Hometown ADvantage - Local Business Marketing Strategies for Local Businesses

52 Episodes

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51. Run Your Own Facebook Ads in 2 Hours a Week (Even When Your Calendar Is Packed)

2026-10-2623:14

“I don’t have time to learn Facebook ads.” Sound familiar? In this episode, I’m breaking down a moment where Alex Hormozi told a seven-figure HVAC owner that his biggest growth lever was learning to run his own ads instead of handing them off to an agency. His answer to “how long will that take?” might surprise you. We’re flipping the “I’m too busy” story into the identity shift every local business owner needs to make: stop acting like the best employee in your business and start acting like...

50. How Long Do Facebook Ads Take to Work for Local Businesses?

2026-10-1923:55

How long do Facebook ads take to work? It’s the question every local business owner asks before they hit “publish,” and the honest answer is that it depends. In this episode, Nicole breaks down the two factors that actually decide how fast your Facebook and Instagram ads get results: how much you spend, and how well your offer converts people who have never heard of you. She explains CPMs in plain English, the difference between cold and warm audiences, and why ads give you more control over ...

49. 6 Reasons Your Meta Ads Haven’t Converted to Clients (And How to Fix Them)

2026-10-1223:25

If you’ve ever said “I’ve tried ads, but they just don’t work for me”, this one’s for you. After auditing hundreds of local business ad accounts, I keep seeing the same six mistakes. The problem usually isn’t Meta, your audience, or your budget. It’s the recipe. Running ads without a strategy is like baking a cake with no recipe, guessing the ingredients, the temperature, and the timing, and then blaming the oven when it flops. In this episode, I walk you through the six mistakes that kill lo...

48. How Much Should a Local Business Spend on Facebook Ads?

2026-10-0525:52

Think you need to spend $1,500 a month to run Facebook ads for your local business? You don't. In this episode, I break down what I actually recommend local business owners spend on Meta ads, what to realistically expect when you start small, and why $5 to $10 a day might be the best marketing move you make this year. Your audience is local so it's smaller. That means a small budget reaches a real chunk of the people you want to reach. Organic posts might reach a couple hundred people. A $5 a...

47. 10 Facebook Ads Myths Keeping Your Local Business Stuck

2026-09-2824:56

Think Facebook and Instagram ads are too expensive, too complicated, or just not working for your business? You might be buying into a myth that's quietly capping your growth. In this episode, Nicole runs down the top 10 paid ads myths she hears from local business owners every day. Some have been passed around for years and a lot of them are just plain wrong. From "I'm not good at marketing" to "I'll just use ChatGPT to teach me," Nicole shares what's actually true, what she sees working ins...

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Hometown ADvantage - Local Business Marketing Strategies for Local Businesses