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© 2026 Hometown ADvantage - Local Marketing
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Local social media marketing strategies that drive results, not views. We specialize in Facebook and Instagram ad strategies for local business owners so you can spend less time on social media, and more time running your business.
32 Episodes
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In this episode, I’m pulling back the curtain on my most recent launch and giving you the real, unfiltered breakdown of what actually worked, what I’m changing next time, and the exact numbers behind an $81K launch. I walk you through the five biggest changes I made compared to my previous launches, including: How I separated organic vs. paid traffic (and why I’ll never go back)The private podcast I used to warm up cold leadsHow I’m rethinking thank you pages and email deliverabilityMy honest...
What if your launches didn’t feel like a gamble anymore? In this episode of the Hometown Advantage Podcast, I’m pulling back the curtain on my entire launch journey — from my very first launch that made about $900 in profit after ad spend… to my sixth launch that brought in over $60,000 in profit with a 4–6x return on ad spend. Same offer. Same core framework. Very different results. And the difference wasn’t luck, talent, or some secret tactic no one’s talking about. It was reps....
In this episode, I’m pulling back the curtain on my entire ad and marketing strategy for 2026 — but first, we’re doing a real reflection on what actually worked (and what didn’t) in 2025. Book a call for DFY month to month ad services - https://tidycal.com/mp0lnv3/discovery Purchase your ready-set-launch VIP week - {link here} If you’ve ever felt stuck, overwhelmed, or like you “don’t have a strategy,” this one’s for you. I walk you through the mindset that has guided my entire marketi...
This episode feels vulnerable… and a little scary to share. Today I’m walking you through my big, bold 2026 goals — personal, financial, and business — and exactly how I plan to hit them without burning out, overworking, or losing the life I’ve built. My word for 2026 is expand. Not hustle harder. Not do more. Expand what’s already working. In this episode, I share: Why I chose expand as my word of the yearMy personal goals around health, energy, travel, and regulationThe systems ...
If your local business isn’t growing the way you want it to, there’s a good chance this is the real problem: Not enough people know you exist. In this episode, I’m breaking down 3 reasons visibility should be your #1 focus as a local business owner in 2026 — and why most businesses struggle with leads and sales because they try to skip this step entirely. I share: Why visibility is the real growth bottleneck for local businessesHow consistent visibility creates momentum (and why momentum chan...
If you’ve tried Facebook or Instagram ads for your local business and thought, “These just don’t work for me” — this episode is for you. Today, I’m breaking down 5 proven ways to get your ads to convert into actual local clients (not just clicks, likes, or “interest”). I’ve worked with 120+ local business owners inside my ads program, plus hundreds more through done-for-you services and strategy sessions. And I can confidently tell you this: ads do work — but only when a few key pieces are i...
2025 changed everything for my business. Revenue more than doubled. My audience exploded. My team expanded. And honestly? I grew more this year as a CEO and leader than any year before. In this episode, I’m breaking down the 8 biggest business lessons I learned in 2025 — the real ones. Not the fluffy, recycled advice. The lessons I had to learn the hard way so you don’t have to. We’re talking about: Why investing more (time and money) actually speeds up growthHow systems create freedom — not ...
In this episode of the Hometown Advantage Podcast, I’m sharing part three of my 2026 local marketing predictions — and it’s one a lot of local business owners need to hear. In an AI-saturated world, faceless marketing is no longer converting. Polished graphics, stock photos, generic copy, and AI-written captions might look “professional,” but they’re quietly killing your results. People trust people. And trust is the real currency behind ads that actually convert into clients. I break down: W...
In this episode, I’m sharing part two of my 2026 local marketing predictions, and we’re getting very real about why outsourcing your marketing without owning the strategy almost always leads to wasted time, money, and frustration. I break down what actually happened when I was troubleshooting a Meta ads bug for a client (yes… on Christmas Eve), why no agency, freelancer, or tactic can save your business if you’re not leading the strategy, and how this same mistake shows up for so many local b...
Join the 2026 Local Ad Strategy Session here: www.nicoleeldridgemedia.com/localads If you’ve ever told yourself “I just need to be more consistent on social media,” this episode is your permission slip to stop believing that. In this episode of the Hometown Advantage Podcast, I’m breaking down why consistency as we’ve known it is officially dead for local businesses in 2026 — and why that’s actually great news for you. I’m sharing real client stories, real ad results, and exactly what I’m s...
