position your firm for acquisition—internally or externally Whether you're years from retirement or considering a sale now, this episode delivers concrete strategies and success stories that prove your practice is a business with scalable, sellable value—if you do it right. Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

Are you building a law firm that can outlive you? Or are you unknowingly putting everything at risk? In this essential episode of Lead Counsel, host Tom Tona, founder and managing attorney at TonaLaw, returns with succession planning experts Daniel Feiman, Jonathan Hawkins, and Ed Alexander to deliver the blueprint every law firm owner needs. This is not theory. This is strategy you can act on today. From real-world valuations to tactical life insurance structuring, this episode breaks down the concrete steps attorneys at any stage should take to protect their legacy, empower their firm, and ultimately walk away on their own terms. What You'll Learn: Why most succession plans fail before they even start How to determine your "Out Number" and why it's the most freeing number you'll ever know The critical role of proper life insurance and partnership agreements How young attorneys can build with the exit in mind—starting now The Intel Model of succession and why your firm needs to plan like a tech company Red flags in valuations that buyers and sellers both miss Why estate planning, tax counsel, and a competent CPA must be at the table How to avoid the "missing middle" and secure your internal leadership pipeline Why relying on "someday" is a costly myth in law firm succession planning This isn't just a podcast. It's a roadmap to freedom, optionality, and generational impact. Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In this powerhouse episode of the Lead Counsel Podcast, host Tom Tona sits down with Michelle Dellino, founder and CEO of Dellino Family Law Group, to unpack the strategies, mindsets, and mistakes behind scaling her Seattle-based firm to eight figures in just 10 years. If you're a law firm owner looking to grow, lead, or restructure for scalability, this conversation delivers master-level insight. Michelle shares how she transitioned from criminal defense to family law, scaled her team to 16 attorneys, built sustainable systems, and navigated the mindset shifts necessary to move from managing attorney to CEO. Key SEO-optimized highlights include: How Michelle Dellino built an eight-figure law firm in 10 years The EOS operating model adapted for law firm growth Why firing herself from management was the turning point Core values that guide hiring, firing, and operations Managing people, profit, and systems through data and KPIs Using AI to scale legal operations and client service How to build a firm clients love through communication The truth about risk tolerance, burnout, and leadership in law The importance of intake systems and hiring HR at the right time Marketing strategies: referrals, SEO, content, and social media How lawyers can lead with candor, clarity, and culture Whether you're at $500K or $5M, this episode will challenge your assumptions and give you actionable tools to scale without sacrificing sanity or service. Featured Guests: Michelle Dellino Website: Dellino Family Law Group TikTok: @seattledivorcelawyer Email: michelle@dellinolaw.com Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.

In Episode 3 of The New Succession Planning Series on the Lead Counsel Podcast, host Tom Tona, managing Attorney at Tonalaw, dives deep into modern law firm succession planning, private equity opportunities, and how to build an exit strategy that drives long-term value. Featuring a powerhouse panel of legal and business experts—Jonathan Hawkins, Daniel Feiman, and Ed Alexander—this conversation demystifies the process of transitioning out of legal practice while maintaining profitability and legacy. Whether you're a solo practitioner thinking about winding down or a multi-attorney firm exploring acquisition, this episode outlines the legal, financial, and strategic phases of succession planning. You'll gain clarity on the STEP model (Succession, Transition, Exit Planning), insights into private equity trends in law, and how to identify and negotiate firm valuations—plus, what makes your practice attractive (or not) to potential buyers. Key Highlights: The 3 critical components of succession planning: legal, ownership, and leadership. Understanding the STEP model: Succession, Transition, and Exit as a unified continuum. Private equity and non-lawyer ownership: what buyers are actually looking for. Valuation breakdowns: how to assess goodwill, evergreen marketing, and ongoing case generation. Why lawyers are terrible at planning for themselves—and how to fix that mindset. Real examples of deals that worked and what made them possible. Operational tips for structuring equity transitions, of-counsel roles, and retirement handoffs. The difference between an asset sale and a going concern—and how to recognize the value in each. This episode is a must-listen for lawyers, legal entrepreneurs, and firm managers aiming to future-proof their business and scale with integrity. Featured Guests: Jonathan Hawkins Website: Law Firm GC LinkedIn: Jonathan Hawkins Daniel Feiman Website: Build It Backwards LinkedIn: Daniel Feiman Books on Amazon: Daniel Feiman Ed Alexander Website: Alexander Business Law LinkedIn: Ed Alexander Books on Amazon: Ed Alexander Your Host: Tom Tona Founder & Managing Attorney, Tonalaw Website: https://www.tonalaw.com LinkedIn: Tom Tona X: @NYPITrialGuy This podcast is sponsored by TonaLaw. TonaLaw is not just another law firm. They're defining what it means to fight for their clients. We get a lot of attorney referrals from across the country. We pay fee participation in all jurisdictions where it's permitted. We focus on integrity, innovation and relentless advocacy. TonalLaw is proving that the business of the law can scale without losing its heart. Do you want to see how a modern firm is built for impact and happy client referrals? Check out tonalaw.com mention again the Lead Counsel Podcast and I'm happy to get on the phone with you. This episode is also brought to you by Meet Gabbi, the voice AI built for law firms. Gabbi answers your phones 24-7, qualifies leads and books consultations so you never miss another client. Imagine cutting intake time in half or giving every caller a five star experience. That's the power of Meet Gabbi. Learn more at meetgabbi.com mention the Lead Counsel Podcast. You can also hit me up and I'm glad to make an introduction to the owner.