DiscoverHometown ADvantage - Local Business Marketing Strategies for Local Businesses
Hometown ADvantage - Local Business Marketing Strategies for Local Businesses
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Hometown ADvantage - Local Business Marketing Strategies for Local Businesses

Author: Nicole Eldridge | Facebook & Instagram Ads Strategist for Local Businesses

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Tired of posting content that gets likes but not leads? Hometown ADvantage is your go-to space for Facebook and Instagram ad strategies built specifically for local business owners so you can spend less time on social media and more time running the business you actually love.


Each week, you'll get real, no-fluff answers to questions like:
- How do I run Facebook ads for my local business without wasting money on the wrong audience?
- What's actually working right now in Meta ads for local service-based and brick-and-mortar businesses?
- How do I attract high-quality leads instead of tire-kickers?
- How do I know if my ads are actually working and when to change course?


Hosted by Nicole Eldridge, local ads strategist and founder of Hometown ADvantage, each episode brings honest numbers, real client wins, and practical strategy you can put to work in your business today.

Hit play and start getting results from your ads, not just views.

48ย Episodes
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Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from local business owners every day. Some have been passed around for years and a lot of them are just plain wrong. From "I'm not good at marketing" to "I'll just use ChatGPT to teach me," Nicole shares what's actually true, what she sees working ins...
๐ŸŒ Website: www.nicoleeldridgemedia.com ๐Ÿ“ธ Instagram: www.instagram.com/nicoleeldridge_ads ๐Ÿ’ป Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown "I don't know where to start" is the sentence Nicole hears constantly from local business owners about Facebook ads, and in this episode she's calling it out for what it really is. Before you can launch a single ad, you need to get honest about four things: are you over-consuming instead of doing, are you okay with some risk, are you actua...
Links ๐Ÿ“ธ Instagram: instagram.com/nicoleeldridge_ads ๐Ÿ’ป Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description Ever wonder what it actually costs to grow a business โ€” not the highlight reel version, but the real numbers? In this episode, you'll get a full, no-holds-barred breakdown of every investment Nicole has made in her business this year, from her team and coaching to ad spend and a brand-new website. You'll hear how she thinks about risk, why she's not afraid to put big i...
๐Ÿ“ธ Melissa's Instagram: instagram.com/yanosocial.ads ๐Ÿ“ธ Nicole Instagram: instagram.com/nicoleeldridge_ads ๐Ÿ’ป Join Hometown ADvantage: nicoleeldridgemedia.com/hometown Description: In this episode, you're getting an inside look at the most common Facebook ad mistakes local business owners make โ€” straight from Melissa, one of our ad managers who reviews ad accounts every single day. You'll learn why mentioning your city or town in your ad can instantly boost relevance, how to avoid Meta's sneaky...
Links ๐Ÿ“ธ Instagram: www.instagram.com/nicoleeldridge_ads ๐Ÿ’ป Join Hometown ADvantage: www.nicoleeldridgemedia.com/hometown Description You'll get the full, honest recap of how Nicole relaunched her group program as a membership โ€” including the exact warm-up strategy she used, what the numbers looked like ($10K cash collected and 30 new members before ads even ran), and why she's rethinking how much she invests in her email list and audience. You'll hear real client wins from inside Hometown AD...
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