In this episode of the Hometown Advantage Podcast, I’m taking you behind the scenes on the real Meta ad results my clients are getting right now — and the exact things happening inside their ads (and their businesses) that are making them successful. I’m sharing what’s working in local ads heading into 2026, including: how to choose a clear front-end offer, why Meta lead forms are converting better than they used to (hello $15 leads 👀), why real people on camera is non-negotiable, what “creat...
📊 Launch Debrief: How I Drove 1,500 Leads and 31 Sales for Hometown Advantage Today I’m taking you behind the scenes of my most recent launch for Hometown Advantage—my local-ads program with 4 months of mentorship inside our Slack community. I’m sharing exactly what I spent, what converted, what didn’t, and the moves I made to protect (and lift) conversion rates in a “trust-recession” market. You’ll hear: 🎯 Offer & price: $1,700 for 4 months of support (no payment plan upcharge)📈 Results:...
🧩 Part 3: The Low-Ticket Funnel That Pays for Your Leads (and Fuels Bigger Sales) We’re wrapping the series with my favorite strategy: low-ticket offer funnels. I’m breaking down what actually makes them work in 2025, how they differ from free lead magnets, the exact five pieces you need dialed in, and my real numbers (ad spend, revenue, profit, and conversions). You’ll learn: ✅ Why low-ticket is quality over quantity—and not your primary revenue source on the front end 🧠 The 5 must-ha...
💰 The Evergreen Funnel That Scales My Business on Autopilot In this episode, I’m breaking down the second way I’ve scaled my business this year — using an evergreen funnel that brings in leads and sales every single day. If live launches feel too chaotic or stressful, this one’s for you. I walk through exactly how my funnel works, what makes it convert, and the small tweaks that helped me consistently see a 3X return on ad spend — completely in the background. You’ll learn: ⚙️ What an e...
🚀 3 Ways I’ve Used Facebook & Instagram Ads to Scale My Online Business in 2025 In this episode, I’m kicking off a 3-part series where I’m breaking down the exact strategies I’ve used to grow my online business with ads this year — starting with live launching. You’ll learn: 💡 The difference between live launching, evergreen webinars, and low-ticket funnels 📈 Why I recommend live launching first (especially for coaches and course creators) 💰 How I set my launch revenue g...
From Referrals to Multiple Clinics: How Ads + Automations Fueled Dr. Maddie Roth’s Growth Today I’m joined by the amazing Dr. Maddie Roth—pelvic floor physical therapist, multi-location clinic owner, and self-proclaimed Automation Queen (the perfect match to me being the Ads Queen 😉). Maddie shares how she went from struggling to get referrals as a cash-pay PT to scaling her practice into multiple clinics across Michigan—with the help of Facebook ads and a powerful follow-up system. We dive i...
Ever feel like you’re posting on social media but it’s just going into the void? In this episode of Hometown Advantage, you’ll hear how Alyssa, who runs marketing for a renovations and cabinetry company in Canada, turned things around with simple local ads. Her story is proof that you don’t need a massive budget or fancy strategy to get real results—like landing projects worth over $50,000 from a single visibility ad. You’ll learn: ✨ Why stock photos and generic agency posts don’t move ...
Ever wondered what it really takes to launch and scale a group program? In this special behind-the-scenes episode of Hometown Advantage, I’m peeling back the curtain on the growth of my signature program—from three sales to multi-five-figure launches (and all the messy middle in between). Whether you're a local business owner curious about the online world or a course creator navigating your own launches, this episode is for you. I’m walking you through: ✨ What I spent on ads in each la...
Are you doing all the things on social media and still wondering why it’s not bringing in clients? 👉 Posting every day 👉 Sharing in Facebook groups 👉 Boosting random posts 👉 Following influencer marketing advice… ...but still hearing crickets? In this episode of Hometown Advantage, I’m breaking down 4 content strategy shifts every local business owner needs to make if they actually want social media to work for their business. These are the exact shifts I help my ad cl...
Are you posting on social media for your local business and wondering... is this even doing anything? In this episode of Hometown Advantage, I'm breaking down the three types of content every local business owner needs to post to turn casual viewers into loyal, paying clients. If you're tired of: Spinning your wheels with random contentCopying trending posts that don’t work for your businessWasting hours trying to figure out what to post...Then this episode will be a game-changer. You’ll lear...
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