Ep 15: Behind the scenes of my Hometown ADvantage launches
Description
Ever wondered what it really takes to launch and scale a group program?
In this special behind-the-scenes episode of Hometown Advantage, I’m peeling back the curtain on the growth of my signature program—from three sales to multi-five-figure launches (and all the messy middle in between). Whether you're a local business owner curious about the online world or a course creator navigating your own launches, this episode is for you.
I’m walking you through:
✨ What I spent on ads in each launch (down to the dollar)
✨ How many leads and sales I brought in
✨ My exact return on ad spend
✨ What worked, what flopped, and what I’m changing next time
You’ll also hear how I accidentally invalidated a webinar link 5 minutes before go time (😅), why I believe sales-optimized ads are the secret weapon nobody’s talking about, and how I’m leveling up my systems and conversion strategy for the next round.
If you're a data nerd like me—or just love a good launch story—you’ll want to tune in.
🎧 Let’s talk numbers, mistakes, momentum, and the magic (and math) behind growing an impactful online program.
United States
